Breaking Buds: Noodz in Orbit

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Are you ready to embark on a captivating journey into the world of cannabis with our special guests Rahul and Mike from Noodz? 

We're spilling the tea on their innovative partnership, resulting in the creation of groundbreaking products, including the first THC and CBD chewing gum in Canada. Discover their state-of-the-art facility in Mill Creek and their unwavering dedication to top-tier cannabis production, course grind and best burning pre-roll in the market.

Ever wondered about the intricacies of advertising laws in the cannabis industry and their impact on enterprise growth? In this episode, we unravel this complex issue, discussing the challenges faced by dispensaries in drawing new clients and the power of knowledgeable staff in this scenario. As we share our experiences with different cannabis strains, we shed light on the perks of variety, the hurdles of meeting regulatory demands, and the art of integrating customer feedback to deliver on excellence. As a cherry on top, we also reveal exciting upcoming releases for our cannabis connoisseurs.

Our conversation takes an interesting turn as we hear from two individuals who transitioned from the hospitality industry to owning a cannabis company. 

Are you ready to dive deep into the world of cannabis with us? Brace yourself for an enlightening and entertaining ride!

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Thank you for your unwavering support. We're excited to bring you even more awe-inspiring content in the near future.

Episode Transcript

Speaker 1 (00:00):
Minus 10, 9, 8, 7, 6, 8 inches.
Start 4, 3, 2, 1.

Speaker 2 (00:13):
Good morning.
I'm Sean, I'm Charlie and thisis Higher Orbit.
I love these morning episodes.
I'm on like my third cup ofcoffee.
I'm so jacked.
You know he's killing me withthe.
I had to open it with the.

(00:35):
I love it.
I love my coffee, oz.
We got a couple of great guestsin the house.
They're actually our firstselected guests Well, not
selected.
Like we obviously want to haveeverybody that we have on the
show, that's not so terrible.
But we actually were like sawthis nudes weed.
We're like who the fuck arethese guys?
Where did they come from?
And where is this fucking fireweed coming from?
And we found out it was fromWellcan and our good friends

(01:00):
Raul and Mike.
Welcome to the show, boys.

Speaker 3 (01:02):
Thank you yeah.

Speaker 2 (01:05):
I always put your last name, so I didn't want to
say it.

Speaker 3 (01:07):
If you want to say it , you'll have to try it,
lanzalone.

Speaker 4 (01:10):
Lanzalone.
I normally say Mike Lanzalone,but you know my Italian peeps
out there would be pissed if Isay it anyway.
And what, raul, rajan, rajan.

Speaker 1 (01:20):
There we go.
Well, welcome boys.
You actually guys did very wellon the first name basis.
Man.
Americans can't pronounce H forthe life of them.

Speaker 2 (01:27):
Oh yeah, right, that always fucks them up, I guess
Raul.

Speaker 1 (01:30):
Raul, raul.
I have to introduce myself inUS as Raul.
I never could say Raul, oh Istill call him Raul.

Speaker 2 (01:38):
I get that all the time, raul.
I get seen because I'm the SCAN, so I get that a lot.
I feel like you know everyone.
Once in a while they're like isit Ra, hul Ra?

Speaker 4 (01:46):
Raul in the house, right, yeah, yeah.

Speaker 2 (01:49):
Anyways, welcome guys .
Well, tell us a little bitabout Nudes and what you guys
are all about, and I guess, morewell-can.
I guess We'll start there.
Sure, how long have you beendoing this?

Speaker 1 (02:00):
Okay, so I started on the compliance and regulation
side.
So I don't know if you guysremember CCI.
They did all the licenseapplications for Health Canada
for the no no.
Okay, cci was the biggestconsulting company in cannabis
anywhere in the world, so Istarted with them, got it so 11
years ago.
So we did.
I would say 300, 400 licensesare operational today through

(02:24):
CCI in Canada.
Yeah, so it was like one of thebiggest firms.
So for us, welcome came to usfor licensing.
That's how we knew them.
The initial idea was that theywanted to be innovative LP, so
that's why we brought in thefirst chewing gum with THC and
CBD.
We're the only manufacturers inCanada, by the way.
Yeah, not even a traditionalchewing gum manufacturer exists,

(02:45):
right, so we were bringing theequipment from Europe.
Our gum bases are from Europe,but that was the only product
they had, you know.
So when we started our first LPGreen Gold in Mississauga yeah,
so we were manufacturing forGhost Trap Cookies.
We sold that one and we werelooking for a new home.

(03:05):
Welkin was at home because theydidn't have any flour skews.
They didn't have any dry flourpre-roll product or anything
like that.
It was all addable.
That's it Got it.
So we got our license and we'relike listen, we got your license
, we've known you for five, sixyears already.
We brought you into Green Gold.
You looked at how we do things.
So it was a great partnership,man, incredible.

(03:27):
Yeah, we started and I wouldsay within four months we had
Don Jackson.
We had, you know, faro Croftsalready in the mix.
Right, we had a few differentbrands that we brought on board.
Yeah and yeah, man, since Marchit's sort of picked up.

Speaker 3 (03:41):
Just to give, like nude, some backgrounds.
It's actually grown out of MillCreek and it's actually under
the Mill Creek license, so wepackage it at Welkin, but it's
actually grown out of thefacility in Mill Creek.

Speaker 4 (03:51):
In Mill Creek on Darrell, near Cambridge, yeah,
probably the best facilityyou're going to see Like.

Speaker 3 (03:55):
that place is spectacular.

Speaker 2 (03:57):
And shout out who's the master grower over there at
Nunes Darrell.

Speaker 3 (04:00):
Darrell, he was supposed to be here but you know
he had other plants to trim, Isuppose.

Speaker 4 (04:04):
Darrell, welcome to you.
We're invited.
We've got to come check outthis Absolutely, man, and I will
say this I mean it's not justbecause they're partners of ours
.

Speaker 1 (04:14):
I've seen 150, 160 facilities in Canada.
Yeah, Done a lot of tours right.
Probably the best facility I'veseen in the world for cannabis
cultivation.
Like you can lick the floorjust that clean.

Speaker 3 (04:28):
Plus, it's on 168 acres.
It's like this beautiful spot.
It used to be a horse breedinggoing on there.
So you like drive into it andyou're like there's a Rolls
Royce I mean Rolex watch there.
And you're like, wow, what haveI shown up here?
And then you go into thisfacility and I swear you could
actually have a wedding insidethis.
Like you walk into thereception, it's huge, it's

(04:49):
beautiful man, they really put alot of time and effort into it.

Speaker 2 (04:52):
Fantastic.
Yeah, how do you guys grow?
Is it rock wool?
It's all indoor.

Speaker 1 (04:58):
Small rooms, 800,000 square feet, and it's HPS.
We haven't tried, you know, ledHID.
We do experiment with them.
Most of our strains just don'twork well with it.

Speaker 2 (05:10):
No, you're getting good results, absolutely.

Speaker 3 (05:12):
We got Darrell who's a 20 year legacy grower, and
then we have an actual doctor ofagriculture from Germany.
That's come down and on site.
So we got these two guys, likeyou know, dialing it in and
they're putting fire out.
Man, they're really good.

Speaker 1 (05:26):
And funny.
I don't know if you guys knowDarrell and Drew at Carmel.
Yeah, they were buddies.
They used to grow since theywere 15 years old.
Oh no, they're shit, yeah Drewgot hired by Carmel Darrell got
hired by Mill Creek.

Speaker 2 (05:40):
That was the only thing, but they're still doing
their thing, just like atdifferent places, different
places.

Speaker 1 (05:46):
They're doing the same.
You know good quality growingright.

Speaker 4 (05:49):
How many strains do you guys grow at Mill Creek and
like plants at a time, if youknow off the top of your head?

Speaker 3 (05:54):
Oh, right now we're phenyl hunting.
Right now there's probably 40phenyl hunts going on at the
same time and then probably Iwould say seven, eight different
actual growth strains that aregrowing.
Yeah, strings that are beingproduced on for, for actual, you
know, clients and brands.

Speaker 1 (06:12):
Yeah, our phenyl hunts are.
That's what we really like,because most of the genetics are
in-house in breeding, likein-house breeding as well.
So we, on a consistent basis,have 40, 50 new genetics popping
in and we find one or two thatwe like and then just sort of
move on because the genetics areso freaking unique and good.
That's why we came in withrotational skis.

