Cannabis Curveballs: T-Break Tactics & Brand Building Brilliance

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Have you ever found yourself pondering how to get through your T-break? We’re diving into our own stories managing pesky dependencies, and achieving receptor resets. Get ready for practical tips on conquering sleep disruptions and headaches, highlighting the wonders of CBD, the magic of exercise, and the bliss of sauna sessions. Community and personal strategies are key as we tackle these challenges together!

In this episode, we’re putting the spotlight on a special guest, Colin Bambury. Join us as Colin shares his personal journey from Weedmaps to THC Canada, navigating the highs and lows of the cannabis industry. He’ll recount a transformative visit to California’s Bay Area where he had an eye-opening chat with Berner at the Cookies compound, shedding light on authenticity in brand-building and the tightrope walk of regulatory compliance versus creative marketing.

But that’s not all! Buckle up as we explore the ever-evolving cannabis landscape. We’ll delve into the new baller box designs from Rosin Heads—perfect for those one-of-a-kind holiday gifts that’ll leave everyone talking. 

As we unpack the current cannabis market vibes in North America, particularly in hotspots like New York and Canada, we’ll take a hard look at how capitalism is reshaping the industry. We’ll discuss the potential ripple effects as the U.S. steps onto the global cannabis stage and what that means for Canadian exports. Plus, we’re zeroing in on the shifting social media landscape, especially on platforms like Instagram, and highlighting standout products like the UfeelU Calm Drops that are raising the bar for minor cannabinoid use.

To wrap it all up, we’re dishing out golden advice for anyone looking to break into the cannabis scene—think passion, dedication, and a commitment to pushing boundaries the right way. Whether you're a seasoned pro or just starting out, there’s a treasure trove of knowledge here to ignite your cannabis journey!

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Thank you for your unwavering support. We're excited to bring you even more awe-inspiring content in the near future.

Episode Transcript

Speaker 2 (00:07):
Minus 10, 9, 8, 7, 6, main engine start 4, 3, 2, 1.

Speaker 1 (00:20):
where's our baller box at uh, we got the new
improved.
We're gonna talk about it.
Check that out.
Rosin head out, shout out,remember.
Uh, higher season three ispowered by rosin heads.
That looks really slick.
It looks awesome.
Um, you know, obviously todd'sbeen doing these different
baller box designs for a longtime.
Um, back to his legacy days andI think he knocked out of the

(00:41):
park with this one.
He's got like just littlehomages to like the, I think,
the evolution of his brand andstuff and I think he did a sick
job with it.
The idea is we are one of theselected retailers that will be
carrying these baller boxes.
If you want to build your lovedone or somebody a beautiful
baller box for Christmas, youcan do that.
At Cosby Charlie's.
We have all of his pretty mucheverything.

(01:01):
Yeah, of Cosby Charlie's, wehave all of his pretty much
everything.
Half draws and capsules, thehalf ounce mix pack peanut
butter and jelly, all thetruffles all the truffles the
Twix bars coins.
Fill one up and buy your lovedone of all our bucks guys.
Where was I going with that?

Speaker 2 (01:20):
That's all right.
Nice intro in.
You can check that out.
Yeah, no, we're super excited.
We're finally got a guest thatwe've been excited to have on
for a while.
Homie from the community.

Speaker 1 (01:30):
Homie from the community for many years he is.
He spent his entire career incannabis.
Did you know?
That I did some research and Iwas super impressed.
He's an up and coming star.
I'm going to just leave itthere.
We'll like, we'll kind of likeleave the clues in, like
breadcrumb it, you know.
Yeah, um, but I guess we'llstart off with where we wanted
to talk about um, tea breaks,yeah yeah, me and sean happen to

(01:53):
be on the same time, tea breakand, like our, we thought we
could maybe give people that areresetting their receptors, like
some, some pointers and tipsand things that maybe like help
us get through those, yeah, andjust talk about it, cause
honestly it sucks.
It's not ideal.
It's not ideal and I think it'sgood to remind yourself that.
You know you build dependenciesand everything.

(02:15):
I mean sugar is addictive,right?
Let's be honest, you knowcoffee.

Speaker 2 (02:19):
You don't want to do too much of anything all the
time, right.
Do too much of anything all thetime, right, yeah, but
certainly I don't know if youwant to share your experience.
Sean, what's been haunting you?
I mean, it's been probablybasically no Nug November, let's
call it.

Speaker 1 (02:33):
I'm only in the beginning I basically was having
without going into too muchdetail like a medical procedure
done and so I had to stop doingit and I was like you know what
Like, why not Like?
You know what Like, why notLike?
It's been a while and I alwaysjust know December is always I
like to have lots of fun, so itmade sense.
I guess one of the morechallenging things for me is
just sleep.

Speaker 2 (02:51):
Yeah.

Speaker 1 (02:52):
Period Just getting like the right amount of sleep
where I feel like I can functionthe next day.
That being said, I do kind offeel like I need less sleep, so
it's a weird kind of are youfinding that, In a sense, yeah,
yeah, the energy kind of startsto balance back?
I find for sure, that's a goodway of saying it, I suppose.

Speaker 2 (03:10):
But yeah, my sleep's been absolutely long, but CBD
helps.
Cbd does tend to help.
I've been hitting it hard thistime and maybe I just went like
way off into the deep end, butit's not helping me as much this
time, really.

Speaker 1 (03:21):
See, I've been finding that I stayed away last
time when I did a tea break.
I was taking like capsulesfirst thing in the morning and I
stopped doing that.
And then I was finding when I'mhaving symptoms and maybe I'll
mix it in, Like when I had that,that teapot.
I want to show a teapot, theteapot black tea.
I was thirsty already.
I had a bit of a headache.
I felt like I've been gettingheadaches.

(03:42):
Those are not what I was gonnasay like I never get headaches,
yeah, and I had to kind of feellike and I looked it up and it
is a symptom of thc withdrawal,which it makes sense it's your
brain or whatever.

Speaker 2 (03:50):
Um, so when I actually wait for the symptoms
and then use the cbd, yeah, I'mfinding I have more relief, so
maybe try that no, yeah, thatthat's generally like I was kind
of taking it uh, daily you, butalso I, I guess when you're
feeling really extreme swings,it's kind of nice to have
something to be like, ah, I cando that.

(04:11):
But honestly I like my biggesthelp would be something like
working out like intensely orhitting the sauna.
That's a great one.

Speaker 1 (04:18):
Yeah, the sauna.

Speaker 2 (04:19):
Cause I don't know, and again, everyone's different,
but my, one of my big symptomsis kind of gnarly, is I get like
insane sweats?
Oh, I've been soaking my sheets.

Speaker 1 (04:26):
Yeah, my wife says I'm gross.
She told me that she's like youcan clean the sheets because
it's disgusting, and I was like,fair enough, yeah it is gross,
no problem, that's not me.

Speaker 2 (04:34):
That's one of them, the weird fizzy brain.
Like I almost feel like well,so it's like I'll think of
something and then it's gone asquickly as it came, like you're
not stoned.
But you feel stoned sometimes.
Sometimes, yeah, I guess it'sjust the brain fog, um, and then
even emotionally, like I don'tknow, I had one or two days
where I was just kind of wonky.

(04:55):
So it's kind of key to buildthat network up, um kind of know
what you're coming into andstretching and meditation has
been good for me.

Speaker 1 (05:02):
I've been trying to make sure to make a point of
doing some of that every day andI find that, like this, helps
keep you centered and remindyourself why I'm doing it.

Speaker 2 (05:09):
That's a key one too.
I think about my son and, andthere are lots of things the
business and yourself even, andjust yeah, yeah.

Speaker 1 (05:17):
Just using it as an opportunity, as a springboard,
for us to kind of get set up for2025.
Right, which is fine, I justjust could.
I kind of had that moment so Iwas like, oh my god, it's
november 1st, no kidding, holyshit, um have accomplished a lot
this year, but you know, yeah,just want to get prepared no,
that's it too.

Speaker 2 (05:31):
Like I had that moment, kind of, I guess, at the
peak of, let's say, feelingshitty, coming off a weed, um,
and I was kind of like, fuck,maybe this just isn't the right
time to not smoke weed.
But I'm glad I kind of pushedthrough and and continued on
with it, because I'm starting tofeel a little better and, yeah,
I just think, if anyone's outthere thinking about it, give it
a try, it's gonna.

