Sam Padamsey, UfeelU in a HigherOrbit

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Prepare to enhance your wellness routine with insights from this episode of HigherOrbit! Discover the untold benefits of CBD, CBG, and CBN as we explore alternative cannabinoids beyond the typical THC discussions. Charlie's taking a break from THC, and Sean's newfound appreciation for CBD hash rosin sets the stage for an enlightening conversation about the health benefits these minor cannabinoids offer. 

Our special guest, who shares our excitement, joins us to dive into the nuances of cannabinoid-based wellness.

We shine a spotlight on the inconsistencies of market oils and the nostalgia of niche CBD products like NuViv's grapefruit soothe. Unpack the challenges faced by brands transitioning from the gray market to the legal market and ponder the future of CBD beauty products. We delve into the journey of brands like "Feel CBD" and their transition to "You Feel," highlighting the marketing strategies and regulatory hurdles they overcome. This episode is packed with insights on the therapeutic impact of lesser-known cannabinoids, akin to the role of terpenes.

From the sophisticated formulations of Focus Drops to the innovative THC-inclusive Dream Pen by "Hi Feel You," our discussion is rich with personal stories and industry insights. Learn about the complexities of producing cannabinoid-based products, the importance of passion and market understanding, and the intricate process of extracting minor cannabinoids. Join us for a captivating glimpse into the evolving landscape of cannabinoid wellness products, complete with personal anecdotes and expert commentary on the future of the cannabis industry.

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Thank you for your unwavering support. We're excited to bring you even more awe-inspiring content in the near future.

Episode Transcript

Speaker 1 (00:02):
Minus 10, 9, 8, 7, 6, main engine start 4, 3, 2, 1.
I'm Sean and I'm Charlie andthis is High Orbit.
I don't know I did somethingdifferent A little mix-up on us,

(00:23):
a little mix-up, I don't know,just thought it would be a
little different vibes.
But I don't know, I didsomething different A little mix
up on us, a little mix up, Idon't know, just thought it
would be a little differentvibes, I don't know.
Well, I thought I usually gotthe lead in and it's got a
little more.
You know, I'm just gripping,maybe I'm, I'm tired, got my
Walter Cronkite on.
I don't know, I just tried tomake it like you know, chill,
relax.
Coincidentally, we aredefinitely not high.

(00:46):
I mean, I'm not high, I'm on alittle tea break.
I see you're getting excited forfootball season.
That's exciting.
Yep, totally we're excited forthat.
We're more excited for theguests that's about to come on.
They've been harassing us toget on the show.
They're huge fans.
You love to say that what thisguy's?

Speaker 2 (01:03):
harassing us?
I don't know.

Speaker 1 (01:04):
I don't know, I wouldn't say harassing, I'm not
harassing, but harassing in agood way.

Speaker 2 (01:07):
He's been excited to get it.
He's been excited.

Speaker 1 (01:09):
Exactly, and we're happy to have him Exactly.
Yeah, that's all I meant, anddefinitely fun to talk something
a little different.
I mean, we're always around THCfor the most part, so we get to
get into a little bit ofwellness, a little bit of CBD,
if that's a hint enough.
I'm a little tired, kind, ofall of the THC talk.

(01:29):
I'm not going to lie High THCtalk.
Yeah, we're going to wait forit.
We'll talk about CBD today,maybe a little minor
cannabinoids.
A little sprinkle of CBG inthere, a little CBN.

Speaker 2 (01:40):
Yeah, all those other ones.

Speaker 1 (01:42):
Yeah, yeah, all the little CDC ones.
Yeah, see, I'm doubtful toomuch.
I feel like our guests will beable to speak a little bit more
to them than I will be able to.
I think so anyways.
Um, so you didn't want to askthem.
We got like a great resourcefrom them recently that I
thought was awesome and I wantedto.

Speaker 2 (01:56):
We'll get to pick their brain a little bit.

Speaker 1 (01:58):
It's kind of like not our special not usually our
wheelhouse, but it'll be fun.
I wish we get to talk about,like you know, kind of the
health properties.
Can't really say that to people.
Health wellness alternatecannabinoids.
We're going to go down thatroad today.
Cbd extravaganza, yeah, and areminder tonight's episode is
brought to you by Rosinheads.
Fucking delicious, Deliciouswhat's upside down.

(02:19):
Their new flower drop is out ina half ounce.
Go get that today.
And obviously, the baller box.
We have our own.

Speaker 2 (02:26):
What happened?

Speaker 1 (02:27):
There's one missing Richard, there's one missing.
Oh, no, the producer missed hisspot.
He ate it.
Oh, he ate it.
He ate it.
Aw, joker.
Well, last time you punishedhim, buddy, so at least he's
been replenished.
I had a fantastic.
You want one?
Go out and get a rosin head.
I'll have one.
I'm only going to have onetoday, I would, but, like I said
, I'm not partaking, just goingon a little break.

(02:49):
Try to clear the mind a littlebit.
By the way, we are open and youcan come and buy rosin heads.
Yep, at the shop.
We got all the flavors.
The flour is out too.

Speaker 2 (03:03):
That's been very well received.
Yeah, I think they switchedover and there's a different
rotation a flower.

Speaker 1 (03:08):
I come back with the update on the second segment,
though I don't remember.
There you go.
We got to figure out what's inthere and, uh, maybe bring in a
box.
Um, what was I going to say?
Uh, you know, it's funny,actually a funny story about the
rosin heads.
The other day my friend paulowas here and, and he's getting a
rung out, shout out to Paoloand I think Megan or Lauren was

(03:29):
like oh yeah, give this to Paolo.
And then another guy, cbgChocolate guy, his name's Paolo.
He was like what?

Speaker 2 (03:36):
How do you know my name?
Cbg Chocolate guy was acustomer.
Right, they were both there,okay.

Speaker 1 (03:40):
And then, apparently, paolo was like buddy, got to
try the wafer, the sticks, andhe and I saw him today he bought
more.
Oh, paolo Reckon.
Your friend Paolo recommendedthe guy who buys the CBD
chocolate to try the raw.
His name's Paolo to, though.

Speaker 2 (03:53):
Okay so that it was like just a weird the.

Speaker 1 (03:55):
Paolo, paolo connection.
And now he's on the rosin heads.
Just got it random, right?
Okay, there's your time.
Deniable, they're delicious,right?
And you're talking about theone that tastes like the Twix.
You got it the bar, the carameland the salted.

Speaker 2 (04:07):
I wish we could put those in the box.

Speaker 1 (04:09):
Maybe next time those are that I might've eaten one
of those.
But yeah, you know, on ourtopic, definitely CBD.
I mean you and me like CBD.
I haven't really been using itthat much lately.
Yeah, I like CBD a lot actually.
I find that it gives me balance.
I've been really into shout outAstro, the Astro, oh, the

(04:30):
Okanagan sugar, the Okanagansugar.
I've been dabbing CBD hashrosin I think it must be hash
rosin mixed with CBD isolate.
Yeah, but it dabs really nicely.
It's like gives you superclarity.
It's really like I did try thatone, it was good.
For me.
I feel like it's reallyenergetic and, I don't know,
really gets my mind to think inways that I wouldn't think

(04:51):
normally.
I don't know how to describethat.
Yeah, it just gets you kind ofin a clear go-go.
I agree with you, it's goodstuff.
Well, that's been probably someCBD topicals Shout out Stewart
Farms.
Actually, over the weekend Ihad some of their CBD bath bombs
.
I did try some products overthe weekend I was in a cottage

(05:12):
and I did try the three-packwith the new three-pack.
Oh yeah, new, different flavors.
I had never tried them before.
I wish I could remember I thinkit was like one was lavender.

Speaker 2 (05:21):
The 2.0.

Speaker 1 (05:22):
Yeah, yeah, yeah, one was like coffee Chocolate
coffee and then maybe, I think,a pine, some sort of a Canadian
forest situation.
Nice, lovely.
They were great, super relaxing.
My legs got all jello-like, youknow what I mean when you get
out of the bath.
Yeah, that's Carly's pitchfcombination, but I gotta say

(05:46):
that the salts works.
They were really good andthey're really bars like Bars.
It's a funny combination.
They're from Quebec, so I thinkthat they're thinking Quebec
regulations right, hence Oats,and I think they can sell those
in Quebec.
So it's like a healthier.