(06:33):
We want people to try those outand let us know which one they
like so we can, you know, askfor a proper listing with it.
So, dom Jackson, you know theyjust launched on Monday their
rotational ski Nudes.
We will be coming out withrotational ski in January.

Speaker 2 (06:48):
Is Banjo.
Is that the new rotational forthe?

Speaker 3 (06:49):
Dom Jackson no, no, no.
Many cookies for now, manycookies yeah.
The Banjo is already in marketwith a three half gram pre-roll.

Speaker 4 (06:56):
Cool yeah that's been moving.
That was saying we shouldprobably look at that we're
orange turfs.

Speaker 1 (07:04):
I wouldn't even say yeah, because it has more to
Christmas.
Hey, christmas is coming up.

Speaker 2 (07:07):
Man, it's one of my favorites, it's orange baby.
There you go.
That sounds awesome, noah,check that out 100%.

Speaker 4 (07:12):
Yeah, I was going to say too, and it's, I don't think
, very common.
Hopefully Mike's cool with that.
I think he said it on thepodcast.
Mike Hasho, yeah, he hadnothing but good things to say
about this.

Speaker 2 (07:24):
When he came out he was like who the fuck is these
Nudes guys?

Speaker 4 (07:27):
He was like it's fire Sean.

Speaker 3 (07:30):
We were worried at first when we started watching
that clip and then we were likepleasantly surprised.
We're like, yes, this guy knowswhat's up.

Speaker 4 (07:38):
He likes it a lot and he usually is not the kindest.
I shouldn't say he's not thekindest, he's the kindest, he's
picky.
Exactly 100%.

Speaker 1 (07:47):
Yeah, we had a few run-ins with him when we were
doing four ghost drops.
I think we had gold right.

Speaker 2 (07:52):
So he got it.

Speaker 1 (07:54):
Launching his dispensary.
He came into the site.
He actually didn't know we weredoing the Nudes.

Speaker 2 (08:00):
So he was pleasantly surprised when he found out it
was you guys.
I hope so it really was.

Speaker 1 (08:04):
But we didn't want to be the face of the brand itself
.
We wanted the product to do thetalking.
But you realize you have topromote, Without that you just
can't make a dent in it.
Definitely helps.

Speaker 2 (08:17):
Do you guys have a favorite?
What's your favorite?
The jungle fire or the gas face?

Speaker 3 (08:19):
I like the gas face I like the sativa leaning, Even
the only.
It's a head high.
It's uplifting.
It gets you, if I can fire itup, that you can actually do
some work.
I like to actually do some workor be able to be functional.
When I smoke my weed, that'swhat I find.
Gas face.
The jungle fire I like, butit's like if I smoke the jungle

(08:40):
fire I'm hitting the couch.

Speaker 2 (08:42):
It's a little more of a day over for you.
Yeah, I want to watch a movieor chill out.
It's a nice bag.
It's got a really nice bag.
Oh, there you go.
I'll take it now.
Yeah.

Speaker 1 (08:52):
The gas face is my favorite as well, because it has
a decent percentage of CBG, soit does give you that sativa
feel to it.
But there's that nose in thisthat you don't get on.
It has that marshmallow smellto it.

Speaker 2 (09:07):
It's very rare to find.
I love that Interesting.
I kind of agree with you guysthere was a sweet mess.

Speaker 4 (09:12):
I get it.
I get it.

Speaker 2 (09:13):
Interesting.
I'm going to check it out.
I'm going to pass it over androll something up.

Speaker 4 (09:18):
I was going to say have you guys ever considered
adding a little bit more of thatlike Turp?
Count those minor cannabinoids.
We're changing all of it all.

Speaker 1 (09:27):
We just created a template.
It will be very similar to whatyou guys see on organic craft.
So Turpenes lineage, minorcannabinoids if we find some
good ones.
But yeah, you'll get fullTurpenes lineage on all of our
labels.
Moving forward.

Speaker 4 (09:43):
That is funny.
I did get the marshmallow.
I agree.
I like that.
I love super obscuredescriptors.
It's the best way to sell weedIf people come in and I'll be
like buddy.
This smells like the bottom ofMechanics, oily Ford.

Speaker 3 (10:01):
I'll take it.
I love that.
It sounds so good.

Speaker 1 (10:10):
I do find weed, especially nowadays, first
quality in Canada is gettingridiculously good.

Speaker 2 (10:15):
It's pretty much bad.
It would come a far away,haven't we Very much so?

Speaker 1 (10:19):
man, from the first days, even in the medical side,
and to what we're pushing outnow.
It's unbelievably good.
I actually forgot what I wasgoing to say.

Speaker 2 (10:28):
The quality is there.
The quality is there.
Industry moving forward.

Speaker 1 (10:32):
Yeah, I mean, again, I legit forgot what I was going
to say.
I'll come back to you, man.

Speaker 4 (10:39):
I guess that is an interesting question.
So you said to work for CCI yes, I don't know what that stands
for.
You said cannabis complianceInc.
Okay, so you've been in thisindustry for a while now.

Speaker 1 (10:49):
Yes, eleven years, man, we again.
Canopy Aurora.
All those guys initially cameto us to get the licensing done
because we were a pharmaceuticaland nutraceutical regulatory
compliance consulting firm.
Initially we just didn't thinkmarijuana is going to be a real
industry.
We didn't take it.
We did not take any business.
So the first 14, 15 licenses,they all somehow circled through

(11:12):
our team but we didn't take anyof the business and were like
this is not a real industry.
And then, six months later didwe just miss the boat and all of
those companies you know,initially because they didn't
have money, they didn't knowwhat the heck was going to be in
the industry.
Everybody was throwing outequity like it was nothing.
Can you imagine canopy Aurorainitial equity hole that would

(11:33):
have made the freaking millionthof a millionth of a millionth,
you still wake up withnightmares that you had canopy.
I will say this we didn't missthe boat man, but Wow, you get
to participate now, I think it'spretty cool to be involved and
put out some fire products.
Yeah, man, and we're doing iton our own in a sense, right
Like we don't have any outsideinvestors, so nobody tells us

(11:54):
what to do.
We are doing it the way weenjoy it.
We like the industry for thisreason alone.
Is you go to a meeting?
You're drinking any smoking?
Where else can you actually saythat?

Speaker 2 (12:07):
And people being so stressful.

Speaker 1 (12:08):
I mean we're high and drunk half the time.

Speaker 2 (12:11):
Where is the stress right?
We're trying to have fun.
We're doing a lot of fun, Iwill say industry struggles.

Speaker 3 (12:17):
I think you've got to love this industry, because the
days of making tons and tons ofcoin for the time being I don't
think, are here right now.
Hopefully in the future that'sgoing to come back.
But people are doing well, butthey're not killing it out there
.
And if you don't love it, whatare you doing in this industry?
You really got to enjoy whatyou're doing, otherwise I don't
think it's worth it.

(12:37):
Might as well go become abanker or something.

Speaker 4 (12:40):
Totally agree.
Hey man, I did the opposite.
So here we are.
I used to work at Bank ofAmerica, you used to work at
Bank of America.

Speaker 3 (12:47):
Yeah, right on.
I'll give you a little bit ofbackground on myself.
I came from advertising sales.
I was working for PatersonOutdoor for like 12 years and
then I was dabbling and I had acouple of buddies in the
brokering space and thenpandemic hit and boom out of
home advertising just taint.
Nobody was out anymore.
So I got packaged out from mycompany and then right away I

(13:08):
started brokering deals and metRaul along the way and that
green gold opportunity to jumpinto an LP came along and I was
like, yeah, let's do it.
So yeah, it's been about threeyears, three and a half years I
think now but what a industry tojump into and the learning
curve is insane.
Like I just can't believe howso many facets of the business

(13:31):
are and what you've got to dialeverything in.
Because you've got to haveeverything dialed in, otherwise
you're not going to put a greatproduct.
So, yeah, it's been a greatlearning curve and, yeah, just
loving the industry, reallyenjoying it.

Speaker 2 (13:43):
Absolutely.
You said you're an advertisinggirl.
What do you think about theadvertising laws in cannabis?
Do you have any opinions onthat?
They're horrible.

Speaker 3 (13:51):
Like alcohol.
You can do whatever you want.
I can slap a billboard on thestreet.
I can put a big bus advertisingthat flies by.

Speaker 2 (13:59):
It's crazy.
I know why I called you fromout of my crowd.