(05:52):
It can be hard, though, it'shealthy, it's hard.

Speaker 1 (05:54):
Oh, and a support system, because you and I are
doing it together.
Sorry, I was about to say thatand and like exactly too.

Speaker 2 (06:00):
Like even with my partner.
I made sure to tell her what'sgoing on so that I'm not like a
callous asshole or whatever.

Speaker 1 (06:06):
Of course.
Of course, like the reason whyI might be a little bit cranky,
babe is not consuming right now,um, but I think again back to
the meditation.
That's been helping immensely.
So I've been able to like justtake a deep breath sometimes.
Don't let things like irritateyou as much as they should.
Just take a deep breathsometimes, don't let things like
irritate you as much as theyshould, because I find it is

(06:27):
easier.

Speaker 2 (06:27):
The short fuse.
Yeah, you get the short fuse.

Speaker 1 (06:28):
I have a way longer fuse when I'm stoned, you know,
somebody could tell me something.
I don't give a fuck or I have away more understanding, or oh,
everybody makes mistakes anddon't worry about it, it's fine.
No, it's fine, you know, andI'm like wait a second, don't
say that that's not nice.

Speaker 2 (06:44):
I'm just being honest .

Speaker 1 (06:44):
That's what goes through my head.
Anyways, don't call peoplestupid guys.
I guess that's what I'm tryingto say, yeah.

Speaker 2 (06:51):
Yeah, we're about love, not hate here, that's for
sure.
I catch myself doing that too,man, so it's it's not really, I
guess, without.

Speaker 1 (07:06):
Yeah, just cannabis is chill man, chill man, you
know.
I don't know, I do miss it,though I kind of was like
thought about smoking with ourguest today too, and I was like,
should I do it?
I know I always have these likethoughts running through your
head too, like a reason that youshouldn't be doing it.
Do you find that well?

Speaker 2 (07:18):
at both man, it becomes so compulsive, like even
when I talk to other people who, let's say, share their
struggle too.
Sometimes it's like you can getinto that really compulsive, or
yeah, like you said, you justthink about it too much and
staying busy.
Sorry, that was a big one.
Staying busy, yeah.
Keep your schedule full, that'sgreat advice Keep your mind off

(07:38):
it, uh, and then not one thing'sgoing to work.
You need to do a combination ofall and you might still fuck it
, but one day it can be asuccess if that's all you set
your mind to.
And then try two days and thengo from there, right, yeah?

Speaker 1 (07:51):
thousand percent.
Yeah, I guess we're gonna talkabout um another cookie crumb,
cookie crumb, cookie crumbs whatcrumbs you?

Speaker 2 (07:59):
got, we're gonna talk big marketing.

Speaker 1 (08:00):
Today our guest is a marketing expert in the in the.

Speaker 2 (08:05):
Yeah, I'm excited to kind of hear his take,
especially on someone who'sbasically only operated in the
space and it's so restrictive.
Of course it's not really ourspecialty but we're trying to
make it work and obviously we'revery fortunate to have someone
like Carly who helps us out withthat.

Speaker 1 (08:21):
Definitely.
I would say that it's one ofthe more challenging things, I
think, being a cannabis business, and so I'm really excited to
talk to our guests about itAbsolutely, and even to like
preface that.

Speaker 2 (08:32):
Sorry to, I don't want to get too into, let's say,
politics, but it is electionday for our neighbors down south
, so it's, it is on my mind andoh, but that is important
because both candidates havesaid that they support
legalization, which would behuge, I think, on a global.
Correct.
Yeah, and that's kind of what Iwanted to ask and pick I guess
each of your brains about iswhat implications that might

(08:53):
have for us up here.
Whether it's weed, or how it'smarketed or fuck, it might
change everything Well it also,I think, banking right.

Speaker 1 (09:02):
Isn't that really the big one?
It's like once, once thebanking sector is okay with it,
that opens a lot ofpossibilities for us to like, I
think, find renewed investmentin the space, because right now
nobody wants to invest inCannabis.
Let's be honest, right.

Speaker 2 (09:15):
You know what, though ?
It almost makes me nervous,because that means they're on
the precipice of kind of likewhat happened to us Seven years
ago, which is like, oh, kind ofdog shit.
It's like what we're stillseven years ago, which is like
kind of dog shit.
It's like what we're stillpicking up the pieces of now.

Speaker 1 (09:29):
Yeah, I'm sure that's what's happening in New York
right now.
That's kind of from myunderstanding what's going on in
New York right now, yeah, thefinancialization of it.
Really expensive to open.

Speaker 2 (09:38):
Everybody's rushing to open right and there are
different territories in NewYork City, yeah, and again, just
making all the dollars makesense.
Everything is about capitalismin North America and it's hard
to apply that.
It doesn't work that well withweed.
In a weird way, I think there'ssome cultural shock there that
we're still working through.

(09:58):
Yeah, anyways, that'll bereally interesting.
I kind of worry about itbecause, like, let's say, it's
become industry in Canada, eventhough it's still kind of, you
know, finding its feet.
But let's say, america opens itup and all of a sudden they
start you know, for lack of abetter word start swinging the
big dick around.
They're selling everyone elsetheir weed.

(10:20):
It's better at a better price,and you know what I mean.

Speaker 1 (10:23):
Like it's going to be interesting to see how that
affects us here, the globaldynamics of that too, yeah, yeah
, it has really and if it'llaffect, like canada's game too,
because I know that a lot of ourmoney is being made from
selling to.

Speaker 2 (10:35):
We talked about this last episode germany, australia,
australia got it and right, sothat's just a way bigger market
at the end of the day.
It's's like I was saying, andit's always hard to compare.
I said this to a friend becausepeople always compare and
they're like, oh, the Canadianeconomy is so shit and yes,
we're struggling, but it'salways in the shadow of the USA,

(10:56):
and that's like being like manI'm so mad that I'm not as good
at basketball as LeBron James.
It's like dude, of courseyou're fucking not.
Well, america's blazing the wayall the time, so you can't
really compare the two.
So, anyways, I don't know whereI was going with that.
No, it's not apples to apples.

Speaker 1 (11:13):
Right.
So anyways we're fortunate tobe in it.
You have to imagine that someof these guys markets and stuff
that are going to legalize.
I've learned a lot from whatwe've done From watching.
Yeah, you have to imaginethings not to do right.
If anything, I'm sure Canada iskind of a playbook for that.

Speaker 2 (11:30):
Yeah, it'll be interesting to see, but oh,
that's another one.
So again into marketing, withwhat you said about banking, I
think that has a hugeimplication on something like
social media, right, becausethat's their biggest issue,
right?
Yeah, yeah, yeah, again, notsomething I'm as familiar with.
I've been off Instagram forlike, probably since.

Speaker 1 (11:57):
There seems to be some sort of a shift there,
because I have noticed morecannabis-friendly businesses on
there.
Unless they're like slitheringthrough the algorithm.
I don't know.
I can think of a specificretail business.
I'm sure I can see.
I see my friend, we'll talkabout it.
Yeah, smiling, so that's beenkind of interesting and I wonder
if there is just a fundamentalshift in Zuckerberg's world,
kind of, regarding cannabis, andmaybe he's paying attention to

(12:18):
what the candidates have beensaying about legalization too.
Man.

Speaker 2 (12:25):
I mean legalization too, man.
I mean, we all knew it was amatter of time, right?
Yeah, who knows I'm?
I'm excited, I'm nervous, I'm amixture of a lot of things, but
uh, on that front it'll be coolto see, hopefully it's about
time.

Speaker 1 (12:33):
Were there any other cbd products that you wanted to
highlight I know we kind oftalked about oh yeah, no, I've
been hitting.

Speaker 2 (12:38):
Uh, sam's, you'll feel you hard with the cbg and
the cbd.
That's been nice.
The collaboration with theAspire.

Speaker 1 (12:44):
The Calm Drop.

Speaker 2 (12:46):
The.

Speaker 1 (12:46):
Aspire collaboration.
The pills no, no, no.
The loose oil, oh, the looseoil.

Speaker 2 (12:50):
Okay, I won't talk about the pills.
They weren't for me.
Okay, the loose oil is nice.
Yeah, yeah, yeah, you've triedit.
I know exactly what you mean it.