Speaker 2 (06:03):
Right, right, more on the wellness.
On the wellness, if I didn'tget away with it.

Speaker 1 (06:04):
You can't sell.
Sell those in Quebec becauseit's like a healthier, because
they can only sell fruits.
Ah, right, right, More on thewellness.
On the wellness, if I can getaway with it you can't sell
gummies in Quebec.
For those that don't know orare listening, yeah, that's true
.
So I think that that's why itmade sense to me now that I

(06:24):
found out that they we know like, of course I think it's a
growing market, at leastglobally as far as I know, cbd
that is, and other minorcannabinoids it seems like
they're starting to pick up somesteam, at least in the Canadian
retail legal landscape.
I think so.
I think more people every dayare coming in and asking me for.

Speaker 2 (06:44):
CBG and what is CBD?

Speaker 1 (06:46):
What is CBN?
What is you know?
Yeah, we probably don't evenexplain it that well.
You can't really get likegranular down Like everyone
always asks like how does ithelp with pain?
It's like the first thing theysay, and I'm like well, how do
you, how do you explain it Instore?
Yeah, I never heard you explainit In store.
Yeah, I never heard you explainit.

(07:07):
Putting me on the spot, I kindof give that like kind of
wishy-washy, like I kind of likecoy I'm very coy about it,
that's for sure.
I say you know what?
Well, you know, I am no doctorright, that classic line and I
say but I like to take this whenI've had a long day and either
I need to slow my head down orI've had a long day and I, you
know Situation, the situation, Iwant to stretch it out and need

(07:30):
that like quick, fast track tolike a yoga session.
Almost Got it, you know.

Speaker 2 (07:34):
Although.

Speaker 1 (07:35):
I've never used that.
That's a good one, right?
Maybe I'll incorporate that.
It'll be vague, right?
I love selling CBG and I guessI always say CBG is the cousin
of CBD and THC.
That's always my little line.
And then they're like, oh okay.
And then I'm like CBD is1,100th the psychoactive as THC,

(07:55):
and then CBG is 1,600th thepsychoactive and people seem to
be like, oh okay.
And I always say, is othersratio true though?
Yeah, yeah, yeah, yeah, I didthe research.
That is true.
And CBG is what I say.
Cbg is what I always wanted CBDto be.
Yeah, I stole that one for you.
I've used that before.
And you've used that andwhenever I describe that to

(08:25):
people, it enough to pique theirinterest and try it.
So I usually say it doesn't getyou high, but it's.
It's brighter, it's moreuplifting and it's kind of goofy
.

Speaker 2 (08:33):
Like cbd isn't relaxing giggly but it's more
gonna give you more of thegoogly goofs.

Speaker 1 (08:37):
And then you catch yourself laughing silly with the
scene and like if you mix itwith thc it can get you kind of
zooted.

Speaker 2 (08:42):
Yeah, pretty much.

Speaker 1 (08:44):
Yeah, totally man.
I think some people like thoseRazzleberry things.
I'm still not a huge fan, Iknow, you're not, but I think
that's why people like them,Because I don't like them.
No, no, and I don't know.
The CBN, I don't.
I find it doesn't make me sleep.
It gets me in a weird trancestate, Terrible For me, and I

(09:06):
think you and I don't know if Inail it on the head, but it
feels almost like I'm on theoperating table and I can't say
anything.

Speaker 2 (09:13):
It's like that weird like.

Speaker 1 (09:14):
I'm there and I'm awake and I want to do stuff,
but I can't.

Speaker 2 (09:19):
A little date rapey kind of Kind of and I can't move
but I can't sleep.

Speaker 1 (09:26):
It's really weird.
I don't like most people findthat it helps them sleep, though
, so good for them.
And if that works for you orfor you, yeah, I, I like that it
helps people.
A lot of people come lookingfor that, especially, I would
say, for gummies, and like forthat sleep aid, right, or
something to help.
Yeah, that's pretty commonsleep and pain, right.
Yeah, yeah, hopefully theeducation can kind of just
broaden and maybe the way wespeak to it it's always so tough

(09:48):
, like I don't know, we aren'tdoctors, right, we aren't
doctors.
But I think when you tellsomeone to go talk to the doctor
, like unless you got a realchill doctor, they're going to
be like nah, here's some fuckingchlorazepam.
Here's some fucking chlorazepam,here's some fucking Klonopin,
here's some benzos, and it'slike those fuck you up, man.
That's very true.
That's very true.

(10:09):
Sometimes people do come inhere looking for alternatives
because I heard they don't wantto be taking medical medication
too.
No-transcript, because I knowthat, like through our like
younger days, it was more commonPeople in our generation.

(10:32):
We get prescribed them a lot,but I know that now they're more
hesitant to get people on them.
Because of that, you build areliance for sure.
I think so.
Yeah, but I don't know.
Again, it's like you said,different things work for
different people and you know,if it's helping them and to
their unique needs, then that'sfine too.
We shouldn't.

(10:54):
No judgment is passed, anyways,yeah, just kind of continuing
on on that CBD factor.
You know again, for us it's arelatively smaller shelf space
item.

Speaker 2 (11:01):
It is.

Speaker 1 (11:02):
We keep a CBD section though in that sense, and I
guess you group a bunch ofthings across all categories
into them and it does work forus.
Yeah, and I've noticed,especially at least for like
certain like flour and pre-rolls, that's almost gone.
I mean, we built it too Because, like, if you just don't we
always said this even to the OCSwhen they're like, oh yeah,

(11:23):
well, like low THC doesn't sell,and I'm like, well, you just
don't carry it though, you justdon't have the option.
So how can you tell me that?
Yeah, so like, we've alwayskind of tried to incorporate
that and I think that there willin time, as it kind of matures,
we'll just see more of that.
And again back to the THC thingLike everyone's kind of
frotting it up.

(11:44):
We know this, even like thehonest guys from what I've heard
now, they're like, well, fuckit, we're going to do it too.
There was a recent thing thatcame out about the oils.
I don't think we ever touchedon that.

Speaker 2 (11:55):
Lower than advertised , lower than all advertised.

Speaker 1 (11:57):
I think it was a lot of the ingestible oils that the
OCS carries right.
See, that's a shitty look,because I know for a fact a lot
of the black market ones are too.
But you never really hear aboutthat, I'm sure, obviously.
Or you know, like Juanito usedto love that.
Well, buddy, what went in there?
All the old powdery mildew,gnarly ass floor weed that

(12:21):
hasn't been tested for heavymetals or other fucking nonsense
or like.
But you just can't even getinto it with that consumer.
anyways, right, true, yeah onceyou start like I'd say, beyond,
like raindrops, there's not thatmany oils that have like a
super loyal following, maybe thecbn, thc, the, the metafarm
labs or the night night oil,maybe.

(12:42):
Um, just speaking, well, that'sour store anyways.
Yeah, yeah, um, it's tough tosay.
We rotate them in and around,true, and I also feel like a lot
of those users.
Maybe they are getting themmore medical sources.
Maybe I'm wrong, possibly, butdo they carry that stuff on
mendo?
They must, of course.
Yeah, they have differentoptions.
Yeah, they have lots, for sure,probably better, I think.

(13:06):
Yeah, like, I guess we'll lookinto it on the break, but pretty
sure, fair enough.
Um, definitely intrigued to getour next guest on.
I want to ask him a fewquestions, that's for sure.
I'm all.
I for some reason keep thinkingabout that.
So, like I guess, with our,let's say, cbd section, I know
like, let's say, the states,they have like deregulated CBD

(13:27):
shops, or I know like when, whenI went to Italy, there was like
CBD shops everywhere.
It's just kind of crazy to seehow you make what is this coming
, what you mean?

Speaker 2 (13:36):
I don't think for some marijuana over there.

