Higher Up Podcast

Higher Up Podcast

A podcast that aims to empower individuals in various aspects of their lives, including business, church, school, and personal growth. The goal is to inspire listeners to make a positive impact on those around them, helping them reach their full potential and strive towards greatness. The show features practical tips, real-life stories, and insightful conversations with experts in their fields, all geared toward lifting others up and creating a world where everyone can thrive. The hosts, Benji and Brady Wilson, are accomplished entrepreneurs in the business world. Their mission is to empower listeners in every aspect of their lives, from business to personal growth. They seek to inspire others to make a positive impact on the world by sharing their own life experiences and having conversations with other successful guests. Together, they explore living a Higher Up life!

Episodes

June 2, 2025 31 mins

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We’re back, and this episode is the most authentic one yet, pulling back the curtain to show you what leadership and business ownership truly entail, especially when life gets a bit messy. From an inspiring story at Buffalo Trace Distillery in Kentucky to a listener’s heartfelt message that changed everything, this episode ushers in a new season filled with genuine conversations, fresh perspectives, and a revitalized ...

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In this episode, we’re getting real about the moment we realized our long list of 22 core values was just... noise. 

So we started over.

We walk you through how we narrowed it down to 7 values that mean something and how they guide every part of our business:

  • Honor God. 
  • People First. 
  • Extreme Ownership. 
  • Pursue Excellence. 
  • Relentless Execution. 
  • Data Wins. 
  • Win as a Team.

This isn’t just about writing values on a wal...

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April 7, 2025 29 mins

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Ever feel like your company’s core values are just words on a wall? In this episode, Brady and Benji get real about how their team went from 22 forgettable core values to 7 that actually mean something.

It all started when no one on their leadership team could remember the values. Instead of ignoring the problem, they tore it all up and started over, leading to tough conversations, major self-reflection, and real chang...

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March 24, 2025 37 mins

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What separates good leaders from great ones? Data. In this episode, Brady and Benji break down why tracking the right numbers leads to smarter decisions in business and life.

From coaching softball to leading a restoration business, they share real examples of how data transformed their results—like turning a 31% win rate into a championship team. They also explore how industry leaders like Chick-fil-A use metrics to o...

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March 10, 2025 33 mins

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What if the secret to achieving massive success isn’t just about working harder but thinking differently? In this episode of the Higher Up Podcast, we explore the groundbreaking ideas from 10X Is Easier Than 2X by Dan Sullivan and Dr. Benjamin Hardy. Many assume that doubling their success (2X) is the safest route, but what if striving for 10X requires less effort? 

We discuss how aiming higher brings clarity, simplici...

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In this episode, we’re diving deep into the C12 tri-value model again, focusing on economic, team, and spiritual values to help you build a financial legacy that truly matters.

We break down budgeting in a way that empowers rather than restricts, taking inspiration from thought leaders like Dave Ramsey and Howard Dayton to give you practical steps toward financial freedom. Plus, we share real-life stories that highligh...

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We're breaking down the power of stewardship in leadership because managing money well isn’t just about numbers but also about freedom. 

Ever feel like budgeting is just another restriction? Think again! We’ll show you how smart financial planning can actually bring clarity and peace of mind, both personally and in business. Inspired by experts like Mike Michalowicz, Greg Crabtree, and Dave Ramsey, we’re sharing p...

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January 27, 2025 32 mins

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Part two of our goal-setting series covers frameworks used by Brady, notably SMART and FAST. These frameworks transform vague goals like improving health into clear, actionable steps. Brady emphasizes setting specific, measurable, achievable, realistic, and timely targets for 2025. Applying these strategies allows you to break down broad objectives into manageable actions, fostering progress in personal and profession...

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January 13, 2025 31 mins

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What distinguishes high achievers? Discover goal-setting secrets that could position you among the elite 3% who pursue their ambitions. Inspired by figures like Brian Tracy and Zig Ziglar, we explore the crucial difference between resolutions and actionable goals. As we mark 3,100 streams, our gratitude is immense, and we challenge you to make 2025 a year of growth with purpose-driven strategies for personal and busin...

