Mission Woody Nelson: Kind, Lost & Found

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Ready to embark on a cosmic voyage through the cannabis universe? Hold up,  Charlie is off this week, Carly joins Sean to Co-Host a meet up with Walker Patton, the Chief Commercial Officer of Woody Nelson.

Prepare for liftoff as we journey through the galaxy of Woody Nelson's unique branding, the lore of their popular strains, Rainbow Driver, Glade Runner and SSOG, and their unwavering commitment to consistency and reliability and their whole-plant philosophy.

Our friendly banter with Walker unveils the challenges and opportunities within the industry, from the hardships faced by small-scale producers to the potential of micro brands. We'll unravel the secret behind their innovative poker, your new ally in world of cannabis, and address the complexities of the regulated market. Your voyage continues with an inside look at the collaborations and innovations brewing through the labyrinth of exciting developments in edibles, craft hemp, and sustainable packaging. 

Discover the genius behind Woody Nelson's filters and their pioneering efforts in vertical farming. And for those thrill-seekers out there, we've got an exclusive preview of the first Hash Hole to market in Canada a limited edition collab with High Fidelity Solventless  and Terrence Lee. 

So, are you ready for a journey like no other? Sit back, light up, and let us guide you to the stars and beyond, only on HigherOrbit.

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Thank you for your unwavering support. We're excited to bring you even more awe-inspiring content in the near future.

Episode Transcript

Speaker 1 (00:00):
Minus 10, 9, 8, 7, 6, 8 inches.
Start 4, 3, 2, 1.

Speaker 2 (00:13):
Good morning, I'm Sean.

Speaker 3 (00:15):
I'm Carly.

Speaker 2 (00:16):
And this is Higher Orbit.
I love that intro music.
Yeah, we got Nelson BC in thehouse tonight, oh, this morning.
Oh my gosh, we're on the bus.

Speaker 3 (00:28):
Yeah, it's like 9 in the morning.

Speaker 4 (00:29):
Obviously, I haven't had enough coffee, Carly, it's
also kind of dark in here nighttime vibes.

Speaker 2 (00:34):
Yeah, well, we have our homie Walker.
He's the Chief OperationsOfficer.
Did I get that?
Chief Commercial Officer,commercial.

Speaker 1 (00:42):
I thought I had her this evening.

Speaker 3 (00:43):
I'm really bad with intro music.
Oh see, I wrote it down wrong,that's why Did you yeah?

Speaker 2 (00:47):
Oh good, we'll get over that one.
Good to have you in today, man,and welcome to Toronto.

Speaker 4 (00:53):
Thank you.
Got in a couple of nights agoand familiarizing myself with
the boroughs and traffic and tohave quickly learned that travel
time ranges.
I think it was seven kilometersthat I had to travel this
morning and the Google Maps wastelling me estimate between 20
and 45 minutes of travel.

Speaker 2 (01:13):
It was crazy, man.
I'm from here Like I was latefor this podcast, the first one
ever that would have been latefor, and we've done about 25 now
and it was just yeah, we won'tget into it, but it's ridiculous
right now with all theconstruction and all that.

Speaker 3 (01:25):
So have you spent any time in Toronto other than this
time?

Speaker 4 (01:28):
I was here a little over two years ago and I was
here for about a month, sostarted to get used to
everything Kind of getting backin.
I wasn't responsible fordriving myself around last time.
I think that was the keydifference.
Yeah, that always helps.

Speaker 2 (01:45):
I don't drive here you can be.
Doing something else whileyou're driving is a lot less
stressful.
So let's talk Woody Nelson,like we've done really well with
this brand.

Speaker 1 (01:54):
I think the question is that.

Speaker 2 (01:55):
I love Woody Nelson.
The Rainbow Driver has been astore favorite.
We had that flight of joints,you know, the one with the
different Flight 420.

Speaker 4 (02:03):
That's it Flight 420.
Really great.
Rainbow Driver yeah, Reallyreally awesome branding, Really
crushing it.

Speaker 2 (02:10):
Where does the Woody Nelson?
Where does that come from?
Can you tell us a little bitmore about where that came from
and the idea of it?
Absolutely.

Speaker 4 (02:17):
So the official answer to that question is that
we are based in the town ofNelson and surrounded by trees,
hence the Woodsey.
Okay, that's it.
That's as simple as it is.
Yeah, when we were coming upwith the name for our cannabis
brand and all the name of our LP, we had a connection to the
town we wanted to represent forthe Nelson area, the Kootenay
region, and so it was reallyimportant that we had that in

(02:40):
our name.
But when we were kind ofworkshopping a bunch of
different names, you know,somebody tossed out hey, what
about Woody Nelson?
And everybody laughed reallyhard.
But I think there's some prettyevident reasons and it just
kind of stuck.
We kept talking about it, wekept laughing about it and it
just seemed like one of thosethings where if we're having fun
, there's a good chance otherpeople are going to have fun

(03:01):
with it.

Speaker 3 (03:01):
Yeah, no, even the boxes that the product come in
are fun.

Speaker 2 (03:06):
And the graphic.
I really like all the littleillustrations and stuff with the
doodles at the Instagram and Ithink there's like is it a hot
air balloon?
Do I see a hot air balloonsometimes Parachutes?
Is it parachutes?
Okay, I was wrong, okay, so.

Speaker 1 (03:20):
I was close.

Speaker 2 (03:21):
I was close but I think it's great graphics.
I'm just holding this beautifulounce.
You brought me over here and Iwas curious if I open it.

Speaker 4 (03:30):
SSOG has a bit of a story, so it's just the name of
the genetic as we had it in thelegacy market, and it's a cross
of Sunset, sherbert and highoctane OG.

Speaker 1 (03:39):
So just kind of mash it all up.

Speaker 4 (03:41):
We had originally we thought that a slightly more
descriptive name might help itin the marketplace, not looking
to rename, but looking to kindof just help the consumer, your
average customer, understandwhat they were getting.
And we actually held a conteston Reddit, a naming contest,
where it's like hey, here's ournew genetic.
It's Sunset Sherbert cross withhigh octane OG.

(04:01):
Tell us what you think itshould be called and the number
one call it what it is.
Well, the number one vote wassunset overdrive, which we
thought was a pretty sweet name,yeah, yeah.

Speaker 2 (04:11):
That's a great one.
Yeah, that's good.
I like that.
I like that.

Speaker 4 (04:18):
Well, it kind of incorporated the base genetics
but also incorporated some ofthe what you might kind of feel
like a sunset overdrive givesyou the sense that something is
stronger and whatnot.
Anyway, we submitted that toHealth Canada and Health Canada
came back and said hey, no,sunsets appeal to kids.
No way Like come on, what Areyou kidding me?

Speaker 2 (04:36):
Yeah.

Speaker 4 (04:38):
So that obviously confused us a little and we
looked in the marketplace andthere are a lot of other
products with the name sunset inthem already, so we pointed
this out.

Speaker 3 (04:45):
I'm surprised you got away with rainbow, rainbow
driver.

Speaker 2 (04:48):
Yeah, seriously, I'm super impressed with all the
information that you guys put onthe package.
I always have been.
It also feels really good.
It feels really nice.

Speaker 3 (04:57):
I want to say too, like as a budtender, like it's
refreshing that I know what's inyour guys's jars is actually
really good.

Speaker 2 (05:07):
Like reliable.
You mean, yeah, like it'sreliable and it's consistent.

Speaker 3 (05:11):
I'm skeptical of a lot of flour on the market, to
be honest and yeah, I was I'mimpressed every time I see a jar
of the rainbow.

Speaker 4 (05:19):
So yeah, yeah, I mean I can't see one of the most
challenging parts in the, notjust the, the cult on the
cultivation side, but also onthe product side, and one of the
things like with almost everycrop that we've had something's
gone sideways.
Um, you know, compressors inthe age back blowing up
something with a lighting wasfunky or whatever the case may
be, and, uh, and if we feltcompelled to, we put of kind of

(05:46):
ignored what happened andcontinued on with the same
products.
So I'll give you an example.
We had, uh, one issue in a cropthis summer that resulted in
some Glade Runner that weresmaller buds.
And if we had just said, like,all right, you know what smaller
buds is smaller buds, we'rejust going to keep filling those
three and a half grand jars, wewould have gone from that
standard where there's, you know, two, three, maybe four buds in

(06:06):
a jar to like, on average, five, six buds in a jar.