Speaker 1 (13:38):
I don't have any.
Get this man some marijuana.
I was told to roll a joint andI don't have anything to roll.
There you go, I'll get it.
I'll get it.
There you go.
That looks like something fun.
Bridger pie, I think.
Jarda pie, nice, other CBDproducts you use Me personally,

(14:01):
I mean, I was really into thetopicals, uh, for a bit, but not
so much, kind of just taking abreak on that.
Um, I did like those littlestigma grow full spectrum.
Those are fantastic.
Actually, you bring that up.
Yeah, like those.
Give me the wee burps, thoughthey did they, just like the
terpene burps that I alwaysthought you would get when you
ate those, no matter what I hadto eat with them.

(14:22):
Yeah, um, no, those are good.
Oh, and though, the listerinestrips those, but they don't
have cbd listerine stripsanymore.
They got rid of them, didn'tthey?
Uh, kin slips, I think you'retalking about.
Yeah, so nothing like thatexists anymore but that is
unfortunate.
Honestly.
There's just like a lot of thecbd products I like I guess were
niche and just didn't do well.

(14:43):
The the NuViv, that wasphenomenal.

Speaker 2 (14:45):
Oh, nuviv, you know, I love that Tell people what the
NuViv is.

Speaker 1 (14:48):
For those who didn't know, it's kind of hard to
describe A grapefruit soothe.

Speaker 2 (14:52):
Yes, it was a grapefruit soothe 50 milligrams
of CBD, correct 25,.

Speaker 1 (14:56):
actually 25, okay so it's like a little shot.
It's basically mixed, uh, andthen it's under a pressurized
cap so that you don't lose anyof the uh.
What efficacy, I guess, becauseI think naturally drinks over
time just deteriorate like theokay, the potency, right.
So when you crank it, thelittle liquid, it's like almost

(15:17):
tastes like, if you imaginegrapefruit, kool-aid, kind of
like a mio squirt.
You got it, yeah, uh.
And you just like buddy, thosebailed me out so many times when
I was either just way toostoned and needed to do
something, and it's just like ameal squirt.
You got it, yeah, uh.
And you just like buddy, thosebailed me out so many times when
I was either just way toostoned and needed to do
something, and it's just like abounce back off the ropes, buddy
, and you're ready to fightagain.
It's crazy.
I thought they were reallyreally nice, I remember, and
they also did other topicals.
I remember newbie, but that waslike their only beverage, kind

(15:38):
of kind of a phantom product?
yeah, um, I wonder if they'restill around.
Again, it's so tough, like yousee so many coming Brands come
and go.
Yeah, they did what.
Face mist, face cleanser,facial cleanser, facial mist,
cbd like makeup up kit yeah,makeup remover or something like
that.
I just don't know if we'rethere yet, but maybe one day.

(16:02):
Hard to say, it is kind of hardto say.
Again, products oh, what's afunny one I still have in my
medicine closet is that zitremover, cbd zit remover.
That's hilarious.
I've tried it.
It's, it's whatever right, Idon't know.
It's a very niche product.
The thing that's funny aboutthat is I'm like, well, how do

(16:22):
you think other people are goingto be like I'm going to make a
million dollars off a CBD setremover?

Speaker 2 (16:27):
You know what I mean.
You know what.

Speaker 1 (16:28):
Like how many units are you going to sell, man, To
be fair, you're selling to.
I get why people want to get inon topicals, specifically
beauty.
Right, that's a huge industry.
People are self-conscious aboutsomething like acne and I get
that Like I used to suffer frombad acne when I was a kid.
Right, right, I could see it, Icould see it.

(16:49):
But again, like you know, is itreally more effective than,
like you know, your Neutrogenaor whatever?
Who knows?
It's tough to say.
And then the tag right, it'sgoing to be tough to say.
And then.
And then the tag right, it'sgonna be like four times as
expensive.
So for someone to kind of bitethe bullet on that, try it a
couple times and be like, oh,whatever.

Speaker 2 (17:07):
And then that happens a lot, it's true.

Speaker 1 (17:09):
How do you expect like bud tenders to like know
what the zit cream does?
Are they gonna try it?
And like that's a tough one too.
You gotta educate people aboutit, about the zit cream anyways.
And if you were really astickler and I'm sure a lot of
stores are like really tightwith how they talk about it you
you couldn't even say it helpsyour zits really right, like I
don't really understand that ohright, I didn't even think about

(17:29):
that it's aside from what it'scalled.
So that's like it's the samewith, like the night night oil.
It's like does this help mesleep?
And I'm like i't say that, butit is called night night oil.

Speaker 2 (17:42):
My God that is true, I remember saying that.

Speaker 1 (17:44):
And they're like oh, okay, I definitely wouldn't want
to take it to stay awake.
Yeah, I don't take it in theday.
I remember having conversationswith people about that.
Yeah, that is funny.
Oh, it smells pretty good, butit smells really nice.
I'm looking forward to it.
I think it's almost.
I just haven't really had thecraving.
I did yesterday the fat order.
I did kind of want to open up ajar.

(18:04):
I want to try that dance hallKraken.
Oh, the dance hall, right yeah,the Kraken intrigues me.

Speaker 2 (18:11):
It's annoying, they don't say the lineage.

Speaker 1 (18:13):
It's kind of dusty.
They say gas, yeah, unknown.
I think it's just like I bet youit's just like a nicer or
different phenol of the Comatosewatch.
You think so.
I don't know.
Man, all their weed looks likekind of the same in a sense, and
it kind of looks dusty.
But I like their weed.
Some people don't.
It doesn't have bag appeal,though, in my opinion, but
anyways, I'm intrigued by thatone.

(18:33):
Yeah, you're right, other thanthat, I to investigate.
But uh, we'll get there.
It was a fat order, buddy.
Are we gonna keep our guestslike a secret?
I might as well, oh what, ohwhat, yeah, just about, yeah,
yeah, we'll intro him.
Uh, come back right back fromthe doobie, back from that, uh,
back from the georgia pie.
We'll be right back higherorbit, brought to you by the

(18:57):
logginheads.
We're back, welcome back, superpumped.
We didn't even cliff hang it,we didn't even cliff hang it
properly, but now everybody cansee it's our good friend, samir
man.
From you Feel you Brands.

(19:19):
He didn't want to say your lastname because he's going to
butcher it.
Let me try.
Sorry, pat Amsic, perfect,there we go.
Charlie nailed it.
Thanks for having me.
Fellas, thanks for coming on,man, super excited to have you,
really excited.
Founder of you feel you.
I honestly remember when theproduct launched, and was it you
that came in here?
It might have been, it was meand I was probably like, nah, I

(19:40):
was probably so, like such anasshole actually I came twice.

Speaker 2 (19:44):
So I moved here from vancouver, um, when we launched
uh in ontario and I came onceand I met you and I came once
and I met uh sean as well, umand uh, I remember it like very
vividly because, like I justactually moved for the first
three months I was sublettingjust like a block away from here
in the neighborhood.
In the neighborhood I rememberyou saying and I blitzed all the
stores and your guys' store wasby far my favorite one.

(20:07):
I visited on that trip and I'mlike I hope I get in that store
and I was talking to Sean aboutthe CBG oil and that was when I
first got out here.
I'm not an LP myself, I'm abrand partner, right, right, I
didn't know compliance withsamples or anything like that
and you just like, look likeyou're interested and wanted a
sample and I didn't have one togive you and then I walked out.
I'm like I'm not getting in thatstore like damn it.

Speaker 1 (20:30):
That's funny, man.
Do you think that's what it was?
I don't think so.

Speaker 2 (20:33):
I think you caught me on an off day maybe, and I felt
like interested, but then Ididn't have anything to kind of
prove what I was saying Sean'salways usually more interested
and I'm usually like no, prettymuch.

Speaker 1 (20:45):
But that's like it's not specific to you, it's like
almost every product someonecomes in.
I'm just like no, generallyspeaking, you're the tougher
customer probably.
Total potential and thingsmaybe yeah.

Speaker 2 (20:56):
You're like we should bring that in no.

Speaker 1 (20:59):
Maybe let's just start dynamic it.
No, maybe that's just ourdynamic.
It works for the most part, itis good.
You need that counter right,that yin and yang, yeah, I guess
.
So what's the story, samir?
I love the brand man.
I got to say one thing I wantedto talk to you about.
As I know, we invested heavilyin our brand, and I feel like
you did too, and when I thinkabout all the capsule oil I

(21:20):
don't know wellness brands inthis space Like I do think you
really nailed it.
So, um, what does your brandmean to you and how did you kind
of land on that?

