October 11, 2024 • 54 mins
Ever wondered how a passion project can evolve into a groundbreaking brand in the cannabis industry? Join us for a nostalgic trip that begins with a throwback to our old podcast intro and a celebration of a monumental achievement—the registration of our brand's trademark, Cosmic Charlies®. This isn't just paperwork; it's a declaration of our intent to craft a unique brand identity rather than just another retail outlet. We share our insights on the significance of this achievement and our thrilling plans for brand expansion. Our conversation also teases the exciting release of innovative cannabis products and global expansion?
Our special guest this episode is Allan Johnson, Founder of Highbridvisions and comes all the way from Windsor adds a vibrant twist to the discussion with exciting tales of brand collaboration and market trends. Are limited edition stickers, like flying jelly toast, the secret to standing out in a saturated market? We explore this and more, reflecting on the dispensaries that have stood the test of time and those that haven't. With a keen eye on the U.S. scene, we delve into inventive packaging and marketing strategies, like musical strain boxes and creatively designed containers. Our guest offers invaluable insights into the power of distinctive branding and product differentiation.
The episode wraps up with an inspiring journey through the evolution of Highbridvisions, from a humble local printing business to a thriving cannabis branding company. This story is a testament to the power of passion, adaptability, and community support. We explore the challenges and triumphs of working in both legal and legacy markets, highlighting the unique cultural significance of design elements like stickers and artwork. With a focus on creativity and collaboration, we reveal the behind-the-scenes magic of crafting compelling brand identities in the cannabis world. Tune in to appreciate the blend of artistry and entrepreneurship that defines our industry.
To stay in the loop on our latest episodes, follow us on Instagram (@higherorbit), and YouTube (@higherorbit), and don't forget to subscribe to our podcast on Apple Podcasts or Spotify.
Or send us an email: info@higherorbit.ca.
Thank you for your unwavering support. We're excited to bring you even more awe-inspiring content in the near future.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:13):
Minus 10, 9, 8, 7, 6, main engine start 4, 3, 2, 1.
What?
Sometimes I miss the old intro.
I think about that a lot.
I have dreams about the oldintro in my dreams.
Is that a funny one?
Different cadence, yeah, Iguess.
So I don't know.
It was just something I wasthinking about lately.
Speaker 2 (00:34):
We could retro back, maybe retro back.
Speaker 1 (00:37):
I always just thought maybe it'd be cool if once in a
while it was just like wakawaka.
I kind of expect you to kind oflike throw me off at the
beginning, it's good, or try, Ilike it.
Yeah Well, petty as they come,slap happy Big ass news in the
world.
Let's fucking go.
Yeah, that's true, sean's firedup.
Speaker 2 (00:55):
Well.
Speaker 1 (00:56):
I am pretty fired up because I didn't even know that
you did this.
Really you kind of did this.
So it was a surprise to me,like I guess it was like I guess
we didn't really talk about itthat much.
Fair, yeah, but how long did ittake to get?
Is it registered trademarked?
Oh, yes, the terminology.
Yes, it did take quite a longtime.
Speaker 2 (01:14):
Do you want to tell us about the?
Speaker 1 (01:15):
process and how big a deal that is, charlie.
Oh, process, I mean, the biggerdeal was us, you know, going
through the process of making abrand and, uh, developing
everything that you know, ourstore and what the brand stands
for.
I even remember our friend corytalking about that and him
(01:35):
being like do you, are you gonnamake a brand or just like a
weed store?
Speaker 2 (01:38):
because it, oh yes it's a hard differentiation, are
you?
Speaker 1 (01:41):
opening a weed store or are you starting a cannabis
brand?
Yeah, a lot of people ask methat question and it's taken a
lot longer, but it's been good,uh, to have assets and actually
build out a brand, you mean, andthen get and actually register
a trademark, exactly so what?
Can we sue people now?
Is that what that shit means?
I think so that means we have toemploy a lawyer first, I guess,
(02:01):
though it's expensive, butanyways, but that's pretty
awesome, I guess.
But yeah, it took quite sometime.
Yeah, exactly.
No, yeah, if you look it up, Ithink we're defended and cleared
or whatever they do, stampedand approved, so that's pretty
dope, congratulations.
Thanks for doing that, charlie.
Yeah, and obviously a big step.
(02:22):
If we are going to open anotherstore, then it kind of makes
sense that you know to have thatkind of thing, and as an
entrepreneur and somebody inbusiness and I'm pretty proud
that we did that shit so yeah,no, it makes the brand.
So I can put the little R we'llput we'll have to put the R on
our next line of t-shirts orsome shit like that, Right.
Yeah, put it right on there sothen when, like the tiny little
(02:42):
right, you know what I'm talkingabout.
Yeah, yeah, let's go, don'tforget.
Tonight's episode is brought toyou by Raw's and Hed's.
Speaker 2 (02:51):
Yeah, I got the baller box right here.
Speaker 1 (02:53):
I got my sweater busted out Always.
Oh, we got some coins in heretonight.
Yeah, fire me a coin.
You want a coin?
Yeah, so the coins aredelicious too.
Are these milk or Milk, milk,milk.
You get two pieces, which ispretty fire.
Speaker 2 (03:08):
Yeah.
Speaker 1 (03:08):
I'm going to have a coin too.
Let's both do one.
I'll slither you one on the topof the box.
There you go, all right, butyou know, I think I like the
raspberry peanut butter the best.
I really enjoy.
Yes, you know what I'm talkingabout.
No sugar, five milligrams each.
Very innovative product.
Go buy rosin heads right now.
(03:28):
How do you eat them, do you?
Just?
Higher orbit is powered byrosin heads.
Do you just swallow them?
Do you put them under yourtongue?
Chew them up the coin?
Speaker 2 (03:36):
No, I'm oh, I can chew my rosin head.
Speaker 1 (03:38):
No, the other one, the other one Um.
I usually like to let it get itwarm.
Sorry, warm up a little bit.
The drop, that's how I just seechocolate in general.
No, the rosin drops though,anyways.
Oh, the drops.
Sorry, sorry, sorry, I I just Ijust ate them.
Speaker 2 (03:55):
I don't know this is the rosin.
Speaker 1 (03:56):
Yeah, yeah, I ate them and I find that it hits me
faster.
They're weedy.
I like I'm gonna swallow them,but hey, man, teach storm.
Yeah, we, we got new peanutbutter jelly too.
That is out.
There's a new drop of peanutbutter and jelly.
I don't know.
The caramel peanut butter.
Oh no, the new drop of theflour yes, buy 14 grams of flour
.
Go support Todd, yeah.
Great friend, great products,yeah.
(04:23):
What else did you have on yourmind?
We're going to talk politics.
This is Gary Satan.
It's worth shouting out 67cents.
Speaker 2 (04:29):
Yeah, we don't know much about them.
Speaker 1 (04:31):
This was on our flow-through order and it's the
Gary Satan, which is a GaryPayton times jealousy, and it
says the breeder is Tiki Madman.
I like how it has the breeder.
I don't know who Tiki Madman is, but shout out to him it,
madman.
I like how it has the breeder.
I don't know who Tiki Madman isbut shout out to him.
It has all the good stuff atthe top too Limonene,
beta-mercine and linalool but Igotta say like it smells and
(04:51):
just looks really nice, likealmost has like a tire rubber
thing.
I think Carly Boomer said itsmelled like Canadian tire.
I thought that was pretty funny, like entire.
I thought that was pretty funny, like when you walk down the
tire aisle, so I thought thatwas a good one.
It's a good one.
It smells exactly like that.
That sounds great.
It was good.
I enjoyed it.
(05:14):
You didn't even try it.
Yeah, there you go, I'll rollit up now.
Yeah, it was.
It was good.
I would.
I would agree at the price.
Uh, it was very good.
Um, are we going to keep ourguests a secret or are we just
going to come out with it?
No, yeah, I can't wait for ourguest man.
Our guest is dope.
It's a perfect segue from whatI was saying about you know,
having a brand and creating likeimagery.
And look at you knowRodzenheads with his great brand
(05:35):
.
I hope he has that all checkeddown.
But yeah, no, our next guest isin a girl, I think, and a lot
of people making brands.
They made our stickers, whichare incredibly dope.
Yes, the raised sticker slapsright, that's right.
Oh, yeah, these are the seasonthree Limited edition, I believe
.
If you come to the store andmention it, we'll be happy to
(05:57):
give you one.
Really, I don't even think Ihave these.
Yeah, we have them, man.
Yeah, yeah, they're really dope.
They got the flying jelly toastand the rosin head and the rosin
coin.
I thought it was a really coollittle collab we got to do with
Todd's.
I didn't even realize you hadthe shirt on.
Yeah, you're wearing thishoodie.
Yeah, yeah, very dope.
(06:18):
Yeah, no, even speaking too, Iguess I get to start.
You love the victory lap, so wemay as well.
But with the trademark too, itkind of like fortifies the
victory in the neighborhood,like holding down the
neighborhood.
Yeah, yeah, I mean, I love it.
(06:40):
Well, we don't have to name thelist, but there's been a lot of
dispensaries that have come andgone, I guess around here, yeah,
and we won't name names, butthe very closest one, about 100
meters across the street, isfinally called Equest.
Yeah, and we wish them well.
But you know, it's good to behere and thanks for everybody
that's been supporting us allthese years.
Exactly, I guess that's all Iwanted to pivot to.
Yeah, that's exactly Turn itinto a positive, I guess.
Yeah, I know.
(07:00):
I think I thought I said it.
Well, right, you know, we wishthem well and we're very happy
at the same time.
No, exactly, that's fine, right,exactly, business is a Well,
it's like it's even competitivething.
In that sense it's.
Maybe that finally happened theright.
The gauntlet is over.
Maybe not necessarily.
I'm sure a lot of stores arestill entering the market.
(07:21):
But this Dude, this weed's dank, how much is this?
31 bucks, I think we tried,plus tax.
Dude, yeah, I'm very impressed.
I'm excited to try this.
Yeah, shout out Tiki.
What was his name?
Tiki Madman, tiki Madman, yeah,okay, there you go, I'll check
out Tiki Madman.
We'll look more into that.
Carly, look into who Tiki?
Thanks, I don't know.
(07:42):
I don't know.
I thought it was great.
I've never heard of him.
It's a great nickname.
It's a new job.
I'm definitely.
Uh, we are impressed, that'sfor sure.
So, yeah, back to our, ourguests.
He's all the way from Windsortoo.
Um, windsor, show me ourstickers.
Fucking, uh, known legal sidelike kind of does work in both
(08:02):
design work, um, and and allsorts of branding and marketing
and stuff.
So we're excited to kind oftalk to him about all those
things.
Yeah, we never get to delve tootoo much into that.
Um, you know what, I guess,goes behind a brand and what
what it can mean to you knowwhat someone stands for, uh, and
(08:23):
ultimately how you stand out,right, yeah, um, it's been huge
in what we've done, I'd say, andeven a lot of the brands,
especially in weed, we've seenthat be super important as well.
Um, I think that carryoverhasn't really happened quite yet
in the legal market, because Iguess you can't do like cool
(08:45):
stuff no oh yeah, no, we're notthere yet.
I don't think we ever will.
Really, you know, I, I don'tknow.
It sucks like america's crazy.
Some of the stuff I saw inamerica you know what one I saw
recently I thought it was sosick.
What actually?
On that note, it was like youknow, musical cards.
You don't buy a cartoon like acard yeah, was it on it.
(09:05):
I think it was like Star Warskind of with like the drippy
Star Wars.
It was like Darth Vader was thestrain and you open the box.
It was like dun, dun, dun, comeon.
Like the music, literally.
Like I was so impressed I waslike that's pretty cool, right.
And it looked like one of thoselittle cereal boxes you know,
like the boxes of like FrostedFlakes you got.
Oh, that's fire.
Speaker 2 (09:24):
Like Porn Pops or whatever.
I have like an eighth in it.
Speaker 1 (09:26):
Yeah, it was like I think it was like Vader Loops or
something.
You know what I mean, and itwas like it was so cool, I was
like I would buy that and thenyou open it and then the music
goes.
All this stuff's reallyexpensive.
I know that the the big,obviously.
I think sushi, blue sushi islike 80 bucks, I think, or 60,
isn't it?
So how much is it?
(09:47):
I think it's 80 bucks.
I think it's 80 bucks, man, foran eighth US too.
Speaker 2 (09:51):
What do their bags and how do they look like?
Speaker 1 (09:53):
I bet you that's huge in there.
And then also I would saythat's supposed to be really
good.
Or the alien labs.
I know that's like 70.
I think he's a little bit morereasonable, like he's a little
bit less, but it's not cheap.
And then we're talking to youas the alien labs for three and
a half grams alien labs.
That was wild, yeah.
Um, people think we get pay alot.
(10:15):
But I don't know no, I feel likelately I've been impressing
americans most of the timedepends um once in a while, but
you gotta have the good weed inyour back pocket.
Hopefully, um, it's beengetting better and better.
I mean, you know I've been awant of gummies, want of gummies
.
Where are you?
Where are you at?
I think that that's weird.
I've noticed a lot of likethings are like disappearing
(10:36):
right now, which is sad.
I'm glad that um Sherbinsky'sis back, cause they disappeared,
disappeared for a minute.
But I guess it all has to dowith, like, the Bazaam thing and
what I mean.
The Bazaam, the likerestructuring and the bankruptcy
and stuff like that.
Am I right?
Yeah, I guess, pivot there.
I don't know.
No, no, I think that's like thenature of how the market is
(10:57):
trending, like companies gettingabsorbed and then having to
relist, right, and then that'sits whole process with the OCS
To like get a different SKUrelisted.
Yeah, because even, like withthe baby Jeter's now they come
in the T-odd packages orwhatever, right, yeah, you
notice that.
Yeah, so I think that's exactlywhat happens, right, when
(11:17):
there's a shuffle, they justhave to relist and it's a
process because they'll have tosell through their existing
stuff, relisting on the stockexchange under a different
symbol or whatever, I guess, soto speak.