Speaker 3 (06:09):
Yeah.

Speaker 4 (06:11):
That's in my mind, a decrease in product quality and
product value.
And so if we don't kind ofadapt to that on the product
side, uh, we're not doing.
We're not doing justice by thecustomer for sure, I did notice.

Speaker 3 (06:25):
On that bag you wrote smalls, though correct.
I think so, which is good, butat least you're being like
transparent with that.

Speaker 4 (06:32):
So what we did in that case was we thought well,
we've been waiting for anopportunity to launch a more
budget friendly format.
Why don't we launch an ounce ofsmalls there?

Speaker 3 (06:40):
you go.

Speaker 4 (06:40):
And so, like we offered it at a more budget
friendly price, you don't haveto deal with the stem, like
there's people like includingmyself, big Like two bucks, yeah
.

Speaker 2 (06:49):
And then I was like I'm like, honestly, they're not
even that small.

Speaker 3 (06:51):
And it's all organic, correct, organic living soil.

Speaker 4 (06:54):
It's important to say that we haven't gone after the
organic certification yet.
Okay, we're familiar with theprocess, we're familiar with the
qualifications, we're confidentthat we qualify.
We just haven't made the timeto actually get the
certification yet.

Speaker 3 (07:06):
Fair enough.
Yeah, no, I appreciate thatthat's cool.
Oh, it smells so good yeah.

Speaker 2 (07:12):
When you crack the blood you get like this like
creamy lemon gas vibe.
That's what I kind of get.
That's the SSOG open, yeah, theSSOG kind of like a like a
creamy lemon gas.
That's kind of what I get outof it.

Speaker 4 (07:26):
One of the ways that it's been described is as an old
fashioned and that the thegassiness is almost like a boozy
gas like a whiskey.
And then you got the citrusthat comes from, like the orange
peel.

Speaker 2 (07:36):
It smells really interesting.
I'm looking forward to give ita try.
I was going to roll up a littlebit here.
Yeah, by all means.

Speaker 3 (07:44):
I feel like you guys.
You also have a longer curetime than average in the
industry.
From what I've observed, itlooks like 23 days.

Speaker 2 (07:50):
I didn't notice that.

Speaker 3 (07:51):
I feel like most of the time I see like 14 days or
like at the longest, take alittle more time with the
process, that's good, a littlemore love into it yeah.

Speaker 4 (08:01):
In our understanding, the current meta of quality
cannabis places a huge emphasison nose and flavor, and a lot of
that nose and flavor will comefrom genetics and things like
LSO, but it also, like a lot ofthat complexity and flavor,
develops during the cure.
For sure, it's something thatwe've put a lot of thought into
and also, in understanding,we've developed some cure

(08:24):
mechanisms.
We designed a fancy drying roomthat helps evenly remove the
moisture.
There's just a lot of kind ofthought and science that goes
into it, and it's a reallyinteresting thing for us because
it's one of those parts ofcannabis production that is
perhaps more art than scienceright now, and so we get to kind
of dig in, and the more that welearn, the more it becomes
science than art.

Speaker 3 (08:45):
Sweet.

Speaker 2 (08:47):
I'm having so much fun with you guys this morning.
This feels like an extraspecial episode Just having our
homies here from the West Coastand I get to take co-host with
Carly.

Speaker 3 (08:57):
Yeah, hello.
Yeah, charlie's not here.

Speaker 2 (08:59):
Yeah, charlie's today who's?

Speaker 3 (09:01):
that guy.

Speaker 2 (09:04):
Can you pass?

Speaker 3 (09:05):
me that bag.

Speaker 2 (09:06):
Yeah, you hadn't seen the SSOG yet I haven't taken a
peek.

Speaker 3 (09:08):
Take a quick peek of that.

Speaker 2 (09:09):
Carly, but we'll take her for a spin at the break
here.
So it's my understanding thatyou guys are going to be maybe
the first to market with a hashhole am I correct.

Speaker 4 (09:20):
Yeah, so I'm not going to say that it's going to
be us first to market, because Iwant to give a lot of credit,
if not almost all of it, toTerence Lee.
Okay, fair enough.
Terence is the individual, thejoint roller extraordinaire.
He's, I think, start off as abud tender manager now with Burb
and has been around theVancouver headyscene for a

(09:41):
minute.
He is widely regarded as one ofthe best joint rollers just
around smoking.
His joints are a sincerepleasure.
And anyway, we've had thisconcept of, since getting
production up and running andall that kind of stuff, becoming
a licensed LP, becoming alicensed processor, huge barrier

(10:03):
to entry, the amount of cashthat's needed, the amount of
expertise, et cetera, et cetera,and what ends up happening is a
lot of our industry's bestmakers aren't really given an
opportunity or a path to marketbecause, like, just because you
have millions of dollars doesnot make you an excellent you
know creator of cannabisproducts.

(10:23):
Just because you're an excellentcreator of cannabis products
doesn't necessarily mean thatyou have millions of dollars.
Yeah, you got it for us,creating a platform for what
we're calling micro brands,where someone like a Terrence
can come to our facility, existswithin our quality assurance
system and where we can takecare of all the admin, the
paperwork and basically just Puthim in an environment where he

(10:43):
can do what he really wants todo, which in this case, was
rolling some epic jelly hasholes.
Was, you know, a half grambrazen core, one and a half
grams of flour in Elementspapers with a glass spiral
filter tip.
It's Arguably the nicest joint,or it's the nicest joint that

(11:05):
I've ever seen enter theregulated market.
I Would like to see kind of whatelse is part of that caliber of
of joints and we'll put themside by side.
But I couldn't be more excitedfor his work.

Speaker 2 (11:15):
I like the sounds of the spiral glass tip Because
it's nice from my understanding,there's no other way to do a
hash hole, like to do us a slugor an infused rosin donut joint.
They all have to be hand rolledright.

Speaker 4 (11:28):
I think that at some point in the next call, at five
to ten years.
So I figure it out and I've hadsome thoughts on this.
But okay, until then, yeah,hundred percent.
This is a handmade product.
The only way to do it and IsTerrence gonna.

Speaker 2 (11:40):
So he's rolling every single one.
Yeah, that's fucking.
Is it just in BC, or they'regonna make it their way to
Ontario?
Do you know I?

Speaker 4 (11:48):
Would say probably just.

Speaker 3 (11:51):
Related no.

Speaker 2 (11:54):
I'll need you guys to send me one, because I'm
intrigued.

Speaker 4 (12:02):
The challenge is I Think he rolled about 300 of
them over a weekend and this waswe had to take some time to
kind of understand the process,set up the process and then get
him kind of humming along Right,and so the next time he'll do
it, he'll be able to create moreand if I, if there is some
scalability here, perhaps he canbring in some helpers with him
and kind of streamline theprocess.
So there's definitely a way tokind of build this up.
But right now, like PC's directdelivery program is perfect for

(12:28):
a skew like this, there is no,like there's an approval process
by the LDB only so far as tomake sure that you haven't kind
of screwed anything up.
Right, it's not them sayingwhether or not you deserve a
skew Got.
As long as you've kind ofchecked all the boxes for a
proper product, they give youthe skew and you can then go
sell it to retailers and Like,and within 30 days, so like

(12:49):
fresh.

Speaker 3 (12:50):
Well, that's nice.

Speaker 2 (12:53):
We really need to hear like it's.
It's disappointing that we wedon't have that in Ontario.
It's really funny.

Speaker 3 (12:59):
We'll get orders, like we'll get a different batch
of something that has like amonth's prior package date than
the last batch we had in.