Speaker 2 (21:27):
Yeah, so we actually.
So we've been selling CBD nowfor about seven years.
We were a previous legacyoperators.
We used to be called CBD, uh,feel CBD on the on the legacy
side.
And, uh, when we actually wefirst tried to transition about
four years ago and the LP partywe're working with, they were
like we don't want to beassociated with your street name
, you have to change your name.
Okay.

(21:47):
So we had, we basically had adrawing board moment and spent a
couple of days and we came upwith like we wanted to keep the
feel, because everybody referredto us as feel Okay, and we just
kind of built around it withthe you feel, you.
It's non-intoxicating, but it'salso formulations designed to
to help people feel themselvesCause when they're, when people
are anxious, when they're inpain, when they're not sleeping,

(22:09):
probably those are likeinhibitors for feeling your best
self.

Speaker 1 (22:12):
Yeah, I totally agreed.
That's crazy.
So sorry, I'm just likeprocessing that.
So you guys were producing someof this stuff gray market
before I didn't even think thatthat was really like available.

Speaker 2 (22:23):
We were like.
So I'm from Vancouver, as Imentioned, I could see that At
420, like English Bay, we werelike the only CBD booth.

Speaker 1 (22:31):
Okay, okay, I like it .
I love English Bay I proposedmy life there, but it was
probably super niche and itprobably was killing it at the
time because no one else waskind of competing with you in
the space honestly, it was lessniche because the marketing was
very different.

Speaker 2 (22:43):
Like, right we were, we were marketing direct to
consumer, instagram and uh, likewe have like influencers and
everything.
So, like it was, it was that'swhat's missing, I think, from
cbd in the retail stores rightnow.
Because you can't do that, yes,you can't do that yeah and a
lot of people don't know to comeinto dispensaries to purchase
these products.
But some stores are starting toinvite these people in with

(23:06):
unique concepts and SEO andbranding outside and they're
seeing the growth in thecategory I totally agree with
you.

Speaker 1 (23:14):
It's funny you say that because I think we were
having that conversation earlierabout people don't really think
about CBD as intoxicating and Iguess you're right.

Speaker 2 (23:21):
There isn't hard to say oh so fun.

Speaker 1 (23:23):
I'm going to get wrecked on CBD tonight, right,
like it doesn't usually happen.
I mean, I do have one or twopeople that come in here and
they're like like that's theircup of tea, like I'm going to
have a bath and I'm going tolike smash key aspect of the

(23:44):
wellness and kind of broaderreach of what the plant does,
right, like you know, again,we're always talking THC, but it
has so many other aspects and Ialways oh, going back to your
question earlier, seantherapeutic.
It has therapeutic effects.

Speaker 2 (23:56):
Therapeutic.

Speaker 1 (23:57):
That's my terminology , that's what I like to say,
that's what I like to say that'sa good one, that's a good way
of describing it to the consumer.
For sure, absolutely.

Speaker 2 (24:04):
For sure.
But even like that's the thingwith minor cannabinoids as well.
I know we look at us as a minorcannabinoid brand but we can
expand that.
For example, for the longesttime MTL Sage and Sour was
crushing it it was the numberone selling flower.
Not many people know 3% CBG inthere.

(24:26):
So CBG can actually, and CBNand CBC and all these minor
cannabinoids.
Like we talk about how terpenescan shape the effects of the
experience and I think we dothat as an industry because it's
more tangible.
You can smell it and interactwith it.
You can't interact the same waywith CBD or CBN or CBG, but I
would argue some of thosecannabinoids can shape the
experience just as much or morethan terpenes.

Speaker 1 (24:46):
Yeah, I really think I agree with you on that one.
I've been really enjoying yourto talk to you.
Speak to one of your productswhat's the green bottle?

Speaker 2 (24:53):
The green bottle is the.

Speaker 1 (24:54):
Focus Drops.
That's the one I've been I'vebeen flexing with lately.
I've been taking it and I dofind it's really nice and, uh,
um, getting really good resultsout of it.
So just wanted to commend youfor putting out a really nice
product.
Yeah, Just top of my head whereit was like I'm going to make
sure I try that before I have aSamir on, and just wanted to
give you the positive feedbackon it.

Speaker 2 (25:12):
Nice, that's awesome.
Thanks for thanks for that.

Speaker 1 (25:14):
And I saw that you have some new vapes coming out
too.

Speaker 2 (25:17):
Yeah, so as a brand, we're classically an oil brand,
so we have four oils, with thefifth releasing next week, and
so we have CBD with differentblends and minors and different
custom terpene blends as well.
Like you might have noticed,with the Focus you could taste a
little bit of cannabis, but youcould also taste some other
things going on there, somelemons, some lavender, exactly

(25:39):
Going on your point there alittle bit, yeah.
Yeah, yeah, there's a 30,.
Like we create, we customformulated a 38 terpene blend
that we infuse into the productand we're choosing these
terpenes mainly for like, thetop ones that we're featuring in
the product are usually tied tothe functionality and the
experience we're trying to drive.
So focus, okay, so like, evenhere on this card, here with

(26:00):
focus, the top five we got isNeurolytol, linalool, farnesol,
menthol, geraniel.

Speaker 1 (26:08):
So you got a bit of that mint, that uplifting effect
as well.
And yeah, no, I think you do agreat job of like educating
people and like we have some ofthese resources in our store.
And then I also got somethingin the mail recently I don't
know if you know I'm talking.
It's like a chart and like Ihad a bunch of my butt hunters
said it was really useful forthem to just kind of get that
revamp on, kind of what I wonderwhere that is.
That's around it's literallyright on the on the board there

(26:29):
and grab it on the next segment.
But um, I thought that, um,that was a really nice job and
um good job no, I appreciatethat.

Speaker 2 (26:35):
Um, yeah, no, we got a lot of feedback from retailers
that they need more educationon these things if they want to
be able to sell them.
So we put together a posterfeaturing all the minor
cannabinoids and I think weshipped it out just two weeks
ago three weeks ago.

Speaker 1 (26:47):
We sent it right To about 400 stores in Ontario.
Yeah.
So I just wanted to say Ithought it was really helpful
and it's helping us kind of justbe able to explain people,
because we get a lot more peopleasking us questions and it is,
like Charlie said, hard toconvey these things without
breaking the rules.
Quote, unquote.
You know A hundred percent, um,what?
Um?
As far as the topicals go, Imean, I've been using that stick

(27:08):
too.
What's, what's the breakdown ofthe, of the topicals, uh, the
cannabinoids and the topicalsthey're saying?

Speaker 2 (27:12):
Um, yeah, so um, uh, the feel stick it's uh it's 500
milligrams of broad spectrum CBD, a hundred milligrams of CBG
and a hundred milligrams of CBC.
Um, this was a best seller ofours, even like we've been
selling it for about seven years.
Um, that was one of ouroriginal lineup products and, uh
, but we changed the cannabinoidprofile.
Last time it was 300 milligramsof CBD and, um, we felt like

(27:35):
the market was looking forsomething a little bit more, and
then we've also moved andleaned into minor cannabinoids.
That's great, and so we kind ofimproved the formulation from
that perspective.
But, yeah, it's just six simpleingredients.
It's cocoa butter and a beeswaxbase.
Menthol and camphor are thoseclassic icy, hot ingredients
that even in like A535.
But what we wanted to do withthat product that we felt was

(27:59):
missing in the market is make itadaptable to day or nighttime
use.
Like, a lot of people get veryself-conscious when, like these
products smell like tiger balm.
They don't necessarily want towear that at the office.
And at the office is honestlylike when you have a lot of your
paint, you're sitting at a desk, you're just typing.
So, yeah, we wanted to balanceit out.
So we added lemongrassessential oil and lemon

(28:20):
eucalyptus essential oil andthat's what kind of gives it um,
I like to say the lemon hallskind of scent yeah, I think that
you're um.