I don't know, I just thought ofthat in my head for a second.
Yeah, you always love sayingthat.
It is kind of like that thecalculated risks on products and
stuff no, then I'm buying it.
I feel like that's what we'redoing, like you're buying it,
(11:39):
that sometimes you get a dog andyou're like god damn it.
Yeah, I, I make no money on it,you just have to sell it.
Sucks for like nothing.
Yeah, that's kind of justalways kind of how weeds been,
though I will say, as somebodywho's sold weed for a long time
is or like yeah, rarely, or youbuy too much of something that's
good and then it's not goodanymore because it's like it's
there was a weird he wave and itwas humid and horse your AC
(12:02):
blue or some shit.
Changes in the bags too, like,even like, yeah, right, yeah, I
don't know, I don't know where Iwas going with that, but just
the weed game's hard and italways has been.
No, yeah, it's just sales atthe end of the day, and sales
are hard, yeah, and you gottahustle that shit.
Yes, maybe we can sue peopleand make another revenue stream
(12:26):
now that we have the trademark.
That's so like American, Idon't know.
I think it's just good that weprotect the brand.
Somebody told me we should opena store in New York.
Oh, my god.
In New York, and then I hadanother joker from Europe say
that and I was like what's dream, big man?
Speaker 2 (12:43):
Amsterdam baby.
Speaker 1 (12:44):
Wow, wouldn't that be cool.
We'd start with somewhere likeBC.
We'd have to fly out like oncea month for sure, you know, just
to make sure everything wasokay.
That'd be ridiculous.
Speaker 2 (12:54):
It'd be a completely different game.
Speaker 1 (12:55):
Amsterdam told me that though I was like thanks,
man, wait to do it in Amsterdam.
Yeah, he was like you're shit,so European, no.
Or he was like or Berlin, orwhatever, because they're about
to legalize.
We're not from there you get,so cooked, I don't know.
Speaker 2 (13:12):
And you don't know anything.
Speaker 1 (13:13):
I don't know German law, Like you think.
Speaker 2 (13:15):
I'm going to interpret this.
I know I just thought it wasUse my compliance, use my.
Speaker 1 (13:19):
German compliance skills.
I'm just saying, bro, thisbrand could be global.
Yeah, that's true, that's true.
That would be pretty cool, Ithink.
Yeah, that'd be.
You gotta dream, yeah yeah, Iguess that's all I'm trying to
say I feel you Dream your dreams, I feel you, I feel you.
I would be curious to see,though, the overall closures and
(13:45):
what's open and not.
I do think in Toronto, like thecity of Toronto, it's probably
under 200 stores now, which Ithink historically had been like
220 to two.
Sorry, what happened?
I just act like a toddlersometimes because I live with
one.
I'm like, oh, no.
Sorry, back to that.
I just thought that was a.
I'm like, oh no, sorry Back tothat.
(14:06):
I just thought it was a funnyjoke.
I just find I catch myselfdoing that a lot.
That's pretty funny.
Or talking to people likethey're fucking five.
I'm like sorry, I'm reallysorry.
Don't talk to people likethey're five, sorry.
Or they're just like a kid andI don't even mean to.
That's funny.
Back on, you know, sorry.
(14:26):
Or they're just like a kid andI don't even mean to.
That's funny.
Happens, happens when you'reback on topic.
I was just thought that was afunny thought.
Yeah, no, definitely.
Um, yeah, no, I think I wonder,because municipalities still
haven't even opted in anyways,at least locally, in terms of
our immediate, you know, I guess, continued search, um, but
Mississauga.
I saw and this was three monthsago there was already 50, at
(14:49):
least 50 applicants forMississauga.
Like proper, how many.
That's crazy.
There's a lot, I heard.
It's not as fruitful aseverybody thought it was going
to be.
I could see that.
Um, I think that probably goingto take some time because
probably the illicit market isstill thriving there.
Yeah, so they have to gothrough that initial phase of
like the ones that kind offizzle out.
(15:10):
Yeah, I think I'm going to dothe Dutch fold.
Yeah, the Dutch fold.
I feel like that's it, thoughthat's just like the cycle of I
guess the capitalism attritionat work is moving in and then
having some just closed.
The weak ones who won't?
Gary, baby.
Oh yeah, I didn't get to drivehold up.
Drive Hold the Gary the backcannon 67 cents.
(15:32):
Shout out to them.
I'm excited to try that on thebreak.
Wow, with our guest Alan.
I don't know his last name.
I feel like a douchebag.
What is it?
Alan Johnson, my guy?
That's my guy.
What Is that actually your lastname, dude?
Yeah.
Speaker 2 (15:52):
Okay, yeah.
Speaker 1 (15:54):
We'll be back.
Follow us on Instagram atHigher Orbit.
You can also find us on Spotify, youtube, all this stuff If you
want to see what all we'redoing, all the things that we do
, what we talk on this show.
We'll be back with Alan Johnson.
We'll be back with Alan Johnsonfrom Higher Visions.
We are back.
(16:20):
You're back.
Yeah, it was your cue.
Yeah, welcome to Higher Orbit.
Our guest, alan Johnson in thehouse.
He's the owner and founder ofHybrid Visions.
From the sounds of it, it'slike you do a lot of the fucking
stickering.
As far as I know, packagingthere's a lot behind the scenes
that goes.
As far as I know, um, packaging, like there's a lot behind the
scenes that goes into a brandand again, packaging.
(16:42):
And yeah, yeah, yeah, welcometo high road.
Thank you, yeah, man, thanksfor coming, no problem.
Yeah, all the way from windsoruh, love windsor.
Speaker 2 (16:53):
Shout out to windsor heck yeah, yeah, best pizza and
country.
I think, oh, what a cornmealright.
Yeah, it's the.
It's the deal, yeah, with thecooking it with the crust and
across in the little yeah, ormeals cut up, pepperoni though
like they do like a vert cheeselike the Detroit style right
yeah, they use a local oh isthat cheese and they they like.
(17:17):
It's just that cheese thatmakes the pizza and the sauce is
more like a sweet sauce.
Speaker 1 (17:23):
And then you got the cornmeal.
I fucking love pizza.
Which one do you like, Capri?
Speaker 2 (17:27):
What do you like?
Capri's good, I like Armando's,armando's.
Speaker 1 (17:32):
Arcata yeah, all of those.
Speaker 2 (17:36):
All of those.
They're all good, a lot of goodpizza.
Speaker 1 (17:39):
Yeah, Fair, I do like I can't really eat pizza
anymore, but I do.
There's a the pizza city you'venever heard of.
Speaker 2 (17:46):
That's a little what A little documentary on it, If
you ever want to.
Speaker 1 (17:50):
That's a spot there.
Speaker 2 (17:51):
Yeah, no, on Windsor Pie.
It's called the Pizza CityYou've Never Heard Of Okay, and
you can look it up on theinternet.
I'm sure you watch it.
That's dope, there you go.
Speaker 1 (18:01):
Yeah, man, you're like a puppet master kind of.
I guess I think about it thatway.
Right, you're behind the scenes, you're making a few happen.
What.
Speaker 2 (18:09):
Did I say that before Do?
Speaker 1 (18:10):
I say that a lot, damn it.
Speaker 2 (18:12):
Alright, I did retract.
Speaker 1 (18:13):
We're going to cut that out Retracted.
No, Sean loves a puppet master.
Well, I don't know, man, it'sjust like it's nice to get
people like that are like doingstuff and you don't even
necessarily think about it.
Yeah, Helping people executetheir brands with their slaps
and the and the jar covers andthe and all the dope stuff you
do for people.
So like, where did you get intothis thing and where did the
(18:35):
inspiration come to start HybridVisions.
Speaker 2 (18:38):
Well, I started printing and graphics basically
like over 10 years ago.
So I started a little companylocally and that's you know.
My friends and family started,you know, supporting that.
And then I became biggerlocally and was able to like
kind of sustain you know usclientele and and the kind of
(19:00):
people that I wanted to workwith.
And then, uh, coming into thecannabis side of things, it was
like um, more of taking picturesof my weed and I got into like
on Instagram, like these peoplethat these producers, these
growers, they would startfollowing me, whatever.
And, uh, they saw my work andthey reach out and most, most
(19:23):
people would reach out at thebeginning about for, like
photography, because I, that'sall I was focused on at the time
.
And, uh, I kind of pivotedbecause my main business was
printing and graphics.
So, like I was like you knowwhat I'm just going to focus in
branding, printing, merch.
You know what I was doingalready, right, um and and kind
(19:45):
of bring it over to the like,the market, like the cannabis
community and all these guysthat were interested in my
photos.
But, at the same time, likephoto photography wasn't as
thriving to me as you knowbecause it was I was doing this
as like.
I was feeding it.
Like you know, this is myfull-time job, Like type thing.
Speaker 1 (20:04):
It wasn't we photography, you're just doing
photography.
Speaker 2 (20:06):
I was doing photography and posting it
online and then people werehitting me up like, hey, how do
I get these?
How do you do photos?
How can I get photos like thisfor my my products?
How can I get photos like thisfor my my products?
Got it.
And then you know, moving overthat, realizing, like people
realizing oh, you don't just,you don't just do photos,
because it's like I wasn'treally showing my printing side
of things.
Speaker 1 (20:25):
Yes.
Speaker 2 (20:26):
So getting into the community was was from the
photography side of things, justenjoying, just doing a hobby.
Speaker 1 (20:33):
Yeah, yeah.
Speaker 2 (20:38):
And then people, actually companies and LPs and
everybody hitting me up and likeno, we need these photos, how
much do you charge?
And I had no idea you know whatto charge.
Nothing, right, so.
But then I was like you knowwhat, maybe I should think about
this.
So I started.
I started like drafting likecontracts with for photography
instead of you know, you knowprint, you know it's kind of
(20:59):
like I was already anentrepreneur type, vibe kind of
guy, so, um, I kind of got intoit and then I was like you know
what?
That's kind of taking away fromwhat I've already started, so
like, which is the print andfocusing on all that, and so why
don't I?
just kind of like usephotography as like more of a
conversation on like Instagramand on any social media
(21:24):
platforms and like that.
Speaker 1 (21:25):
Alan, have you ever had a rosette?
The fun pivot.
We got you a shot there on theballer.
Yeah, yeah, yeah, printed thoseup.
What flavor would you like?
Yeah, I'll take a, have a lookat these close up the strawberry
, or the caramel, or the top ofthe peanut butter.
You want this one.
These ones are good.
I'll pass me one of those okay.
I think that's the caramelpeanut butter.
It's cool that the hobby turnedinto something like.
Speaker 2 (21:46):
Some revenue.
Yeah, and rosin, like Toddloved my, my photography right
and I and he's been supportingme since like day one, and
that's basically that's what'sdriven me into.
What I'm doing right now.
So shout out to a rosin heads.
Speaker 1 (22:01):
Go buy from their fire.
Yum, really good.
We are powered by rosin heads,if you didn't know, mmm.
So how long have you had the,the caramel peanut butter,
slowly becoming my favorite, Ithink?
Oh, really, on that last note,how long, like have you been
working for yourself?
Uh, like, because I mean, well,I've been, yeah we're.
Speaker 2 (22:23):
I've been working doing my stuff like a side
business off my full-time job,uh like from 2015, 2014, okay,
yeah, like then.
Speaker 1 (22:36):
So hybrid visions has been around for almost 10 years
.
Speaker 2 (22:39):
No, no, critical designs has been like my other
business.
Speaker 1 (22:43):
Okay.
Speaker 2 (22:43):
Yeah, and then, and then I have like to like my.
My other printing company isn't, isn't really targeting the
cannabis uh industry.
So to to you know, sort oftarget more of the cannabis
industry and what I like to like.
This is more fun to me that youknow it's more.
It's more exhilarating thandealing with a lot of the brands
(23:03):
that I deal with on the otherside.
So, uh, it's good to have thebalance of both.
Speaker 1 (23:09):
Yeah.
Speaker 2 (23:10):
So it kind of it kind of entered the cannabis
industry, um, with hybridvisions, and that's why I I made
it an entity kind of in itself.
Okay, yeah.
So yeah, like been doing thatsince 2019, 2020.
I kind of hybrid visions camealong around 2021 when, like
finally, and birthed with thephotos.
(23:32):
Yeah right, yeah, yeah and then,and then, and then I started
posting about what else I coulddo, which was design, branding,
packaging, um, things like that,and even merch, like I've.
This is all the stuff that I've, all I've done for years and
years.
So, um, I kind of just was likeI'll bring it to the cannabis
industry and it's been great,everybody loves it.
Speaker 1 (23:53):
So yeah, you also were so kind as to bring some of
these amazing dabs and unrealturps here.
Um, yeah, thanks for sharingthose with us.
On that note, I got to um, I'mgonna show another legal company
.
We love our friends at woodynelson.
Um, shout out, um, I can'tremember his name, walker.
Hope you're doing well, walker.
(24:13):
Hi, fidelity.
This live rawson's fire.
Dozy dope was really nice andclean, organic input, obviously,
girl Scout Cookie Science.
Yeah, it was really nice.
But back to what you weresaying yeah, these were just
phenomenal.
You actually, yeah, you madethis.
Yeah, canadian Dabs, oh man,yeah, so you did the artwork on
(24:34):
the fruit jar.
Speaker 2 (24:34):
I did the artwork on the uh on the side wrap.
Speaker 1 (24:37):
Yeah, I had this just before.
That was excellent, yeah, Um,so you've done like stuff for
both legal and um and obviouslylegacy, and what do you find?
Speaker 2 (24:45):
the the biggest challenges are, uh, you know,
just the rules, I guessobviously, yeah, legal side it's
more regulation-based right orwhatever the book says you got
to go by.
So it's pretty boring.
It's a little more boring.
Speaker 1 (25:05):
It's like you got a two-color logo and it has to be
this big and it has to have abig yellow warning symbol on it
and for the legal side, rightit's all the same.