Speaker 3 (14:02):
Sorry to realize that but yeah, I'd like to see them
change the average.
I think we're slowly seeing theOCS is doing some campaigns of
awareness.
I think that's the first steptowards possibly getting more
advertising when it comes tocannabis.
But yeah, the restrictions arekind of ridiculous.

(14:23):
I really hope that they easeoff a little bit.
At the same time, from a smallto mid-size company, it probably
is to our advantage, becauseyou got to be a little more
strategic on how you market andadvertise.
If you had these big guys thatare just spending tons of money,
you would just get hit.

(14:45):
So it's that double-edged sword.
It's like, yeah, I'd like tosee it open up a little bit at
the same time, we're positionedpretty good right now with it
the way it is.

Speaker 1 (14:54):
I do take the other side or the other approach to it
, because I don't like the factthat industry keeps complaining
about the taxes.
You already know what the taxesare.
That's why you chose to be init.

Speaker 2 (15:05):
Stop bitching about it.

Speaker 1 (15:06):
That's when they work , when we got into our diet, if
you can't make money on thefinancial model, knowing what
the taxes are, don't enter themarket.
Stop complaining about it.
Advertising same thing.
I don't care about brandadvertising as much.
Let me tell you whereadvertising really makes sense
for you guys.
We should only allowdispensaries to actually do the
marketing.
Once you pull in more consumers, they're going to look at the

(15:28):
brands and brands are going tosell.
Right Again, industry is veryfractured, as in what they want
to achieve, it's not a simpleone-way track that everybody
sort of come on Until thathappens, nothing is changing.

Speaker 4 (15:42):
That's a great point.
I think that we are veryfractured.
We're not on the same page.
Too many voices and cooks inthe kitchen right, absolutely
Plus they're fighting over thewrong things.

Speaker 1 (15:51):
Man, yeah, government .
Look at Ontario.
If you look at their budget,they already calculated all the
excise till the end of 2024.
What makes you think they'regoing to actually lose that
money?
So stop fighting on the excise,do something else.

Speaker 2 (16:03):
True, it's true, you know like.

Speaker 1 (16:05):
Tantalus, nextleaf the CEOs, and we know Paul too
is a great guy.
But come on, man, you knew whatyou were getting into.
Try something else.

Speaker 2 (16:14):
I agree, and I think he kind of like, yeah, they kind
of died on that cross,literally right, that's it.

Speaker 3 (16:20):
It's not going to work for you and bankrupt
because of that reason.

Speaker 2 (16:22):
I agree with you.

Speaker 3 (16:24):
How, from a dispensary standpoint, how are
you guys getting new customersin?
Are you guys able to doanything that allows them to?

Speaker 4 (16:31):
New acquisition.
I mean, it's tough.
We know that you can do sometargeted click ads.
We've explored that a littlebit.
We get honestly solicited allthe time and I just fucking
throw them to the bin.
But we have someone in-housethat we're trying to work with.
We're about to revamp a newwebsite, change our e-com, so
hopefully that'll help thingsout.

Speaker 2 (16:51):
Yeah, uber's been really good for us.
To be honest, we don't make asgood margin on it, but how of a
brand exposure?

Speaker 4 (16:57):
for us.
Yeah, even from a marketingstandpoint, you get someone
who's like?

Speaker 2 (17:01):
oh, I know you guys, and exactly right, very nice,
and so that's been interesting,just finding a way to kind of
get them through that salesfunnel.
And that's kind of where ourrevamping, like Charlie said, of
the website kind of comes inand just trying to make it
easier Cooper.

Speaker 1 (17:14):
I'm going to get.

Speaker 2 (17:14):
Make it easier to get to the basket and check out.
Just ordering direct from us100%.
Yeah, that's cut Uber out right.

Speaker 1 (17:19):
Actually I'll say don't cut Uber out.

Speaker 2 (17:22):
That's where free marketing is Honestly God, if
you can play on it you can playon Uber marketing all day long.

Speaker 1 (17:27):
You might not be able to do that for Cosmic Charlie's
Right.
Don't lose the opportunity, man.

Speaker 4 (17:32):
Yeah, that is worth looking at more Like it's
relatively new to us so we'restill kind of figuring it out.
Yeah, but yeah, it's tough,it's a little bit tricky.
I think we're lucky that ourbrand kind of is conducive to
word of mouth as well, which ishard to come by Because on the
retail level a lot of people areoperating on price alone.

Speaker 1 (17:51):
Absolutely, and that's what I said when we
walked in.
Like your guys' menu is curateda lot better than most of the
chain stores.
I can tell you that.
I think that's where you getpeople coming in and out.

Speaker 3 (18:03):
You guys are consumers yourself, right.

Speaker 4 (18:07):
Yeah, we consume it.
We were really like in.

Speaker 3 (18:10):
I'm still amazed by some owners that don't smoke it.
I even LPs that don't smoketheir own weeds too.
It's like dude.
How do you even know if it'sgood?

Speaker 4 (18:18):
It's crazy, or the reps.

Speaker 2 (18:20):
I don't know.
I like to empathize sometimeswith the reps.
Sometimes you get these reallyyoung ones and I can tell
they're super fresh.
Just, you try to ask them aboutthe product and they just don't
know or they don't even consume.
It's difficult to have ameaningful conversation with
them and take them seriously.
I guess True.

Speaker 1 (18:35):
And that's what I felt on the retail side, because
a lot of the booktenders arevery, very fresh.
You start asking questions andthey give you one answer.
I'm like you know what?
I'm not talking to you.

Speaker 2 (18:45):
I'm sorry You're in the headlight.

Speaker 3 (18:47):
Exactly.

Speaker 1 (18:47):
I'm like please don't .
Yeah, that has been the issue.
On the retail side there's alot of turnover very quick for
the booktenders.

Speaker 4 (18:57):
Yeah, we've heard that we're lucky.
We have a great team of threeladies and another two dudes
Great team here, so I couldn'tbe thankful more.

Speaker 3 (19:07):
And that probably speaks to the fact that you guys
know what you're doing and it'sjust like you know you're Get
people that are actuallyconsumers as well, right?

Speaker 4 (19:15):
Yeah, exactly, you know it's a, it's a tight team
and we try to look after themand exactly I think that they
appreciate the level of care weput in.
I hope that was that's it, man.

Speaker 1 (19:25):
I mean we hear horror stories.
I mean hasho touched on it with.
It right closing of thedispensary, nobody getting paid
on their team and all that saywas yeah, we do see a lot of
that.

Speaker 4 (19:37):
Yeah, I'm sure that's not unique to them, like it.
We see we're seeing storesclose all the time now, right,
yeah, yeah, yeah.

Speaker 1 (19:43):
I think we do have More stores than needed.
I think LCBO has the rightnumber.
Hmm, about 11-1200.

Speaker 2 (19:50):
I think that's where the real real sweet spot is
maybe 13 or 1400 tops.

Speaker 1 (19:54):
I kind of agree with you, I would say 12, not even
more than that, because, like anLCBO is legit on every yeah,
service everybody True right,we're gonna take a little break.

Speaker 4 (20:04):
Sheesh, that was impressive.
Grab a sheesh soda right on.
Come to the shop, check out thenudes, slap and subscribe.
Share with your homies.
Yeah, we'll be right back withwalking.
We are back back of the shot.
Looks like I'm like the gasface.

Speaker 2 (20:27):
I enjoyed the gas face.
It was very good.
I'm feeling chatty.

Speaker 4 (20:29):
Yeah, what did we say ?
Marshmallows, hollandaise,marshmallow and hollandaise.

Speaker 2 (20:34):
Yeah there's a sweet, creamy Butteriness to it.

Speaker 1 (20:39):
I'll give it that for sure right, yeah, that to me
would made me feel like it wasmost marshmallow when you Sort
of melt in your mouth and givesyou that stickiness.
Like to me, that's exactly it.
I don't got much holidays, butI don't get these, these taste
buds.

Speaker 2 (20:55):
I'm not that refined man I he'll tell me things on it
.

Speaker 3 (20:58):
I'm like wow, really like fucking amazing.