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December 30, 2024 27 mins

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2025 is approaching, so it’s time to talk about New Year’s resolutions! In this episode, we’re diving into the top 10 personal goals that many of us set for ourselves—reading more books, quitting smoking, and making the most of life. We explore how these goals impact your personal happiness and significantly shape your professional growth and ambition. After all, living life to the fullest is all about finding a balan...

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December 16, 2024 34 mins

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Have you ever wondered when the Christmas season truly begins? Join us for a Christmas-filled conversation as we share our holiday traditions. Through these stories, we explore the joy, nostalgia, and family traditions that define this special time of year, and we discuss the ongoing debate about when to start holiday celebrations while respecting Thanksgiving.

Additionally, we highlight meaningful community initiative...

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December 2, 2024 35 mins

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This episode shares personal stories to highlight the impact of shifting perspectives. We explore how adopting an abundance mindset over a scarcity mindset fosters creativity and opens new opportunities. We also discuss the challenges of transitions and societal pressures, often amplified by social media.

Listeners will learn about the dynamics of leadership, emphasizing trust and collaboration within teams. Brady refl...

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November 18, 2024 36 mins

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What if choosing happiness was entirely within your control? Imagine turning a frustrating wait at a Starbucks drive-thru into a highlight of your day thanks to a cheerful barista. In our latest episode, we discuss being "happy on purpose" and how small, intentional acts of positivity can uplift our lives and workplaces.

We delve into the importance of emotional awareness, especially during life's unpred...

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November 4, 2024 35 mins

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Are you unknowingly hindering your business by relying on hope instead of strategy? In this thought-provoking discussion, we examine the balance between these two forces for both personal and professional growth. We challenge the belief that hope alone can lead to success, drawing inspiration from renowned business figures like Peter Drucker. 

We highlight the importance of strategic planning, supported by a strong com...

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In this episode, we explore the small yet powerful details that can transform your customer service game, like pointing with two fingers instead of one! Inspired by Disney’s top-notch service approach, we’ll share real stories and practical insights on how paying attention to little things and showing empathy can truly elevate the way you serve others.

Whether you're dealing with unexpected challenges like water d...

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October 7, 2024 36 mins

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After a year-long hiatus, we're back with a new season and a brand-new episode! This season Benji is joined by his brother, our new co-host, Brady Wilson. 

We are excited to reconnect with our listeners and share insights from our leadership journey, which began in the mid-90s with SERVPRO. We will also reveal our fresh vision for this podcast. Our discussion will focus on the idea that leadership can sometimes fe...

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In this episode, we are joined by Roy Adcock from SERVPRO Industries where we discuss the influence of culture and its impact on team building. Everyone loves a good comeback story, and in this episode, you get a double treat. We dive into the gripping story of how Roy left SERVPRO, found a lack of culture at a different company, and then returned back to SERVPRO Industries. His story serves as a reminder of life’s un...

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This week, we're exploring the process of stepping back and allowing others to take the reins, and how this can lead to personal and business growth. We navigate through the significance of trusting people and delegating tasks, and the surprising benefits we experienced as a family when we shifted from organizers to participants.

Among the many thought-provoking discussions in this episode, we also delve...

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What if navigating the delicate dynamics of family business could actually be simple, enjoyable, and rewarding? Join us for a thought-provoking conversation as we unpack this challenging issue. We reflect on our recent participation in SERVPRO Convention in Tampa, Florida, the surprising revenue consistency of the top performer in the last decade, and the success of SERVPRO as a commercial clean-up and restoration lea...

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Have you ever wondered how mentorship can transform your life and career? Join us in this eye-opening episode as we share our personal experiences and discuss the power of having the right mentors in our lives. We talk about our journey mentoring entrepreneurs, other SERVPRO franchise owners, and Classic Recreations in Dallas, as well as our own experiences being mentored. Listen and learn how our daily routines contr...

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