Speaker 2 (13:07):
Sometimes really frustrating Like we'll go
through something and it'll be alot that did really well and
everybody loved it, and then allof a sudden, we'll get a box
after that.
That's like older, yeah, andyou're like wait a second.
Not only is it not a lot thatwas doing.
Well, it's an older like kindof not as you know.
Yeah, tasty will say I thinkflavors affected the most when
it waits now long Rotation couldbe improved at the OCS I

(13:31):
actually was one of my favoritethings, and it is like I don't
be recognized that.
Oh, yeah, yeah, I love the greatbecause a lot of the stuff that
people give out is just junk.
But it's just like class,little Class little tool like I.
Probably even just sit on thetable like that.
It just looks really nice.
You can poke any kind of sizeof joint and it has your little,
the little stamp on the end,the Woody Nelson, I don't know.
So to shut that I realized Iwas like love that piece.

Speaker 4 (13:54):
So I was looking over there as you're packing that
joint, like what is that nicelittle tool that looks familiar?
Would you like to know thestory behind this tool?
Okay, so my first stop in thecannabis industry was with
Village Bloomerie prelegalization little cannabis
shop in Vancouver, and Iremember thinking, now that
cannabis is going to belegalized, we're gonna have a

(14:15):
bunch of awesome accessories andother cool products, because
now there's gonna be like abunch of companies that jump in
and Start to try and solve theproblems that kind of customers
and consumers are dealing with.
And and I was very excited fora poker stick because, like I
had used chopsticks, I'd uselike pens and pencils and like
whatever.
We've all been through it and Ijust wanted something simple,

(14:37):
like straightforward andfunctional.
Hmm, and then raw came out withtheir gold poker stick that
came on this little hempnecklace and I was, like you
know, a little bit much for me.
But like.
Close enough, cool, yeah.
And then I go look at the pricetag is 25 bucks.
Oh really, yeah.
I was like absolutely not.
Yeah, you know, there's adifference between solving the

(14:58):
problems of the customers andconsumers and taking advantage
of them, and that felt like thelatter.

Speaker 2 (15:02):
Yeah, totally man, 100%.
It's a really cool tool and Idon't know, I think looks really
nice.

Speaker 3 (15:08):
Yeah, I know it's perfect.

Speaker 4 (15:09):
Yeah, so by the time somebody kind of put me in a
position where I could dosomething about it.
I went and looked and cost like75 cents to make.
There you go.
So it was really easy for us.
We made a few thousand, willmake a few thousand more, and
it's just yeah Happy you enjoyedit.

Speaker 3 (15:27):
Yeah, like a rainbow, like titanium version.

Speaker 2 (15:32):
Oh, like a metallic rainbow kind of thing.
The rainbow driver nod orsomething like that.
Would you like to?

Speaker 4 (15:37):
know my design idea for version two.
Yeah, so the idea is to put adab tool down the middle and
almost and have a Magnetic classhalfway up so it kind of
unsheaths like a sword.

Speaker 2 (15:51):
Oh, that's sick.
I really like that idea.
That's great, dude, I lookforward to getting one.
Yeah, man, what?
When can we expect these ouncebags like?
I really think that there'ssome good value in here.
I'm like, try pulling on this.
I'm like are they coming toOntario January?

Speaker 3 (16:07):
Oh nice.

Speaker 2 (16:08):
I know how much will they be.

Speaker 4 (16:09):
You know roughly that's an excellent question.
You can get back to me, noworries.
So I'll explain part of whatwe're seeing, because I think
it's interesting.
In BC, the wholesale markup bythe LDB is 15%.
In Ontario, on Flower, it's 23%.
Okay, a higher wholesale markupwould theoretically lead to

(16:31):
higher prices however theOntario retail market seems to
be more competitive, perhapsmore stores per consumer kind of
thing, and we're seeing andalso a lot of chains that are
taking the approach of Lowestprice right and so, as a result,
we're seeing a lot of ourproducts that we would naturally

(16:53):
expect to be more expensive onterrier are actually cheaper.
I'll give you an example theflight 420.
Our pack of pre-rolls, thesampler pack, in BC sells for
about 20 bucks.
That was kind of the point.
Yeah and and we had kind ofdone the math specifically so
that retailers could have a 50%markup and, like you, make some
money.

Speaker 2 (17:11):
Yeah, I make it attractive for them to carry it.

Speaker 4 (17:13):
Yeah and so, to our surprise, the market price of
the flight 420 in Ontario iscloser to $18 interesting and so
there's a lot of stores who arepicking it up and putting you
know the bare minimum markup onit.

Speaker 2 (17:28):
No, realizing that it's something that they that
you've kind of left out for themJust kind of take advantage of.
I make a couple extra buckslike this organic crop, like of
joints, like I agree, I totallyagree with you.
I thought it was priced reallyAggressively cheap.
Well, yeah, well, and I thinkwe had it right around where you
said I think we had it around22.
Yeah, which is fine.

Speaker 3 (17:50):
It's like good quality, so it's like it's
people will buy it.
It doesn't like a fight thesedays.

Speaker 2 (17:55):
So I feel like it's so in trend, especially with a
with somebody who comes inlooking for a pre-roll.
I take three different ones andyou don't need to commit to
three of the same kind of thingFor somebody's a little more
casual and not like smoking allthe time, right.

Speaker 4 (18:07):
And if you're looking to kind of test out a brand for
the first time, being able totry like each of their and then,
say like oh, you know what Ireally like, the SSLG.
Or I really like the rainbowdriver.
That's why I'm gonna go buy mythree and a half up for us one.
I go by the 28, and so it kindof made sense to us.
For that reason.
I think it also made sense tothe consumer, because it quickly
became our best-selling productin Ontario, flying off the

(18:29):
shelves, so much so that we Doyou have a favorite?

Speaker 2 (18:34):
do you have a favorite of the, of the all the
cultivars, yourself, or?

Speaker 4 (18:39):
Depends on the time of day and the mood.

Speaker 2 (18:40):
Fair enough, fair enough.

Speaker 4 (18:42):
I feel like a parent being asked which of their kids
is their favorite.
It's like, yeah, it depends onthe time of day, but no, the
rainbow driver for me is a greatdaytime smoke.
Ssog tends to be my beforebedtime smoke and Glade Runner
is my current favorite and whatI tend to do after a long day.

Speaker 2 (19:01):
Glade Runner is definitely my favorite.
I like the flavor.
I really like the Z-terps kindof on the rainbow driver.
I find that you guys reallynail that and a lot of people
don't have a good iteration ofthat kind of terpene profile, so
I'm a big fan of that.
I agree, daytime smoke it'slike I feel like I'm smoking all
the time and I guess we'regoing to check out this SSOG

(19:22):
right now and I'll get back toyou.

Speaker 3 (19:23):
We'll be back, we'll be right back.

Speaker 2 (19:25):
We'll be right back with Walker from Woody Nelson.
Sheesh is the official beverageof Hyrodor.
But don't forget, it's a littleearly for me to have a sheesh,
but don't forget.

Speaker 3 (19:38):
It's delicious.

Speaker 2 (19:39):
We'll be drinking it soon.
Back of the shop, Queen StreetWest.
We got Nelson BC in the house.
We got Walker from Woody NelsonSSOG got me feeling nice.
Carly did not partake.

Speaker 3 (19:58):
I did not partake.

Speaker 2 (19:59):
That's okay.
It's a little early for you.
I get it.

Speaker 3 (20:01):
It's also cold outside.
It's pretty chilly.

Speaker 2 (20:04):
It's pretty chilly.
I'm finding it, though, to be avery functional buzz, and I'm
not like doing the headlights,I'm like, confident, to talk
with you guys right now.
So that's always a good thingespecially when it comes to
daytime smoke right.

Speaker 4 (20:14):
That's one of the things that I noticed with LSO,
or maybe our LSO, but it nevergave me that kind of fogginess
that might take me out of aproductive mood Super clean,
super clean, smoke, super smooth.

Speaker 2 (20:28):
really white ash.
I'm impressed with a big bagoffering like that.

Speaker 3 (20:33):
I don't know, man, it's pretty good Golf ball sized
nugs too.