Speaker 1 (21:03):
That's exactly.
It is a some, ali, I thinkwe're getting so close to you.
Know, you can Smell the bouquetof a wine, right?
You can tell which region isfrom by just smelling it,
without even freaking, lookingat it or tasting it.
You know what bouquet is our,for what region.
I think same thing, we weedthese days, man, there's so many
intricate smells to it.
You know, for me, I come fromHospitality, so I studied wine

(21:27):
for a good year and a half, so Iknow what to look for.
That's what I did with weed andI'm a new smoker.
I started about four, four anda half years ago, right, right.
So To me, that's how I look atit.
So, going back to your point,you know that's what
connoisseurs are looking for.
I would actually say one stepahead.
I think it's just a consumersegment.
I think consumer our agebetween 30 to 50.

(21:50):
I would say, I think if they'renew to the weed, that's how you
get them.
Yeah, right, well.

Speaker 3 (21:56):
I think you got to learn about the weed too, and as
you learn more about it, thenyou get further into.
You start learning about theterpies and the taste and
everything like that, and it'sthe same thing with wine, right?
So once you start going downthat road of Drinking different
wines, you start to taste thedifferent nodes and and you
start enjoying things a lot more.
And I think the longer I smokeweed, the more I enjoy them and

(22:17):
and second thing the longer youdrink wine or longer you smoke,
we do.

Speaker 1 (22:21):
You want to smoke better and better.

Speaker 4 (22:23):
Absolutely.

Speaker 1 (22:24):
That's where you know the, the.
If people are spending onlycertain amount, that's how we
get them to a.
You smoked enough, you know,try this one time and then
that's how we change them.
But I think it's a segment that30 to 50 year olds man 100% I.

Speaker 4 (22:39):
It's interesting you say that because we kind of
spoke to, well, our other halfof our sponsor at Sheesh, jackie
McCaskill, and she, long timebuyer at LCBO, huge wine
enthusiast.
She mentioned a huge overlap ofthe connoisseur and kind of
even Bringing in these productswithout any type of you know for

(23:02):
I don't know anyways, and andbringing up these conversations
about looking what to look for,that the bouquet and etc.
And she has a book coming out Ithink it's called chill, a wine
lovers guide to cannabis.
So should be a great way tokind of bridge and teach people
some things and learn along theway.

Speaker 1 (23:21):
Oh yeah, absolutely.
Man, wine, weed and some foodin it, oh yeah.

Speaker 2 (23:25):
I think I do that, like our industry so young and
people are still really figuringout what they like and like I
all the time.
That's one of the things I loveabout bud tending.
I mean, charlie, still get tojump in as having conversations
with regulars and I'm just likeso what do you like?
And they're like I don't knowwhat I like and I'm like okay,
well, I can tell you that thesecurbs are gonna be more citrus
and this is gonna be a littlemore like this and like what
flavors do you like and whatkind of gets you going, like

(23:47):
what's you excited?
And just kind of guiding peoplethrough that journey Can be a
really beautiful thing.

Speaker 1 (23:52):
Absolutely, man.
I mean you're.
You're exploring a person'spersonality at that point.
I mean, you know, you can go asdeep as you want, that's
exactly it like you're reallyguiding a person to actually
have a really good time.

Speaker 2 (24:06):
Yeah, what is your intention with this and where do
you want to go and like how canI help you get there Right?
So I think that's really cool.

Speaker 3 (24:12):
Yeah, it gets away from just the high.
Now it's about the experienceand then everything in between.

Speaker 1 (24:17):
Yeah, like I guess, like I don't understand how
people smoke same strain all thetime Over and over same man.
I don't understand that I cando a second joint of the same
turn.
I'll be very honest.
Like I like my mixing ofstrains, I like to get my brain
all you know messed up andfucked up, in a sense like
you're experiencing new thingsand different things you have to
yeah, otherwise you becomeimmune exactly.

Speaker 2 (24:38):
No, that's the whole point of having a stash.
You have the different things,you can kind of go from one to
another and kind of like mix itup.
I really don't get the consumerthat buys down some pink
cushion really right, I justdon't get it.
But you know, to each their own.
I guess that's what makes thiscool too.

Speaker 4 (24:51):
It is subjective.
I mean, sometimes I'm like,have you tried this gelato?
It's fire like I love gelato'sand yeah, no gelato.
I.

Speaker 3 (25:03):
Know, ice cream, no gelato, you guys gonna come to a
milk creek and we'll do the wegot like 40 strains out that we
actually show on Display and youguys can come and pick and
choose what you'd like to seeand good idea For like an
extensive podcast.

Speaker 4 (25:19):
a little out, yeah you just add on like a part two,
then this is a freaking.

Speaker 2 (25:27):
Awesome, what, what can we look forward to coming
out from you guys?
So anything you can tell us.
And you said you had a bunch ofphenos kind of fired up like I
don't want to give away too much, but no, so we will give you
this.

Speaker 1 (25:39):
In January we're dropping our jungle fire
pre-roll, so that's just asimilar skew, but the seven gram
is being dropped.
Okay, and the seven gram hastwo, three and a half gram bags.
So that's two strains like, andour first drop will be sugar
cake and PPJ.
Ppj is like purple punch mixedwith jungle cake.

(26:00):
Cool man, I'm telling you thenose on that is unbelievable.
And sugar cake you look at it,it's like white as frosty as it
can get that's fun.

Speaker 2 (26:09):
So it's a variation of cakes and then you do.
It is the purpose.
I get like those couple ofcolors to the purple yeah.

Speaker 1 (26:15):
I mean, if you ever see a fresh lot of gas phase
come out, you open it.
Yeah, that has that deep purplein it.
Cool, right.
So some of our strains and Ilike the color.
So you know, darrell, canchange colors when they grow
like.
So we can actually create awhole line was just purple weed

(26:36):
if we wanted to right, but it'scool.
Yeah, so we like the deeppurple.

Speaker 2 (26:39):
That's a nice duality , I guess.
To get the two cars You'll putthem side by side and yeah,
concept.

Speaker 1 (26:45):
Yeah, and you know, again price comes down just a
tad bit on per gram bases, right.
So people that want to buythose bigger loss but on the
craft side and kind of like us,don't like to smoke same
straight it's for them man.

Speaker 2 (26:56):
Yeah, Charlie, no, we're actually seeing the seven
gram formats kind of picked upquite a bit.
Kind of notice that you knowtotally.

Speaker 3 (27:02):
Yeah, I was gonna say we tried to name it to park but
we just got a notice from I.
Can I say yeah.
It was supposed to be to parkat one point, nice, you gotta
try, why not?

Speaker 1 (27:17):
you have to write like this the first time held
Canada, or we have heard on anNNCP.
They came back and asked you tochange the name.

Speaker 2 (27:22):
It was just hilarious , man Nice at least you didn't
like I don't know.
I've seen other brands somehowget it through.
With them.
They make it?

Speaker 3 (27:29):
Yeah, it could be for sure.

Speaker 4 (27:37):
We were talking about this earlier but how do you
guys prioritize, like yourcustomer satisfaction and
feedback?
Obviously, you had a lot withthe Dom Jackson brand, and then
even we were talking aboutswitching to a six pack, which I
think is great for smallerretails who want to, yeah, grab
some nudes packs.

Speaker 1 (27:53):
Again, you know we're so new to it, so anything, any
feedback, you know, any thoughtfrom our retail, retail partners
that we got like we're all thatis Learning for us and we're
changing things on the regularbecause of that.
Like you know, our label, asyou mentioned.
Hey, more information would begreat.
I'm like, yeah, you know what,we just made that change on
Friday, so any new lots comingout will have those added

(28:17):
information, right, so we'relearning.

Speaker 3 (28:20):
Yeah, we're definitely learning on the go.
You know, we have had a fewhookah hiccups, for sure.
But, you know, hopefully we'refixing the problems quickly,
learning from our mistakes andmoving forward.
The 24 pack with news it was abit of a, you know, hurdle for a
lot of retailers to pick up,especially as a new brand.
So we switched it up, came backwith a six pack we just

(28:41):
launched into the market.
So yeah, we're.
You know we were new to thisgame too.
You know, and myself I've onlybeen a couple years, and then on
the retail side, we've onlybeen in it since Dom Jackson
launched.

Speaker 4 (28:53):
Yeah, what I'm talking about.
A year ago, yeah, yeah, a lotof learning curve.

Speaker 3 (28:57):
It is a bed, has been , it's been.

Speaker 1 (29:00):
Yeah, but on the customer service and I can tell
you this you know any hiccupsthat we've had, they have been
taking care of very, veryquickly, right, Um you, you
don't see a lot of people stillin the industry from 10, 11
years ago if they earn fromlegacy days.
So all the people that came inthe legal market made their
money and got out right.

