Higher Up Podcast
A podcast that aims to empower individuals in various aspects of their lives, including business, church, school, and personal growth. The goal is to inspire listeners to make a positive impact on those around them, helping them reach their full potential and strive towards greatness. The show features practical tips, real-life stories, and insightful conversations with experts in their fields, all geared toward lifting others up and creating a world where everyone can thrive. The hosts, Benji and Brady Wilson, are accomplished entrepreneurs in the business world. Their mission is to empower listeners in every aspect of their lives, from business to personal growth. They seek to inspire others to make a positive impact on the world by sharing their own life experiences and having conversations with other successful guests. Together, they explore living a Higher Up life!
Episodes
What Cracker Barrel’s Rebrand Got Wrong (and What Chick-fil-A Gets Right)
In Part 2 of our branding series, we look at what happens when a company tries to modernize and ends up losing what people loved most. Using Cracker Barrel’s recent rebrand backlash as a case study, we talk about the tension between staying relevant and staying true to your identity.
We compare it to Chick-fil-A’s approach, where brand strength co...
What happens when a brand forgets who it is?
This is Part One of our two-part series on branding and rebranding. In this episode, we break down the Cracker Barrel rebrand and the costly lessons it offers for business owners. Cracker Barrel built its reputation on consistency, nostalgia, and Southern hospitality, but its dramatic shift left loyal customers feeling disconnected.
We unpack the difference between branding (...
Leadership isn’t just about strategy, it’s about rhythm. In this episode, we explore why intentional pauses and quarterly rhythms are essential for your business, family, and personal health. From balancing key life areas to safeguarding sacred family time, we offer practical strategies to prevent burnout and lead more effectively.
You’ll learn about tools like the balance wheel, the significance of family board meetin...
Are you leading your business or just reacting to problems as they arise? In this episode, we explore the power of quarterly rhythms, a system that helps leaders stay focused, avoid burnout, and build sustainable momentum.
We discuss why rhythms matter, how seasons in life and business provide a model to follow, and the practical steps to align your team around clear priorities. You’ll learn how quarterly planning and ...
Change is constant in leadership, but when does it harm more than help? This episode examines balancing adaptation and avoiding overwhelming your team.
From Blockbuster’s resistance to pivoting when Netflix emerged, to the risks of moving too fast and causing burnout, we identify signs of "change fatigue.” You’ll learn how shifting priorities, poor follow-through, and lost trust can hinder progress.
We talk through...
In this final part of our halftime adjustment series, we dig into the surprising power of staying the course when everyone else is pivoting.
We talk about why “shiny object syndrome” kills momentum, how small fundamental changes can create massive results, and why doubling down on your current plan might be the boldest move you can make. You’ll also hear how a simple calendar shift completely changed one leader’s effec...
Is It Time for a Halftime Adjustment in Your Business?
At the halfway point of the year, every leader needs to ask: Are we making progress? And more importantly… What needs to change?
In this episode, we examine what it means to lead with clarity and courage when you face a crossroads. We identify the three traps that hold leaders back: feelings like fear, comfort, and ego. We discuss why past success can sometimes bloc...
In this episode, we explore how lessons from our childhood coaches continue to shape our leadership today. From punctuality to staying true to fundamentals, we examine five coaching habits that can transform any team.
Drawing from The 5 Coaching Habits of Excellent Leaders by Lee and Julie Colan, we look at how clarifying expectations, asking questions, involving others, measuring what matters, and showing appreciatio...
What can a $1.50 pimento cheese sandwich teach us about world-class customer service? A lot if you're at the Masters Tournament.
In this episode, we unpack what Augusta National gets right about the customer experience, from spotless restrooms to screen-free serenity, and how those small details add up to something unforgettable. Benji shares his firsthand experience attending the Masters, and we explore how inten...
We’re back, and this episode is the most authentic one yet, pulling back the curtain to show you what leadership and business ownership truly entail, especially when life gets a bit messy. From an inspiring story at Buffalo Trace Distillery in Kentucky to a listener’s heartfelt message that changed everything, this episode ushers in a new season filled with genuine conversations, fresh perspectives, and a revitalized ...
In this episode, we’re getting real about the moment we realized our long list of 22 core values was just... noise.
So we started over.
We walk you through how we narrowed it down to 7 values that mean something and how they guide every part of our business:
- Honor God.
- People First.
- Extreme Ownership.
- Pursue Excellence.
- Relentless Execution.
- Data Wins.
- Win as a Team.
This isn’t just about writing values on a wal...
Ever feel like your company’s core values are just words on a wall? In this episode, Brady and Benji get real about how their team went from 22 forgettable core values to 7 that actually mean something.
It all started when no one on their leadership team could remember the values. Instead of ignoring the problem, they tore it all up and started over, leading to tough conversations, major self-reflection, and real chang...
What separates good leaders from great ones? Data. In this episode, Brady and Benji break down why tracking the right numbers leads to smarter decisions in business and life.
From coaching softball to leading a restoration business, they share real examples of how data transformed their results—like turning a 31% win rate into a championship team. They also explore how industry leaders like Chick-fil-A use metrics to o...
What if the secret to achieving massive success isn’t just about working harder but thinking differently? In this episode of the Higher Up Podcast, we explore the groundbreaking ideas from 10X Is Easier Than 2X by Dan Sullivan and Dr. Benjamin Hardy. Many assume that doubling their success (2X) is the safest route, but what if striving for 10X requires less effort?
We discuss how aiming higher brings clarity, simplici...
In this episode, we’re diving deep into the C12 tri-value model again, focusing on economic, team, and spiritual values to help you build a financial legacy that truly matters.
We break down budgeting in a way that empowers rather than restricts, taking inspiration from thought leaders like Dave Ramsey and Howard Dayton to give you practical steps toward financial freedom. Plus, we share real-life stories that highligh...
We're breaking down the power of stewardship in leadership because managing money well isn’t just about numbers but also about freedom.
Ever feel like budgeting is just another restriction? Think again! We’ll show you how smart financial planning can actually bring clarity and peace of mind, both personally and in business. Inspired by experts like Mike Michalowicz, Greg Crabtree, and Dave Ramsey, we’re sharing p...
Part two of our goal-setting series covers frameworks used by Brady, notably SMART and FAST. These frameworks transform vague goals like improving health into clear, actionable steps. Brady emphasizes setting specific, measurable, achievable, realistic, and timely targets for 2025. Applying these strategies allows you to break down broad objectives into manageable actions, fostering progress in personal and profession...
What distinguishes high achievers? Discover goal-setting secrets that could position you among the elite 3% who pursue their ambitions. Inspired by figures like Brian Tracy and Zig Ziglar, we explore the crucial difference between resolutions and actionable goals. As we mark 3,100 streams, our gratitude is immense, and we challenge you to make 2025 a year of growth with purpose-driven strategies for personal and busin...
2025 is approaching, so it’s time to talk about New Year’s resolutions! In this episode, we’re diving into the top 10 personal goals that many of us set for ourselves—reading more books, quitting smoking, and making the most of life. We explore how these goals impact your personal happiness and significantly shape your professional growth and ambition. After all, living life to the fullest is all about finding a balan...
Have you ever wondered when the Christmas season truly begins? Join us for a Christmas-filled conversation as we share our holiday traditions. Through these stories, we explore the joy, nostalgia, and family traditions that define this special time of year, and we discuss the ongoing debate about when to start holiday celebrations while respecting Thanksgiving.
Additionally, we highlight meaningful community initiative...
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