Speaker 1 (28:29):
All your products have like a very sophisticated
like um edge to them.
I think.
So I think from like I saidthey're refined and their colors
and I can tell that you reallyput a lot of time and effort and
thought into how much of thesecannabinoids you're going into
and they're all kind of Verytasteful, yeah, man.

Speaker 2 (28:45):
For sure.
And then I want to give onepiece of credit where, like the
brand, actually my girlfriend isour graphic designer.
Oh shit, yeah, you better makesure you shout her out.
No, honestly, like this is thisis all her beautiful work, like
she's, like it's theformulations and stuff that's
like my vision and she justreally brings it to life and
she's she's immensely talented.

Speaker 1 (29:10):
Amazing life and she's she's immensely talented.
Amazing shout out to your girl.
Um, no for sure, sam, I wasgonna say man, why?
Why?
Minor cannabinoids and cbd?
Like when, when the legalmarket took out, you said you're
a legacy guy.
I guess that is your background, but, um, did you ever think it
was going to be challenginggetting into this like part of
the market in this category?

Speaker 2 (29:24):
I think I was um like when we transitioned, I was
like blissfully ignorant.
I thought it'd be like, oh,I've crushed it on this side of
the market, I'm going to hopover here and do it bigger and
start exporting.
And it didn't really work outthat way.
Um the first two years we weended up working with an LP that
just recently went bankrupt and, uh, when that happens as a

(29:45):
brand partner, that takes thelegs out of you as well, that's
devastating.
Yeah, so so we were operatingfor two years um just
inconsistent stock issues andretailers always frustrated with
our availability, cause likepeople would come back for the
products and not have access tothem, and they, you know, don't
necessarily blame the brand,they blame their, blame their
retailer a lot of the time forthat stuff.

Speaker 1 (30:07):
Um, sometimes brand, they blend, their billion, their
retailer a lot of the time forthat stuff um, sometimes we do,
we get that.

Speaker 2 (30:10):
Yeah, it's your fault .
Why didn't you order it?

Speaker 1 (30:11):
I'm like there was, I couldn't order it doesn't exist
anymore, doesn't?
Exist anymore.
I would say that to people andthey get really upset.

Speaker 2 (30:17):
Sorry, I didn't mean to cut you off yeah and so so
that honestly, that was like alot of like it was a lot of
stopping and starting, uh, forthe first two years, uh.
But uh, yeah, like we've justrecently, recently had the
opportunity to switch over,we're working with Cyrus and
Canadian Clinical Cannabinoidsunder his license now.

Speaker 1 (30:32):
Love that team, fuck yeah.

Speaker 2 (30:35):
And honestly like he's done immense things for us
and like we're on a really goodpath right now and like, yeah,
like we lost around $600,000with the last partnership.

Speaker 1 (30:45):
Oh man ouch.

Speaker 2 (30:48):
Actually, the last three months of our sales
January, february, march of ourcalm drops we were selling
product we knew we weren'tgetting paid on and we had to
clear it, to transition theproduct right over to the new
license.

Speaker 1 (31:00):
Yeah, my heart, yeah, no.

Speaker 2 (31:03):
But but Cyrus has been amazing.
And then yet where we're in areally good spot.
Right now We've been threemonths since the restart and
each month is getting better andwe're really wrapping up.

Speaker 1 (31:12):
Fair enough, man, congratulations.
Glad to hear that.
I mean sorry, charlie, no, yeah, that's just like pretty
devastating and I think for someof our listeners who maybe
aren't, you know, necessarilyentrenched in the industry, that
gives you a little sense ofkind of you know, what a smaller
producer might have to face andjust some of that challenge
that we all face as an industry,right, yeah, I think, as we've

(31:35):
all evolved and just workingwith partners, it seems to be a
common theme.
We've talked about it before,unfortunately, but borrowing
from Paul to pay Peter seemspretty common in our industry
and it's got to stop, man,because it sucks, and I'm really
glad that you found a way tokind of move through that, sam.

Speaker 2 (31:49):
So it's got to stop man, because it sucks, and I'm
really glad that you found a wayto kind of move through that,
sam.
So glad you're still around,dude, for sure.
And then in terms sorry, I justrealized I didn't answer the
original question, which was whyminor cannabinoids?
And so we were selling CBD withcustom terpene blends in the
previous market and the terpeneblends would drive the
experience.
But as we started getting goingand seeing the evolution of

(32:11):
minor cannabinoids in the USmarket, we were like, hey, this
could be another way to reallylevel up our products.
And so that's where we starteddoing more research into that.
The way we look at it is justlike cannabis consumers come to
buy flower vapes and all that,looking for an experience.
And the approach we take is um,people who are looking for cbd

(32:33):
are also looking for experience.
They're not all just purchasingit for the same reason.
Some people, uh, want somethingthat helps them relax.
Some people want something thatmakes their head a little
clearer.
Some people are looking forsomething for sleep and so like,
why not use these like thingslike terpenes and other
cannabinoids to just reallydrive into that experience so
the consumer is more likely toenjoy it?

Speaker 1 (32:53):
Nailed it, dude.
That's a pretty good answer,man.
I mean.
I think also too, there's ahuge lost opportunity.
They say there is a minorcannabinoids, and so I see why
you've kind of targeted that asyour company and it kind of goes
with your whole mantra and kindof ethos.
So all makes sense to me.
Yeah, I was going to ask, likeyou know, this has been a long
time culminating, even beforeyou know you enter the legal

(33:16):
market.
What do you think we need to doin order to kind of take that
next step?
I mean, it is a growingcategory, but I think even we
were talking off camera likethere's some brands.
No one really has an affinityto it.
I think some people, like youknow, like I know, what CBD is
but, like you know, like itreally depends, what do we got
to do to kind of bridge that?
And you know, make this pop offif you will.

Speaker 2 (33:38):
Yeah, I think it's a lot similar to what we did with
Live Resin Vapes.
As an industry, we all just gotbehind it and we invested in it
and retailers brought it intotheir stores, and I think a lot
of retailers kind of take theapproach that are like, oh, you
know the wellness isn't doingwell, but like, think about it,
if you like from take it toanother category, like flour.
If you don't have a good flourmenu, are you going to have many

(34:01):
people coming in to buy yourflour, right?
So, like, um, there's, there'ssome really good examples of
some stores, uh, stores inOntario that have really
innovated how they approach CBDand minor cannabinoids and
market it.
And I work with a lot of thosestores and they are seeing that
uptick.
So I think it's kind of likewhich one comes first and then I
think a lot of people didn'tget into cannabis to sell these

(34:23):
type of products either.
So some people are morepassionate about everything else
, not this, and that's fair too,right.
Like, I think every store has adifferent way of speaking to
the consumer or what consumerthey want to bring into their
store.

Speaker 1 (34:37):
Yeah, no, man, I think you nailed it perfectly
there.
Absolutely, what would you say?
So again, just going back tosome of your innovations, this
is your first time kind ofhitting it with a THC.
Everything else is no THC,right?
No stamps.
Yeah so we've got a sisterbrand.

Speaker 2 (34:57):
Yeah, we've got a sister brand launching.
So you feel you?
You feel yourselfnon-intoxicating?
Hi, feel you it's H-I feel youit's kind of a more fun.
Yeah, of course I'm going togive it a rip.
I'm going to do it.
Yeah, it's where we're going tocreate some THC products, using
the similar concepts of how weformulate our products and have

(35:19):
social levels of THC.
That is enjoyable.
So the pen that you just haveright there, the Dream Pen we're
launching next week, it's anall-in-one disposable.
It's 30% THC, 30% CBD, 10% CBG,10% CBN.
We've got 20% of theformulation coming from live
resin from Loon Rise Farms, andthen we're topping it up with

(35:41):
just a hint of added terps,about 1.5%, which normally when
you're talking distillate vapesyeah, with distillate vapes it's
normally normally like four toseven percent added terps, so
like one and a half.
It's very light.
It's it's meant to justcomplement the experience and
let the cannabis still shinethat's awesome, man.

Speaker 1 (36:00):
That's a quite an innovative product as far as I
know, and definitely excited, ah.
So I need to add that to thelineup.
So, yeah, I think what youencounter sec, counter-secure,
is I think it's a nifty littleArlen one there Samir and the
Dream Pen.
I really like the branding andthe name of it, even this little
cloud, the little purple bag,all really well fed out.
So shout out your girl again, Iguess.
Right, that's all her.