(29:20):
For me, reputation is really,really important, so the way we
approach all of ourrelationships is amen.
This is a long-term partnership.
You make money, we make moneyin a sense, right.
So there's no fighting on.
Hey, you're saying this orthere's a constructive criticism
, but now we know everything,we're gonna take it and we're
gonna improve, and that's asimple mentality that we have at

(29:43):
the company.

Speaker 4 (29:44):
Yeah, I think you have to be that way.
We're seeing it come around, sowho goes to you guys?
Absolutely.

Speaker 2 (29:50):
I think you mentioned you were in hospitality, right?
We'll have to ask what were youdoing?
I mean, charlie, I have ahospitality background.
I find a lot of people do thatgot into cannabis and just
wondering if you see anysimilarities or what kind of
things.

Speaker 1 (30:00):
Oh, very much so man, yeah, so when I left India
right out of high school I wentto Switzerland so I did my
hospitality there.
Then I came into US, continued.
You were a chef, like backhouse front house.

Speaker 2 (30:12):
No, no, no, no, I was actually.
You made sure you were someoneman in man in man, in man in man
in man in man, so youunderstand front of the house,
back of the house, youunderstand housekeeping, you
understand orderings and all ofthat.

Speaker 1 (30:22):
So we were learning on that level, got it, but they
had again in Switzerland, sothey drink a lot of wine.
It's a wine course, and I'm like, yeah, you go and get your
drink, let's go try it.
So, yeah, no, I learned aboutwine there.
Yeah, it was all hotel stuffthat I did, but where it got
really interesting was in US.
I was in Boston and was workingfor this restaurant, this top

(30:45):
50 restaurant in the UnitedStates.
Just that fact alone, what acool experience.
Yeah, man, you have to learn,you have to up your game,
because you're talking like ashit.

Speaker 2 (30:55):
You've earned big money for a meal there, right?
Yeah, I can't look at that.

Speaker 1 (30:57):
There's a 25 course freaking meal that you try and
it's like $1,100, right?
So of course you have to upyour game.
You have to know a lot of shit,right?
So that knowledge had toimprove.
That's where I'm like okay thefood, what they expect to
service, the quality for theprice that you pay.
Same thing on wine and I thinkit's the same thing on weed too.

(31:18):
Man, like people are expectinggood quality, you're paying 40,
50 bucks for it.
Most of the consumers don'tlike paying that much because
they haven't gotten thatconsistent quality yet.

Speaker 2 (31:29):
right, yeah, now cannabis is an experience, and I
always tell my staff here too,like, yeah, we're providing an
experience.
That's why we put so much intoour brand and how our store
presents itself.
So you gotta make it memorableand make people wanna come back,
and otherwise they're not goingto Just like a restaurant,
right?
So you have that bad experience, or that budgier recommends you
the wrong product and itdoesn't agree with you.

(31:51):
You're like fuck that place.

Speaker 1 (31:52):
Yeah, never going back.
First, I had no idea what theywere talking about, right?
Yeah, plus, there are so manyoptions these days, man.

Speaker 2 (31:58):
That's it.
Yeah, that's so lit, Wouldn'tyou agree?

Speaker 4 (32:00):
Charlie, oh, absolutely Like.
I kind of touched on thatearlier.
Just, we need to get away fromjust like a price standpoint, or
at least anyone who's listening.
I think it's important to notjust operate on that Like what
other value can you provide?
Can you talk to the strength?
Can you provide service that'sbeyond just here, you know?

Speaker 1 (32:17):
transactional.

Speaker 2 (32:19):
To you exactly.

Speaker 4 (32:20):
Yeah, move away from it.
Create an industry forourselves that's long-term and
sustainable.

Speaker 1 (32:26):
That's it, man, and I think, if we can look at it
just like I, like the form usthat we've got going on in the
industry, I think there's enoughfor everybody, but I still
don't think they've done justiceto it.
Given first nationalized legalmarket, I think the seasonings,
the food stuff, should have beenthe first one to bring out.
So you make them try on a lotof things that they're already

(32:50):
eating and consuming.
You make them smoke.
Sure, they're connoisseurs orthe legacy guys that want to
smoke, but I think they missedout on the biggest opportunity.
By now, starting with smallerfood items like seasonings, you
got salt, whatever barbecuestuff you can have.
I think those would have beenperfect to start with.

Speaker 4 (33:11):
And salt.
I like that, I like that salt,salt would be good.

Speaker 2 (33:14):
That's pretty simple, because you put salt on
everything.
Exactly that's true.

Speaker 1 (33:17):
If you're a responsible consumer, that's
where you start.
Ok, you want legalized weed.
This is the only thing you have.
You get them to try oneverything.
That's where alcohol was sofantastic.

Speaker 4 (33:27):
That's really funny man, there's an infused sugar.

Speaker 1 (33:30):
There is, yeah, yeah yeah, which is interesting, the
manna brand out of Alberta theyhave the.

Speaker 2 (33:35):
Oh, that's right, they got the maple sugar.
It was good, I liked it.
I had it in the coffee.
I thought it was all right,yeah, no it tasted really good.
You guys mentioned that you'redoing chewing gum.
Do you have anything else kindof planned on the edible side?

Speaker 1 (33:46):
Well, we did have the ketchup, so hot sauce.

Speaker 3 (33:51):
Oh, salad dressing.

Speaker 2 (33:52):
That was you guys too .
Yeah, yeah, yeah, we talkedabout the salad dressing earlier
.
We didn't know what you guyswere starting.

Speaker 1 (33:59):
That's well canned.

Speaker 2 (34:00):
That's the edible side.

Speaker 3 (34:01):
So like well, can is run by a bunch of guys that were
in the confectionary businessfor a number of years, so they
took a lot of those products andbrought them in.
It's kind of two divisions,though.
We focused on the drive throwerand the other side.

Speaker 2 (34:18):
And those guys focus on that.
Yeah, exactly, yeah, that makessense to me.

Speaker 3 (34:22):
Yeah, Otherwise you just got too many conflicting.

Speaker 4 (34:26):
I think we're seeing a lot of brands trying to put
their hands in different pots.
Yeah, exactly Right now,especially as you said, we need
to kind of develop and maturemore.
Yeah, and they're going tostretch themselves then and I
think ultimately that hurts you.
Oh, absolutely man.

Speaker 1 (34:40):
Like what we again learned from some of our retail
partners is like hey, man, evenif you guys aren't sales agency,
if you have 30 SKUs, it lookslike a freaking sales agency
model, right.
So after hearing that, we wentto our brand partners like, hey,
we don't want more than four orfive, maximum six SKUs under
the brand.
And they all agreed.
So, like you know, like smalllittle things that we're trying

(35:03):
to differentiate on.
I think that's where theproduct portfolio, in a sense of
innovation, comes into.

Speaker 3 (35:09):
I was going to say.
That being said, the Wellcambox that we brought you guys has
got two in the government aswell.
Yeah, just so after you smokeyou can pop a government as well
.
And then you get the menteefresh experience as well.

Speaker 4 (35:21):
Any of our retailer homies?
Where can they reach out to youguys actually, if they ever
wanted to contact you, or youknow?

Speaker 3 (35:27):
Yeah, mike at welcanca or Raul at Welcan.
Oh, you got your last name inthere yeah, Raul Dodd-Rodgen at
welcanca, nice.

Speaker 4 (35:36):
Yeah, shoot them a question.
Or asking for you know, I gotchewing gum For sure.
Yeah, that's that chewing gumfor his generation.

Speaker 2 (35:43):
Why not chewing?

Speaker 4 (35:44):
gum.

Speaker 2 (35:45):
Rock some chewing gum .
I was going to be chewing awayon the microphone.

Speaker 3 (35:51):
I'm looking forward to having this sesh drink,
though.

Speaker 2 (35:53):
Oh yeah.

Speaker 3 (35:55):
I think I've had one before but I never turned it
upside down to get the full welove a lot for cherry juice.
Yeah, that's looking good.

Speaker 2 (36:01):
I did have a quick question that came to mind.
I noticed when I opened thebags that you guys rock a boost.
Do you recommend keeping theboost when they store it after
they open the bag?
And did you guys choose boostover Boveda Boveda for a
specific reason or do you have apreference Definitely?