Speaker 2 (25:20):
So obviously you enjoy doing the legacy shit all
the time.
Yeah, I way more enjoy doinglike people that I that hit me
up and say do whatever, here'swhat I have.
So I work off their creativity,like kind of thing in their
vision and just bring whateverand they and they're just like
wow, like okay, you know what Imean.
Like yeah, they kind of giveyou more free reign than the,
the legal side.
The legal side is, you knowspecific things, right?
So, um, this side is still notregulated in that way.
(25:42):
So you get more.
You get to like, just like yousaid, in uh, like the american,
like uh market.
Like there's the packaging.
The packaging is completelydifferent and I wish it could be
like that over here.
Speaker 1 (25:53):
Like that would be awesome, you know what's is
interesting on that note, though, the kind of integration of um
stickers, I would say,especially in the legal uh
cannabis market, like at thestore which, by the way, we're
open and we're from the back ofthe shop right now.
Um order us on uber eats we'reavailable I'm fired up.
(26:14):
Yeah, no, hey, you threw me offtrack, god sorry.
No, no, that's okay.
I had to plug it yeah, thestickers like uh, just like how
important that is in a senseactually.
Um, for some of these legalbrands to kind of get their
brand out like do anything.
That's kind of fun, becauseit's not a part of the cannabis
(26:34):
packaging yeah um, and I wouldsay it's.
It's kind of like it's cool andand funny in a way, like how
much of the sticker culturethere is and like people cover
their laptops and like my bikeis actually covered yeah, yeah,
um, no, people love them, peoplecollect them, people have walls
or you know your your fridge,your turp fridges or whatever.
Yeah, the fridge, everywhere,turp fridge.
Speaker 2 (26:56):
Yeah, yeah, they're a cool asset to have.
Speaker 1 (27:00):
People kind of collect the jars even too.
Speaker 2 (27:02):
Yeah, some people have graveyards of their old
terp jars, you know, and theylook at the artwork on there,
right.
And so I think a lot of theproducers, and especially the
legacy market, like to supportlike artists that are doing
drawing and just digital artworkin general, or whatever, and
just go and having fun with itand making something that they
(27:24):
you know, that like complimentstheir terps inside that jar.
You know what I mean.
Speaker 1 (27:29):
It is very cool to see.
It kind of gave me an idea Ialmost want to do it is have one
of those little like ummachines where you maybe put in
like a toonie or whatever and goand you, you know you remember
those things yeah, yeah, oh, Ido, yeah pops out, I'd be pretty
fired they had some cool ones,they had some right like if we
had some cool stickers and firedthat up.
No, yeah, I know, I know peopledo love them, so that would be
(27:51):
cool.
All right, you might have toturn more than two moments.
So, yeah, yeah, premiumstickers are premium for a
reason.
My friends, I know why not, man.
Plug it.
What are some of your keyservices, man, and what's your
secret sauce?
You know?
Hook us up.
Speaker 2 (28:09):
Mostly I'm in the print and design and branding.
So like, if you need packaginglike or logo, design um things
like that, um, a lot of uh,brand like assets would be
things like logo marks or anysort of assets you could, you
could think of with marketing,um your business, even merch Um,
(28:32):
but yeah, like mainly print,merch um, design, design,
branding, stuff like that You'retrying to think something crazy
.
Speaker 1 (28:43):
Could you help us do knapsacks?
Yeah, yeah absolutelyAbsolutely.
Speaker 2 (28:47):
You could like.
This is like a little embroiderpatch.
Speaker 1 (28:50):
I did that.
Speaker 2 (28:51):
Yeah, patches and stuff like that you can just
heat, press them on yourself, oryou can get me to do it.
You know, let's's chat.
Speaker 1 (28:57):
I was thinking we buy like a bulk batch of some ones
we like and then like somehowbrand them cosmetrallis, but my
whole idea was like it lookslike a jet pack.
I don't know how we do it, butthis would somehow you make it
look like like a rocket pack.
Yeah, you know what I'm saying?
That'd be cool.
Anyways, I don't know if thatwas my crazy idea I had.
We can make it come to life,don't worry, that's a pretty
wild idea.
(29:18):
Yeah, no, I think it's LikeBoba Fett's backpack, you know,
but it's like it's not.
You know, like the paintedtuxedo, but it's like painted on
like a moon pack you know,Sean's wild.
Sean's wild, yeah, what doesthat process look like for you?
Because I feel like, again,depending on what you're trying
to do and how specific you getinto it, but what's it like, I
(29:42):
guess, working on brands, yeah.
Speaker 2 (29:44):
Every brand has their own level of like what they
want to do.
You can go from like you know,I just need a logo to slap on my
stuff to.
I need a whole you know brandidentity and I need whole brand
identity and I need specificrules throughout my life and my
brand.
So they need guidelines to telltheir designers or their people
that they work with.
(30:05):
So I do stuff like that.
That's more behind the scenes,like you said, where I'm giving
basically the brand theirguidelines to keeping their
brand consistent, making surethe imaging is all the same.
You know things like that.
So there's there's that levelof things and then there's just
(30:27):
levels of like where I just needa logo, just just make me
whatever.
Yeah you know, I have a hundredbucks.
And then there's you know youcan, are somebody that you know
is looking for the longevity ofthings, and they're they're,
they're serious into things.
You can spend a lot of moneyand a lot of time into the brand
, right so, and to make itsuccessful, and, and it starts
(30:49):
with, starts with the design andand, uh, how you're going to
execute and get it into themarket.
Because, you know, not in thecannabis industry, let's say
like you can't really stand outhere.
I mean like, but yeah that's it.
Yeah.
Speaker 1 (31:06):
Take us behind the scenes, buddy, like.
Speaker 2 (31:08):
what's your process like when you, when you work
with clients, to kind of they'llhit me up They'll usually on
Instagram or email and inquirewhat they need.
And let's say you're running, Ineed.
I need to do a couple slaps orjar labels on.
Speaker 1 (31:26):
You know I'm dropping .
Speaker 2 (31:28):
I'm dropping you know A new drop for my, my rosin or
whatever I do.
I deal with a lot of hashmakers, that's so, that's fun.
So that's mainly the stickers,and printing I deal with is hash
making Makers.
I don't deal with a lot ofgrowers or flower or anything
like that.
Speaker 1 (31:46):
Well, it's the new wave.
Right Rawson's the new wave.
Amazing connections to have too.
I know You're working withthese guys.
Speaker 2 (31:54):
It's pretty awesome.
There's some really cool umproducers out there and they're
really cool people.
They're a lot of just trying tosupport their family.
You know, doing, they're doingtheir thing right and um, but
they get it and uh, they supportit all and yeah, so they'll.
They'll hit me up and I willkind of listen to what they have
(32:14):
to say, what they want.
Sometimes they just say dowhatever.
This is.
Speaker 1 (32:18):
You know, this is the budget and I trust you kind of
thing well no, it's no.
Speaker 2 (32:22):
I I usually yeah, I usually make the like okay, you
need a logo, what, what you know?
Where are you going with it?
You know, and then kind ofwhere, where we should go with
like pricing and all that stufflike that.
There's a lot of proposals.
There's a lot of proposals.
There's a lot of, you know,especially the legal market.
It's like they want to see likeproposals and they want to see
everything and it's like this isnot the same as the legacy.
(32:45):
They don't, they don't.
They want to see the stuffyou're doing in action on
Instagram and to get to get tothose clients.
It's a totally different.
Yeah, it's quite a process andit takes a lot to just produce
one little jar, you know, do youwant?
Speaker 1 (33:05):
to realize I think you're going to tell us about
this little mood mat.
Yeah, yeah.
So yeah, munger.
Speaker 2 (33:08):
Matt, you want to hold that up?
Yeah from Hope Society.
He sent me some of these jarsfor today, like for us to smoke.
Speaker 1 (33:16):
Yeah, that was so generous, so shout out to him.
Thank you very much.
Speaker 2 (33:19):
And that's one of the brands that I've worked with
recently.
Speaker 1 (33:22):
Yeah, he's trying to give back.
This is for charity, right?
Speaker 2 (33:24):
Yeah, so he's a legacy guy and he's just trying
to get all the top-end hashmakers growers together and he's
giving access to people knowaccess for people to you know
purchase that and and then partof the purchase goes to um, his,
(33:46):
uh, his cause, which is whichis pretty cool it's like every
jar, every, any, any productyou're gonna get, it's gonna go
to you know a fund for mentalhealth and, uh, an addiction if
somebody needs direction or helpand there'll be some you know
way to do it to, you know,instead of just yeah that's
awesome.
Speaker 1 (34:06):
And buy those jars and 10 bucks each, you'll go to
that um foundation and that's acool the hope society that's
what it's called the hopesociety.
Speaker 2 (34:13):
Yeah, yeah, so um and that's the touching story that
was really cool somebody uh kindof like the tree of life.
Speaker 1 (34:18):
You know you want to give back, so we're happy to
shut that out.
That's very nice.
I guess are we gonna get evenmore stone, gentlemen.
Speaker 2 (34:27):
Yeah, I got a jar in my hand, I don't know which.
I think you should try thatwater.
Yeah, should we do the water?
Oh, dude, the 33rd that's notunreal 33rd degree extracts out
in BC, and then I think I'llwater own smack hole Shout out.
We're going to try that We'llcome back.
Speaker 1 (34:41):
Oh, and we found out who the Tiki Madman is.
Oh, there you go, tiki Madman.
Carly Boomersad has over 57genetics.
58.
Gary Satan was nice.
The Gary Satan was really nice,so shout out to him Great cut.
If you're looking for likeburnt rubber chirps and like a
(35:05):
little bit of gas and it wasvery good, shout out, we'll be
right back on Higher Orbit withour homie Alan Johnson.
We're back.
We were just talking aboutsticker sheets in the 90s and we
had sticker sheets, so weshould do more of them.
I still I like my machine idea.
Yeah, I like that idea.
Speaker 2 (35:19):
The machine where you used to get the stickers out of
them the sticker machine.
Speaker 1 (35:22):
I know, but where do you get those machines?
Do they exist?
Yeah, they're from like 90s too.
You know what?
I'll make a note and we'll lookinto it.
Make a note, bruh.
Speaker 2 (35:30):
I'm going to have another coin.
Speaker 1 (35:32):
Shout out to Rosenheads Do you want another
chocolate on?
Yeah, what's the coin like?
Oh, I have a coin in the backthere.
He had some other coins.
Speaker 2 (35:39):
There's only five milligrams.
Speaker 1 (35:42):
Todd, if you're listening, I'm not busting your
balls, but I wouldn't mind a newflea would drop on one day.
That would be fire.
I don't know if he's got it inthe no anymore.
Are you good?
No, I'm good.
Coin is fire.
I'm good, I'm good.
All those delicious dabs wereso delicious.
Smackles was fire.
Shout out once again to ourfriends we didn't.
(36:03):
The Hope Society, where $10goes, it is Munger Melts, our
homie Munger Melts.
So go buy jars.
Alan did the artwork in the box, so that's like that thumper.
Speaker 2 (36:16):
It's a Joe.
Speaker 1 (36:16):
Boy Pink.
Yeah, it was fantastic thoseassets, market assets.
Yeah, you worked with him.
Yeah, it was fantastic thoseassets, marketing assets.
Speaker 2 (36:23):
Yeah, those are some of the shit you do.
You worked with him.
Speaker 1 (36:25):
Yeah, oh, yeah, I did everything.
Speaker 2 (36:26):
He came to me and said I'm going to start Hope
Society and I need a box design,I need a logo, I need all of it
, right?
Oh, that's so cool.
Yeah, so I've done what I canfor him and he's done what he
can for me, and it's been a goodcollaboration.
So that's cool.
Speaker 1 (36:40):
I really shout out.
Matt, do you think there's somewiggle room in the legal market
to do something cool?
Because, like you know what Isaw, I don't know.
Have you seen there's somebrands trying to like?
Speaker 2 (36:49):
push boundaries.
You know what I mean.
Yeah, that I know.
And I mean I'm just the guythat they come to to you know.
Produce the thing so like I donyou know.
Produce the things so like Idon't know exactly what they
want sometimes in their mind.
But there's some like I'mworking right now currently with
(37:10):
like some that are like, well,how about we just make sticker
sheets or whatever that uh,match the size of our jars and
we're not putting them on?
but if we just put them out,somebody can put them on and
then just make a cool jar sothat they have a jar and maybe
they can just fill that jar orwhatever.
You know what I mean.
So they're trying to all thesekind of ideas to like make it
kind of like a legacy thing likevibe, but you know, without
(37:32):
breaking the rules of I swear Isaw maybe I'm wrong a bolo.
Speaker 1 (37:36):
When you open it, the jar has something on top.
I don't know if you've seenthat.
Maybe I been mistaken.
Maybe what do you mean on theunderside, like, is it laser
etched in a mylar bag but thenwithin the mylar bag it's within
a standard mason jar and on topof the mason jar is the sticker
and they had a sticker.
Speaker 2 (37:55):
See, I've asked brands for like stuff trying to
pull that off, and they're likeno, we can't put stickers inside
the bag.
We can't put sticker on likeand I get it in it in in the
regulations and stuff that setout through health canada, you
can't right.
Speaker 1 (38:08):
But maybe people go for it.
That would be fun if it wasjust like under the lid.
Well, think about yeah.
Speaker 2 (38:13):
I said why can't you put a sticker in inside a bag?
I like that.
I like yeah, you know I don'tknow are there any like trends,
alan, you're noticing recentlywhen it comes to like the
packaging game it's justwhatever, like the higher, the
highest level of like uh, onelast coolest looking uh you know
thing you can make, really.
(38:35):
So I mean, that's what it'sabout.
Like, I think a lot of peopleare just like, oh, like, how far
can you take this?
Uh, you know this, thispackaging, or this, this sticker
, this, it's been a lot of uhare just like, oh, like, how far
can you take this?
Uh, you know this, thispackaging, or this, this sticker
, this, it's been a lot of uh,the hype with the raised, the
raised uh effects.