(36:21):
I guess that gives you a goodsegue to you know, should you
decide down the road to, let'ssay, dabble in something else,
I'm guessing that that's part ofit as well, right?

Speaker 2 (36:30):
Yeah, I mean I think the really big opportunity for
retailers right now is becausewe saw, I think, last month,
like sales have kind offlatlined for retail cannabis
and so the way we can grow thisindustry is let's open up
certain sectors.
I think balance and new usersis a good way to go.

(36:50):
I think wellness is still a lotof room for growth there as
well.
So I think really focusing onthese categories, where they
might not have necessarily foundtheir potential in the industry
, is a good way for us as anindustry to thrive.

Speaker 1 (37:06):
Pardon me for maybe sounding ignorant.
So of course, you changed LPpartners as a brand partner.
How does the process changefrom like one to another?
Obviously, you have like anideal formulation, but now
you're dealing with someone elsewho maybe makes it different.
How do you make sure that thatstays consistent?

Speaker 2 (37:23):
Um, yeah, so so we're custom formulators, we have our
own standards and procedures,so, like, we're making things to
our specification.
We're very involved in oursupply chain.
So, whether it's the CBD, theCBG, the CBN, the terpenes,
everything, that's all ourrelationships In terms of like,
using, working with CCC.
There are LP of record, sothey're the ones that deal with,

(37:47):
like you know, ocs and all theother provinces, and they act as
that, that in that position.
But we also like and thishappens across the industry a
lot of LPS are working withother LPS to do certain things.
Like some, a group might growflower but they don't do
pre-rolls, they'll just ziptheir flower over to another
facility gets pre rolled up.
So so, honestly, like, when wethe the change was actually not

(38:10):
too complicated because weactually just we had full
control of our supply chain.
Um, it was just now introducingand and, uh, making those
intros on the ccc side to beable to speak with our suppliers
and and just iron all that outsuper cool yeah, I've had so
much fun talking cbd with you.

Speaker 1 (38:29):
It's been so much.
It was such a blast.
We got one more segment rightwe're going to talk about um.
Where can we find you, sam?
Where's the Instagram for you?
Feel you it was?
That was right.

Speaker 2 (38:38):
It's uh at you feel you feel you.

Speaker 1 (38:43):
Yeah, you guys do some some cool like lattes and
really like innovative ways touse your product.
So give them a follow, followat higher orbit.
Grab yourself some calm drop,calm drops or uh, focus drops,
stick and uh, or the dream pen.
Coming soon, we'll be rightback with samir.
We are back Back of the shop.

(39:16):
One of us is not high at all.
Can you tell who that is?
We're back here with Sam fromyou Feel you.
One more segment Talkingcannabinoids, talking branding,
talking slugging it out in thisindustry.
It's now time to really diveinto the heart of the matter,

(39:37):
isn't it, boys?
What is that?
You like that?
You got your official reportover there too for us?
You like that?
Well, let's hear it.
As you know, the cannabisindustry is still grappling with
a lot of stigma andmisconceptions.
Where are you?

Speaker 2 (39:52):
even drawing that up from.

Speaker 1 (39:54):
I'm trying to get out of nowhere.
I know I'm just being funny,I'm just being hilarious.
You said one of us isn't high,so I had to clearly out myself
as the high one.
I guess.
There you go, went on a littletangent.
Well, you can center us.
Why don't you center us here?
Yeah, no, I can't even rememberwhat we were talking about.
To be honest, you know what,coming when I'm not blazing,
believe it or not, I get likereally weird brain fog.

Speaker 2 (40:17):
I don't know if you've ever experienced that.

Speaker 1 (40:18):
Sorry, I didn't mean to put you on the spot.
No, not at all, but it is likea symptom of coming off.

Speaker 2 (40:33):
Like I said, I remember looking for my keys and
he was like buddy.

Speaker 1 (40:35):
Why did you put those ?

Speaker 2 (40:35):
they were on the shelf, I was just never put them
there if you were stoned.

Speaker 1 (40:37):
The like opposite of like the stoner uh stereotype.
It's ironic, right, yeah, well,it could kind of be brain foggy
smoking right, but yeah, um,maybe I need more focus drops in
my life we got our focusmoments coming as well too,
which are going to be a tabletuh format, fast acting
interesting I've actually had.
I don't know if this one is cbn, it is.
We've had a few people askabout something like this.
Buddy, really, I'm not gonna.
You told me that, oh right, isthat one capsules?

(41:00):
Yeah, um so they're?

Speaker 2 (41:01):
they're press pills, uh, press pill, uh way, uh, for
two reasons.
Number one uh, vegan.
That's a huge thing that, likeeverybody complains that
capsules have gelatin, so wewanted to get away from that and
, in addition to that, itallowed us to go the fast acting
route.
Got it Okay?
That's why they're calledmoments within a moment, 15

(41:22):
minutes, you feel the effects,opposed to an hour.

Speaker 1 (41:24):
Okay, very cool.
I didn't know that.
I'm glad we got to touch baseabout that product.
I actually didn't know aboutthat one.
Neither did I, to be honest.
I only know you were generousenough to give me the stick
which I have been using on myjanky neck, so thanks for that.
I'm curious.
So you mentioned, of course,being able to formulate and do
your own thing when it comes tomaking the products.
Are you able to share some ofthe partnerships that you've

(41:47):
worked you know with, or, to getto this point, like who you're
working with?
How are you sourcing, like CBGin large amounts and CBC, like
some of these more phantomcannabinoids?

Speaker 2 (41:57):
Yeah, yeah.
So, honestly, like we probablyhave one of the most complicated
supply chains because we loveto work with what we want to
work with, like our cbd um,we're actually the only brand
right now in canada that's usingbroad spectrum cbd, so, um, we
have to make it ourself.
So, basically, we take a uhlike a cbd distillate which has

(42:18):
all the cannabinoids and andsome of the terpenes and stuff
in there, and we remediate thethc over to cbn um.
So we work with the partner inuh, an LP partner, to do that.
Um, uh, forgot there a new leafuh in.
Yeah, yeah, so we work with newleaf on that.
Um, we, in terms of ourterpenes, we work with a group

(42:39):
called Ebno.
Uh, they're based in Israel.
Israel has always been at theforefront of like uh cannabis
research and um, like theyactually just cut created a
custom formulation, uh uhterpene blend called buzz and,
in partnership with Coca-Cola inEurope, that gives you a social
buzz that can be infused intolike over the counter drinks at
seven, 11.

Speaker 1 (42:59):
So no way they're there.

Speaker 2 (43:01):
They do some really cool stuff on the functional
side of the terpenes and so, uh,we work with them to create all
our terpene blends.
All our minor cannabinoids arecoming from hemp, generally
speaking, so CBG.
There's a hemp cultivar calledPanakea.
You can actually buy it.
Growtown sells it.
Yes, okay, it's great, greateffects.

(43:23):
So we're actually extractingoutdoor grown CBG hemp.
What we're not, we're sourcingfrom somebody extracting it Very
cool, and so that's the CBG.
The CBC is from another hempcultivar.
That's CBD and CBC calledPainted Lady.
So that's how we're getting ourCBC, I think that's out there
too.

Speaker 1 (43:42):
It might even be through Panakea, yeah.

Speaker 2 (43:45):
Or Grotown, grotown yeah, I think so, yeah, yeah,
yeah.
Or Grotown, grotown, yeah, yeah, yeah, I think so, yeah.
And then CBN, how the wholeindustry is getting it right now
is basically it's a commercialconversion of THC, so that's
coming from cannabis.

Speaker 1 (43:57):
I understand that process a little bit, but do you
want to explain that a littlebit, maybe for some who don't,
or give me a refresher?

Speaker 2 (44:04):
Yeah, absolutely so.
Basically, thc degrades to CBNover time and using different
equipment and different peopledo it different ways.
There's different processes,but basically you could use heat
and pressure and time to speedup that process and that
conversion.