Speaker 1 (13:00):
I like those.
I also like those Stigma Growfull-spectrum capsules, the
2-milligram THC to the 50-CVDfull-spectrum formulation.
I honestly found those are likea godsend.
They're really good and I guesstechnically there's still 2
milligrams in there and maybethat's why I find that.

Speaker 2 (13:16):
No, no, no, I agree, I've used those too, and I think
that's okay to wean a littlebit as well.
But also I'm like justchuckling to myself, I'm like,
hey, that's like nothing to youor me, so no, pretty much.

Speaker 1 (13:28):
Yeah, I was gonna say at nighttime.
That did help with me.
I couldn't sleep the one nightand I forgot to tell you that I
did have success with the PressFast Acting.
The Aspire, the CBN you don'tlike CBN, but the CBbn, cbd
capsules that you feel you?

Speaker 2 (13:45):
I'll shout out sam you know what, though, like I'm,
so I got.

Speaker 1 (13:47):
I got a good one and I didn't feel groggy the next
day at all.
I felt great.

Speaker 2 (13:50):
Right, I fell asleep I haven't revisited cbn a long
time.
I could have been my chemicalmakeup at the time.
Maybe I was chuffing a lot ofweed and it didn't interact well
.
Maybe on its own it would work.

Speaker 1 (14:00):
I don't know, but I am I find that the, the, if you
do the cbn, the cbd and the thcin the in the equal proportions,
I find that to be just like itreally is a good one for me.
I enjoy it anyway, so I get agood restful sleep.

Speaker 2 (14:15):
interesting, I've been just anecdotally noticing
it's.
It's happened over time so Ican't say it's been like know a
big spike per se and like anoutlier, but for sure the bigger
mass of people asking for minorcannabinoids.
You feel like that's true?
Yes, I would say so.
General people, less commonconsumers, getting more, just

(14:37):
like people who know what CBG isor want there's been less
questions around it.

Speaker 1 (14:43):
I notice how people know about it and then they just
ask me for it.
They're not like asking what itis, as much anymore yeah,
they're finding utility forthese other cannabinoids.

Speaker 2 (14:51):
It's.
It's cool to see, and as themarket develops, we're getting
better products too, right yeah,yeah, really enjoying this like
lazy.

Speaker 1 (14:59):
What's the middle of the day, too.
We're not doing a night episode.
I forgot to mention that wenever.

Speaker 2 (15:02):
That's right we are at the back of the shop.
A couple deliveries just wentout.
Yeah, the store is open.
I can hear a littlechitter-chatter up front.
Sounds like Shout out to ourgreat staff here at Cosmic
Charlie's at Clean West.

Speaker 1 (15:16):
We're going to be right back with our next guest,
colin Banbury.
Baby Woo, we call them Bamburybaby.
We'll be right back.
Don't forget to follow athigher orbit, smash the like
button and all that good stuffand check out, uh, and follow
Rosinheads.
Yeah, buy some Rosinheads.
Yum, we're back Back of theshop With our boy, colin, colin

(15:41):
Vanbury, aka Campaign, colin,campaign, what's?

Speaker 3 (15:45):
up homie.
Thanks for joining us.
Thank you so much for having me, man.
It's been a long time coming.
Appreciate you guys.

Speaker 2 (15:49):
It has right.
We went right from the WestCoast.

Speaker 3 (15:51):
That's right I got in last night.
Yeah, straight to CosmicCharlie's Straight to it.

Speaker 2 (15:56):
baby, How's it going out there?

Speaker 3 (15:57):
Yeah, it's going great.
Yeah, we got a busy, busy monthfor sure.
November 1st we had our softopening for THC Whistler, which
is awesome we're like the onlycannabis store in the village
which is a super, super excitingopportunity.

Speaker 1 (16:09):
Congratulations to Spencer and you and the whole
team.
Man, it must have been a longtime coming right.
I know it was like to get thelicense and be that first store
in the village.

Speaker 3 (16:22):
It was like a process , am I right?
You guys know how it is.
I mean, you don't just snapyour fingers and open a cannabis
store, especially in Canada,with all the regulations and
everything right.
So it's been a long time coming.
I mean even just the gettingthe former tenant out of there
and all these kind of things.
You know there's just so manydifferent things behind the
scenes, like when you guys seethe store, when you see a
podcast like this.
Just know there's so much workthat goes on behind the scenes.
These documents to preparation.
It's never just.
You know, it doesn't justhappen right.

Speaker 1 (16:40):
It's not just like flick on the lights and go right
.
That's what people realize, youknow.

Speaker 2 (16:43):
Yeah, it's a long, long run, that's for sure.
You just got to keep going, man.
And just to quote well, we lookup to Spencer and you, of
course, and what's the quote?
Slow growth is better than nogrowth.

Speaker 1 (16:56):
Yeah, I think that's that right.

Speaker 3 (16:59):
And I mean just on that topic.
I mean, thc has been around foralmost 10 years now.
We're going to be celebratingthe 10th year anniversary of the
brand this year, so this is thefirst time that they actually
opened a second location.
So think about that.
That's a full decade of creatingcommunity, learning about the
industry and all that stuff,before just going out and
expanding versus you know someof these other stores, so I
really respect guys like you,who you know you're really

(17:19):
refining, like that firstlocation, making a community,
making a brand, before justgoing out and try to you know,
open everywhere.

Speaker 1 (17:24):
Thanks, dude, Appreciate that man.
And yeah, it's, there is norace.
And Charlie said I think it'sbetter slow motion than no
motion there you go, that's whatit is and you know, I feel like
every day, brick by brick, andyou just got to keep moving
forward and really that's a lotof entrepreneurship, not just
cannabis, right, In general, Iwould say you know it's fucking
get up and grind every dayPretty much Right, you know sure

(17:45):
.

Speaker 3 (17:45):
No, that's you have to if.
If you're not, you know ahundred percent going forward in
this industry.
You know the nominations, sothe nominees are in for this
year's so you can actually goand vote on all the finalists

(18:06):
Well, not the finalists, but thenominees right now.
So, yeah, please go to adcancacheck out the awards.
I mean, that's our biggestyearly thing, so that's awesome,
man.
Yeah, I started Adcan,pre-recreational legalization.
So the reason I started Adcanis I started seeing all these
billboards pop up from companieslike Tweed and you know, all

(18:26):
the Tilray and stuff.
And that was pre-recreationallegalization was leading up.
So there was like this weirdgray space where they were able
to do ads and billboard ads andall this stuff before
legalization, because thecannabis hack hadn't come into
effect yet.
And me I just found that superinteresting.
I was like is this legal?
What is this?
I was working in the cannabisindustry at the time for weed
maps, um, and I started creatinga blog just writing about all

(18:47):
these different ads that I wasseeing, um, the billboards, the
different advertisement and thebranding strategies that I was
seeing from all these cannabisproducers.
So that was like 2017, maybe2018, before October, like
leading up to October of 2018,before legalization.
So I think I had the awards.
I think the first year was 2018.
Crazy dude Of legalization,yeah, yeah.

Speaker 1 (19:07):
Congratulations, man.
So it's been a minute likealmost six years.
Yeah, yeah, yeah.

Speaker 3 (19:11):
Yeah, no, that timeline adds up.
So yeah, it's dope dude Rightsince the beginning, for sure.
I always a smart idea what youwere doing there and like
shining light on the differentthings and all the categories
are great and I think rosinheads is nominated.

Speaker 1 (19:27):
You know, I'm just gonna shout them out quickly.

Speaker 3 (19:28):
I'm sure the packaging I think it's got our
vote.
The um, I saw that.
Yeah, that's packaging design.

Speaker 2 (19:31):
Yeah, actually you want a chocolate.
You want one of those deliciouschocolates.

Speaker 1 (19:34):
I'll never say no to that, charlie on tv where it
doesn't mean you need to be manyeah, I'm on the tolerance break
episode.

Speaker 3 (19:39):
This is crazy.
Wow, I'm super.
I don't know.

Speaker 1 (19:41):
I'm gonna take care of you for the rest of us um,
and then also obviously um yeah,that's the package, tv and j,
that's not fire for the um, forthe ad can, for original
packaging, and I honestly thinkI I don't want to hate on
anybody, because everybody'sthere's been nominated, but to
me this is the clear winner.

Speaker 3 (19:57):
Innovation wise, so shout out super dope concept,
from the branding to the actualexecution, of having the two
different flavors the peanutbutter and the jelly and then
being able to get differentrotational flavors.
I think is a very cool conceptand the weed's good which
matters.