Speaker 2 (20:35):
Still, yeah, it's as small as what they are.
Still about golf.

Speaker 3 (20:39):
Yeah, the small one.

Speaker 2 (20:39):
I saw was about a quarter, so that's big.

Speaker 4 (20:41):
So we have this kind of idea of using the whole plant
.
And when we are kind ofbreaking the plant down and
putting it into differentproducts, we have the top colas,
which are often larger thanthree and a half.
So to break those down and putthem in a three and a half gram
jar just doesn't make a lot ofsense.
So we wanted to find a home forthem.
We decided to come up with twoproducts.
One was our payloads, which isjust all giant nugs, which was

(21:05):
the Glade Runner that you saw.
And then we also have whatwe're calling our booster packs,
which is premium smalls with abig surprise, and that big
surprise is one of those bigchunky buds right on top Below
that.
So anything that's smaller thanthree and a half, but it's
still a large bud size, that'swhat we put in our three and a
halfs.
Anything that's smaller thanthat, we either use to

(21:27):
complement the big nug in thethree and a half or goes in
these bags.
Anything smaller than that goesinto a pre-roll.

Speaker 2 (21:33):
You do some processing too right.
As I understand it, you'redoing some diamonds in the sauce
, like some concentrates comingto market as well.

Speaker 4 (21:40):
Yeah, so the solveness stuff that we do
in-house is done by highfidelity.
Okay, cool, yeah, so it's ateam that they existed on the
legal market sorry, the legacyside and then we brought them
through to the regulated sideand they've just a perfect
example of what we're talkingabout before with the micro
brands.
They've just they're doing soyou partnered up with somebody.

Speaker 2 (22:01):
instead of figuring out all the stuff yourselves,
You're like, well, we'll justbring these guys online, We'll
work with them and have themmake our turn our stuff into not
shit.
I don't know why I said thatand it's so terrible, though I
said that it's a terrible slipof tongue, but our top quality
product is make it into somereally nice concentrates and
extracts.

Speaker 4 (22:20):
Yeah, and I think there's also a bit of a family
element to this in that we'reall friends and have been
friends before we started WoodyNelson.
So one of the founders of highfidelity also happens to be one
of our head growers, and Kate,who is the hash maker
extraordinaire she also does abunch of work on the Woody

(22:40):
Nelson side, helping withquality and things like that.
So there's a lot of overlaphere in working together.
Shout out to the team man.

Speaker 2 (22:48):
It's important, not like one person can do this
stuff, so you need a good teambehind you, so yeah, man.

Speaker 4 (22:53):
Yeah, and also shout out to the third member of the
Hi-Fi team, don.
The three of them kind of cametogether, built Hi-Fi.
We just kind of provided themwith a platform to launch Hi-Fi
into the regulated space andthey've arrived to tremendous
fanfare, like the drops areselling out in the first hour.
You know people are saying thatsome of the best are solving

(23:14):
this in the market.
Just, it's pretty cool.

Speaker 3 (23:17):
Yeah, this is the Afghan peach sauce and diamonds,
yeah.
And sauce, it smells likepeaches.

Speaker 2 (23:25):
Really.
Hey, carly Boomer, would youlike that one?
Yeah, smells good.

Speaker 3 (23:28):
I'll pass it over, so you can take a peek.

Speaker 2 (23:31):
Yeah, I haven't heard of high fidelity yet and it's
coming to Ontario soon youmentioned.

Speaker 1 (23:35):
Yeah, I really like this package.

Speaker 2 (23:37):
This is cool Like a little sleeve yeah, I like that
a lot.
High fidelity Okay, I've seenthis.
I've seen these guys around too.
Some people are west.
It's pretty cool.
It just stays in there.

Speaker 3 (23:49):
Yeah, I thought it came off too, but it does come
off.

Speaker 4 (23:52):
You just got to kind of pop it.

Speaker 3 (23:53):
It's got to really okay.

Speaker 4 (23:54):
Technically, it's not supposed to come off.
So we can't have something that, like, just falls off.

Speaker 3 (23:58):
Yeah, yeah.

Speaker 4 (23:59):
But you can remove if you want it.

Speaker 2 (24:00):
I like that.
There's like a nice amount ofsauce in here.

Speaker 3 (24:02):
Yeah.

Speaker 2 (24:03):
I find sometimes when people are like it's diamonds
in sauce, it's like a littlelacking.
But yeah, I don't wonder.
It stinks like peaches.
It's so much sauce in there.
It smells great.
It's awesome.

Speaker 4 (24:11):
It's awesome.
The first time I tried it I wasblown away.
It's made with outdoor asopposed to the rainbow driver
rosin that they.
That was their first drop,which is from our indoor rainbow
driver flower.
And for there's some folks outthere who might think that
there's a big quality differencebetween outdoor and indoor, but
that quality difference, if itexists at all, really starts to

(24:32):
diminish when you're talkingabout rosin.
And so for them to have createdsuch a high quality product out
of outdoor really shows theopportunity and it's a lot
cheaper to go outdoor.
So being able to kind of expandthe products that are available
as inputs or, sorry, the flowerthat's available as inputs but
also making the products moreaffordable for consumers,
there's a good chance that wewill continue to do some indoor

(24:54):
rosin, but a lot of our kind ofrosin products that we put out
there will probably be fromoutdoor material.

Speaker 2 (24:59):
Yeah, my understanding is it's just like
you can just make it more costeffective right now Ultimately A
little bit more sustainable, Iguess too.
And you can get some reallygood flavors still from sun
grown stuff.
That you can get inside Forsure, that's awesome.
So you're saying the last onewas a rosin, this is a diamonds
and sauce.
Is that that progression too?

(25:20):
Yeah?

Speaker 4 (25:21):
So the rosin is kind of what high fidelity was known
for Got it.
They were also known for kindof pushing the boundaries on
what you could do withsolventless, and so the I don't
know if they're the first tointroduce solventless diamonds
and sauce onto the rec side, butprobably among the first, and I
think solvallous diamondsthemselves are going to be on
the way as well, and I'm surewe'll probably come up with some

(25:43):
other cool new stuff too.

Speaker 2 (25:44):
That's crazy.
I heard about solvallousdiamonds.
I don't quite understand howthat works, but I guess we'll
have to say that for anotherepisode I don't know if you know
anything about it.

Speaker 3 (25:51):
Any plans to do like any edibles or anything?

Speaker 4 (25:55):
Yes, it's going to take a little bit longer, but we
have.
So there's a great communitywithin not just Nelson but the
Kootenai region, of peoplewho've been making this kind of
stuff for years, decades, right,and some of the best edibles
that I've ever had come fromthat community.
So these individuals, who areincredibly talented at what they

(26:15):
do, have all that kind of therecipes and all that kind of
sorted out.
They just need a space to kindof do their craft.
To scale that up, we'reprobably going to have to invest
in some equipment and and youknow, turn it into a whole thing
, but once we do that, we canproduce edibles, and so I don't
think it'll be a 2024 activity,but I'd be surprised if we got
through 2025 without doingproduction of edibles.

Speaker 2 (26:37):
That's so fun.
That's awesome.
I think we're going to have totry something strange specific.

Speaker 3 (26:40):
Oh, that's going to say you're going to go the full
spec route, or what do you thinkin?

Speaker 4 (26:44):
That's a good question.
So lo-fi, our CB brand, hasbeen all about full spectrum.
We kind of really embraced that, that approach to formulation
and the entourage effect.
I suspect that we do somethingsimilar for on that side.
One of the products that isreally interesting on in that
category for us is rosin infused.
We've seen a few on the marketalready.

Speaker 3 (27:06):
Yeah.

Speaker 4 (27:07):
They taste great, like really enjoyable, and when
rosin is produced, you'reextracting a very limited amount
of the actual terpenes and THCfrom the plant, like if you have
like a 3% yield.
You know there's still a lot ofother stuff that you can
capture Right, and if there's away to recapture that and then

(27:27):
use it for something likeedibles, then you're able to
make rosin more cost effectivelyand you can also use a really
high quality input for somethinglike edibles Interesting.