Speaker 1 (36:20):
Like.
I find Boveda mutes theterpenes for most of the product
that you'll get.
Jars bags doesn't matter.
Boveda has a certain thing init, I don't know.
I agree with the terpenes.
Yeah, boost.
That's why very few brands hadboost initially.
Now almost out a good 60% ofthe Industries using boost.

Speaker 2 (36:42):
Because of that reason it actually makes it
smell really good and for thosethat don't know, I'm pretty sure
that is.
The major difference is one issugar based on salt?

Speaker 3 (36:49):
base.
One yeah, one's got the salt init.

Speaker 2 (36:54):
One uses sugar to keep moisture and I guess that
must be what the difference inhow it affects it could be, but
I think Boost has a differenttechnology where it's actually
releasing and absorbing at thesame time.

Speaker 1 (37:05):
I know Boveda was trying to do it.
I don't know if.

Speaker 4 (37:08):
But I would agree with you.
Me and Sean have always kind ofhad that theory.
I don't think it's a bad thingper se, but, like for shelf life
storage of these Package goods,I think it does kind of take
something from it.

Speaker 2 (37:20):
Given that the supply chain is the way that it is and
the OCS isn't doing coldstorage as of yet.
I know something I've beenpushing for, but it's expensive,
right.

Speaker 3 (37:28):
We were sold on the boost from Cigar manufacturer
really Washington Street there.

Speaker 2 (37:34):
Yeah, really, yeah, interesting yeah.

Speaker 3 (37:36):
And they just, you know they were concerned about
this, the smell.
So then they went with theboost and they sold us on and
we've been using it ever sinceso it works for their cigar
business.

Speaker 2 (37:45):
Yeah, they say it helps preserve the terpenes and
whatever the tobacco is, theirtobacco is and stuff Right
exactly cool.

Speaker 4 (37:52):
Just top of mine, because I forgot to ask you
earlier how are those plantslooking bud?

Speaker 2 (37:56):
Oh, thanks, I kind of torched them with a little too
many nutrients, to be honest.
I flushed them with juststraight water.
We'll see how it turns out.
They're resilient.
We're like Halfway through theflowering process.
I went away for the weekend andI probably shouldn't have given
them that last round of newtsbecause when I came back they
looked a little curled and alittle discolored, mm-hmm.

(38:18):
But you know, hopefully I'llkeep you guys posted.
I'm confident that's the rightmove.
I would say is just give themstraight water, right?
Yeah, try to flush.

Speaker 3 (38:25):
I'm not a girl, I wouldn't be able to say, yeah, I
should call I'm gonna callBilly.

Speaker 2 (38:29):
We need to give Billy a dial and ask him.

Speaker 3 (38:30):
There you go yeah.

Speaker 2 (38:32):
I'll reach out, richard's.
How long you've been growingscowling on this first girl, my
first, okay, I?

Speaker 3 (38:38):
did an outdoor girl one time and yeah, and then I
trimmed it and I spoke to it.
I was like, oh, this is fuckinghorrible, let's go back to the
fucking real stuff.
You know, no, I don't know it'slooking pretty good.

Speaker 2 (38:51):
They're starting to smell.
They're starting this lookpretty good.
I think we're gonna.
What are we gonna?
Crack a sheesh right now?
Oh yeah, like that one covershe's, that's our sponsor.

Speaker 4 (39:04):
Where can they find nudes on Instagram or social?
Nudes Canada, nudes Canada.
Yeah, it's Canada.
Like nudes Canada.
Like cosmic charlie's dot shop,like higher orbit.

Speaker 2 (39:15):
Yeah, we come back.
I'm gonna ask you to realizesome.
Yeah, well, I just had a goodquestion.
It's gonna take time, boys,welcome back.
Thank you.
The shop one more segment foran open.

Speaker 4 (39:36):
Quick reminder you can shoot us a question Charlie
at higher orbit or Sean athigher orbit.
We have a couple more rip tips,I think there's a couple more
available?

Speaker 2 (39:45):
Yeah, upper grab.
So you gotta do a sentence ofquestions.
Shoot us a question.
What's a rip tip?
It's a reusable glass tip foryour joints.
Oh, filter, increased airflowand Pull quality.
Great for like hash infused, or, yes, like are you making a
donut?
Yeah, like infusing.
Shutout to our homey.

(40:07):
Got a scientific, yeah, and therip tip cool.

Speaker 4 (40:11):
We're back with the, the fellas from nudes.
We got Raul and Mike.
Where do we touch off?
I'm not even stoned, I can'tremember.

Speaker 2 (40:20):
Stoned.
I feel like they say thathappens sometimes.
Oh, I'm like a baby Do you feellike that's a new more coffee.

Speaker 3 (40:25):
I'm starting to get hungry, sorry, I don't know, but
this fucking drink is awesome.
It tastes like Dr Pepper almost.
Yeah, I would say that thiscloset, closest taste of
Approved, love it.

Speaker 4 (40:36):
There you go.
Yeah, real Niagara cherry juice.

Speaker 1 (40:39):
Grab yourself a sheesh any hint of cannabis
flavor in it?

Speaker 3 (40:43):
No, Like really most drinks out there.

Speaker 2 (40:47):
You can taste it, but yeah, how did the name nudes
come about?
Because I really like the name,but I don't know.
Is it a sticking point?

Speaker 1 (40:53):
I might.
It's next to my head.
He thought it was funny.
I like it and the brand and allthat amen, listen, it was
definitely a word play in asense, and as soon as our sales
Team went out and spoke to firstfew bartenders, they came back
with oh my god, send nudes.
That's exactly what we weretrying to play on.

Speaker 3 (41:11):
So my but the actual name itself came from the look
of the roots looking likenoodles.

Speaker 2 (41:19):
That's why you need structure on the front.
Yeah, that's where I.

Speaker 3 (41:25):
Came from yeah.

Speaker 1 (41:28):
Yeah, yeah, that's what the logo is.
Is actually the root justcoming out?

Speaker 3 (41:32):
Because the actual cannabis route doesn't look too
fucking cool.

Speaker 2 (41:40):
The color, too, is almost like a noodle color.
It looks like dried noodles.

Speaker 3 (41:44):
Now I'm gonna think of that.
I've never had that comparisonbut I like yeah.

Speaker 2 (41:51):
Yellow color of the egg yolk.

Speaker 1 (41:53):
Yeah, we were we were going with a premium feel of a
gold.
You got premium noodles toexactly handmade that news and
news yeah, I mean that that'swe're gonna be coming out with
merch in the first quarter andthat's our first one is the same
nudes?

Speaker 2 (42:13):
All right, yeah, don't forget to hook up your
boys.
Absolutely Look forward to that.
Do you guys have anycollaborations in the works or
anything like that, or are youpretty much do most things in
house?

Speaker 1 (42:24):
Most of it is in house, but, you know, if the
opportunity comes, yeah, man,collaboration, that's the name
of the game.
Okay, and not survive in theindustry if you're not playing
with the other boys or otherpeople, man, you know open to it
if anybody's listening.

Speaker 4 (42:38):
Yeah, you can reach these guys that info at well,
can I think?

Speaker 3 (42:42):
yeah, that works.
You can shoot there.
Or Mike at well can, rajan atwell can yeah sick.

Speaker 2 (42:49):
Do you guys do any extracts?
Concentration no.

Speaker 3 (42:53):
We've been thinking about coming out with some
infused pre-rolls with one ofthe new brands for our crops.
Okay, but we haven't got downthat road.
We do a little bit ofmanufacturing in house at well
can with infusion we do some fora bad old brand.

Speaker 2 (43:08):
Yeah, well.

Speaker 3 (43:09):
But yeah, we haven't the brands that we typically
represent or not Gone that downthat road yet you guys are still
young.

Speaker 2 (43:19):
All the time like not getting your hands in too many
pies before you get somethingfigured out right taxes on
concentrate.

Speaker 1 (43:26):
Yeah, yeah, you're paying on every like 50 51%.
There's no reason to be in itunless you're already making
money in the industry.

Speaker 3 (43:33):
I was doing a calculation for Sierra the other
day and it was like $14 for theactual Product being sold to
the OCS and actually was toAlberta and the excise was like
$6.70 and I was like holy shit,man, that's crazy, concentrates
hard man.

Speaker 1 (43:50):
But even like for us reason, we are sticking to that
craft flower category because Ithink that's what we want to be
known for is, like that,consistent quality of flower.
Once people know that there'sconsistency in the flower, then
we'll experiment with somethingelse.
You know, yeah.