Speaker 1 (20:11):
That's it right.

Speaker 2 (20:12):
No, absolutely A thousand percent I wanted to ask
.
So you mentioned huge journeythere, weed maps A lot of people
might not even be familiar withWeedmaps, but that was
definitely big legacy days.
We're still on Weedmaps, we are, they're important For sure.

Speaker 1 (20:26):
Yeah, If somebody from Weedmaps called me because
I'm trying to get a hold of you,I don't know.
It's funny.
There are sales calls.
I've been trying to call them.

Speaker 2 (20:34):
You must not be with them.
That's a big journey, would yousay.
Over time things are getting alittle bit easier in what you do
, or harder or different.

Speaker 3 (20:44):
Definitely different, yeah, different.
So when I first started in theindustry Weedmaps you know it
was completely unregulated.
So I was working a lot.
I was focused on Canada, butthen I started focusing more on
the California market.
They actually brought me in asthe influencer marketing manager
, focusing on like the wholecompany.
So I was getting to go down toCalifornia a lot, getting flow
down there, which is awesome, tokind of learn about the market

(21:05):
there.
That was, you know, I was stillin college actually when I was
working at Weedmaps, so it was asuper cool opportunity to learn
about the market there and thatwas super fun.
You know, there was norestrictions.
We were kind of doing whateverwe wanted.
We were a technology company inCanada.
We really didn't haverestrictions.
All the clients we were workingwith were unregulated legacy
producers.
They were just awesome peopledoing whatever they wanted.
So it was a lot, a lot of fun.

(21:26):
And then I went from weed mapsto the supreme cannabis company,
which was a licensed producer,right, had brands like seven
acres, yeah, and, you know,khalifa Kush enterprises and all
these other brands that we had.
And that was a stark contrastbecause it was I was Going from
doing whatever you wanted to.
Now I have a legal team Likethere's like every time I want
to do a marketing campaign Ihave to go through three lawyers
.

Speaker 1 (21:45):
That was completely different.
Excuse me, no, no, no, I cansee that.

Speaker 3 (21:50):
It was for once when I was getting yelled at.
They're like you're trying touse Wiz Khalifa's face in an
email.
Are you insane?
You want us to all we do thissponsorship.
So that was definitelydifferent.
You know, it was a learningcurve, um, learning about just
the legal industry, what we can,what you can't do.
Got very familiar with thecannabis act out of necessity,
um, during that time.

(22:10):
And then, you know, leavingsupreme, kind of, as canopy was
just about to acquire them, Ileft supreme.
I went to vancouver to work forthc canada, um, and which I'm
working at right now you're back, right?
yeah, I'm back there, yeah, andin the middle um was also drops
right, I was working with ghostdrops too and you know, shout
out to both of those companies.
They've been very uh, they'revery lenient on the marketing
side, where, you know, we wewere able to have a lot of fun.
Obviously, we were regulatedand we are regulated in the same

(22:32):
way, but we push the boundariesand we're having a lot of fun,
like at thc.
We're just we're putting out alot of content and stuff that
may be, you know, some peoplemight be scared to put out on
their channels or whatever, buthonestly, I think we all need to
push the boundaries, um, sothat we can have more fun and
sell more wheat.

Speaker 2 (22:48):
I agree, man.

Speaker 3 (22:49):
I couldn't agree more , it's definitely been like a, a
journey of, like it was fun andunrestricted and fun again, um,
and now it's kind of just abalance balancing act of of both
.
For sure, and you know, I thinkthe industry as a whole, um has
gone through a lot of, a lot ofshifts and a lot of changes,
like certain things are positive, certain things are definitely
negative, um, but you know it'sjust, it's just adapting and

(23:09):
like I'm just happy to be hereto be honest and be able to sell
weed for a living.

Speaker 2 (23:12):
All right, man, you got the same positive vibes that
we love to see.

Speaker 1 (23:15):
Had you um been to California since your most
recent trip?
Like you said, you went fromRemax, but I know you recently
went and you met Uncle Bernard.
I had to say that I realized Iwas like holy shit, what was
that?
I never got to ask you about it.

Speaker 3 (23:28):
Thank you, for bringing that up.
Yeah, I know.
So yeah, I was in Californiarecently.
Yeah, I was going down toCalifornia a lot during Remax
times, been back a few times,but recently, my recent trip to
San Francisco, that was my firsttrip to the Bay Area.
Okay, we got to go down Spencerand I got to accompany Spencer.
We had a meeting with burner atthe cookies compound, which was
super, super cool, cuz I go seewhere you know they do all

(23:48):
their work up there.
It's like an hour ish north ofSan Francisco I would in the
mountains, a beautiful area andthe compounds just crazy man.
They have the crazy podcaststudio.

Speaker 1 (23:59):
They're like and everything's branded cookies.
I can imagine like down to theT, everything right, Just the
same.
You're just like oh, this thingis cookies.
Yeah, it was very awesome.

Speaker 3 (24:07):
So we got to meet with Berner.
You know we're talking businesswith him about potentially
doing some collabs here inCanada.

Speaker 1 (24:12):
That's amazing man.

Speaker 3 (24:13):
With cookies and stuff.
So it was very cool, very like.
It was an awesome opportunityto meet him.
Bernard and I have actuallybeen following each other on
Instagram for like five or sixyears because he actually owned
a business with Weedmaps thatwas marijuanacom.
They were both co-owners of.

Speaker 1 (24:26):
I was wondering.
That's why I wondered.

Speaker 3 (24:27):
I was trying to make a connection between the time of
.

Speaker 1 (24:29):
Weedmaps and I'm like is there some sort of
connection?
There he was.

Speaker 3 (24:35):
Yeah, he was part, like they were, and just kind of
stayed in contact.
He's actually shared the AdcanAwards a bunch of times because
Cookies has won it and he's wonit.
So I've been in contact withhim in the past but to actually
meet with him in person, smoke ajoint with him and stuff was
super cool to be there with.

Speaker 1 (24:48):
Like definitely Cool.

Speaker 3 (24:49):
Heroes are cool people, right For sure man he's
definitely one of my idols, oneof my inspirations and he was
just a super dope guy.
Him or any of his crew, theywere just awesome people.

Speaker 1 (24:58):
Yeah, that's sick man .
Yeah, that's pretty cool, Verycool.
We're going to shift from there.
What else did you do inCalifornia?

Speaker 3 (25:07):
Yeah, good question.
So I've never been to the BayArea.
The Bay Area is reallyinteresting yeah did you enjoy
it I?
Actually liked it.
There's a lot of things beingsaid about San Francisco and
stuff, but there's definitelysketchy areas.
We were right on the border ofthe sketchy area but I enjoyed
the city.
I'm from Toronto.

Speaker 1 (25:23):
I'm from Vancouver.
You're used to it Exactly aslong as you keep your head on a
swivel, you'll be fine, but Ireally liked it there.

Speaker 3 (25:29):
The weather is super interesting.
I've never seen this before butthe clouds come in ground level
Instead of usually you look upand the clouds are up there.
But the up and the clouds areup there, but like the mist and
the fog almost comes in likeground level, uh, and it's like
it's just, it's very uh likeinteresting, um, yeah, you could
go to the bridge and it'llovertake the bridge and you're
like, wow, it's out of a fuckingmovie it's crazy.
The food was really good there.

Speaker 1 (25:51):
The weed was really good as well, and let's ask any
brands or like really sickproducts that you try, that
you're really memorable for youbut we're really lucky that
burner did hook us up with somesome stuff and he also, uh, he
gave us this purple sand thatcookies has, which is like this
purple, full melt hash, what,and it's like it's literally
pure purple.

Speaker 3 (26:08):
It's crazy.
So we were rolling up jointswith like so it's really weird.
So it's full melt hash, butwhen you touch it it's basically
starts to stick to your fingerand turns into almost like live
rosin, like the texture, okayyou can then take that full melt
hash yeah, you can donut andturn into like snakes and stuff
really easy.
So we were rolling up donutswith it and it was beautiful.
I'm trying to remember what wewere smoking.
We were smoking, uh, oh, it'sactually alien labs you're

(26:28):
wearing the shirt right there umthe bisconte.
The bisconte was fire, uh.
And then there was another one.
We tried them.
That wasn't that great, to behonest, but the bisconte was
really, really good, and we wererolling that up with the purple
sand, so that was yeah that wasdefinitely proud.