Speaker 3 (27:38):
I haven't heard of that this is kind of more like a
broad spectrum kind of approachmaybe.

Speaker 2 (27:42):
I think, sheesh, that's impressive.
I had to say it, sorry to betacky guys.
Why not?
Why not?
No, I think that that'sincredible if they could find a
way to unlock, you know, thoseleftover cannabinoids within the
plant after you've alreadyextracted the rosin, I guess,
and then you're still left with,I guess, like you're saying.

Speaker 3 (28:04):
Leftover material.

Speaker 2 (28:05):
Leftover heads and stuff that you could turn into
Much like when you I guess whenyou vape weed, you know some
people make edibles with itafter.

Speaker 3 (28:12):
Yeah.

Speaker 2 (28:13):
Right, similar thing.
You know it gets all brown andweird.
If you don't know this, you can, it works or whatever.
I think you just need a lotmore, if I'm not mistaken.
But you know, after it'sessentially decarbonated, you
vape it, you can turn it intoedibles or cannabutter and away
you go.
But you know, I mean I guessit's a way of maximizing lack of

(28:33):
water term.
You know the plant.

Speaker 3 (28:35):
Can you pass me the pokey tool?

Speaker 2 (28:36):
Of course.

Speaker 4 (28:37):
Here you go, Crosby.
I don't think it's any secretat this point that it's hard to
make it in the cannabis industry.

Speaker 1 (28:42):
Yeah.

Speaker 4 (28:43):
And, like we found that a lot of our efficiencies
are, like the ways that wecreate margin, the way that we
create income is by finding, youknow, more efficient ways of
doing things, finding ways ofdoing more with less and you
know, using more of the plant,like we've in January.
We have a one-to-one vapecoming out.
That's our rainbow driver andour nostalgia craft hemp through

(29:06):
butane extraction, so a resin.
It's like we're super excitedabout that.
Okay, cool, and we actuallyjust recently saw the actual
extract that came from therainbow driver.
It's incredible, some of likethe nicest resin extract we've
ever seen.

Speaker 2 (29:20):
Yeah, I can see like the flavor really coming through
in a resin from a rainbowdriver.
It's so strong with just thataroma.
You know, totally, we made itwith our trim, oh wow.
And then you're saying you'remixing it with a hemp that you
guys grow as well.

Speaker 4 (29:34):
Yeah, so it's not a hemp that we grow.
There's a really great farm inKelowna called Terroir Craft
Farms, run by Greg and hispartners.
It's some of the nicest hempI've seen, actually.
No, it's flat out the nicesthemp I've seen in Canada some of
the nicest hemp I've seen ever.
I know that the craft hempcommunity in the United States
is a little bit more advancedthan where we are in Canada

(29:56):
right now.
We're seeing some hemp thatwould look like, you know, some
of the nicest cannabis on theshelf right now.
Okay, and for anybody who's notfamiliar, hemp is simply
cannabis with THC lower than0.3%.
So, you can still get color, youcan still get trichomes, you
can still get terpenes.
Our last crop of this crafthemp was 4% terpenes, more than

(30:19):
any of our Woody Nelson flower.

Speaker 3 (30:21):
Wow.

Speaker 2 (30:21):
That's impressive.
I didn't know that you couldget it that high when you're
talking about just hemp.

Speaker 4 (30:26):
So when you're when you're talking about, like large
industrial hemp, the kind ofcare that needs to be put into
the plant isn't necessarilythere, and for a lot of
extraction grade products,that's fine.
But if you're talking aboutsmokable flour, like with the
standards that we have lookingat this kind of stuff, you need
to step it up, and I personallythought that it would take a few
more years before we saw thatlevel of quality in Canada.

(30:47):
But this dude was introduced tome and he's like hey, why don't
you come by the farm check outour stuff?
And I was blown away.
It looked like great outdoorweed and so we have.
First we started with justputting that out as flour.
Now we're incorporating thatinto a vape, a one to one vape,
and we call it nostalgia becauseit kind of looks like the weed

(31:09):
that your dad used to smoke, butotherwise it's pretty cool.
What's?

Speaker 2 (31:14):
the farm.
We do really well.
What's the name of the farm?
Again, terroir Craft Farms.
Terroir Craft Farms awesome.
No, we do really well with CBDValence customers, so we'll look
out for that.

Speaker 3 (31:25):
Yeah, especially in carts too.
I feel like lately people havebeen asking for Asking a lot
more for that More CBD.

Speaker 2 (31:30):
And it'll be great to have them.
That's a more full spectrum andnot just an isolate, yeah,
mixed with Terp kind of thing.
Situation For sure, or was Igoing with that?
No, the hemp thing.
I guess a lot of research wasput into hemp and that's
probably why I developed so much.
I know that the hemp industry,or the CBD industry, isn't what
everybody thought it was goingto be.

Speaker 3 (31:47):
I mean in the states, it's all.
A lot of states are allowed toeven produce in terms of
cannabis.
It's hemp right, it's just hempand CBD.

Speaker 2 (31:55):
You got it, and I haven't been to America in a
long time, but it's everywherethere.
It's like you can get CBD inthe gas station, just everywhere
.
So I guess it'll be interestingto see how that all shakes up
Big time.

Speaker 4 (32:09):
We didn't set out to get into the CBD industry, nor
the hemp industry.
It was when we were waiting forfinancing and raising capital
and building out the facilityand things like that that we
basically were looking forsomething else to do and we
found that it was.
I think a hemp license wouldtake maybe two, three months to

(32:30):
get, versus a cannabiscultivation license.
You know, you can see, oh OK,so we actually tried to grow
hemp through a partnership withanother farm.
The hemp was really nice butwas only like three or 4% CBD,
which made it not marketable.
We had some big buyers lined up.
They came and asked us like allright, cool, so if you guys
can't give us this, like, do youknow anybody who has some good

(32:52):
hemp?
And so we went out into ournetworks, found some great hemp
and broke her some deals andover the course of I think, like
18 months, sold tens ofthousands of kilos of hemp.
And this was an important partof our story and how we helped
fund the build out of ourfacility.
And I actually like telling thisstory because it kind of shows

(33:13):
a little bit of the behind thescenes of what's been happening
over the last few years, whenthe pandemic showed up, a lot of
the bigger LPs didn't have thesame budget that they had
pre-pandemic, and so what wasmaybe a $750 kilo of hemp was
now like $150 kilo of hemp, andin that kind of transition the

(33:33):
room left for brokers like us.
It doesn't really make sense.
So in most cases we're makingintroductions between the LPs
and the farmers and letting themgo on their way.
But when we reached out to ourfriends in retail and asked them
how are these new, lower costCBD products doing?
They said what are you talkingabout?
Well, the cost of the rawmaterials has just dropped

(33:56):
dramatically.
You should be seeing cheaperproducts like more affordable
products.
Nope, nope.

Speaker 2 (34:02):
And I think that that is a big problem too.
As far as I know too, it's likeCBD I don't think should be
taxed the same as THC, and wecould probably get into an
argument about that, and I thinkthat that's a big part of the
issue too.
Let's be real CBD taxed way toomuch.
It shouldn't be taxed the sameas THC, in my opinion, but I
don't know where you stand onthat.

Speaker 4 (34:20):
There are some regulations that could probably
be updated, and not ones thatwere made maliciously or
anything like that, but oneswhere just moving a decimal
point or just adjusting numbers,like, would make a big
difference.
And I'll give you an example.
Our first crop of craft hempfrom Terroir came in at.
When they grew it it was atabout 0.3% THC, which means that

(34:42):
a still hemp falls within theirregulations, et cetera, et
cetera.
Then we bring it over to ourfacility and we give it a nice
hand trim because we want tocraft it up, and after we do
that hand trim, it now clocks inat 0.5% THC, which means that
what was grown at a hemp farm isnow cannabis product.
And so if it was a hemp product, then it would be taxed as a

(35:05):
low THC product and it wouldn'tincur the kind of taxes that a
THC product would have.
But because we crossed that0.3% threshold, now it's 0.5%
THC, now we're paying $1 pergram, just like we do on our
rainbow driver.