Now with the you know, the uvprinters out there now are are
great.
There's how it does that yeah,how does that?
Speaker 1 (38:56):
how does that?
Speaker 2 (38:56):
work.
So I like it's a, it's a uvroll to roll printer.
So like um, it's rolls of vinyland you're just printing on
vinyl and then you can.
You can have machines that likeI have a machine that cuts and
prints so it will die.
Cut out like the shape whatevershape I want and then, um, yeah
, they have.
And then the, the ink is a uvcurable ink which, uh, it's like
(39:21):
if a girl gets her nails done.
They put that lamp underneath.
There's a lamp on the printhead that, like, cures the ink
instantly and that's how you canget a layered effect.
And, yeah, any matte finish,clear finish over top.
You know there's a lot ofdifferent cool things that these
printers, the technology iscrazy.
You could go so far, right, youcan go so far, but how, how far
(39:45):
?
Speaker 1 (39:46):
how far do you want to go?
How expensive?
Speaker 2 (39:48):
this shit must be expensive it's, it's pricey, um,
and not because of thematerials, I don't think, or the
inks haven't been expensive oranything, it's more of the time
they haven't dialed in.
Uh, the machines like the, thetime it takes to print you know
a hundred of these like crazystickers is is isn't in enormous
compared to if I just ran it onmy other machine.
(40:10):
That doesn't do any crazyeffects, it just prints CMYK
color and that's it right.
But there's others, there's,there's a whole bunch like
that's a whole different thing,like print industry, like you
know what's more efficient,what's not right in the print
industry, like there's a wholedifferent topics there, right.
(40:30):
So fair enough.
So, like it's it kind of justfollowing trends, and the trends
are with, especially, thelegacy side and the hash rosin
jars.
They're all you know.
They.
They're a premium product,right.
So, uh, they, a lot of them,want premium looking jars.
That you know.
And that's how you caneffectively effectively make
(40:51):
something like look cooler ormake it look uh like on the
shelf or in someone's instagramuh story pop out, you know, in
somebody you know, or and a lot,of, a lot of the Instagram guys
on it there or girls whoever,yeah, like they, they just show
off the artwork that's on thejars and on their bags of weed
(41:14):
and stuff.
Speaker 1 (41:15):
So it's kind of like art, I feel like it is.
It kind of has become that way.
If you look at some like backto I know I already mentioned
the American stuff and what'sgoing on in some other kind of
markets yeah, you really seepeople cherishing it and holding
on to it Collecting the jars Alot of people that collect the
(41:36):
jars that they buy.
That's cool and you know I swearon Reddit.
You know as well, just like youspeak of collecting.
Sorry, someone made like aduffel bag out of their
packaging.
I think it was caramel bags,pre-rolled bags.
I saw somebody who's been doingthat, where they can make like
a vest or a hat.
Sorry, just in the sake of itsucks that we make a lot of
packaging.
That is unfortunate.
(41:57):
I think I'll pass on the brightorange caramel packaging suit.
But you know personally.
Speaker 2 (42:04):
It's a funny idea.
Speaker 1 (42:08):
It's not a bad idea, but I don't think it's going to,
unless you can somehow make thecolor like shredded and make it
look like more like a how wouldI describe it?
Like a pattern.
Oh, it'd be made of mylar,though It'd be shit.
I don't know, man, I'm justspeaking out loud.
I just don't really want towalk around.
Anyway, she followed me okay,you have to repurpose it into
something else for me toactually want to wear it yeah,
there's a lot of more neutral.
(42:29):
A lot of waste, yeah, yeah Iguess, that's a whole other
story too, yeah, um well, do youfind there's any like recycling
, let's say in the nest either?
No, no, there's none.
Speaker 2 (42:41):
And it sucks because we were me and you know me and
canadian dabs are just talkingand he's like man, what could
you do?
That's like you know,biodegradable and stuff like
just in, and it's like, yeah, II want to but for what?
For what everybody wants.
There's really no way of doingit, so it is what it is right, I
really like the three differentjars you brought.
(43:03):
I know you brought four even,but uh yeah yeah, yeah, just
like in the some of my favoritesthere.
So that's it.
Speaker 1 (43:09):
Like we got gas town like I like how the gas town
just looks so like tally man.
That was.
Speaker 2 (43:13):
Tally man is the strain the fruit fruit joy, yeah
, fruit joy.
One from canadianabs and we gotsome Smackles.
Speaker 1 (43:23):
Which.
Speaker 2 (43:23):
I don't know exactly what the cross is here,
watermelon.
Speaker 1 (43:29):
Yeah, it was amazing.
Speaker 2 (43:31):
I think that was my favorite one, the Smackles, yeah
it's one of my favorites thisyear, for sure, for sure.
Definitely, like those candyturps In particular projects in
the past.
Speaker 1 (43:41):
You're really proud of that, like you'd love to
highlight, or clients reallystand out to you.
Speaker 2 (43:46):
Projects.
Well, you guys are one of them.
You guys, like, you guys hit meup for the stickers and you
know the design and cool thinglike that.
Appreciate you, dude, you, dude, yeah, yeah, but uh, I don't
know, like there's uh, there'sjust been so many I've done
stuff with like true quartz,which is like a company that's
like you know, uh producesbangers, quartz, bangers for
(44:09):
dabbing and uh, canadian dabs.
Awesome guy to work for uh andmatt, he's been awesome.
A lot of those guys.
The legal side, sauce, rosinlabs if you ever heard of that.
Speaker 1 (44:21):
Yeah, really, into that point break cart they had
and yeah, yeah, so those thosepictures that you, a lot of
those guys, legal Side SauceRosin Labs, if you ever heard of
them oh, those guys are dope.
Yeah, I was really into thatpoint break cart they had.
Yeah, yeah, so those pictures.
Speaker 2 (44:27):
they still do photos with me.
Oh nice, those are yours.
Speaker 1 (44:31):
Yeah, all the photos.
Speaker 2 (44:33):
Most, I think all of their photos basically their
product photos are probably mineWell, not mine but theirs, but
you know what I mean.
Well, not mine but theirs, butyou know what I mean.
I took them and they love thatand I love working for them.
They're really cool and it'slike good to see that there's
these kind of people that arestill doing the same support on,
like as a legacy side guys.
They're still like okay, we'regoing to support.
Speaker 1 (44:55):
So that's a reasonable example, too, of a
good looking brand, in myopinion.
Yeah, especially for whatthey're doing.
Speaker 2 (45:03):
Yeah, looking like a brand, in my opinion, for
especially for what they'redoing.
Yeah, yeah, yeah, they havelike a good job too.
Yeah, hugo and jordan, they'recrazy.
Yeah, they're killing it.
Speaker 1 (45:09):
They're killing it, but they're really good products
and it's a really good brand.
That, I think, is like prettytoo true to the legacy uh side
of things, and oh yeah, that's areally cool.
Um approachable effect.
Yeah, that's cool.
Yeah, I think it's superimportant.
Think it's super important Idon't know, I probably shouldn't
say this, but I guess they didin a way but it kind of reminds
me of like, uh, just the fonts.
It looks kind of uh, comicbooky, comic sans, but I like
(45:32):
getting that way reminds me yeah, like, yeah, 90 ish yeah, yeah,
yeah, it's cool they're.
Speaker 2 (45:37):
They're cool vibes.
Speaker 1 (45:38):
So what are some of your favorite cannabis brands
that you like and like theirbranding and stuff and you kind
of fuck with and you getinspiration from?
Speaker 2 (45:46):
Branding.
Speaker 1 (45:46):
Sorry, go ahead, go in like, like, like cannabis,
friends that you like and youlike their shit, you like their
colors, you like their brand.
I like inspiration and I thinkthey're doing cool stuff right
now like I don't know.
Legal side on the either oryeah, on the legal side.
Speaker 2 (45:59):
I don't know like Greybeards kind of cool, like
their vibe.
Yeah, on the legal side.
Speaker 1 (46:02):
I don't know like graybeard's kind of cool.
Speaker 2 (46:03):
I like their vibe.
I don't I don't have that vibein my design but I like like
what they're doing.
I like they like to see theirlike kind of how they do a lot
of their stuff and, um, uh, whatelse, like sauce, does a lot of
difference.
I don't do their designs asstuff, I just do their printing
and you know photos.
Speaker 1 (46:21):
But they have a lot of different cool cool designs
that they you know, for theirstickers and things like that.
Speaker 2 (46:27):
So that's kind of cool, um.
But yeah, just I'm, I've beenso in tune with like more of
like the corporate, like brands,like you know, coca-cola and
all these corporate side ofthings, so like I really it's,
it's been fun to transition intothe fun like cart, like more,
not cartoony like or kind oflike this kind of like stuff.
Speaker 1 (46:47):
so it's just more definitely more fun, right yeah,
it's just more fun, and yeahyeah, I think we might see it
eventually.
I mean, definitely, todd did ita little bit.
Yeah, with this at least it'slove the hoodies.
An extension of the brand.
The drippy face.
I really appreciate this newlogo and he did like a few.
(47:08):
There's one with like a tongueand it has like a.
It's basically a tab of acid onthere.
Oh okay, I don't know how hegets away with it, but it's cool
.
I like that.
That's all the one pattern ittweet.
I like it.
I think branding is soimportant.
Like some stuff doesn'tresonate.
Speaker 2 (47:21):
You know what I mean you definitely have to have, uh,
a consistent flow and like, andas soon as you see, you know,
even if something changes, liketodd does, he changes it up, but
you can always kind of tellthat it's like rosinhead stuff.
Yeah, it's like at thebeginning he's always had this
vibe and then it's always kindof like it's changed.
But it's been the same, almostlike you know what I mean.
(47:44):
So, and that's part of part ofbeing.
You know at the beginning you doit right and then you can build
on top of uh, like on top ofthat and top of that and make it
like consistent where you're,where you're having customers
recognize instantly, right, Ilove yellow.
Speaker 1 (47:59):
Some people don't like yellow, but I always liked
it.
I thought he rocked the blackand yellow really well, like you
, todd.
Yeah, man Always did it well.
I don't think he cares aboutfootball with Steelers.
No, he doesn't give a shit whenyou make something dope like
this, the stickers.
Do you just fire it off andthen you're a dope-ass machine
with the UV.
Oh yeah, it makes them and it'slike, and then you're like oh,
(48:21):
buddy.
Speaker 2 (48:22):
Yeah, I know there's a lot of things that go into
just create, just printing.
That, yeah, there's totally.
It's like you you start withthe design, then you, yeah, then
you have to transpose, like soyour printer understands what.
What is what it's doing, right?
um, like the layering how manylayers do you want on there?
How you know, there's a lot ofsetup involved, but then you,
you got those simpler ones.
But those simpler ones do theywant a matte finish?
(48:44):
Do they want a gloss finish?
They, you know there's allkinds of things, and then
maintenance on all thesemachines is insane.
So, um, there's a lot of things, and then you know a lot of
designers and a lot of artistsdon't know how to kind of work
with the printers and the guysthat will actually produce this
(49:04):
product, and so there's a lot ofextra work that needs to go
into it sometimes so um, butyeah, it's crazy, there's lots
of steps to it, lots of steps.
I wish I could go, yeah, one byone.
I'm not a good teacher.
That's the number one thinglike I found.
I found I'm not good atteaching like or explaining how
(49:25):
things work very well, I just dothem and then I know how to do
them and learn, and I can'treally, I can't really like
transpose it back.
But yeah, but there it's not.
Just, yeah, click a button andprint a thing, no, there's.
Speaker 1 (49:39):
There's a lot to it yeah, yeah, how many machines
are involved in like somethinglike?
Speaker 2 (49:43):
that one you look at like what we can be as little as
one, or like there's a couple.
Like you, you get lamination,so you have to take out the
vinyl and, you know, put it in alaminating machine that will
put another layer on top of thatto protect the sticker and then
put it back into anothermachine that will cut it right.
Okay, um yeah, this one's justbasically one machine.
(50:05):
Does it all kind of all in one?
Speaker 1 (50:06):
oh, really okay right , so those raised ones, really
the raised ones, yeah, yeah,raised stuff is.
Speaker 2 (50:11):
Uh is a new thing that I got going on so I think
we'll fire up something dopeyeah, let's work together, let's
figure it out, alan.
Speaker 1 (50:19):
I look forward to doing some more shit with you,
man, it's really cool getting toknow you, man and understand
more about what you do.
Speaker 2 (50:27):
Yeah, kind of just.
Yeah, kind of make the brandshave different look, Bring them
out.
Speaker 1 (50:34):
Yeah, I think anytime you're an artist and you're
helping work with brands tocreate shit and bring it to
reality and we have a team ofpeople here that do it too.
Speaker 2 (50:45):
Heck yeah, this setup is dope.
You guys got it locked.
Speaker 1 (50:50):
So, yeah, you need that and to help bring it to
reality, you need help.
Speaker 2 (50:57):
You need more than just.
Speaker 1 (50:58):
I'm a little dabbed out, but it's the third segment.
Speaker 2 (51:01):
And you got to work with the right people.
There's people that will hit meup and I just look at what
they've wanted and I just can't.
I just go sorry, like I, I justcan't work with you Like it's
not.
I don't think it's going to.
Speaker 1 (51:11):
I'm the right person you know what I mean.
Speaker 2 (51:12):
Or something like that, so um yeah, you find like
I guess ultimately makes a Brandthat lasts or a brand.
Keeping things simple, I think,is an important aspect of it.
It's it's you want to reallyconvey a message, but you want
(51:36):
to make sure that you're notconfusing people.
Yeah.
Speaker 1 (51:39):
I mean, this is a good point.
Speaker 2 (51:40):
Yeah, so just using people.
Speaker 1 (51:44):
Yeah, it makes sense.
That's a good point.
Speaker 2 (51:45):
Yeah, so just uh keeping things kind of simple,
consistent, like consistent forsure, colors you want to keep
your, you don't want to have a,have your, your logo, have
orange in it for a couple yearsand then all of a sudden you
change it to yellow with and adifferent font.