Speaker 2 (26:40):
Yeah, they're always a little ahead of the curve with
the genetics and the productsdown there.
Well, we'll get them eventually, hopefully.
I hope so.
Yeah, someone make me somepurple sand.

Speaker 3 (26:49):
Whoever's listening out there, you heard it here and
you maybe we'll touch on thisin a bit too, but we were
talking about, you know, uslegalization and stuff, and that
will be interesting to see.
If us brands start coming uphere, um, if we're able to, you
know, get products shippedacross the border from the US to
Canada, it'll it'll change themarket here.
Might not be the best thing forCanadian brands and producers,
but for Canadian consumers it'sgonna be very exciting, for sure

(27:09):
that's what I was thinkingright, like a little bit of
trade, and we'll see what thatlooks like.

Speaker 1 (27:14):
Yeah, yeah, it's exciting hey, colin man is a
seasoned like cannabis marketer.
I mean, you've been doing thisfor a while.
Like what, uh?
What do you think presents thebiggest challenge?
Like today, as, like a marketerin cannabis, I don't know.

Speaker 3 (27:25):
Yeah, yeah, I think, um, I think, just standing out
from the competition, you know,obviously, just standing up from
each other is super hard.
There's a couple differentthings that my mind goes to
right now.
You know, the most importantthing, at the end of the day,
I'm a marketer, I love branding,I love marketing, I study it,
it's my thing but at the end ofthe day, the most important
thing is the product.

(27:46):
I can do amazing marketing andbranding for your company,
service or product, but if it'snot great the second, that that
consumer gets the product in thehand, it goes home and tries it
and if it's not a great,doesn't deliver on that
experience that we've beenpromising in our marketing and
branding, they're not going torebuy it.

(28:06):
And then the brand doesn'treally exist.
So the product has to live upto the branding and the
marketing promises.
So really, I think, if that'sthe number, one thing every
brand should be focusing on isjust dialing that in and then
you got to find the ways to tellthose stories authentically
about that product and aboutyour brand and about the people
producing the product.
I think that you know there'sstill a lot of, there's a lot of
complaints that we could makeabout the regulations and about

(28:27):
Instagram and about all thisstuff, but I think, at the end
of the day, there's still a lotof opportunities to push your
brand forward and to have funand to to reach consumers and
stuff, and it's really justabout having a good product and
then telling your story in anauthentic way.

Speaker 1 (28:38):
Totally.
Do you see like a fundamentalshift in like the social media
side of stuff?
Have you noticed any changeskind of like for the better, for
cannabis?
Do you think in the last littlebit?

Speaker 3 (28:48):
Yes and no.
You know, you actually touchedon it earlier.
We are seeing moreadvertisements and I think the
reason for that what I've atleast concluded is that
Instagram and Facebook you know,at the end of the day they just
want to make money, right, andif you pay them, they are less
incentivized to take down yourcontent.

(29:08):
So, essentially, if you get anadvertisement approved, so if
you go on to Facebook orInstagram and you can find a way
to get that approved, so youcould run an ad for your shop
and as long as you're notputting the words THC or 15% off
or buy now or shop or cannabisdispensary or whatever, and
you're just it's something morevague you can get that approved
by Meta, instagram or Facebookand once it's approved and you
put those dollars behind it,instagram and Meta have already

(29:29):
looked at your content, approvedit and then posted it out.
So it's very unlikely thatthey're going to come back and
then give you a strike for thatcontent, because they've already
their algorithm has alreadylooked at it and approved it,
and now you're putting dollarsbehind us.
They have even less incentiveto take it down or or penalize
you because you're a payingcustomer.
So we're actually seeing likedispensaries having more leeway

(29:49):
with paid content than nativecontent now, which is like
dispensaries brands, all of that, which is super interesting.
Um, if you're just doing thisthe right way or you're doing it
vaguely, you know, and you knowthe cannabis act, be damned or
whatever, but uh, but yeah, no,I, so we're seeing that.

Speaker 2 (30:07):
But then, on the other hand, you know,
unfortunately we're seeing likebig brands getting deleted and
pages getting taken down.

Speaker 3 (30:10):
Got taken down um weed maps main account got taken
down again, which theseaccounts have hundreds of
thousands of followers 400,000,500, 600,000 followers.
I couldn't imagine losing thataudience.

Speaker 1 (30:21):
That's heartbreaking.
So there's, you know, it'sstill.
There's still a lot ofcensorship.
The followers 400,000, 500,600,000 followers.

Speaker 3 (30:25):
I couldn't imagine losing that audience.
That's heartbreaking.
So there's, you know it's still.
There's still a lot ofcensorship, um and and accounts
getting taken down and stuff,but I think that there are, you
know, smart ways to get aroundit.
And you know, I think thebiggest thing on social media
right now, especially Instagramand stuff, is just video content
.
Like, if you're trying to getinto new people's feeds and
stuff, that's what Instagram ispushing right now.
So if you're doing reels orvideo content, that's the way to
kind of get pushing to newpeople's feeds.
Yeah.

(30:45):
But yeah, there's a lot ofopportunity, but you also just
got to be super careful.

Speaker 1 (30:48):
And be careful still.
Hey man, you nailed it.
That was a really good answer.
Dude Nailed it.
It's impossible.

Speaker 2 (31:03):
I don't, I can't comment to it as much for sure,
I mean and I don't.

Speaker 3 (31:06):
I don't blame any brand who doesn't want to put a
lot of time into something likeinstagram where it's like if,
especially if they already gotan account deleted once or twice
, it's heartbreaking.
It's a lot of, it's a lot ofwork to do that.
So I can understand why brandsare like.
Now I'm just focusing on otherchannels or I'm just you know,
what I don't like is when brandsjust go I'm giving up, or you
can't market in cannabis, or youcan't market in Canada or
whatever, and just do nothing.
That's not acceptable.

(31:27):
But you know, if you, if you,if you don't want to do
Instagram, I understand you gotto put your energy into
something else.

Speaker 2 (31:42):
So that's it, man.
On that note, I had a thoughtthat's still I don't know how to
vet in what's your opinion oncannabis influencers?

Speaker 1 (31:45):
That's a good one, yeah.

Speaker 3 (31:47):
I think the world is turning.
You know, influencers don'tmatter as much anymore as
content creators do, so it's noteven necessarily about as much
as like how many followers youhave, but it's more about like
the content that you'reproducing, the quality of the
content and if that's beingshared out.
So personally, I'm seeing likeI don't know if you guys see
this, but on instagram and stuffyou'll all see videos with like

(32:07):
a hundred thousand likes.
But then I'll go to the pageand this guy's got like two
thousand followers like lessfollowers than I do and I'm like
obviously it doesn't matter,this guy's content's getting
served to people and it'sgetting out there, and so if I'm
a brand, why do I care how manyfollowers you have?
If your content that has myproduct in the thing is getting
that many impressions and thatmany likes right?
So I think it's around thequality of the content.

(32:28):
Um, I think you know theconcept of influencers goes back
way before social media.
Obviously, people who you trustor people who are interesting
or other people look up totalking about products and
brands like that's never goingto go away, it's just a, it's an
elevated version of word ofmouth.
I think influencers are alwaysgoing to be important in that
way, but I do think that theyhave to just be a little bit
more thoughtful about thecontent they're creating, the

(32:50):
message that they're speaking,as opposed to just like just
getting old of, like just posingwith a new brand.

Speaker 1 (32:55):
As opposed to like content with intent, where
you're talking about right, Notjust like pump it out, pump it
out.

Speaker 3 (33:01):
Yeah, you got to educate inform or entertain your
audience, otherwise they're notgoing to pay attention to your
content anymore, and so you haveto do that, while hopefully
promoting for brands.
If that's what your, you know,if that's what your job is.

Speaker 2 (33:11):
Good one man.