Speaker 1 (35:21):
Wow.

Speaker 2 (35:23):
That's pretty backwards.
So things like that.

Speaker 4 (35:26):
I think if Health Canada had more of an awareness
that I don't think that that's atough kind of adjustment to the
regulations to make.
I think that's still within thespirit and whatnot?
Perhaps a THC limit of 1% wouldbe suitable.
And this is just something thatI think the conversation needs
to be had.

Speaker 2 (35:45):
Because I think, even at 1%, like I don't know it's
minimal, it's super minimal.

Speaker 3 (35:50):
Especially if it's balanced with some CBD for sure.

Speaker 2 (35:53):
Yeah, I don't see that really affecting anybody
that much differently is all I'msaying.

Speaker 3 (35:59):
I did think of a question we kind of talked about
it earlier was like you'retalking about packaging and kind
of the loopholes in gettingpackaging and what's easily
available and what's not, and Iguess how that touches on
sustainability as well, if youwant to dive into that a little
bit.

Speaker 4 (36:15):
Sure.
So with most things, it startswith trauma as a child and
having to sort my garbage intothe many different bins to be
compliant with local recyclingregulations, and then finding
out as an adult that a lot ofthat stuff was still ending up
in the landfill.

Speaker 2 (36:30):
So heartbreaking.
I don't know exactly what youmean.
As a kid growing up, I rememberhaving that moment and you're
like wait a second.

Speaker 4 (36:36):
My teachers and everybody have been lying to me
this whole time.

Speaker 2 (36:39):
It doesn't even matter.

Speaker 4 (36:40):
Sorry, continue, it's all good.
So one of the kind of thoughtsthat I had when I was a child
was how come these manufacturersaren't using more sustainable
materials?
Why are they putting this onresponsibility, on the consumer?
And so, now that I am in aposition to make some of those
decisions, it's been top of mindand I've also had a chance to

(37:02):
learn why it's so difficult.
So a lot of the packagingcompanies that entered cannabis
and said like hey, you all needpackaging, we have packaging,
let's do some business.
They're dominated by plasticpackaging and I don't know if
there is friendly relationshipsin the background between them
and plastic suppliers orwhatever the case may be, but I
do know that when we talked tothem about what was available,

(37:24):
almost everything that wasreasonably priced and readily
available was made from plastic.
And anytime that we asked aboutsomething that was more
sustainable, it was almostalways custom and a higher price
and a longer lead time.
And if you have the kind ofpressures that a company
typically has of, we got to getthese products made quickly and
we got to get the.

(37:44):
We have to have margin, etcetera, et cetera.
It's pretty obvious why peoplecontinue to defer to plastic is
because it's been made so mucheasier.

Speaker 2 (37:52):
I also wonder too if, like, just as like the electric
car was fought against the oilindustry, like the plastic
industry must be like a reallylike boys club, like For sure,
just like power, they must havea lot of money and power, and so
they want plastic to be morereadily available and cheaper,
so that it's harder for theircompetitors who offer these

(38:14):
sustainable products, I guess,to kind of get a foothold in the
market.

Speaker 4 (38:17):
You think so I do.
I think at this point we seehow a lot of things are kind of
done behind the scenes and Idon't think we need to ignore it
, but at the same time, like forme, it just created more
motivation.
It was like all right, soyou're going to make it harder
for me?

Speaker 3 (38:34):
Fine, watch me do it anyways, and I appreciate that
you guys don't even put bubblewrap in the boxes.
You get too much bubble wrappedplastic.
Yes, and I do actuallyappreciate that.

Speaker 2 (38:45):
I think it's the smallest box and it comes like
all like just together andcompact and it fits in just
perfectly like a little puzzleand I really enjoy that and it
still looks gorgeous and that'show it the parachuting stuff.

Speaker 4 (38:57):
Does anybody remember the box or package that a cell
phone would come in if youbought a cell phone in like the
late 90s?
Yeah, totally Like a shoe boxright.

Speaker 2 (39:06):
Yeah, yeah, 100%.
I remember that, like you know,kia would come in it.

Speaker 4 (39:09):
Yeah, Like the good old 3390 indestructible brick.
But now how big is a box for aniPhone?

Speaker 2 (39:19):
A size of a can of cola, maybe a little wider, it's
barely bigger than the iPhoneitself.

Speaker 4 (39:23):
Yeah, this is something that I observed over
time, and the theme there isminimalism in packaging, and for
us it was just, it was sensible.
It's a way where we can use theleast amount of packaging to
get the job done.
To get the job done well.

Speaker 2 (39:38):
And on that note, I'm going to leave it before we
take a break.
I do know that if consumers docare and that your product is
50% more likely to sell if it'sin sustainable packaging.
Yeah, I saw, jamie posted thaton my channel.

Speaker 3 (39:50):
Interesting.

Speaker 2 (39:51):
Got her Jamie Lipwitz .

Speaker 3 (39:53):
Also just a good practice in terms of storage.

Speaker 2 (39:55):
She was just saying yeah, we all just need to get
better at that industry becausethere's just way too much
packaging.
So we can agree upon that.
We got a new packaging comingup.
We'll be right back with ourboy, walker and Woody Nelson

(40:17):
Back one more time.
Walker from Woody NelsonCannabis Walker.
Welcome back, buddy.
Thank you, it's nice getting toknow you man.
Likewise, you know, sometimes Iknow people that are guests on
the show and sometimes I don't,and this is also like Carly in
my first episode together, sothanks for enduring the format

(40:37):
and it makes it feel like anextra special episode, while I'm
trying to say it feels special,I'm having a great time.
So one thing you brought up andI didn't have no clue about and
you're mentioning that you use,like the painted you guys did
the painted green with the, withthe yellow For your Woody
Nelson jars, kind of thing andpainted jars aren't recyclable.

Speaker 4 (40:56):
You're saying everything is recyclable if you
try hard enough, right, if youdo like extra process to it
exactly but, like when we werefor when Glass jars were first
proposed to us, they wereproposed before high of
recyclability.
There's something that youcould just toss in the blue bin
and call it a day, and we havesince learned that when you
paint a glass jar, it is nolonger simply recyclable.

(41:18):
If you start talking about theplastic lid as well, then it's
you know, a complete mix.

Speaker 2 (41:22):
Yeah, wow that's so disappointing.
Yeah, it is very disappointingand well, and because you can't
see into a jar or have a clearjar in cannabis, because we
can't allow children to see whata cannabis flower looks like,
then we can't have recyclablejars easily for packaging, which
really would be the best, butthat's unfortunate.

Speaker 4 (41:41):
I didn't know that you learn something new every
day and one of the other bigchallenges with the jar for us
is that, unless you want to havelike a fairly large jar which
would be oversized, there's onlyso much room for text on the
jar itself, which means by thetime you've included all the
compliant information, thereisn't much left for telling you
what's actually in the product.
Yeah if you look at our, our 28gram formats, where we have the

(42:04):
room to put a bigger label onthere, everything on here.
We basically show off all thecool stuff that we do.
That's our kind of version ofmarking.
We're like, hey, we put all theeffort into doing cool stuff,
let us just tell you about it.
And so when we make the switch,the shift from our three and a
half gram jars to our new threeand a half gram pouches, we will
have space for that big labeland so that you can actually see

(42:26):
all the cool stuff that we'redoing.

Speaker 2 (42:27):
That's impressive, man, thank you.
Guys are always trying to thinkahead and Do cool stuff and
keep it fresh.

Speaker 3 (42:34):
Is there a reason you guys use a boveda over a boost?

Speaker 4 (42:39):
This is a really interesting question.
So when over the first call ittwo to three years of
legalization, dry weed was oneof the biggest issues, yeah, and
so we kind of had a bit of aparanoia around it saying like,
okay, well, we gotta have ahumidity pack in there.
Which one are we gonna go with?
It's boba or boost ice?
I call them boveda for years,but after having talked to them

(42:59):
it's apparently boba.
Oh yeah, anyway.
So I had a chance to speak toboth boost and and boveda and
kind of compare and sugar andsalt is my understanding and one
is sugar based on one, saltbased.