Nobody knows and you didn'thave like a plan, right.
Speaker 1 (51:59):
So um yeah you know, interestingly, I, I know I'm
rebranding is smart sense, likemost companies do it, and we
have, like it's gotta bestrategic.
Yeah, strategic, exactly likewe have evolved.
I don't know, I wouldn't thinkabout or how would you do it
anyways, I don't know.
I'm definitely.
Yeah, I've done a few re.
Speaker 2 (52:20):
I've done a few rebrand projects.
I mean, a lot of them areespecially like on the legal
side.
They're all like NDAs and it'sall contracts and it's like you
can't even talk about it.
Speaker 1 (52:29):
It sucks but yeah, that's good though it's keeping
busy, which is good where canpeople find you like on
Instagram what your website is?
Speake (52:41):
websiteshybridvisionscom and on Instagram.
What's your websiteWebsiteshybridvisionscom
Instagram's adhybridvisions?
Is that where you get a?
Speaker 1 (52:48):
lot of people come through.
Speaker 2 (52:50):
Yeah, it's a lot of people seeing the work that I
post and then they go yeah,let's do this, Can?
You do this.
Speaker 1 (52:59):
And you do some shots for them.
Speaker 2 (53:01):
Obviously there's stuff that comes from the
website.
I do have like an online littleshop that you know.
I have some my own merch.
You guys, I got for you guystoo, dope that I've done up.
Thanks, dude.
Speaker 1 (53:12):
And thank you so much .
I forgot to say thanks toMunger Mel.
I didn't want to smoke it.
I know I want to.
We're going to have to buy someand support the cause.
Speaker 2 (53:24):
It's a sleeper.
For sure, buy some Every $10goes to the Hope Society and
help somebody who's strugglingwith mental health, and that's
important it is.
Speaker 1 (53:34):
Don't forget to follow us at Higher Orbit.
Where can they find you, buddy?
Where's Hybrid Visions?
Speaker 2 (53:37):
At Hybrid Visions, At Hybrid Visions on Instagram.
Go give Alan a follow.
Speaker 1 (53:40):
Man he's dope and we're really happy to have him.
Thank you for having me andAppreciate it.
We'll see you soon.
Catch you soon, powered byRosin Heads.
Go eat some fucking Rosin Heads.
Speaker 2 (53:50):
That was some good chocolate.
Thank you, give me more.
I'm going to have another dabtoo.
Good night Diagnostic complete.
(54:17):
All systems functioningnormally.
Minus 10, 9, 8, 7, 6, main engine start 4, 3, 2, 1.
What?
Sometimes I miss the old intro.
I think about that a lot.
I have dreams about the oldintro in my dreams.
Is that a funny one?
Different cadence, yeah, Iguess.
So I don't know.
It was just something I wasthinking about lately.
Speaker 2 (00:34):
We could retro back, maybe retro back.
Speaker 1 (00:37):
I always just thought maybe it'd be cool if once in a
while it was just like wakawaka.
I kind of expect you to kind oflike throw me off at the
beginning, it's good, or try, Ilike it.
Yeah Well, petty as they come,slap happy Big ass news in the
world.
Let's fucking go.
Yeah, that's true, sean's firedup.
Speaker 2 (00:55):
Well.
Speaker 1 (00:56):
I am pretty fired up because I didn't even know that
you did this.
Really you kind of did this.
So it was a surprise to me,like I guess it was like I guess
we didn't really talk about itthat much.
Fair, yeah, but how long did ittake to get?
Is it registered trademarked?
Oh, yes, the terminology.
Yes, it did take quite a longtime.
Speaker 2 (01:14):
Do you want to tell us about the?
Speaker 1 (01:15):
process and how big a deal that is, charlie.
Oh, process, I mean, the biggerdeal was us, you know, going
through the process of making abrand and, uh, developing
everything that you know, ourstore and what the brand stands
for.
I even remember our friend corytalking about that and him
(01:35):
being like do you, are you gonnamake a brand or just like a
weed store?
Speaker 2 (01:38):
because it, oh yes it's a hard differentiation, are
you?
Speaker 1 (01:41):
opening a weed store or are you starting a cannabis
brand?
Yeah, a lot of people ask methat question and it's taken a
lot longer, but it's been good,uh, to have assets and actually
build out a brand, you mean, andthen get and actually register
a trademark, exactly so what?
Can we sue people now?
Is that what that shit means?
I think so that means we have toemploy a lawyer first, I guess,
(02:01):
though it's expensive, butanyways, but that's pretty
awesome, I guess.
But yeah, it took quite sometime.
Yeah, exactly.
No, yeah, if you look it up, Ithink we're defended and cleared
or whatever they do, stampedand approved, so that's pretty
dope, congratulations.
Thanks for doing that, charlie.
Yeah, and obviously a big step.
(02:22):
If we are going to open anotherstore, then it kind of makes
sense that you know to have thatkind of thing, and as an
entrepreneur and somebody inbusiness and I'm pretty proud
that we did that shit so yeah,no, it makes the brand.
So I can put the little R we'llput we'll have to put the R on
our next line of t-shirts orsome shit like that, Right.
Yeah, put it right on there sothen when, like the tiny little
(02:42):
right, you know what I'm talkingabout.
Yeah, yeah, let's go, don'tforget.
Tonight's episode is brought toyou by Raw's and Hed's.
Speaker 2 (02:51):
Yeah, I got the baller box right here.
Speaker 1 (02:53):
I got my sweater busted out Always.
Oh, we got some coins in heretonight.
Yeah, fire me a coin.
You want a coin?
Yeah, so the coins aredelicious too.
Are these milk or Milk, milk,milk.
You get two pieces, which ispretty fire.
Speaker 2 (03:08):
Yeah.
Speaker 1 (03:08):
I'm going to have a coin too.
Let's both do one.
I'll slither you one on the topof the box.
There you go, all right, butyou know, I think I like the
raspberry peanut butter the best.
I really enjoy.
Yes, you know what I'm talkingabout.
No sugar, five milligrams each.
Very innovative product.
Go buy rosin heads right now.
(03:28):
How do you eat them, do you?
Just?
Higher orbit is powered byrosin heads.
Do you just swallow them?
Do you put them under yourtongue?
Chew them up the coin?
Speaker 2 (03:36):
No, I'm oh, I can chew my rosin head.
Speaker 1 (03:38):
No, the other one, the other one Um.
I usually like to let it get itwarm.
Sorry, warm up a little bit.
The drop, that's how I just seechocolate in general.
No, the rosin drops though,anyways.
Oh, the drops.
Sorry, sorry, sorry, I I just Ijust ate them.
Speaker 2 (03:55):
I don't know this is the rosin.
Speaker 1 (03:56):
Yeah, yeah, I ate them and I find that it hits me
faster.
They're weedy.
I like I'm gonna swallow them,but hey, man, teach storm.
Yeah, we, we got new peanutbutter jelly too.
That is out.
There's a new drop of peanutbutter and jelly.
I don't know.
The caramel peanut butter.
Oh no, the new drop of theflour yes, buy 14 grams of flour
.
Go support Todd, yeah.
Great friend, great products,yeah.
(04:23):
What else did you have on yourmind?
We're going to talk politics.
This is Gary Satan.
It's worth shouting out 67cents.
Speaker 2 (04:29):
Yeah, we don't know much about them.
Speaker 1 (04:31):
This was on our flow-through order and it's the
Gary Satan, which is a GaryPayton times jealousy, and it
says the breeder is Tiki Madman.
I like how it has the breeder.
I don't know who Tiki Madman is, but shout out to him it,
madman.
I like how it has the breeder.
I don't know who Tiki Madman isbut shout out to him.
It has all the good stuff atthe top too Limonene,
beta-mercine and linalool but Igotta say like it smells and
(04:51):
just looks really nice, likealmost has like a tire rubber
thing.
I think Carly Boomer said itsmelled like Canadian tire.
I thought that was pretty funny, like entire.
I thought that was pretty funny, like when you walk down the
tire aisle, so I thought thatwas a good one.
It's a good one.
It smells exactly like that.
That sounds great.
It was good.
I enjoyed it.
(05:14):
You didn't even try it.
Yeah, there you go, I'll rollit up now.
Yeah, it was.
It was good.
I would.
I would agree at the price.
Uh, it was very good.
Um, are we going to keep ourguests a secret or are we just
going to come out with it?
No, yeah, I can't wait for ourguest man.
Our guest is dope.
It's a perfect segue from whatI was saying about you know,
having a brand and creating likeimagery.
And look at you knowRodzenheads with his great brand
(05:35):
.
I hope he has that all checkeddown.
But yeah, no, our next guest isin a girl, I think, and a lot
of people making brands.
They made our stickers, whichare incredibly dope.
Yes, the raised sticker slapsright, that's right.
Oh, yeah, these are the seasonthree Limited edition, I believe
.
If you come to the store andmention it, we'll be happy to
(05:57):
give you one.
Really, I don't even think Ihave these.
Yeah, we have them, man.
Yeah, yeah, they're really dope.
They got the flying jelly toastand the rosin head and the rosin
coin.
I thought it was a really coollittle collab we got to do with
Todd's.
I didn't even realize you hadthe shirt on.
Yeah, you're wearing thishoodie.
Yeah, yeah, very dope.
(06:18):
Yeah, no, even speaking too, Iguess I get to start.
You love the victory lap, so wemay as well.
But with the trademark too, itkind of like fortifies the
victory in the neighborhood,like holding down the
neighborhood.
Yeah, yeah, I mean, I love it.
(06:40):
Well, we don't have to name thelist, but there's been a lot of
dispensaries that have come andgone, I guess around here, yeah,
and we won't name names, butthe very closest one, about 100
meters across the street, isfinally called Equest.
Yeah, and we wish them well.
But you know, it's good to behere and thanks for everybody
that's been supporting us allthese years.
Exactly, I guess that's all Iwanted to pivot to.
Yeah, that's exactly Turn itinto a positive, I guess.
Yeah, I know.
(07:00):
I think I thought I said it.
Well, right, you know, we wishthem well and we're very happy
at the same time.
No, exactly, that's fine, right,exactly, business is a Well,
it's like it's even competitivething.
In that sense it's.
Maybe that finally happened theright.
The gauntlet is over.
Maybe not necessarily.
I'm sure a lot of stores arestill entering the market.
(07:21):
But this Dude, this weed's dank, how much is this?
31 bucks, I think we tried,plus tax.
Dude, yeah, I'm very impressed.
I'm excited to try this.
Yeah, shout out Tiki.
What was his name?
Tiki Madman, tiki Madman, yeah,okay, there you go, I'll check
out Tiki Madman.
We'll look more into that.
Carly, look into who Tiki?
Thanks, I don't know.
(07:42):
I don't know.
I thought it was great.
I've never heard of him.
It's a great nickname.
It's a new job.
I'm definitely.
Uh, we are impressed, that'sfor sure.
So, yeah, back to our, ourguests.
He's all the way from Windsortoo.
Um, windsor, show me ourstickers.
Fucking, uh, known legal sidelike kind of does work in both
(08:02):
design work, um, and and allsorts of branding and marketing
and stuff.
So we're excited to kind oftalk to him about all those
things.
Yeah, we never get to delve tootoo much into that.
Um, you know what, I guess,goes behind a brand and what
what it can mean to you knowwhat someone stands for, uh, and
(08:23):
ultimately how you stand out,right, yeah, um, it's been huge
in what we've done, I'd say, andeven a lot of the brands,
especially in weed, we've seenthat be super important as well.
Um, I think that carryoverhasn't really happened quite yet
in the legal market, because Iguess you can't do like cool
(08:45):
stuff no oh yeah, no, we're notthere yet.
I don't think we ever will.
Really, you know, I, I don'tknow.
It sucks like america's crazy.
Some of the stuff I saw inamerica you know what one I saw
recently I thought it was sosick.
What actually?
On that note, it was like youknow, musical cards.
You don't buy a cartoon like acard yeah, was it on it.
(09:05):
I think it was like Star Warskind of with like the drippy
Star Wars.
It was like Darth Vader was thestrain and you open the box.
It was like dun, dun, dun, comeon.
Like the music, literally.
Like I was so impressed I waslike that's pretty cool, right.
And it looked like one of thoselittle cereal boxes you know,
like the boxes of like FrostedFlakes you got.
Oh, that's fire.
Speaker 2 (09:24):
Like Porn Pops or whatever.
I have like an eighth in it.
Speaker 1 (09:26):
Yeah, it was like I think it was like Vader Loops or
something.
You know what I mean, and itwas like it was so cool, I was
like I would buy that and thenyou open it and then the music
goes.
All this stuff's reallyexpensive.
I know that the the big,obviously.
I think sushi, blue sushi islike 80 bucks, I think, or 60,
isn't it?
So how much is it?
(09:47):
I think it's 80 bucks.
I think it's 80 bucks, man, foran eighth US too.
Speaker 2 (09:51):
What do their bags and how do they look like?
Speaker 1 (09:53):
I bet you that's huge in there.
And then also I would saythat's supposed to be really
good.
Or the alien labs.
I know that's like 70.
I think he's a little bit morereasonable, like he's a little
bit less, but it's not cheap.
And then we're talking to youas the alien labs for three and
a half grams alien labs.
That was wild, yeah.
Um, people think we get pay alot.
(10:15):
But I don't know no, I feel likelately I've been impressing
americans most of the timedepends um once in a while, but
you gotta have the good weed inyour back pocket.
Hopefully, um, it's beengetting better and better.
I mean, you know I've been awant of gummies, want of gummies
.
Where are you?
Where are you at?
I think that that's weird.
I've noticed a lot of likethings are like disappearing
(10:36):
right now, which is sad.
I'm glad that um Sherbinsky'sis back, cause they disappeared,
disappeared for a minute.
But I guess it all has to dowith, like, the Bazaam thing and
what I mean.
The Bazaam, the likerestructuring and the bankruptcy
and stuff like that.