Speaker 3 (33:28):
I wanted to ask and maybe you know you can't always
share your secret sauce but whatare some of the strategies that
you've used and that haveworked to help build the great
brand that's THC?
Yeah, well, I have to give allyou know respects to Spencer and
Shaw rest in peace and you knowthe rest of the team there,
because that brand's been builtfor a long time.
Like you can't go back and fakehistory.
I always say that you can'tfake a story.
You can't fake authenticity.
You know, it just is what it is.
They've been around since thepre-legal days.
They were taking those risks.
They were getting licensed bythe city of Vancouver back when

(33:49):
there was no federallegalization, even promised.
They were taking these giantbusiness risks to do those kinds
of things, making thoseconnections with consumers,
making those connections withall the legacy brands and really
building something back in theday.
I think you can't fake that, soI won't take credit for any of
that.
What I've been super blessed tois to be able to to come in and
then take that and and and tryto elevate that to the next
level.
So when I first, um, first movedout to Vancouver, I guess it

(34:12):
was like four years ago at thispoint, and then I've been back
and then back, uh, or five orfour or five years ago, uh, but
honestly, years ago, buthonestly, yeah, that was just my
, that was my whole, you know,goal was just to take that brand
and elevate it and kind ofeducate the rest of the country
of.
Like, you know, this is whatthese guys are doing out here in
BC.
I want you guys all need toknow what's going on, cause when
I was working at Weedmaps,that's when I first met the THC

(34:33):
team and first kind of becamefamiliar with them.
They were one of the topranking stores on the app and
that's kind of.
I went there, was just crazybusy all the time and stuff, so
I always knew that they had thiscommunity and culture out in bc
.
Um.
But yeah, honestly, like the,the strategies that we've used
um honestly are we've doubleddown on content, like we do
think content is king,specifically at thc.

Speaker 1 (34:54):
at least you know, we , we podcast coming, matter of
fact, yeah, we have a podcastroll the dice podcast.

Speaker 3 (35:00):
Check that out.
It's gonna dropping soon.
It might be dropped by the timethat this episode comes out.
So definitely appreciate that.

Speaker 1 (35:05):
That's dope man.
What a great conversation.
I'm so glad we made this happen.
We're going to be back withanother segment with Campaign
Colin.

Speaker 3 (35:16):
Yeah, where can they find you, dude Adcannabis?
Where are me on Instagramcampaign call, and you can check
me out on Twitter, linkedin,just Colin Bambery as well.
Yeah, appreciate y'all for sure.

Speaker 1 (35:23):
Yeah, man, don't forget to smash that like button
and follow at Hyrule, we'll beright back, and Rosenheads and
Rosenheads Shout out, rosenheads, shout out, rosenheads.

Speaker 2 (35:39):
And we're back.
Beautiful day in Toronto it'scrazy.

Speaker 1 (35:43):
It was gorgeous out there.
Yeah, it was gorgeous.
We just had a little.
Well, we caught a littlesunshine raise between our sets
here A little secondhand smokeBack with Campy and Colin Adcan
Cannabis THC Canada.
Welcome back, baby.

Speaker 3 (35:57):
Thank you.
I'm nice and stone now.
Thank you for that joint.

Speaker 1 (36:00):
There we go.

Speaker 2 (36:08):
A little 1964 blue dream.

Speaker 1 (36:08):
Always in the right place, that's right yeah, it was
hard to say no, they're notgonna lie.
Going back to what we weretalking about earlier, something
about sunshine on the face,though, too, I think so, yeah,
what's the tolerance?

Speaker 3 (36:13):
break with a little pest, though, you know you're
right, you're right in the faceof it.

Speaker 2 (36:16):
yeah, that's honestly the hardest part for me is I
literally am so engulfed in it,like I come here every day, so
it's like fuck and I have like athousand products.
It's delicious.

Speaker 1 (36:32):
It makes it extra hard.
When you like, literally own aweed store, definitely do my
whole life is weed.

Speaker 3 (36:37):
I'm on a tolerance break.
I'm just thinking, talkingabout doing marketing for a work
with weed all day, so it's yeah, it's just a constant reminder.

Speaker 2 (36:45):
It's a constant reminder.

Speaker 1 (36:47):
Yeah, all right.
And I got to say, collin, inyour experience, what are the
key factors that set apart likea successful cannabis brand and
like the ones that have come andgone?
Man, yeah.

Speaker 3 (37:00):
I mean that's a random broad question.
No man, yeah, I mean that's arandom broad question or
anything.

Speaker 1 (37:03):
I just thought you guys a meatball for you.

Speaker 3 (37:04):
For sure.
I'll definitely touch on alittle bit what I touched on
before.
I think you know productdefinitely definitely matters.
That's how you stay.
The long longevity, because youknow anyone can have a really,
really dope launch.
If you have awesome marketingopportunity you have, you know,
people behind you and stuff youcan have an awesome launch and
you can have that.
But you need to haveconsistently good product, um,
just to keep your brand goingand keep your brand alive.
I think we've seen that for alot of different brands.

(37:25):
Yeah, it'd be issue in canadawith consistency yeah,
specifically flower man, and Iknow it's just so hard I guess
that would be the category is sohard to stay just 100, you know
but that's a good point too,because, you know, my mind went
to flower right away but there'sa lot of, a lot of, uh, really
interesting brands being builtin other categories for sure,
where there's a little bit lessvariability and a little bit
less, you know, worry for thatuh stuff.

(37:48):
So like, yeah, like some ofthese vape brands and edible
brands and stuff are doing areally good job, um, but I think
it is just delivering on thebrand promises, just
consistently having productsthat consumers like and then,
you know, having great brandingand marketing.
That's talking about that, butthen actually backing that up
with the product.

Speaker 1 (38:03):
Totally.
What are like some of yourfavorite, like up and comers, I
don't know Like your personalfavorite.
There's no wrong answer.

Speaker 3 (38:09):
We have a lot of cool stuff in BC which is really
interesting, so we have directdelivery out in BC.

Speaker 1 (38:14):
Yeah, talk about that , man.
I don't even understand howthat works.
I'd love to hear more about howthat cool.

Speaker 3 (38:18):
I hope ontario actually introduces something
similar in the future.
But we're able to sourcedirectly from small craft
producers.
Um, so I I don't know exactly,like the regulations around, who
we can and can't source fromother than I know that they're
just craft producers in bc.
For the most part they offerdirect delivery and these brands
we can work out exclusive dealswith so they don't have to ship
to the bc.
Ldb doesn't have to sit in theuh government warehouse for a

(38:41):
week or two before or even a fewmonths before it ends up
getting into our store.
We can negotiate deals withthem, buy product and they
literally just drive it to uslike the old day.
They pull up in a car, a lot ofthem just pull up in like a
toyota or something, pull outthe bag, grab a couple cases.
You don't do it the old way andwe, you know, send us an
invoice and we pay it.
And that's really cool becausewe're able to curate like a

(39:01):
exclusive menu.
Yeah, and even we're workingright now with a lot of
different craft brands toactually create like exclusive
SKUs in our store.
So hey, maybe it's not anexclusive like, maybe THC is the
only store that offers the SKU,or maybe we're the first store
to get it for the first couplemonths, or something like that,
and we can actually control that, because they can control as
the product goes out.
It's not just it goes to thewarehouse and we'll just, you
know, hope that we get it, oranything like that.

(39:23):
So that's been really cool.
There's a lot of really coolbrands out there like small
craft producers.
I'll show you magic cannabis.

Speaker 1 (39:28):
Their stuff's just really really good oh yeah,
really well, never heard of themno, they grew something for
carmel a couple years back.

Speaker 2 (39:34):
I can't remember what it was.
It was good, though, yeah greatproducers.

Speaker 3 (39:37):
A lot of brands like that.
Um uh kush.
Mountain craft is another one.

Speaker 1 (39:42):
Oh yeah, pines Are Kush right, yeah, yeah, yeah, I
know that I met Jesse, I thinkhis name is.
He came by here once orsomething, I think so Maybe I
didn't get it right, but yeah,yeah, so brands like that.

Speaker 3 (39:50):
And there's another brand that's really, really good
I want to share with them.
It's called Fafo Cannabis.
Like fuck around and forlegendary cannabis, okay, but
their cannabis is super, superfire.
They have this strain right nowcalled Suds, which is crazy.
Yeah, it's the soap cross withrunts and it's just probably
like the nicest legal weed thatI've smoked.
Honestly, it just smokesperfect, flavors perfect.

(40:12):
It's just like you're smokingsome illegal market gelato, to
be honest.

Speaker 1 (40:16):
It's really, really nice Fuck around and find out.