Speaker 1 (44:25):
Cool.
So I know that a lot of hashishhas high CBN content.
Absolutely Cool, so I know thata lot of hashish has high CBN
content, absolutely Exactly.
Yeah, yeah, yeah, yeah, and itreflects in the highest as I
feel like as well.
It's like the body relaxation.
Yeah See, I like it in thatformat, but in high doses and
oils it makes me kind of weird,yeah.

Speaker 2 (44:45):
So I like what you were saying I felt was quite
accurate and, uh, I think that'swhere CBN can be good for some
people and and and not forothers.
So you're you.
You mentioned that you feel thebody relaxation, but your
mind's still going, yeah, and,and that's pretty true to the
effects of of CBN.
And some people it's like whenthey're trying to sleep, that's.

(45:05):
It's the opposite problem.
It's like's like their mindsrelax but their body's still
like tight and like wound up,right.
Um, so we're actually launchinga, uh, another oil called our
dream drops, which is a moreelevated version of our rest
drops that has cbg in it,because what we were finding was
a lot of our consumers werebuying our calm drops and our
rest drops and taking bothbecause they were only getting

(45:26):
half the equation from one ofthe products.
Interesting, yeah, so we're.
We're bringing it together witha different term formulation
and and taking both, becausethey were only getting half the
equation from one of theproducts.
Interesting, yeah, so we'rebringing it together with a
different TURP formulation andCBG and CBN together.

Speaker 1 (45:35):
Maybe I got to give that a shot, see if it works.
But I'm always so skeptical.
People always ask me.
They're like does it work?
And I'm like I really don'tlike it, but for like eight out
of nine people it does it worksreally well.
So I eight out of nine peopleit does it works really well.
So I hope it works for you.
But it's always harder thanit's like a 40 purchase or
whatever on like an oil for sure, yeah, yeah, what do you think,
man sam?
I guess it's been a longjourney for you, man.

(45:57):
I've just been thinking aboutit's been a few years.
You've gone through a few lps.
What are, like, the biggestlessons you've learned across
your journey?
And like somebody is trying tostart a wellness brand, like,
what kind of advice would yougive them?

Speaker 2 (46:14):
Love what you do, that's a good one.
Yeah, fair enough it's.
It's.
It's a pretty tolling industry,I think, for everybody, like
whether it's brands or retailersor um, lps, like everybody's
feeling it obviously Right.
And so you, you gotta love whatyou do and um, yeah, like um, I
think it's also good to makesure you understand there's a
lot of like you know, likeintricacies with, like working

(46:35):
with OCS and different provinces, and I think having partnering
with somebody that might havethat expertise could be a good
thing as well, something that'sreally coming in handy right now
with us leaning on, you know,cyrus, for because he has all
the relationships with all theprovinces and everybody loves
Loudplug, and so those processesare in place and it allows us

(46:58):
to kind of leverage theirexpertise.
And so, yeah, I think, having apartner that really understands
and then also, like, if anybodyever works with an LP and
they're not an LP themselves, Iwould say do a deep dive into
that LP.
If they're public, look attheir financials.
If they're private, ask themfor them Because, honestly, like
nine out of ten LPs right noware probably not good brand

(47:21):
partners, mm-hmm.
So you know you're, if you'renot doing your due diligence,
you know You're really puttingyourself in a tough situation if
you're not doing your duediligence, you know you're
really putting yourself in atough situation.

Speaker 1 (47:33):
Yeah, I think that's well answered, brother.
You nailed it, and I think thatmeans good advice coming from
someone that's built such areputable brand and that's built
a lot of trust in our industry.
So that was great.
Yeah, you mentioned you know,of course, loving it, that being
kind of the key aspect whatwould you say you're like the
most proud of, or like whatgives you the most reward from
having you fill you out in themarketplace?

Speaker 2 (47:53):
um, yeah, honestly like that, the, the stories, the
messages we get on instagram,the emails um, like, even just
like when the team's callingstores and checking in and
hearing those, like those, thosepersonal stories, like it.
It almost got to a point like Imean, just to be honest,
there's been times in the last,with what we went through, I'm
like fuck it, let's walk awayfrom this, and I'll let this

(48:15):
burn here.
Yeah, yeah, of course, okay um,yeah, there's been times where,
like me and my business partnerswere just like, is it worth it?
Like you know uh.
But then we get those messagesand it's almost kind of like,
hey, we have to, just we have tokeep going, right.
So it's uh, I think that's kindof like.
Uh, I also feel I'm building aphenomenal team, uh right now
with uh, um, julian and Alex andJess.

(48:36):
Uh, like they're, I think I'mgoing to have one of the best
teams in cannabis pretty soon inthe next year.

Speaker 1 (48:42):
Um, you know slinging cbd?
That's a fun little question.
I was just like I don't know,sam, I don't know you that well,
what are your hobbies?
What do you like to do beyonduh, outside of weed?

Speaker 2 (49:02):
um, yeah, I mean honestly like uh, I haven't had
a lot of that opportunity thelast few years with uh but um I,
I'm a huge foodie.
I love like like that's likekind of what me and my
girlfriend love to do is justlike go sit at restaurants for
like five hours and just keepordering like waves of food,
different, try different thingsand just pick at it and uh, and

(49:23):
yeah, no, like, uh, like we'rebig foodies.

Speaker 1 (49:25):
Is the food better here or back home in vancouver?

Speaker 2 (49:28):
so yeah, it's a really good question.
Vancouver, I think the asianfood scene crushes um, but in
toronto there's so much more uh,like being offered in terms of
like, multicultural, uhmulticulturalism is that a word,
I don't know but um, yeah, like, uh, yeah, there's just so many

(49:49):
more options.

Speaker 1 (49:49):
Like sam, does vancouver hate toronto.
Is that like I got to ask you?
I just realized we know thatand we know that all of canada
hates toronto yeah, um, yeah, Imean I love toronto.

Speaker 2 (50:02):
I I feel like I've I've kind of found my new home
personally.

Speaker 1 (50:05):
So I can't speak for everybody else.
I love that we want them over.

Speaker 2 (50:08):
Yeah, I definitely think I'm not.
I'm not.
I already like me, and mygirlfriend had the conversation
last week.
I'm like I'm not going back tovancouver.
When we figure out what we'redoing, it's either here or
somewhere else.
Yeah, I like the hustle andbustle over here and the culture
yeah, I'm really enjoying it.

Speaker 1 (50:25):
Definitely.
I went to Vancouver once and Igot a lot of funny looks though,
because I guess I'm just bigand gregarious and loud.
I just remember a few timessaying it's a different vibe.
I'd be like I'm from the centerof the universe.
Of course it's called torontoand they just like did not laugh
I thought it was a really funnyjoke and I just got like dead
fan looks and it was yeah prettyfunny, I have to say.

Speaker 2 (50:46):
I'm still canucks fan , though, like I'm never gonna
be.

Speaker 1 (50:48):
You never know fair enough.
Why could you be?
They stand, yeah, that's apainful path to take, buddy.

Speaker 2 (50:53):
Unfortunately, me and this guy are just born into it,
but we've had our fair share ofsuffering in vancouver too, so
that connects uh, I got a randomquestion for you.

Speaker 1 (51:04):
What can you tell me about your nhl defenseman days?

Speaker 2 (51:08):
and it's.
Oh.
I was never an nhl defenseman.
I didn't think you looked likeone but but, um, I don't know if
you guys have you guys everplayed it's called online team
play on NHL.
I don't play it anymore, but Iused to.
Like me and my best friend werelike the number one rated D
pair.
Like you basically play oneplayer and you have a team.

(51:28):
It's like six v six oh cool.
And we were on like the numberon PlayStation, the number one
ranked team, and we were likethe D pair.

Speaker 1 (51:35):
That's pretty sick though.

Speaker 2 (51:40):
Do you play canucks?
You were, so you were, uh, well, you would.
You would just like make yourown player and then you'd create
a team and it's like a league.
Okay, okay I.

Speaker 1 (51:46):
You know what it's like, charlie.
I think it's like nfl streetalmost, or something no, I know
exactly what you're talkingabout.
You just play that positionyeah exactly so you were sam
padamsey like six foot threedefenseman on ice, I was tiny,
named after yourself.