Speaker 3 (44:07):
We'd have to find a good infusion, though, right
like most of the products thatI've smoked that are infusion.
They're just they're too muchfor me.
I can't handle the 40% oranything.
That just hits me too hard.

Speaker 4 (44:16):
Yeah, just like a hash or a rosin or bubble hash.
I think that that aligns wellwith.

Speaker 1 (44:25):
Yeah, and we find that you know, lps Tend to get
into these concentrate orexciting new categories because
they're new in the industry, sothey don't really understand all
the intricacies in the back.
They're always chasing shinythings, right?
We don't want to chase anythings, no cares.

Speaker 4 (44:42):
Yeah, my biggest egg you zag.

Speaker 1 (44:44):
That's it, man.
Yeah, you know, you stick toyour lane for a little bit and
people are gonna take notice atthe end of the day.

Speaker 3 (44:50):
Right yeah, you're doing the right things, that's
for sure.

Speaker 4 (44:52):
Yeah, absolutely.
I have a question.
I guess just we were talkingabout it off-air.
I'm Dealing with differentmarkets, like you're in, how
obviously in Ontario.
Yeah, where else you acrossCanada?
Where can we go?
We have?

Speaker 1 (45:06):
Dom Jackson is in Quebec.
That's one of our brands In aQuebec, yes, nice, so we do have
Saskatchewan and Manitoba forNudes and Faro crops.
We are hopefully trying to getinto Alberta.
We should be hearing back fromthem in the next couple of weeks
.
And no, what's going to show?
We just did so.

Speaker 4 (45:25):
we are looking at pan-Canada man.

Speaker 1 (45:27):
We are gonna be in the Northwest and territories
you know none of it and all thatlike we're going everywhere, we
want to go everywhere.

Speaker 3 (45:34):
We just like Nudes just got into Manitoba and
Saskatchewan, like we just likeliterally just launched by this
week.

Speaker 4 (45:45):
That's amazing.
It's kind of a broad question,but how's it like dealing with
the different provincialwholesalers, like who's your
favorite, what are I mean?
That's a big, big one.

Speaker 1 (45:54):
But I'll be honest, I do most of the dealing with
promises and all of them havebeen great man, I have not a
single.

Speaker 3 (46:05):
He really likes the OCS.

Speaker 1 (46:07):
Absolutely.
They respond quick.
You know they're very, veryhelpful.
They provide as muchinformation as you need.
It's just they all want thelisting process.
However, they all ask for adifferent thing.
That's the annoying part.
Like you know, alberta, theywant pallet waste.
How many lines across, how manylines on top?
Like you haven't even given usa listing, why are you making us

(46:29):
do all the work?
They want empty master caseweights already given to them.
You know all of that.

Speaker 2 (46:36):
Like come on.

Speaker 3 (46:36):
Give me the listing first, then I'll do it work.
But I guess you know they wantto make sure that you're doing
the work up front, right?

Speaker 1 (46:42):
Yeah, so that's the only issue I have with the
provinces.
But so far, yeah, man,everybody's been great.
You know, it's just if theywere doing it at the same time
with the same information justmakes life so much easier.
That's the only thing.

Speaker 4 (46:56):
So do you think that they could benefit maybe from
kind of working together alittle bit more and maybe, like,
just aligning their SOPs andprocedures?
Yeah, like 100%, like I knowthey're obviously they're all
different and differentprovinces need different things.

Speaker 3 (47:10):
But yeah, there is a standardized process that you
could just give information fromone province to the other.
You would think they would allbe looking for the same thing.
Yeah, I guess it's just the waythat the different networks are
set up, though.
Right, you can come back.

Speaker 1 (47:25):
It's all privately owned or government owned, I
mean right.

Speaker 3 (47:29):
So it's all kind of a production aspect, but it's
just one place you need to shipto, whereas in, like the
Saskatchewan, you got to shipeither to a distributor or you
got to ship to all the actualthe raspberries, the raspberries
.
Yeah, I think it's, so I cansee how that makes a difference.

Speaker 4 (47:43):
Yeah, that makes sense.

Speaker 2 (47:45):
Yeah, yeah, you would think that, like it would be as
simple as like a meeting a yearor two, so it's not like rocket
science, that's true.
Yeah, they should all gettogether and like do they do
that?
I don't even know All theprovinces get together and talk
about cannabis.

Speaker 3 (47:58):
I think that's what we need to get more awarenesses
on is under the upper level oflike the provincial side of
things and political side ofthings as well, because cannabis
just doesn't have a voice outthere we don't get as much bull
as any of the other.

Speaker 2 (48:10):
No, we're paying a lot of money to the government,
we're too fragmented man.

Speaker 1 (48:14):
We have so many lobby groups that don't actually have
alignment in their directions.
I'm like again, you guys aregoing after the wrong thing.
Nobody likes to give a poweronce they have it.
It's the simple fact of life.
So stop asking for it.
Just ask for something else.

Speaker 2 (48:29):
I'm trying to flex my activism muscles, as actually
just asked to be a board memberat Normal Canada.
Oh yeah, okay, so that'll befun, and no, currently I'm going
to push it right now.
If you want to sign, I will putit up.
But they're petitioning to havethe milligram limit raised from
10 to 100.
And I heard that, like mostpeople, it's out of the question

(48:49):
with Health Canada.
But for my understanding,normal is basically cutting
Health Canada out and they'relike we'll just get the
politicians to put it in thefucking power, right, we don't
need fucking Health Canada.
So that's kind of where we'reat.
I will find out on how you guyscan sign the petition.
I will let you know.

Speaker 1 (49:06):
I think I think I already have.
No, it's the first time I'veheard of it.
Is that for edibles?
It's for edibles.

Speaker 2 (49:11):
I saw them.

Speaker 4 (49:11):
They posted that on LinkedIn.
I believe LinkedIn Redditeverywhere.

Speaker 2 (49:15):
But we do need to be less fragmented and hopefully
kind of just push all of ouragenda forward a little bit more
, because every other industrydoes.

Speaker 1 (49:21):
Oh, 100%.
And you can't cut out HealthCanada.
That's a wrong premise to beginwith.
My friend, you just can't do it.

Speaker 2 (49:28):
You're going to need the fucking sign.
I know I shouldn't have saidthat I'm on the naughty list now
, for sure, man, uh-oh.

Speaker 4 (49:36):
Yeah, unfortunately, I think that's one.
I don't know if it's going tochange.
Maybe, like you, should work incompliance.
It's not happening, man.

Speaker 1 (49:44):
The model that Health Canada looked at was Colorado,
and if you guys do a little bitof research, you'll see first,
two years, emergency room visitsby kids in their early teens
increased by 380%.
All because of edibles, right?
Yeah, chocolate gummies.
They just popped it in, didn'tknow what happened, right?

(50:06):
That's why Health Canada willnever allow it.
So stop fighting it, yeah.

Speaker 3 (50:12):
Well, I guess there's a move around the concentrates
now to allow you to put morethan 10 milligrams per package
in there, right Like?

Speaker 4 (50:18):
I think that's what the there's some leniency, like
I just actually saw, they'rere-releasing the jolts at us.
It seems like they'll kind ofgive and take a little bit, or
mostly just not take away.

Speaker 3 (50:29):
I don't know 10 milligrams per piece makes sense
.

Speaker 2 (50:33):
Yes, anything more than that?
I don't know.

Speaker 3 (50:36):
I don't see that and you do risk.
You know, like these 50, 100milligram edibles, that you can
get in the gray market likethey're crazy yeah.
You take one of those andyou're fucking rock out and
knock yourself out Plus man,it's all digestive system.

Speaker 1 (50:48):
Yeah, some people it doesn't work for.

Speaker 4 (50:49):
Like you don't know what.
That's why I don't try it itdoesn't work for me whatsoever.

Speaker 1 (50:53):
I don't want to be like three hours in a drive and
somewhere and boom.
All of this I don't want tohide.

Speaker 3 (50:56):
It's crazy.

Speaker 1 (50:57):
I don't want to feel that.

Speaker 3 (50:58):
You know, babe, that's my problem.

Speaker 1 (51:00):
I don't want to get out of bed.

Speaker 3 (51:01):
I just want to fucking lie there and like, oh,
can't do it.

Speaker 4 (51:05):
Yes, quickly.
Since we are on the topic ofhealth, I will remind everyone
it's November, it's men's mentalhealth and general health month
.
Get yourself checked out.
Be an advocate for your ownhealth.
Check in on a friend it couldbe a man, woman, whatever
however they identify.
Just you know, know there'sother people and stuff out there
.