Am I right?
Yeah, I guess, pivot there.
I don't know.
No, no, I think that's like thenature of how the market is
(10:57):
trending, like companies gettingabsorbed and then having to
relist, right, and then that'sits whole process with the OCS
To like get a different SKUrelisted.
Yeah, because even, like withthe baby Jeter's now they come
in the T-odd packages orwhatever, right, yeah, you
notice that.
Yeah, so I think that's exactlywhat happens, right, when
(11:17):
there's a shuffle, they justhave to relist and it's a
process because they'll have tosell through their existing
stuff, relisting on the stockexchange under a different
symbol or whatever, I guess, soto speak.
I don't know, I just thought ofthat in my head for a second.
Yeah, you always love sayingthat.
It is kind of like that thecalculated risks on products and
stuff no, then I'm buying it.
I feel like that's what we'redoing, like you're buying it,
(11:39):
that sometimes you get a dog andyou're like god damn it.
Yeah, I, I make no money on it,you just have to sell it.
Sucks for like nothing.
Yeah, that's kind of justalways kind of how weeds been,
though I will say, as somebodywho's sold weed for a long time
is or like yeah, rarely, or youbuy too much of something that's
good and then it's not goodanymore because it's like it's
there was a weird he wave and itwas humid and horse your AC
(12:02):
blue or some shit.
Changes in the bags too, like,even like, yeah, right, yeah, I
don't know, I don't know where Iwas going with that, but just
the weed game's hard and italways has been.
No, yeah, it's just sales atthe end of the day, and sales
are hard, yeah, and you gottahustle that shit.
Yes, maybe we can sue peopleand make another revenue stream
(12:26):
now that we have the trademark.
That's so like American, Idon't know.
I think it's just good that weprotect the brand.
Somebody told me we should opena store in New York.
Oh, my god.
In New York, and then I hadanother joker from Europe say
that and I was like what's dream, big man?
Speaker 2 (12:43):
Amsterdam baby.
Speaker 1 (12:44):
Wow, wouldn't that be cool.
We'd start with somewhere likeBC.
We'd have to fly out like oncea month for sure, you know, just
to make sure everything wasokay.
That'd be ridiculous.
Speaker 2 (12:54):
It'd be a completely different game.
Speaker 1 (12:55):
Amsterdam told me that though I was like thanks,
man, wait to do it in Amsterdam.
Yeah, he was like you're shit,so European, no.
Or he was like or Berlin, orwhatever, because they're about
to legalize.
We're not from there you get,so cooked, I don't know.
Speaker 2 (13:12):
And you don't know anything.
Speaker 1 (13:13):
I don't know German law, Like you think.
Speaker 2 (13:15):
I'm going to interpret this.
I know I just thought it wasUse my compliance, use my.
Speaker 1 (13:19):
German compliance skills.
I'm just saying, bro, thisbrand could be global.
Yeah, that's true, that's true.
That would be pretty cool, Ithink.
Yeah, that'd be.
You gotta dream, yeah yeah, Iguess that's all I'm trying to
say I feel you Dream your dreams, I feel you, I feel you.
I would be curious to see,though, the overall closures and
(13:45):
what's open and not.
I do think in Toronto, like thecity of Toronto, it's probably
under 200 stores now, which Ithink historically had been like
220 to two.
Sorry, what happened?
I just act like a toddlersometimes because I live with
one.
I'm like, oh, no.
Sorry, back to that.
I just thought that was a.
I'm like, oh no, sorry Back tothat.
(14:06):
I just thought it was a funnyjoke.
I just find I catch myselfdoing that a lot.
That's pretty funny.
Or talking to people likethey're fucking five.
I'm like sorry, I'm reallysorry.
Don't talk to people likethey're five, sorry.
Or they're just like a kid andI don't even mean to.
That's funny.
Back on, you know, sorry.
(14:26):
Or they're just like a kid andI don't even mean to.
That's funny.
Happens, happens when you'reback on topic.
I was just thought that was afunny thought.
Yeah, no, definitely.
Um, yeah, no, I think I wonder,because municipalities still
haven't even opted in anyways,at least locally, in terms of
our immediate, you know, I guess, continued search, um, but
Mississauga.
I saw and this was three monthsago there was already 50, at
(14:49):
least 50 applicants forMississauga.
Like proper, how many.
That's crazy.
There's a lot, I heard.
It's not as fruitful aseverybody thought it was going
to be.
I could see that.
Um, I think that probably goingto take some time because
probably the illicit market isstill thriving there.
Yeah, so they have to gothrough that initial phase of
like the ones that kind offizzle out.
(15:10):
Yeah, I think I'm going to dothe Dutch fold.
Yeah, the Dutch fold.
I feel like that's it, thoughthat's just like the cycle of I
guess the capitalism attritionat work is moving in and then
having some just closed.
The weak ones who won't?
Gary, baby.
Oh yeah, I didn't get to drivehold up.
Drive Hold the Gary the backcannon 67 cents.
(15:32):
Shout out to them.
I'm excited to try that on thebreak.
Wow, with our guest Alan.
I don't know his last name.
I feel like a douchebag.
What is it?
Alan Johnson, my guy?
That's my guy.
What Is that actually your lastname, dude?
Yeah.
Speaker 2 (15:52):
Okay, yeah.
Speaker 1 (15:54):
We'll be back.
Follow us on Instagram atHigher Orbit.
You can also find us on Spotify, youtube, all this stuff If you
want to see what all we'redoing, all the things that we do
, what we talk on this show.
We'll be back with Alan Johnson.
We'll be back with Alan Johnsonfrom Higher Visions.
We are back.
(16:20):
You're back.
Yeah, it was your cue.
Yeah, welcome to Higher Orbit.
Our guest, alan Johnson in thehouse.
He's the owner and founder ofHybrid Visions.
From the sounds of it, it'slike you do a lot of the fucking
stickering.
As far as I know, packagingthere's a lot behind the scenes
that goes.
As far as I know, um, packaging, like there's a lot behind the
scenes that goes into a brandand again, packaging.
(16:42):
And yeah, yeah, yeah, welcometo high road.
Thank you, yeah, man, thanksfor coming, no problem.
Yeah, all the way from windsoruh, love windsor.
Speaker 2 (16:53):
Shout out to windsor heck yeah, yeah, best pizza and
country.
I think, oh, what a cornmealright.
Yeah, it's the.
It's the deal, yeah, with thecooking it with the crust and
across in the little yeah, ormeals cut up, pepperoni though
like they do like a vert cheeselike the Detroit style right
yeah, they use a local oh isthat cheese and they they like.
(17:17):
It's just that cheese thatmakes the pizza and the sauce is
more like a sweet sauce.
Speaker 1 (17:23):
And then you got the cornmeal.
I fucking love pizza.
Which one do you like, Capri?
Speaker 2 (17:27):
What do you like?
Capri's good, I like Armando's,armando's.
Speaker 1 (17:32):
Arcata yeah, all of those.
Speaker 2 (17:36):
All of those.
They're all good, a lot of goodpizza.
Speaker 1 (17:39):
Yeah, Fair, I do like I can't really eat pizza
anymore, but I do.
There's a the pizza city you'venever heard of.
Speaker 2 (17:46):
That's a little what A little documentary on it, If
you ever want to.
Speaker 1 (17:50):
That's a spot there.
Speaker 2 (17:51):
Yeah, no, on Windsor Pie.
It's called the Pizza CityYou've Never Heard Of Okay, and
you can look it up on theinternet.
I'm sure you watch it.
That's dope, there you go.
Speaker 1 (18:01):
Yeah, man, you're like a puppet master kind of.
I guess I think about it thatway.
Right, you're behind the scenes, you're making a few happen.
What.
Speaker 2 (18:09):
Did I say that before Do?
Speaker 1 (18:10):
I say that a lot, damn it.
Speaker 2 (18:12):
Alright, I did retract.
Speaker 1 (18:13):
We're going to cut that out Retracted.
No, Sean loves a puppet master.
Well, I don't know, man, it'sjust like it's nice to get
people like that are like doingstuff and you don't even
necessarily think about it.
Yeah, Helping people executetheir brands with their slaps
and the and the jar covers andthe and all the dope stuff you
do for people.
So like, where did you get intothis thing and where did the
(18:35):
inspiration come to start HybridVisions.
Speaker 2 (18:38):
Well, I started printing and graphics basically
like over 10 years ago.
So I started a little companylocally and that's you know.
My friends and family started,you know, supporting that.
And then I became biggerlocally and was able to like
kind of sustain you know usclientele and and the kind of
(19:00):
people that I wanted to workwith.
And then, uh, coming into thecannabis side of things, it was
like um, more of taking picturesof my weed and I got into like
on Instagram, like these peoplethat these producers, these
growers, they would startfollowing me, whatever.
And, uh, they saw my work andthey reach out and most, most
(19:23):
people would reach out at thebeginning about for, like
photography, because I, that'sall I was focused on at the time
.
And, uh, I kind of pivotedbecause my main business was
printing and graphics.
So, like I was like you knowwhat I'm just going to focus in
branding, printing, merch.
You know what I was doingalready, right, um and and kind
(19:45):
of bring it over to the like,the market, like the cannabis
community and all these guysthat were interested in my
photos.
But, at the same time, likephoto photography wasn't as
thriving to me as you knowbecause it was I was doing this
as like.
I was feeding it.
Like you know, this is myfull-time job, Like type thing.
Speaker 1 (20:04):
It wasn't we photography, you're just doing
photography.
Speaker 2 (20:06):
I was doing photography and posting it
online and then people werehitting me up like, hey, how do
I get these?
How do you do photos?
How can I get photos like thisfor my my products?
How can I get photos like thisfor my my products?
Got it.
And then you know, moving overthat, realizing, like people
realizing oh, you don't just,you don't just do photos,
because it's like I wasn'treally showing my printing side
of things.
Speaker 1 (20:25):
Yes.
Speaker 2 (20:26):
So getting into the community was was from the
photography side of things, justenjoying, just doing a hobby.
Speaker 1 (20:33):
Yeah, yeah.
Speaker 2 (20:38):
And then people, actually companies and LPs and
everybody hitting me up and likeno, we need these photos, how
much do you charge?
And I had no idea you know whatto charge.
Nothing, right, so.
But then I was like you knowwhat, maybe I should think about
this.
So I started.
I started like drafting likecontracts with for photography
instead of you know, you knowprint, you know it's kind of
(20:59):
like I was already anentrepreneur type, vibe kind of
guy, so, um, I kind of got intoit and then I was like you know
what?
That's kind of taking away fromwhat I've already started, so
like, which is the print andfocusing on all that, and so why
don't I?
just kind of like usephotography as like more of a
conversation on like Instagramand on any social media
(21:24):
platforms and like that.
Speaker 1 (21:25):
Alan, have you ever had a rosette?
The fun pivot.
We got you a shot there on theballer.
Yeah, yeah, yeah, printed thoseup.
What flavor would you like?
Yeah, I'll take a, have a lookat these close up the strawberry
, or the caramel, or the top ofthe peanut butter.
You want this one.
These ones are good.
I'll pass me one of those okay.
I think that's the caramelpeanut butter.
It's cool that the hobby turnedinto something like.
Speaker 2 (21:46):
Some revenue.
Yeah, and rosin, like Toddloved my, my photography right
and I and he's been supportingme since like day one, and
that's basically that's what'sdriven me into.
What I'm doing right now.
So shout out to a rosin heads.
Speaker 1 (22:01):
Go buy from their fire.
Yum, really good.
We are powered by rosin heads,if you didn't know, mmm.
So how long have you had the,the caramel peanut butter,
slowly becoming my favorite, Ithink?
Oh, really, on that last note,how long, like have you been
working for yourself?
Uh, like, because I mean, well,I've been, yeah we're.
Speaker 2 (22:23):
I've been working doing my stuff like a side
business off my full-time job,uh like from 2015, 2014, okay,
yeah, like then.
Speaker 1 (22:36):
So hybrid visions has been around for almost 10 years
.
Speaker 2 (22:39):
No, no, critical designs has been like my other
business.
Speaker 1 (22:43):
Okay.
Speaker 2 (22:43):
Yeah, and then, and then I have like to like my.
My other printing company isn't, isn't really targeting the
cannabis uh industry.
So to to you know, sort oftarget more of the cannabis
industry and what I like to like.
This is more fun to me that youknow it's more.
It's more exhilarating thandealing with a lot of the brands
(23:03):
that I deal with on the otherside.
So, uh, it's good to have thebalance of both.
Speaker 1 (23:09):
Yeah.
Speaker 2 (23:10):
So it kind of it kind of entered the cannabis
industry, um, with hybridvisions, and that's why I I made
it an entity kind of in itself.
Okay, yeah.
So yeah, like been doing thatsince 2019, 2020.
I kind of hybrid visions camealong around 2021 when, like
finally, and birthed with thephotos.
(23:32):
Yeah right, yeah, yeah and then,and then, and then I started
posting about what else I coulddo, which was design, branding,
packaging, um, things like that,and even merch, like I've.
This is all the stuff that I've, all I've done for years and
years.
So, um, I kind of just was likeI'll bring it to the cannabis
industry and it's been great,everybody loves it.
Speaker 1 (23:53):
So yeah, you also were so kind as to bring some of
these amazing dabs and unrealturps here.
Um, yeah, thanks for sharingthose with us.
On that note, I got to um, I'mgonna show another legal company
.
We love our friends at woodynelson.
Um, shout out, um, I can'tremember his name, walker.
Hope you're doing well, walker.
(24:13):
Hi, fidelity.
This live rawson's fire.
Dozy dope was really nice andclean, organic input, obviously,
girl Scout Cookie Science.
Yeah, it was really nice.
But back to what you weresaying yeah, these were just
phenomenal.
You actually, yeah, you madethis.
Yeah, canadian Dabs, oh man,yeah, so you did the artwork on
(24:34):
the fruit jar.
Speaker 2 (24:34):
I did the artwork on the uh on the side wrap.