Speaker 3 (40:18):
I like it out, I like it yeah, there's a bunch of
little kind of craft bc brandsthat are, you know, building
their name out there in bc anddoing it right, and then
hopefully they'll, they'll startexpanding to the rest of the
country and you'll have someavailability out here, and then,
you know, there's a lot ofother brands up and coming too.
But I think I'll just leave itthere for now yeah for sure, man
, that's dope.

Speaker 2 (40:35):
I, I think the ocs I mean right now we're still in
the stranglehold of everythingrunning through the Ontario
cannabis store.
They're trying in a way withtheir flow through model, I
think, to emulate that a littlebit, but that's super exciting
to hear.
I think it creates so much morecollaboration, exclusivity, and
I think we're starting to seemore like probably correct me if

(40:56):
I'm wrong like some of theseguys kind of not wavering on
their own integrity to meet thestandards of like.
Let's say what's at the BC orOCS.
Let's say and they're like Ineed 10,000 cases.
And they're like no fucking way, because my weed is nice and
I'm not going to jeopardize itbeing trash for you.
Yeah, so we're starting to seemore of the LPs being like no,

(41:18):
no, no, People are going to getgood weed if it's in our jars
and you can fuck yourself.

Speaker 3 (41:23):
That's a that's a great point, Cause they can
actually demand plan properly.
And it's, it's honestly goingback to like it was in the old
days.
It's just, you know, theproducers and the retailers work
it out and that's kind of itallows us as a store to
differentiate, differentiate.
You know it's.
It is really tough to todifferentiate when, uh, when you
guys have to offer the sameproducts you guys have done an
amazing job through your storedesign, your brand and um and

(41:43):
everything like that todifferentiate.
I can't say this word right nowbut, uh, you know, to be able
to actually stock like a wholeunique product assortment is a
whole other level and, you know,really excited at the
opportunity to be able to dothat for sure.

Speaker 1 (41:56):
Um, what is?
What's it been like?
Coming back to retail, man, Iguess you took a break.
I know you're a grinder.
I'm sure you're in the storesometimes if it has to be done.
Yeah, yeah, more often than youthink, actually.

Speaker 3 (42:08):
I'm in the shop a lot , but I actually love it.
It is bittersweet.
Retail never ends.
You know what?
I mean, it's a beast, it's onevery morning You're open and
every cannabis company should beforced to work a single bud
tending shift, or at least a fewbud tending shifts, and try to

(42:29):
sell your own product.
Because if you don't actuallyinteract with those customers
and see what people are buying,see how they buy, see what they
actually care about, you can getso disconnected, sitting in a
boardroom or sitting in anoffice or whatever.
I feel like you really need tobe on the ground level to like
formulate good marketingstrategies.
So for me it's cool just to beback in there, just to be
talking to people, cut throughall the bullshit, just hear what

(42:49):
people actually want, whatthey're asking for, and then to
test out some of my marketingstrategies in real life too.
You know what I mean.
So let's say like you know Ilike to promote live resin or
live rosin or higher qualityinputs, but then to actually try
to sell someone a live resinvape when they're looking at it
and they're like, but it's only74% THC and the other one's 90.
And to have that conversationwith them and like basically do

(43:10):
marketing in real time is it'sinteresting, it's a challenge
and it's kind of sharpening myskills on everything else.
So, yeah, retails you know Ihave a bunch of different
clients and a bunch of differentsides of the industry, but
being back in the retail sidehas been, you know, super
reinvigorating and kind of like,yeah, it's awesome.

Speaker 1 (43:27):
It's crazy, right, like I always I.
It can be tedious and Charlieand I.
You have your ups and downs andit's.
It's a marathon for sure.
But you know you gain so muchvaluable information Like you
really can see trends beforethey become trends or you know
it really just gained valuableinsights Totally.
I always forget and it alwaysamazes me.

(43:48):
Every once in a while I getblown away.
Oh, I never thought about itthat way.
Or I've never heard that answerbefore as a blocker for why
they don't want to buy this, orI don't know.

Speaker 2 (43:56):
Yeah, there's like a million and one different
consumers out there, so to tryto just get a little insight
into their brain and what makesthem tick and what makes them
buy shit is great insight forsure.
You just gave me a great ideatoo Anyone who's listening, who
works and who's never bud tended, you should come on down and
work at my store For a one shift.

Speaker 1 (44:18):
Accepting all-star one-time shift people in the
industry who want to come grindit.

Speaker 2 (44:23):
Come do it.
Yeah, I like that.
That would be interesting Guestbud tender.

Speaker 3 (44:26):
I don't know Celebrity shifts for sure Right
yeah.

Speaker 2 (44:28):
I don't know, shawnee .

Speaker 1 (44:34):
Looking ahead, colin, where do you see kind of
cannabis marketing in five years?
I guess that's a good question.
I feel like you've been doingit for the last five years, or
do you kind of see it evolving?

Speaker 3 (44:47):
I guess you know and yeah, I hope for the better.
I hope for the better.
You know, I we've seen at leastpersonally I've seen so I
started.
When I started working atSupreme Cannabis it was right
after legalization and companieswere taking the regulations
very seriously, very by the book.
No one was kind of taking anyrisks.
I think we've definitely seenthat lighten up.
We've seen a lot of differentbrands doing a lot of different,

(45:07):
exciting and cool things in themarketing space and I hope that
only continues, because theonly way that we're going to get
to this point where we're allhaving fun and have like a
really cool, engaging cannabismarket is if we all just keep
pushing the boundaries in arespectful, you know,
responsible manner.
Yeah, boundaries in arespectful, you know,
responsible manner Not badchildren, but, you know, in a
responsible manner.
So honestly, I hope that infive years that we just continue

(45:29):
to have more fun and that itlooks more like mature markets
in the States like California.
But then again, I think thatthis really and this is another
conversation we have too butreally depends on US
legalization too, because youknow the States could end up
tightening up overall, like iffederally legalization happens,
the marketing restrictions couldget insanely tight across the
board and places like Californiaand, you know, even like you

(45:52):
might take a step back.
Washington is something that ismore fun.
You might actually take a stepback and might look more like
Canada.

Speaker 1 (45:57):
Yeah, I think about that this whole new set of
federal laws on top of the statelaw, exactly each state,
exactly.

Speaker 3 (46:00):
I assume that they will start pretty restrictive,
like to be able to get thebuy-in top of the state law
exactly, each state exactly, andI assume that they will start
pretty restrictive, like to beable to get the buy-in from all
the american people in everystate.
I'm yeah I bet the restrict.
You know the regulation isgoing to be quite restrictive,
so it's going to be interestingto see that.
But you know, I hope canadajust keeps.
We just keep having more funand keep getting more more in
the envelope.

Speaker 1 (46:19):
That's only going to happen from us, from people like
us and from people in theindustry doing and and taking
action and, just you know, hopethat the regulators play ball
right and I think they're likeyeah, like you said, over the
last five years people haverealized when you take risks,
usually you know you're going toget a slap on the wrist, you're
going to get.
You know, and I think you'reright.
Probably at the beginning, inthe early days, everyone's like
I don't want to fucking lose mylicense, right, shit, shit For

(46:40):
sure.

Speaker 3 (46:41):
People thought the smallest thing they would
completely.
You know they had to shut downoperations or whatever, but it
is.
You know, from my experience atleast, the regulators have been
quite fair to work with and youknow there's a few warnings
before you get the big one.

Speaker 2 (46:53):
Pretty much right.
I agree.
I think they mostly know it'skind of like.
This is like a zombifiedindustry that's still finding
its feet, like I was saying soyou don't?

Speaker 3 (47:02):
they give us a little bit of yeah, throw us a bone,
right?

Speaker 2 (47:05):
yeah, no, kidding man , I'm kind of curious how do you
think again, you know, we we'rekind of in a bubble working in
the industry and we, you know,might have some similar
interests and want things tochange in a similar way, but how
do you think we like market tothe broader population that this
is an industry that maybe needssome change or Maybe need some

(47:27):
eyes to look at it and kind ofget things moving in the way we
want it to go?

Speaker 3 (47:30):
Yeah, it's tough.
I mean getting political changeor action in any, yeah, ways is
tough, right, and Specificallycannabis, I think probably a lot
of people who aren't in theindustry look at us like you
guys, what do you guys complainabout?
You guys are's legal.
You're all selling weed.
I see a weed shop in everyblock.
What do you mean you're notdoing?
Well, right, so for the outsider, like I think that it probably

(47:52):
is confusing to them that thatyou know all our woes and they,
they don't necessarily know allthe specific things that we're
dealing with as an industry.
But yeah, I guess it is reallyjust up to us to advocate, to
get that out there, to make itmore known, you know on, you
know in professional settings.
So maybe we even just LinkedInand stuff like that.
But then I think the only waythat actual change is going to
happen is lobbying and political.