Speaker 2 (51:25):
Life's hard, yeah, everyone's struggling.
It's okay.
I think it's a good shout out.

Speaker 1 (51:30):
Absolutely Just a communication man.
That's all it is.
Yeah, just being able to talk,that's all it is yeah, be real
and honest.

Speaker 2 (51:38):
Yeah, I did have one thought.
There is a lobbying group.
We forgot to mention C3 andGeorge Smitherman.
So shout out George, maybewe'll have him on the show or
something.
Maybe I'll reach out to him toan ask.
Yeah, but they are doing goodwork.
Grass in the hill, I think justhappened and, you know, still
in a tendency where I'll try tofigure out a way to lobby for
everybody and we'll get thereeventually.

Speaker 1 (51:59):
Yeah, man, I think another couple of years before
everybody sort of startsaligning, you know yeah.

Speaker 4 (52:04):
Totally agree.
Ro Back on the topic of, Iguess, nudes and some of the
fire weed you're growing.
Can you speak to, like, I guess, some of the processes that you
guys might use to make surethat your weeds fire?

Speaker 1 (52:20):
We don't put out anything that we wouldn't smoke.

Speaker 3 (52:24):
It's a simple fact of it, man yeah.
And I just say the trimminglike everything from the growing
, like facility that you gothrough, like the cleanliness,
everything there, to thetrimming to the packaging.
You know we have everybodyfollowing certain guidelines to
make sure that you know we'reputting out the best product
that we can.

Speaker 1 (52:43):
Yeah, no unnecessary touches on the plants if it's
not required right.
All of our fertilization.
You know our nutrients all ofthat is AI-based right.
So even if Gro is not there,he's looking at it right, so
he's on top of it at all times.
Trimming I love our trimming.
I think nobody else does abetter job at trimming.
You take our nugs.
You can't find a single leafright.

(53:04):
Really proud of that.
Manufacturing production likewe do everything by hand man.
So you know pre-rolls is a bigthing for us, I think, like they
look great, the Dutch crop, Ilove it.
They don't burn man.
We have the biggest grind sizein the industry, biggest we have

(53:28):
a custom grinder, that we hadan aerospace like engineer
design and build design.

Speaker 3 (53:36):
So when it whips the cannabis it whips it at an angle
that doesn't you know.
Try to damage the terpenes aslittle as possible and, like
Raul said, it's a bigger grindsize.
So, we, you know, pack it, youknow we hand pack it and
everything.
So, yeah, our pre-rolls it'staken us a couple years to
perfect it, but it's at thepoint where things are looking

(53:58):
good.

Speaker 1 (53:59):
I will say they smell good too, which is like a hard
thing to pull off, exactly, andthe biggest issue that I have
with pre-rolls is you know, mostof it is done by fully
automated equipment these daysand their grind size is almost
like key flake.
They always claw they alwayscanoe and run Most of the

(54:21):
pre-rolls that we try.
If it's not ours, we'redefinitely throwing them out
halfway.

Speaker 2 (54:25):
Definitely he's spent so much money on these fucking
pre-rolls.
They're expensive.

Speaker 3 (54:30):
It's a rare find to find a pre-roll that lives up to
the same standards that we haveout there.

Speaker 2 (54:34):
Yeah, for people that don't know.
I have heard that I hadsomebody that came to my store
and I figured he was one of theguys that I realized I think
those are the people that madethe real money.
But he was like I sold like 10of these rolling machines.
He said that price tag was$640,000.

Speaker 3 (54:45):
Like $640,000.
Depending on which one you'rebuying.
We looked at them for a while.

Speaker 1 (54:52):
Pre-roller is the big one that all the big guys use,
and that's like $450,000.
Wow.

Speaker 4 (54:59):
Yeah.

Speaker 3 (55:01):
I think the one that if you can do infusion in there,
it's like $600,000.
It's crazy.

Speaker 2 (55:07):
Any cigarette style.
That equipment is $900,000 plus.

Speaker 1 (55:10):
There you go, Wow, and companies still trying to
buy those machines.
I'm like why?
Because this product is alwaysgoing to be value.
You cannot make that productpremium.

Speaker 3 (55:20):
Just a recovery on your investment is decades away.
It's dry can as they got to putin there to pack it properly
for the smoke Super dry too.

Speaker 4 (55:28):
I've always seen it it ruins the whole smoke
experience.

Speaker 2 (55:32):
I agree with you, like Redican really nailed it
because they were the first tomarket.
They've already probablyaccumulated it and they're the
original and anybody chasingthat could lock it 100%.

Speaker 1 (55:42):
men actually tried it .
Look at the company.
Then we have those Oja guyscoming up with some Kelly Slims,
kelly Slims.

Speaker 4 (55:49):
Yeah, what else?
Organogram Pinners, I think, ormaybe I'm wrong, but they have
a punch now.
Yeah, pinners are oh, butpinners are little pinners.

Speaker 2 (55:57):
They're not actually the cigarette stuff.
They're not little darts,they're not.
I thought they were.

Speaker 4 (56:03):
No, they're like a little quarter gram or.3J, which
I can appreciate, becausesometimes you just don't want to
get that high.

Speaker 3 (56:10):
From a production standpoint it sucks, though I'm
pretty sure.

Speaker 2 (56:14):
The smaller, the thinner, the worse they get.

Speaker 1 (56:18):
I find myself now, man, I can't even look at those
small ones, because by the timeyou burn it, the smoke is gone.
I don't feel anything like thatgas phase we were smoking Now.
I'm right now completely sober,in a sense.
Right, you need those big onesIf you want that consumer that
spends a lot on a consistentbasis.

(56:39):
They will never appreciatethose small ones.

Speaker 4 (56:41):
Yeah, it's a different segment.
Absolutely.
I would agree with you there.
Yeah.

Speaker 2 (56:46):
I think what we still have some time.
We're going to call the sheShot line quickly.
All right, let's do it.
She Shot line why not Right on?
High from nudes.
High from nudes.
We got to wait for a pause.
I'll give you guys the signal,or whatever.
This is weird.

Speaker 3 (57:01):
Yeah, we fucking out every single time.

Speaker 2 (57:05):
But yeah, man, really excited, we got you guys on man
.
This was a real blast.

Speaker 3 (57:09):
Yeah, when we can do the next one at Mill Creek and
take you on a little tour.
That would be cool.

Speaker 4 (57:15):
I think Mill Creek would love to see you guys.
I've been on a tour in a longtime, yeah, and you guys want to
go.

Speaker 3 (57:21):
Thanks for calling the she Shot line.
Are you stone Press zero andtell us about it?
Matter of fact, tell uswhatever.
Just hash it out.
You might end up on ourInstagram.
Shesh Leave a message at thetop oh shit, she's what's going.
Hey, shit, she's what's goingon.

(57:42):
I got the beep there.
I just checked out your newesthash soda.
This fucking stuff is awesomeWay go.
Chillin on the cosmic Charlieshow right now and we are having
a blast Nudes in the house andwe want to say send nudes with
the sea shesh to anybody's frontdoor.

(58:03):
Yeah, and they're going to havea fucking good nudes shesh time
.

Speaker 2 (58:07):
I love it.
Mike, that was great, and don'tforget that we were thinking a
gas face.
One suggestion at the end ofgas face Mountain Dew style
drink We'll get you zaps.
We'll get you zaps, trust me,it's got the CVV in there, yeah.

Speaker 1 (58:20):
Maybe that'll be your first collaboration.
Yes man, absolutely, let's go.

Speaker 2 (58:28):
That was awesome, boys Awesome.

Speaker 4 (58:32):
Yeah, all right.
Check out nudes Faro crops.

Speaker 2 (58:36):
Tom Jackson Bam Bomb boy, I just go.
I think Bomb, bomb, bomb, bomb,bomb Bomb boy, I just go and
Raoul and Mike Thanks for beingon the show.
Thanks for having us guysLooking forward to the next
plazor.

Speaker 3 (58:49):
Absolutely Until next time.
Thanks for being on the show,thanks for having us guys Grig
elect.
Basically that's it.

Speaker 4 (58:53):
Absolutely Until next time on higher orbit.
Like and subscribe.
I'll see you later guys.

Speaker 1 (59:03):
Thank you for watching it.
Hey guys, thanks for structural.