Speaker 1 (24:37):
Yeah, I had this just before.
That was excellent, yeah, Um,so you've done like stuff for
both legal and um and obviouslylegacy, and what do you find?
Speaker 2 (24:45):
the the biggest challenges are, uh, you know,
just the rules, I guessobviously, yeah, legal side it's
more regulation-based right orwhatever the book says you got
to go by.
So it's pretty boring.
It's a little more boring.
Speaker 1 (25:05):
It's like you got a two-color logo and it has to be
this big and it has to have abig yellow warning symbol on it
and for the legal side, rightit's all the same.
Speaker 2 (25:20):
So obviously you enjoy doing the legacy shit all
the time.
Yeah, I way more enjoy doinglike people that I that hit me
up and say do whatever, here'swhat I have.
So I work off their creativity,like kind of thing in their
vision and just bring whateverand they and they're just like
wow, like okay, you know what Imean.
Like yeah, they kind of giveyou more free reign than the,
the legal side.
The legal side is, you knowspecific things, right?
So, um, this side is still notregulated in that way.
(25:42):
So you get more.
You get to like, just like yousaid, in uh, like the american,
like uh market.
Like there's the packaging.
The packaging is completelydifferent and I wish it could be
like that over here.
Speaker 1 (25:53):
Like that would be awesome, you know what's is
interesting on that note, though, the kind of integration of um
stickers, I would say,especially in the legal uh
cannabis market, like at thestore which, by the way, we're
open and we're from the back ofthe shop right now.
Um order us on uber eats we'reavailable I'm fired up.
(26:14):
Yeah, no, hey, you threw me offtrack, god sorry.
No, no, that's okay.
I had to plug it yeah, thestickers like uh, just like how
important that is in a senseactually.
Um, for some of these legalbrands to kind of get their
brand out like do anything.
That's kind of fun, becauseit's not a part of the cannabis
(26:34):
packaging yeah um, and I wouldsay it's.
It's kind of like it's cool andand funny in a way, like how
much of the sticker culturethere is and like people cover
their laptops and like my bikeis actually covered yeah, yeah,
um, no, people love them, peoplecollect them, people have walls
or you know your your fridge,your turp fridges or whatever.
Yeah, the fridge, everywhere,turp fridge.
Speaker 2 (26:56):
Yeah, yeah, they're a cool asset to have.
Speaker 1 (27:00):
People kind of collect the jars even too.
Speaker 2 (27:02):
Yeah, some people have graveyards of their old
terp jars, you know, and theylook at the artwork on there,
right.
And so I think a lot of theproducers, and especially the
legacy market, like to supportlike artists that are doing
drawing and just digital artworkin general, or whatever, and
just go and having fun with itand making something that they
(27:24):
you know, that like complimentstheir terps inside that jar.
You know what I mean.
Speaker 1 (27:29):
It is very cool to see.
It kind of gave me an idea Ialmost want to do it is have one
of those little like ummachines where you maybe put in
like a toonie or whatever and goand you, you know you remember
those things yeah, yeah, oh, Ido, yeah pops out, I'd be pretty
fired they had some cool ones,they had some right like if we
had some cool stickers and firedthat up.
No, yeah, I know, I know peopledo love them, so that would be
(27:51):
cool.
All right, you might have toturn more than two moments.
So, yeah, yeah, premiumstickers are premium for a
reason.
My friends, I know why not, man.
Plug it.
What are some of your keyservices, man, and what's your
secret sauce?
You know?
Hook us up.
Speaker 2 (28:09):
Mostly I'm in the print and design and branding.
So like, if you need packaginglike or logo, design um things
like that, um, a lot of uh,brand like assets would be
things like logo marks or anysort of assets you could, you
could think of with marketing,um your business, even merch Um,
(28:32):
but yeah, like mainly print,merch um, design, design,
branding, stuff like that You'retrying to think something crazy
.
Speaker 1 (28:43):
Could you help us do knapsacks?
Yeah, yeah absolutelyAbsolutely.
Speaker 2 (28:47):
You could like.
This is like a little embroiderpatch.
Speaker 1 (28:50):
I did that.
Speaker 2 (28:51):
Yeah, patches and stuff like that you can just
heat, press them on yourself, oryou can get me to do it.
You know, let's's chat.
Speaker 1 (28:57):
I was thinking we buy like a bulk batch of some ones
we like and then like somehowbrand them cosmetrallis, but my
whole idea was like it lookslike a jet pack.
I don't know how we do it, butthis would somehow you make it
look like like a rocket pack.
Yeah, you know what I'm saying?
That'd be cool.
Anyways, I don't know if thatwas my crazy idea I had.
We can make it come to life,don't worry, that's a pretty
wild idea.
(29:18):
Yeah, no, I think it's LikeBoba Fett's backpack, you know,
but it's like it's not.
You know, like the paintedtuxedo, but it's like painted on
like a moon pack you know,Sean's wild.
Sean's wild, yeah, what doesthat process look like for you?
Because I feel like, again,depending on what you're trying
to do and how specific you getinto it, but what's it like, I
(29:42):
guess, working on brands, yeah.
Speaker 2 (29:44):
Every brand has their own level of like what they
want to do.
You can go from like you know,I just need a logo to slap on my
stuff to.
I need a whole you know brandidentity and I need whole brand
identity and I need specificrules throughout my life and my
brand.
So they need guidelines to telltheir designers or their people
that they work with.
(30:05):
So I do stuff like that.
That's more behind the scenes,like you said, where I'm giving
basically the brand theirguidelines to keeping their
brand consistent, making surethe imaging is all the same.
You know things like that.
So there's there's that levelof things and then there's just
(30:27):
levels of like where I just needa logo, just just make me
whatever.
Yeah you know, I have a hundredbucks.
And then there's you know youcan, are somebody that you know
is looking for the longevity ofthings, and they're they're,
they're serious into things.
You can spend a lot of moneyand a lot of time into the brand
, right so, and to make itsuccessful, and, and it starts
(30:49):
with, starts with the design andand, uh, how you're going to
execute and get it into themarket.
Because, you know, not in thecannabis industry, let's say
like you can't really stand outhere.
I mean like, but yeah that's it.
Yeah.
Speaker 1 (31:06):
Take us behind the scenes, buddy, like.
Speaker 2 (31:08):
what's your process like when you, when you work
with clients, to kind of they'llhit me up They'll usually on
Instagram or email and inquirewhat they need.
And let's say you're running, Ineed.
I need to do a couple slaps orjar labels on.
Speaker 1 (31:26):
You know I'm dropping .
Speaker 2 (31:28):
I'm dropping you know A new drop for my, my rosin or
whatever I do.
I deal with a lot of hashmakers, that's so, that's fun.
So that's mainly the stickers,and printing I deal with is hash
making Makers.
I don't deal with a lot ofgrowers or flower or anything
like that.
Speaker 1 (31:46):
Well, it's the new wave.
Right Rawson's the new wave.
Amazing connections to have too.
I know You're working withthese guys.
Speaker 2 (31:54):
It's pretty awesome.
There's some really cool umproducers out there and they're
really cool people.
They're a lot of just trying tosupport their family.
You know, doing, they're doingtheir thing right and um, but
they get it and uh, they supportit all and yeah, so they'll.
They'll hit me up and I willkind of listen to what they have
(32:14):
to say, what they want.
Sometimes they just say dowhatever.
This is.
Speaker 1 (32:18):
You know, this is the budget and I trust you kind of
thing well no, it's no.
Speaker 2 (32:22):
I I usually yeah, I usually make the like okay, you
need a logo, what, what you know?
Where are you going with it?
You know, and then kind ofwhere, where we should go with
like pricing and all that stufflike that.
There's a lot of proposals.
There's a lot of proposals.
There's a lot of, you know,especially the legal market.
It's like they want to see likeproposals and they want to see
everything and it's like this isnot the same as the legacy.
(32:45):
They don't, they don't.
They want to see the stuffyou're doing in action on
Instagram and to get to get tothose clients.
It's a totally different.
Yeah, it's quite a process andit takes a lot to just produce
one little jar, you know, do youwant?
Speaker 1 (33:05):
to realize I think you're going to tell us about
this little mood mat.
Yeah, yeah.
So yeah, munger.
Speaker 2 (33:08):
Matt, you want to hold that up?
Yeah from Hope Society.
He sent me some of these jarsfor today, like for us to smoke.
Speaker 1 (33:16):
Yeah, that was so generous, so shout out to him.
Thank you very much.
Speaker 2 (33:19):
And that's one of the brands that I've worked with
recently.
Speaker 1 (33:22):
Yeah, he's trying to give back.
This is for charity, right?
Speaker 2 (33:24):
Yeah, so he's a legacy guy and he's just trying
to get all the top-end hashmakers growers together and he's
giving access to people knowaccess for people to you know
purchase that and and then partof the purchase goes to um, his,
(33:46):
uh, his cause, which is whichis pretty cool it's like every
jar, every, any, any productyou're gonna get, it's gonna go
to you know a fund for mentalhealth and, uh, an addiction if
somebody needs direction or helpand there'll be some you know
way to do it to, you know,instead of just yeah that's
awesome.
Speaker 1 (34:06):
And buy those jars and 10 bucks each, you'll go to
that um foundation and that's acool the hope society that's
what it's called the hopesociety.
Speaker 2 (34:13):
Yeah, yeah, so um and that's the touching story that
was really cool somebody uh kindof like the tree of life.
Speaker 1 (34:18):
You know you want to give back, so we're happy to
shut that out.
That's very nice.
I guess are we gonna get evenmore stone, gentlemen.
Speaker 2 (34:27):
Yeah, I got a jar in my hand, I don't know which.
I think you should try thatwater.
Yeah, should we do the water?
Oh, dude, the 33rd that's notunreal 33rd degree extracts out
in BC, and then I think I'llwater own smack hole Shout out.
We're going to try that We'llcome back.
Speaker 1 (34:41):
Oh, and we found out who the Tiki Madman is.
Oh, there you go, tiki Madman.
Carly Boomersad has over 57genetics.
58.
Gary Satan was nice.
The Gary Satan was really nice,so shout out to him Great cut.
If you're looking for likeburnt rubber chirps and like a
(35:05):
little bit of gas and it wasvery good, shout out, we'll be
right back on Higher Orbit withour homie Alan Johnson.
We're back.
We were just talking aboutsticker sheets in the 90s and we
had sticker sheets, so weshould do more of them.
I still I like my machine idea.
Yeah, I like that idea.
Speaker 2 (35:19):
The machine where you used to get the stickers out of
them the sticker machine.
Speaker 1 (35:22):
I know, but where do you get those machines?
Do they exist?
Yeah, they're from like 90s too.
You know what?
I'll make a note and we'll lookinto it.
Make a note, bruh.
Speaker 2 (35:30):
I'm going to have another coin.
Speaker 1 (35:32):
Shout out to Rosenheads Do you want another
chocolate on?
Yeah, what's the coin like?
Oh, I have a coin in the backthere.
He had some other coins.
Speaker 2 (35:39):
There's only five milligrams.
Speaker 1 (35:42):
Todd, if you're listening, I'm not busting your
balls, but I wouldn't mind a newflea would drop on one day.
That would be fire.
I don't know if he's got it inthe no anymore.
Are you good?
No, I'm good.
Coin is fire.
I'm good, I'm good.
All those delicious dabs wereso delicious.
Smackles was fire.
Shout out once again to ourfriends we didn't.
(36:03):
The Hope Society, where $10goes, it is Munger Melts, our
homie Munger Melts.
So go buy jars.
Alan did the artwork in the box, so that's like that thumper.
Speaker 2 (36:16):
It's a Joe.
Speaker 1 (36:16):
Boy Pink.
Yeah, it was fantastic thoseassets, market assets.
Yeah, you worked with him.
Yeah, it was fantastic thoseassets, marketing assets.
Speaker 2 (36:23):
Yeah, those are some of the shit you do.
You worked with him.
Speaker 1 (36:25):
Yeah, oh, yeah, I did everything.
Speaker 2 (36:26):
He came to me and said I'm going to start Hope
Society and I need a box design,I need a logo, I need all of it
, right?
Oh, that's so cool.
Yeah, so I've done what I canfor him and he's done what he
can for me, and it's been a goodcollaboration.
So that's cool.
Speaker 1 (36:40):
I really shout out.
Matt, do you think there's somewiggle room in the legal market
to do something cool?
Because, like you know what Isaw, I don't know.
Have you seen there's somebrands trying to like?
Speaker 2 (36:49):
push boundaries.
You know what I mean.
Yeah, that I know.
And I mean I'm just the guythat they come to to you know.
Produce the thing so like I donyou know.
Produce the things so like Idon't know exactly what they
want sometimes in their mind.
But there's some like I'mworking right now currently with
(37:10):
like some that are like, well,how about we just make sticker
sheets or whatever that uh,match the size of our jars and
we're not putting them on?
but if we just put them out,somebody can put them on and
then just make a cool jar sothat they have a jar and maybe
they can just fill that jar orwhatever.
You know what I mean.
So they're trying to all thesekind of ideas to like make it
kind of like a legacy thing likevibe, but you know, without
(37:32):
breaking the rules of I swear Isaw maybe I'm wrong a bolo.
Speaker 1 (37:36):
When you open it, the jar has something on top.
I don't know if you've seenthat.
Maybe I been mistaken.
Maybe what do you mean on theunderside, like, is it laser
etched in a mylar bag but thenwithin the mylar bag it's within
a standard mason jar and on topof the mason jar is the sticker
and they had a sticker.
Speaker 2 (37:55):
See, I've asked brands for like stuff trying to
pull that off, and they're likeno, we can't put stickers inside
the bag.
We can't put sticker on likeand I get it in it in in the
regulations and stuff that setout through health canada, you
can't right.
Speaker 1 (38:08):
But maybe people go for it.
That would be fun if it wasjust like under the lid.
Well, think about yeah.
Speaker 2 (38:13):
I said why can't you put a sticker in inside a bag?