Speaker 2 (51:59):
Oh, you were little, I was like a jump in the rush.
Offensive defenseman Nice, yeah, yeah.

Speaker 1 (52:05):
Peppering goals from the blue line.

Speaker 2 (52:06):
Yeah, I don't think I've ever actually put a puck in
a net in real life, though.

Speaker 1 (52:11):
I thought, so you get super stoned and play this game
.
I used to Like, yeah, that was,yeah, that was a lot of my like
uh college years.
Yeah, when was the?

Speaker 2 (52:19):
first time you consumed, um, I think I was 16,
15 or 16.
And so like, yeah, grade 10,grade 11.

Speaker 1 (52:28):
I don't know, I just figured yeah.

Speaker 2 (52:32):
So I didn't.
I didn't get high the firstthree times and then the fourth
time I got high and I got waytoo high.
And I just remember like I was,all my friends were just
laughing at me.
I was like trying to like, likeI was just crawling around on
the basketball court there'slike little kids playing
basketball over me and then oneof my friends carried me home.
It was a pretty disaster.

Speaker 1 (52:50):
That sounds about right.
I had something pop in my headkind of when you were mentioning
the homies over at the woodsand their cbd shop.
Shout out to those guys.
I know our friends over atensalada have uh kind of an
interesting concept.
I think one of the owners thereis in the pharmacy side of
things and they were trying topitch me in on this like

(53:11):
apothecary.

Speaker 2 (53:12):
Yes it's a great program, um, yeah, so.
So in salada, what they've beendoing, um, for their own stores
is they have this programcalled Apothecare.
So all the Insulatas areside-by-side with pharmacies and
they actually leverage that anduse it as an opportunity to
connect the pharmacists to theconsumers asking more

(53:34):
medical-type questions orwanting to know if there's drug
interactions, if they druginteractions, if they were to
like for example with theirmedicine.
Exactly, exactly.
So, um, they've had theinfrastructure that they built
for this, and then now I thinkthey're starting to partner with
other retailers.
Uh, because, like, just likeyou guys said, sometimes you
don't know how to answer thesequestions, and so, um, working

(53:55):
with a team like Apothecare, youcould absolutely reach out to
them and have the customer havea consultation, review all their
medication and all that, andthen, if the pharmacist thinks
there's a good option for you atyour store, they send them back
to you and they come topurchase that product.

Speaker 1 (54:13):
I guess my question.
I think it is a great conceptin theory.
They were definitely pushinghard on me and that's all good,
but I was kind of like, as I wassaying, I'm pretty like staunch
in my position with things.
I'm like I make up my ownchoices.
Is that something that you'veseen like success with your
brand, for instance, like, orhow do you, I guess, quantify

(54:34):
that?
Because I know they're alsoasking for a little bit of a fee
and I get that, but it's hardto quantify it or justify that.

Speaker 2 (54:41):
Yeah, it's like so, yeah, we've, we've worked with
Encelada since the beginning.
Um, like, they've always likethey've been one of those stores
that they'll, they'll, they'llgive any wellness product to try
.
Um, it was like kind of like,why are you better than this one
?
And I'm like, why can't we bothbe on the shelf Right?

(55:02):
So, like Insulata brought us onearly in, and like all our
products are generally availableat all their locations and we
do really well in their shops.
And I think it's because theyhave that kind of trust they've
established with Apothecare andthe whole systems they have in
place with that.

Speaker 1 (55:21):
No, I'm definitely intrigued by it.
And again, when you're at aloss for words, it would be nice
to kind of just tee that off tosomeone and be like, yeah,
that's what you need and itwon't interact with that
medicine, and buy it right now.

Speaker 2 (55:32):
For sure, and that's part of like with cannabis
legalization.
I didn't think they reallythought about like how this is
going to work for CBD and likethis generally.
If you look in the States, youcan go to like um, like
pharmacies to get CBD productsright, or you can order it
online and over here it's in aspace that generally people
associate as as recreational.

Speaker 1 (55:54):
Yeah, I mean it's, I think, in the States too.
I don't know enough about them,but I know they have really
strict, I guess, guidelines interms of like how much THC can
be in like hemp plants.

Speaker 2 (56:04):
Yeah, 0.3%.

Speaker 1 (56:06):
Yeah, so I guess along that we're losing lots of
like genetics and strainspecifics in terms of like other
minor cannabinoids andhopefully we'll see some of
those come back.
But yeah no, a hundred percent.
I don't know where I was goingwith that.
Nope, it was good.
I was thinking when?
When does the vape come out andwhen does the new oil
formulation come out?

(56:26):
So you're just remind us ofthat one last time before we say
goodbye.

Speaker 2 (56:29):
Yeah, so we're.
We're launching three productsnext week, two of them on flow
through, have our dream drops,which is, uh, that elevated rest
experience.
I talked about cbd and cbn andcbd.
Um, with a, it's got a niceflavor profile as well as kind
of like notes of peach and berry.
Um, so we're really stokedabout that.
Um, we have our focus moments,so that's going to be what we're

(56:50):
we're working on with theaspire moon rocks team.
Um, they're doing our tabletsfor us, fast acting.
So, um, 15 pack uh of um of uhpress pills, cbd, cbg and uh CBC
, and, uh, we also have the vapethat we tried.

Speaker 1 (57:06):
Yeah, that's next week as well.
Awesome, the dream pen.
I wanted to also ask you onelast question here, just so
people know how hard you grindand how hard you work.
But my understanding you'vebeen on like what a two-year
road trip.
How far you've been traveling.
Did you drive from from vanover here?

Speaker 2 (57:23):
Yeah, I still have BC license plate on my on my car
right now.
I've been driving in theexpress lane and I haven't got a
ticket yet, so I'm like I gottaKeep it going.
But yeah, no, when I firstmoved out here, there was about
20,000, uh kilometers on my car.
I'm at about 130,000 now.

(57:43):
Um, I've been up everywhere,like Thunder Bay, Sault, Ste
Marie I'm going up theretomorrow actually uh, Windsor
multiple times, Ottawa multipletimes.

Speaker 1 (57:51):
All right, cause you were your own sales team for a
long time, I'm sure Right.

Speaker 2 (57:54):
Yeah, and even now, like I'm, I'm still the only
main boots on the ground.
Um, so, like, uh, like Julianand Alex, I have them work in
the phones.
Um, I think it's just like froma cost perspective.

Speaker 1 (58:05):
I think a lot of the way like a lot of sales teams
work are not very cost effectiveand um, like we found this kind
of like a the doors and thenthey're following up on the
phones and there was somethingdisarming about you coming in,
and I guess you must find thattoo.
Like if you can catch somebodywho is the owner or whatever,

(58:26):
and you're like no, I'm theowner of this company, it's not
just like I'm a foot soldier forthis guy.

Speaker 2 (58:27):
You're like no, I drove to thunder bay to come see
you dude, yeah, yeah, and Ithink this is kind of where,
like I like, things reallyclicked for me working with ccc,
because Cyrus is exactly thesame.

Speaker 1 (58:38):
Right he is.
Boost on the ground, get outthere and take care of business,
right.

Speaker 2 (58:42):
Yeah, a hundred percent.
And yeah, honestly, it's fromus right now, it's from a cost
perspective because we got tokeep the cost down.
So it's, I'm the one on theground, but yeah, I love to do
it, so, dude it's such apleasure having you on this
evening.
I uh could see the passion.

Speaker 1 (59:00):
No, no one can do it better than the person who
started it, right?
So, uh, it shows.
I'm glad we met way back when,and I can't wait to try some of
these products.
Man, it's super exciting.
Congratulations,congratulations, dude.
Uh, hit us with the Instagramone more time.

Speaker 2 (59:15):
It's at you feel, you feel you Perfect Long story.

Speaker 1 (59:20):
Awesome, yeah, now makes sense.
And forget.
Don't forget to follow athigher orbit and go out and play
a fucking rosin head and forget.
Remember, tonight's episode isbrought to you by rosin heads,
by the peanut butter and jellypack, by some some rosin heads,
whatever you do.
Those are fire too.
Have a good night everybody.
We'll see you soon.

Speaker 2 (59:46):
Thanks for listening.
Diagnostic complete All systemsfunctioning normally.