Speaker 2 (43:14):
Is that it in your findings?

Speaker 4 (43:16):
I think that is fair.
One is salt based solution, theboveda, and the other one, I
think, is a glucose solutionwhich would be sugar.
So accurate.
We basically asked for thescience.
We said, you know, show us yourpapers, this is the use case
that we expect it to be in.
You know, sitting on a shelffor you know three, maybe six
months, and you know, have youtested the, the turf degradation

(43:37):
across that timeline?
And you know, yada, yada, andBoveda provided us not exactly
what we're looking for, butpretty darn close, and it showed
that they had kind of done theresearch, etc, etc.
What boost had provided us was awhat almost felt like a hit
piece on boveda's technology,right, and basically saying like
you know, our stuff's great,but look at this study that was

(43:59):
put together that says howterrible their stuff is, their
stuffs, you know borderlinedangerous to put in your
products.
And I was like, ha, you know Ifeel a little bit conflicted
about that because, especiallyon the legacy side, like we've
been using boveda for years,yeah, so the further I kind of
got into it and the further Ilooked into the study and the
methodology etc, etc.
The less kind of credibilitythat study had for me and the

(44:21):
rest of my dealings with withboosts were not as Encouraging,
that there wasn't a lot of trustbeing built there, whereas in
my dealings with Boveda itseemed like a family business,
like they.
They would you know, they werereachable, they, they wanted to
help, they were willing to workwith us, they they sent us some
samples, like a lot of samples,like just all kinds of things

(44:44):
that you would want from a, froma business partner, and so
that's where we really made thedecision interesting.
Now, whether or not we're gonnakeep a humidity pack is a
completely differentconversation.

Speaker 2 (44:55):
Do you want to get into that?
Yeah, why not?
Like honestly, that's somethingthat I brought up a while ago
because I know that like yeah,shelf life sucks and that's
really like a thorn ineverybody's side for retailers
and licensed producers, I wouldsay right now.
But there is, the argument isstill out, like if weeds cured
and dried and hung properly, youshouldn't really need above it.

Speaker 3 (45:15):
I was gonna say to like does it okay, because I
know you guys never radiate,which is I love that.
Is there like a correlationbetween like having the moisture
packs in there and nonirradiating and maintaining Like
a proper moisture content, Iguess?

Speaker 4 (45:34):
not quite the the need for Radiation tends to
happen because your microbialload is too much mold things
like that yeah and we run aridiculously clean facility with
, like you know, they're notactual airlocks but the
effective airlock after airlockwith PPE and, you know, getting
dressed up like breaking bad.
Yeah, sorry, I forgot whatwe're going with this.

Speaker 3 (45:56):
That's okay.
I was just kind of wondering,like I guess you were touching.
You're gonna say why aren'tgonna be using the moisture
packs anymore right, right, okay.

Speaker 4 (46:04):
So we had some feedback from our growers, from
our sales team and from, like,all kinds of people that we
trust.
They're like dude, you got toget the bovada out of your weed.
It's muting the turps.
Okay, it's the turps, it's theturps, it's all.
There's a lot of kind of kindof chatter around that
definitely that's the current,the current chat, chatter.

Speaker 2 (46:25):
I've been hearing a lot of people think it does
actually take away Turbs.
I find that when the use of abovada even when I was in legacy
it would be like if somethingwas too dry and it started to
get to a point, then you wouldwant to use one.
But to keep it from a bovada atthat prime state.
That's when I think you kind ofget that that theft happens.

(46:46):
Am I right?

Speaker 4 (46:47):
could be so I'll tell you what we've done your theory
.
Sorry, I'll let you do, youknow, no worries.
So first, kind of put somefeelers out into the larger
network to see what the feedbackwas like, and we've heard a lot
of the same chatter.
So we thought all right, whydon't we put up a poll on Reddit
?
So to the our slash, the OCSand and to the same one in BC

(47:08):
and basically said do you want abovada in your pack or do you
not?
And the votes were three to oneWanting the bovada in the pack.
Interesting.
However, the comment sectionwas perhaps three to one saying
get that shit out of there.

Speaker 3 (47:23):
Comments, or where everything pops off for sure.

Speaker 4 (47:25):
So, you know, at least the more vocal crowd was
saying get it out of there.
And it was just it kind ofshowed the two different
factions and, and you know,arguing over something that had
truly yet to be settled, and, asthe you know, the cannabis
nerds that we are, we're like,well shit, that's not that hard,
let's just test it.
So about four months ago, threemonths ago, we did a packaging

(47:49):
run and we did three cases withthe bovidas and three cases
without.
So same crops in package, ondates, same lot, all that kind
of stuff, and over the lastthree months we have been
popping jars crazy.
So on a, basically once a month, we've had our, our head
growers and other folks likethat come together and crack
three jars of the ones withbovada, three without

(48:12):
Blindfolded, not being able totell, and basically saying which
one do you prefer?

Speaker 1 (48:16):
and.

Speaker 4 (48:18):
A lot of these people had an expectation that they
would be able to see exactlywhat was going on, be able to
tell which one was which, andWould have a strong preference
for the one without the bovada.
This was not the case.
Really, the most consistentfeedback that we've had is
people can't tell the differenceand and it's been, it's been a

(48:38):
little bit.
It's been fun seeing people whohave like a tremendous amount
of confidence in their nose andbeing able to tell this stuff
and be able to Go back and forthand then saying like I'm not
sure which one's which, and thenfinally picking one and then
realizing they picked the onewith the bovada being like, oh
shit, so you know there's.
It's been fun and, however, oneof the things that was really

(48:59):
important to us is that becauseI personally expected the one
without the bovada to have aslightly stronger nose, for it
to be more pronounced, andWanted to know if that was
because the, the bovada, wasstealing turps or if perhaps the
turps were Oxidizing in the airaround the jar and it just made
, for you know, a nicer kind ofaroma, but not necessarily a

(49:20):
nicer smoke because those turpsgot to come from somewhere.
So we have not only done thethe kind of blind taste and
smell test.
We are also sending these jarsto the lab and one of the things
that we found we're stillwaiting for test number three.
But what we found on testnumber one and two is that the
turps had reduced by almost afull percent.
Wow without the bovada, withoutthe bovada.

Speaker 1 (49:43):
So there you go, man huh, I think that's funny
everyone will continue to havetheir crazy opinions on that
shit.

Speaker 2 (49:50):
Yeah, um, yeah, hey, that's impressive, yeah you
gonna have you ever had cheesebefore.
No, this is gonna be my first alittle morning Sheesh for for
Walker, let's get the review.
So yeah, it's made with realNiagara cherry juice and then
our real cane sugar, so itreally has like this artisanal
Soda vibe.
What do you think?
I Find that like you can kindof taste the hash rosin, but

(50:14):
it's not like complimentary it'spalatable.
It's not like and it doesn'tlike was usually hang out on
your tongue or anything, it'sgreat.

Speaker 4 (50:21):
Chase tastes like a cherry cola with Little bit of
magic sauce.

Speaker 2 (50:25):
right, I would say the Bolans cherry.
You know the Bolans in a bottlewith, like that, that one.
That's the one I always like tocompare it to.
But that's just me.
What's up with these filtertips?
I noticed that the DJ is yourdesign.
I remember you'd mentionedearlier, so I.

Speaker 4 (50:42):
Think that a lot of us kind of hang out on the coach
rolling joints.
We have ideas or like I'd becool if I had something like
this, or if I my papers are likethis or whatever, and Just
somebody actually gave me themoney to do it.
So the the poker stick we'vediscussed, and it's pretty
straightforward.
The filter tips Are one that Iactually did introduce a little

(51:04):
bit more design to.
There's a perforation patternBasically across which lets you
choose for different filtersizes, which means that I can
have the filter size that I wantand that I always use, and that
other people can also have thefilter size that they want.
So they have to complain to methat I made the wrong filter.
Yeah, no, it's good because,yeah, some people are picking
about their filters, for sureand perhaps also worth

(51:26):
mentioning that we tested about20, 25 different papers for this
, different thicknesses andcorrugate or not corrugated but
like recycled and stuff likethat, and and the goal was to
find something with as much kindof flexion rid, with as much
thickness and strength aspossible, without paper that

(51:47):
folded over in on itself,because we've all kind of used
those Super thick business cardsto roll filter test before and
it just yeah.