(48:13):
You know, political change inthat way and honestly, it's
above my pay grade, to becompletely honest.
But I do think change in thatway is only made like, um, you
know in in those types ofsettings and stuff, um, but yeah
, I mean as, yeah, as a cannabisbrand I honestly just don't see
the general public really,really sympathizing with us that
much, unfortunately, I thinkmore so.

(48:34):
They're just like what are youguys talking about?
You know every industry stuffright now, and you know being in
it, though I think we do havesome very unique challenges that
we are dealing with, and Iwould love for other people to
care, but I just don't foreseeit, unfortunately I agree with
you.

Speaker 2 (48:47):
Unfortunately it's.

Speaker 1 (48:48):
It's exactly like that, but I, um, I'm impressed
calling man.
I like, honestly, I kind ofknew you were.
I think I mentioned to you I,we, we connected at the secret
garden party all these years ago.
I made the first time.
I didn't know.
You spent your entire career incannabis and you really
obviously love the shade, live,breathe and and sleep it.
And I don't know man.
I just really appreciate thatand that I kind of feel like do

(49:09):
you have any advice for, like,younger people, since you've
been doing Up for so long andyou're still so young yourself?
They're trying to get in theindustry?
Yeah, many advice for them.
I don't know man.
Yeah, you and stuff.

Speaker 3 (49:19):
Well, yeah, first of all, I'm so grateful that that's
been my career trajectory.
I did work some really crappyjobs at a grocery store for four
or five years in construction,you know, kind of like high
school and right after highschool.
And stuff but in terms of, likecollege and post-college, it's
just been cannabis which hasbeen amazing.
So you know, has been awesomewhat I would.
I definitely have a lot ofadvice for people that are
looking to get into the cannabisindustry.

(49:40):
I think my number one piece ofadvice is always just don't wait
to get started and don't waitfor permission.
Yes, you don't have to.
People don't have to tell youor hire you for you to get
started.
So when I created Adcan, I wassaying before no one told me
that was okay, you should writeblogs about the billboards.
You see, right, no one told meto do that.
I wasn't getting paid for it.
I had to pay my own money tohost the website.

(50:01):
The first Adcan Awards I didn'trealize I could charge people
for trophies.
So I paid $2,000 out of my ownpocket to ship trophies across
the country, just to get theword out, just to reward people
who won.

Speaker 2 (50:11):
I didn't make a cent back.

Speaker 3 (50:12):
I was just losing money, but I somehow understood
that it was an investment inthis media platform that I was
able to then leverage andAdcan's the reason that I got my
job at Supreme Cannabis Company.
I was able to leverage thatrelationship to get an interview
there.
Adcan's a big reason that I wasable to, you know, help THC out
and a lot of different things.
So it's been very impactful formy career.

(50:34):
But I didn't have to wait forsomeone to give me that gig or
ask permission to create Adcan.
It's just something I created.
So if there's something thatyou guys can create whether that
be a media platform orsomething else or a personal
brand, or you just start writingarticles on LinkedIn, anything
to get your thoughts andopinions and stuff out there.

Speaker 2 (50:53):
I think that that's a great.

Speaker 3 (50:54):
it's a great way, because you know it is tough
right now, like just sending outa resume.
I say you can't just spray andpray resumes.
It doesn't work.
You can't just send out resumesand hope that you get hired
right now.
You have to stand out, and Ithink the way that you do that
right now is digitally, withcontent and, you know, creating
something and creating somethingthat you can stand on and use
as like a platform to evenbenefit your future employer.

Speaker 1 (51:15):
That's great advice, dude.
Yeah, that's dope.
Yeah, man, and I think youdon't realize when you're like
you said, you probably didn'teven realize that you started
this little project and you'relike, oh, I really like what I'm
doing and I'm enjoying it, andyou know, before you know, you
have this whole portfolio ofwork to lean on and, um, show
off.
so totally, dude yeah, and andand and don't, yeah, don't wait
for it, and time is valuable,man, I would say that's the last

(51:37):
one, too right?
Just grind and start.
Start now, the time is nowright, one's gonna.
No one's waiting for you andthere's.

Speaker 2 (51:42):
there's also nothing wrong with making money for
yourself.

Speaker 1 (51:45):
Yeah, you know what I mean Asking for people to pay
for the trophies, like you said,for your services, whatever it
might be.
I've learned over the years.

Speaker 3 (51:53):
I don't feel nervous when I ask people to pay my
invoices and stuff anymorebefore you know we do.
We do hard work.
We deserve to get paid for it,and I think that's true for sure
.
But yeah, just don't wait andget out there.
I think that you also have torealize that if you're
interested in the cannabisindustry, realize how much of an
amazing opportunity we haveright now.
My parents never forget toremind me, so my parents love

(52:16):
cannabis.
That's great.
And they never forget to remindme like look what you do for a
job.
My dad had to work as a painterand construction for 40 years.
Like he's still working, it'ssuch a tough gig that he did
that, so he so that you know Icould grow up and then have this
opportunity.
He's like if I could work, domarketing for weed companies,
like you know he and and thatjust doesn't get lost on me how,
um, how much of like a fun,amazing career this is and I get

(52:38):
to wake up every day and dothings that you know know.
Do a thing that is illegalacross most of the world yeah,
but it's something that I loveand something that I get to do
for money, so it's definitely socannabis is definitely
something you share with yourfamily.

Speaker 1 (52:50):
I'm like you guys are open with it and mom and dad
are cool.

Speaker 3 (52:53):
Very lucky with that.
Very lucky with that.
Yeah, my parents absolutelylove cannabis for medical and
recreational reasons and, um,yeah, I kind of grew up in a
house understanding thatcannabis wasn't necessarily
something horrible.
And there was, there was amedicine that had benefits.
Uh, and you know, they waiteduntil I was old enough to tell
me.
But they're like, yeah, youknow, we've been smoking weed
the whole time.
But my parents are awesome and Idon't think I could do

(53:15):
everything that I've donewithout them.
Um, to be able to like share,to be able to like, I'm going to
go meet Burner in San Franciscoand I tell my parents they know
who that is and they're pumped.

Speaker 1 (53:22):
For me they're excited.
That's huge man and how big ofan accomplishment it is in our
industry to be able to do that.

Speaker 3 (53:28):
So just little things like that that would be able to
share that with my parents andthem to actually be like,
genuinely excited for me andknow what I'm talking about, as
opposed to like you can't find ajob in a different industry.
Some people have still lostthem, but my parents are not
like that at all.
They've always been supersupportive.

Speaker 1 (53:46):
Happy birthday to your grandma.
You told me it was her 100thtoo, so I'm going to say that
too.
Hopefully she listens to thepodcast.

Speaker 2 (53:51):
Your grandson's a very successful grandma.
Way to make it to his century.
That's awesome man.

Speaker 3 (53:57):
Shout out.

Speaker 2 (53:58):
Wow, dude, no, that's really well put.
Man can't thank you enough forcoming by dude.

Speaker 3 (54:05):
Thank you, guys, so much for having me on.
A lot of respect to you.

Speaker 1 (54:08):
Shout out Carly as well.
Shout out, carly.
Awesome producer.

Speaker 3 (54:11):
The marketing is awesome here.

Speaker 2 (54:12):
We're going to invite you back to Blaze a Big Cone
next time when we're not on ITbreak.
Where can we find you again?

Speaker 3 (54:19):
Yeah, hit us up personally, you know.
Campaign call on Instagram,colin Bambury, twitter, linkedin
.
Definitely check out the AdcanAwards.
Adcanca, if you're in Vancouver, come shop at THC Canada on 616
Main Street.
If you're in Whistler, comeshop at THC Whistler, also on
Main Street.
Appreciate it.
Looking forward to meeting youguys.

Speaker 1 (54:35):
Let's go Follow us at Higher Orbit.
Smash that like button.

Speaker 3 (54:39):
Until next time, guys , Thanks guys button until next
time, guys, thanks, guys, thanksso much.
Peace.
Diagnostic.
Complete all systemsfunctioning normally.