Speaker 2 (51:54):
Exactly, they're really cool.
I just scan the little QR codeand got your.
Takes me to.
This video is product knowledge.
That's interesting.
I'll check that out later.

Speaker 4 (52:02):
Yeah, so that's as we've been kind of going out and
visiting stores.
We usually leave like rollingpapers and filter tips behind
for the bud tender to let themknow that if they scan the QR
code on the back will take themto the behind the scenes video
that we just put out and, yeah,you get to see the, the plants,
you get to meet the growers, seethe town of Nelson.

Speaker 3 (52:19):
I actually watched it yesterday.

Speaker 4 (52:20):
Oh, did you and I noticed I like how you guys do
that, like a vertical stack inyour yeah, that's a cool
approach a small secret aboutWoody Nelson is that a big part
of what we're trying to do isthe technology piece right.

Speaker 2 (52:38):
So vertical farming, just indoor farming in general,
is something that Maximizingreal estate, I guess right is
that mostly what it's about justunlocking that potential of all
that height in your warehouse?

Speaker 4 (52:49):
That's certainly part of it, and we have some
economies as a result of beingable to do things indoors and to
do triple tier, etc.
Etc.
But we're also recognizing that,as you know, food security
continues to change, as Like alot of the food that we get
comes from like the other sideof the world, and that if we
could become a little bit morethoughtful and perhaps

(53:11):
innovative in how we produce ourfood, we'd be able to reduce
carbon footprints, we could eatthings that were worth over 100
miles, et cetera, et cetera, etcetera.
So we think that there's aperhaps a technological,
technological farming revolutionon the horizon somewhere in
that 20 to 30 year range, and alot of that technology that's
going to be developed.
You can't develop it growingtomatoes and lettuce because the

(53:34):
price program isn't there, butif you're growing beautiful
cannabis, there's a little bitmore of a budget for that R&D.
So as we kind of learn how todo all this with cannabis plants
, we hope to discover some ofthe rhyme and reason for doing
it with other kinds of crops,and whether you're talking about
Ruby Roman grapes that are thesuper rare grapes from, I think,

(53:55):
japan or like vanilla,madagascar vanilla and stuff
like that.
Imagine being able to grow thatin a warehouse in Scarborough.

Speaker 2 (54:03):
Yeah, it unlocks a lot of cool things.
I'm always fascinated with thetechnology side of production
and agriculture, and so that'sreally cool.
The Wendy Nelson takes thatinitiative.
I was trying to use technologyto push it forward.
Where did I want to finish thisup?
When is the hatch hole comingout?

(54:24):
Can you?
Tell us that's where I want toknow, because you got to send me
one.
I'm super excited for that.
That's probably what I'm takingaway from this today.

Speaker 4 (54:32):
So it's like super, ultra small batch just going to
one retailer in BC.

Speaker 2 (54:37):
So it's going to be hard to get one, oh yeah.

Speaker 4 (54:39):
It's super rare, but we'll talk afterwards.
So, yeah, I think that we'regoing to be shipping that in the
next week or so, so that shouldbe out in the marketplace in
the next couple of weeks.

Speaker 2 (54:49):
Is it going to be like just like a couple hundred
and see how it goes, kind ofthing, and if it's worth kind of
pushing out.

Speaker 4 (54:55):
A little bit.
I think it's going to be about300 total, and do we want to do
it more?
Absolutely, we love Terrence,we love the team that he comes
with and we want to continue tocreate opportunities like this.
I think there's a lot of roomfor us internally to streamline
the process and make thingseasier for someone like him and
to almost turn it into a bit ofa turnkey solution, and so

(55:16):
that's something that's workthat we got to do, but just
doing the handmade infusedjoints where it could be resin,
it could be rosin, it could beboth rainbow driver, it could be
whatever.
There's all kinds of coolflavor combinations and maybe
you want to mix something withfrom wild card extracts, with

(55:37):
some simply bear stuff.
There's all kinds of optionshere.

Speaker 2 (55:40):
Yeah, I mean I think we've seen other developed
markets, even in New York NewYork started to happen or like
California, like Tashholds arejust very popular.
I've noticed that they'restarting to take over.
So I think it'll be really coolto see one in the Canadian
market and the possibilities ofcollaborations within the market
is really cool, becausesomebody's got to make the rosin
and somebody's got to grow theflower and then someone's even

(56:00):
got to roll it Like shut up Allthe rollers and Terrence, like
you said.
So that's really cool In myopinion, an actual innovation,
like we always talk on the showabout how innovation everybody
rushes to it and they don'tthink it out properly.
But this is like a productthat's obviously doing well in
other places and we don't havevery many of them here.
So I think it's really smartman.

(56:21):
Sorry, I'm really excited forit.

Speaker 4 (56:23):
Thank you, and, like we do plenty of rushing, I think
, along with the rest of thisindustry, you know just trying
to always make things happenwith the limited amount of time
that you have.
But we are well intentioned.
We tend to find ways to makethings work, and I think that
this product is a great exampleof that.

Speaker 3 (56:41):
Yeah, and you're not cutting corners with the
botanical turps.

Speaker 2 (56:44):
So that's nice.
None of that, not our style,none of that.
And I think also it would begreat to have, like the strain
specific flower with the strainspecific rosin.
Hey guys, yeah, I guess we'regoing to call the Sheesh Hotline
before we say goodbye For theday.
I got to open the shop soon, sowe'll call the Sheesh Hotline
and we'll wrap it up maybe inthe last questions we have for

(57:06):
Walker.

Speaker 3 (57:08):
Hell yeah.

Speaker 1 (57:11):
Thanks for calling the Sheesh Hotline.
Are you stone Press zero andtell us about it?
Matter of fact, tell uswhatever.
Just hash it out.
You might end up on ourInstagram.

Speaker 2 (57:24):
Good morning Sheesh.

Speaker 1 (57:25):
Sheesh.

Speaker 2 (57:27):
We've even messaged up the tone.

Speaker 3 (57:29):
It's me every time, every time.

Speaker 2 (57:31):
Good morning Matt, good morning Sheesh.

Speaker 3 (57:33):
And Jackie.

Speaker 2 (57:34):
And Jackie, we're with our boy Walker here.
Walker, what do you think ofSheesh Soda?
It's pretty good, it's prettygood.

Speaker 4 (57:41):
Yeah, he likes, it.

Speaker 2 (57:42):
Yeah, he tastes the Niagara Cherry juice.
What'd you say?
You said it was a great cherrycola.

Speaker 4 (57:47):
Yeah, it tastes like a really nice cherry cola.

Speaker 2 (57:50):
That's it.
You get the two thumbs way upfrom Woody Nelson.

Speaker 3 (57:53):
Hell yeah.

Speaker 2 (57:54):
That's it.
Talk soon.
Bye, maddie.
That's it.
Thanks for joining us this week.
If you have any questions forWalker, send them to Sean at
Hyro-mit, or for Carly, or IDon't forget.
You can win a rip tip still.
So we just need those questions.
It's that easy.
Don't forget to follow Woody.

(58:16):
Nelsoncannabis Woody,nelsoncannabis there we go and
look out for those hash holes inBC anyways.
I mean, I think it's nationalhash all day too.
Is that the 30th?
Today it's tomorrow.
Oh no, tomorrow it is Nationalhash all day.

Speaker 1 (58:35):
They're trying to make it a thing.

Speaker 2 (58:36):
Really, I forgot to mention that We'll leave it on
that, that's it.
All right, guys, have a goodone, we'll see you next week.
Thank you.

Speaker 4 (58:44):
Diagnostic complete All systems functioning normally
.