I like that.
I like yeah, you know I don'tknow are there any like trends,
alan, you're noticing recentlywhen it comes to like the
packaging game it's justwhatever, like the higher, the
highest level of like uh, onelast coolest looking uh you know
thing you can make, really.
(38:35):
So I mean, that's what it'sabout.
Like, I think a lot of peopleare just like, oh, like, how far
can you take this?
Uh, you know this, thispackaging, or this, this sticker
, this, it's been a lot of uhare just like, oh, like, how far
can you take this?
Uh, you know this, thispackaging, or this, this sticker
, this, it's been a lot of uh,the hype with the raised, the
raised uh effects.
Now with the you know, the uvprinters out there now are are
great.
There's how it does that yeah,how does that?
Speaker 1 (38:56):
how does that?
Speaker 2 (38:56):
work.
So I like it's a, it's a uvroll to roll printer.
So like um, it's rolls of vinyland you're just printing on
vinyl and then you can.
You can have machines that likeI have a machine that cuts and
prints so it will die.
Cut out like the shape whatevershape I want and then, um, yeah
, they have.
And then the, the ink is a uvcurable ink which, uh, it's like
(39:21):
if a girl gets her nails done.
They put that lamp underneath.
There's a lamp on the printhead that, like, cures the ink
instantly and that's how you canget a layered effect.
And, yeah, any matte finish,clear finish over top.
You know there's a lot ofdifferent cool things that these
printers, the technology iscrazy.
You could go so far, right, youcan go so far, but how, how far
(39:45):
?
Speaker 1 (39:46):
how far do you want to go?
How expensive?
Speaker 2 (39:48):
this shit must be expensive it's, it's pricey, um,
and not because of thematerials, I don't think, or the
inks haven't been expensive oranything, it's more of the time
they haven't dialed in.
Uh, the machines like the, thetime it takes to print you know
a hundred of these like crazystickers is is isn't in enormous
compared to if I just ran it onmy other machine.
(40:10):
That doesn't do any crazyeffects, it just prints CMYK
color and that's it right.
But there's others, there's,there's a whole bunch like
that's a whole different thing,like print industry, like you
know what's more efficient,what's not right in the print
industry, like there's a wholedifferent topics there, right.
(40:30):
So fair enough.
So, like it's it kind of justfollowing trends, and the trends
are with, especially, thelegacy side and the hash rosin
jars.
They're all you know.
They.
They're a premium product,right.
So, uh, they, a lot of them,want premium looking jars.
That you know.
And that's how you caneffectively effectively make
(40:51):
something like look cooler ormake it look uh like on the
shelf or in someone's instagramuh story pop out, you know, in
somebody you know, or and a lot,of, a lot of the Instagram guys
on it there or girls whoever,yeah, like they, they just show
off the artwork that's on thejars and on their bags of weed
(41:14):
and stuff.
Speaker 1 (41:15):
So it's kind of like art, I feel like it is.
It kind of has become that way.
If you look at some like backto I know I already mentioned
the American stuff and what'sgoing on in some other kind of
markets yeah, you really seepeople cherishing it and holding
on to it Collecting the jars Alot of people that collect the
(41:36):
jars that they buy.
That's cool and you know I swearon Reddit.
You know as well, just like youspeak of collecting.
Sorry, someone made like aduffel bag out of their
packaging.
I think it was caramel bags,pre-rolled bags.
I saw somebody who's been doingthat, where they can make like
a vest or a hat.
Sorry, just in the sake of itsucks that we make a lot of
packaging.
That is unfortunate.
(41:57):
I think I'll pass on the brightorange caramel packaging suit.
But you know personally.
Speaker 2 (42:04):
It's a funny idea.
Speaker 1 (42:08):
It's not a bad idea, but I don't think it's going to,
unless you can somehow make thecolor like shredded and make it
look like more like a how wouldI describe it?
Like a pattern.
Oh, it'd be made of mylar,though It'd be shit.
I don't know, man, I'm justspeaking out loud.
I just don't really want towalk around.
Anyway, she followed me okay,you have to repurpose it into
something else for me toactually want to wear it yeah,
there's a lot of more neutral.
(42:29):
A lot of waste, yeah, yeah Iguess, that's a whole other
story too, yeah, um well, do youfind there's any like recycling
, let's say in the nest either?
No, no, there's none.
Speaker 2 (42:41):
And it sucks because we were me and you know me and
canadian dabs are just talkingand he's like man, what could
you do?
That's like you know,biodegradable and stuff like
just in, and it's like, yeah, II want to but for what?
For what everybody wants.
There's really no way of doingit, so it is what it is right, I
really like the three differentjars you brought.
(43:03):
I know you brought four even,but uh yeah yeah, yeah, just
like in the some of my favoritesthere.
So that's it.
Speaker 1 (43:09):
Like we got gas town like I like how the gas town
just looks so like tally man.
That was.
Speaker 2 (43:13):
Tally man is the strain the fruit fruit joy, yeah
, fruit joy.
One from canadianabs and we gotsome Smackles.
Speaker 1 (43:23):
Which.
Speaker 2 (43:23):
I don't know exactly what the cross is here,
watermelon.
Speaker 1 (43:29):
Yeah, it was amazing.
Speaker 2 (43:31):
I think that was my favorite one, the Smackles, yeah
it's one of my favorites thisyear, for sure, for sure.
Definitely, like those candyturps In particular projects in
the past.
Speaker 1 (43:41):
You're really proud of that, like you'd love to
highlight, or clients reallystand out to you.
Speaker 2 (43:46):
Projects.
Well, you guys are one of them.
You guys, like, you guys hit meup for the stickers and you
know the design and cool thinglike that.
Appreciate you, dude, you, dude, yeah, yeah, but uh, I don't
know, like there's uh, there'sjust been so many I've done
stuff with like true quartz,which is like a company that's
like you know, uh producesbangers, quartz, bangers for
(44:09):
dabbing and uh, canadian dabs.
Awesome guy to work for uh andmatt, he's been awesome.
A lot of those guys.
The legal side, sauce, rosinlabs if you ever heard of that.
Speaker 1 (44:21):
Yeah, really, into that point break cart they had
and yeah, yeah, so those thosepictures that you, a lot of
those guys, legal Side SauceRosin Labs, if you ever heard of
them oh, those guys are dope.
Yeah, I was really into thatpoint break cart they had.
Yeah, yeah, so those pictures.
Speaker 2 (44:27):
they still do photos with me.
Oh nice, those are yours.
Speaker 1 (44:31):
Yeah, all the photos.
Speaker 2 (44:33):
Most, I think all of their photos basically their
product photos are probably mineWell, not mine but theirs, but
you know what I mean.
Well, not mine but theirs, butyou know what I mean.
I took them and they love thatand I love working for them.
They're really cool and it'slike good to see that there's
these kind of people that arestill doing the same support on,
like as a legacy side guys.
They're still like okay, we'regoing to support.
Speaker 1 (44:55):
So that's a reasonable example, too, of a
good looking brand, in myopinion.
Yeah, especially for whatthey're doing.
Speaker 2 (45:03):
Yeah, looking like a brand, in my opinion, for
especially for what they'redoing.
Yeah, yeah, yeah, they havelike a good job too.
Yeah, hugo and jordan, they'recrazy.
Yeah, they're killing it.
Speaker 1 (45:09):
They're killing it, but they're really good products
and it's a really good brand.
That, I think, is like prettytoo true to the legacy uh side
of things, and oh yeah, that's areally cool.
Um approachable effect.
Yeah, that's cool.
Yeah, I think it's superimportant.
Think it's super important Idon't know, I probably shouldn't
say this, but I guess they didin a way but it kind of reminds
me of like, uh, just the fonts.
It looks kind of uh, comicbooky, comic sans, but I like
(45:32):
getting that way reminds me yeah, like, yeah, 90 ish yeah, yeah,
yeah, it's cool they're.
Speaker 2 (45:37):
They're cool vibes.
Speaker 1 (45:38):
So what are some of your favorite cannabis brands
that you like and like theirbranding and stuff and you kind
of fuck with and you getinspiration from?
Speaker 2 (45:46):
Branding.
Speaker 1 (45:46):
Sorry, go ahead, go in like, like, like cannabis,
friends that you like and youlike their shit, you like their
colors, you like their brand.
I like inspiration and I thinkthey're doing cool stuff right
now like I don't know.
Legal side on the either oryeah, on the legal side.
Speaker 2 (45:59):
I don't know like Greybeards kind of cool, like
their vibe.
Yeah, on the legal side.
Speaker 1 (46:02):
I don't know like graybeard's kind of cool.
Speaker 2 (46:03):
I like their vibe.
I don't I don't have that vibein my design but I like like
what they're doing.
I like they like to see theirlike kind of how they do a lot
of their stuff and, um, uh, whatelse, like sauce, does a lot of
difference.
I don't do their designs asstuff, I just do their printing
and you know photos.
Speaker 1 (46:21):
But they have a lot of different cool cool designs
that they you know, for theirstickers and things like that.
Speaker 2 (46:27):
So that's kind of cool, um.
But yeah, just I'm, I've beenso in tune with like more of
like the corporate, like brands,like you know, coca-cola and
all these corporate side ofthings, so like I really it's,
it's been fun to transition intothe fun like cart, like more,
not cartoony like or kind oflike this kind of like stuff.
Speaker 1 (46:47):
so it's just more definitely more fun, right yeah,
it's just more fun, and yeahyeah, I think we might see it
eventually.
I mean, definitely, todd did ita little bit.
Yeah, with this at least it'slove the hoodies.
An extension of the brand.
The drippy face.
I really appreciate this newlogo and he did like a few.
(47:08):
There's one with like a tongueand it has like a.
It's basically a tab of acid onthere.
Oh okay, I don't know how hegets away with it, but it's cool
.
I like that.
That's all the one pattern ittweet.
I like it.
I think branding is soimportant.
Like some stuff doesn'tresonate.
Speaker 2 (47:21):
You know what I mean you definitely have to have, uh,
a consistent flow and like, andas soon as you see, you know,
even if something changes, liketodd does, he changes it up, but
you can always kind of tellthat it's like rosinhead stuff.
Yeah, it's like at thebeginning he's always had this
vibe and then it's always kindof like it's changed.
But it's been the same, almostlike you know what I mean.
(47:44):
So, and that's part of part ofbeing.
You know at the beginning you doit right and then you can build
on top of uh, like on top ofthat and top of that and make it
like consistent where you're,where you're having customers
recognize instantly, right, Ilove yellow.
Speaker 1 (47:59):
Some people don't like yellow, but I always liked
it.
I thought he rocked the blackand yellow really well, like you
, todd.
Yeah, man Always did it well.
I don't think he cares aboutfootball with Steelers.
No, he doesn't give a shit whenyou make something dope like
this, the stickers.
Do you just fire it off andthen you're a dope-ass machine
with the UV.
Oh yeah, it makes them and it'slike, and then you're like oh,
(48:21):
buddy.
Speaker 2 (48:22):
Yeah, I know there's a lot of things that go into
just create, just printing.
That, yeah, there's totally.
It's like you you start withthe design, then you, yeah, then
you have to transpose, like soyour printer understands what.
What is what it's doing, right?
um, like the layering how manylayers do you want on there?
How you know, there's a lot ofsetup involved, but then you,
you got those simpler ones.
But those simpler ones do theywant a matte finish?
(48:44):
Do they want a gloss finish?
They, you know there's allkinds of things, and then
maintenance on all thesemachines is insane.
So, um, there's a lot of things, and then you know a lot of
designers and a lot of artistsdon't know how to kind of work
with the printers and the guysthat will actually produce this
(49:04):
product, and so there's a lot ofextra work that needs to go
into it sometimes so um, butyeah, it's crazy, there's lots
of steps to it, lots of steps.
I wish I could go, yeah, one byone.
I'm not a good teacher.
That's the number one thinglike I found.
I found I'm not good atteaching like or explaining how
(49:25):
things work very well, I just dothem and then I know how to do
them and learn, and I can'treally, I can't really like
transpose it back.
But yeah, but there it's not.
Just, yeah, click a button andprint a thing, no, there's.
Speaker 1 (49:39):
There's a lot to it yeah, yeah, how many machines
are involved in like somethinglike?
Speaker 2 (49:43):
that one you look at like what we can be as little as
one, or like there's a couple.
Like you, you get lamination,so you have to take out the
vinyl and, you know, put it in alaminating machine that will
put another layer on top of thatto protect the sticker and then
put it back into anothermachine that will cut it right.
Okay, um yeah, this one's justbasically one machine.
(50:05):
Does it all kind of all in one?
Speaker 1 (50:06):
oh, really okay right , so those raised ones, really
the raised ones, yeah, yeah,raised stuff is.
Speaker 2 (50:11):
Uh is a new thing that I got going on so I think
we'll fire up something dopeyeah, let's work together, let's
figure it out, alan.
Speaker 1 (50:19):
I look forward to doing some more shit with you,
man, it's really cool getting toknow you, man and understand
more about what you do.
Speaker 2 (50:27):
Yeah, kind of just.
Yeah, kind of make the brandshave different look, Bring them
out.
Speaker 1 (50:34):
Yeah, I think anytime you're an artist and you're
helping work with brands tocreate shit and bring it to
reality and we have a team ofpeople here that do it too.
Speaker 2 (50:45):
Heck yeah, this setup is dope.
You guys got it locked.
Speaker 1 (50:50):
So, yeah, you need that and to help bring it to
reality, you need help.
Speaker 2 (50:57):
You need more than just.
Speaker 1 (50:58):
I'm a little dabbed out, but it's the third segment.
Speaker 2 (51:01):
And you got to work with the right people.
There's people that will hit meup and I just look at what
they've wanted and I just can't.
I just go sorry, like I, I justcan't work with you Like it's
not.
I don't think it's going to.
Speaker 1 (51:11):
I'm the right person you know what I mean.
Speaker 2 (51:12):
Or something like that, so um yeah, you find like
I guess ultimately makes a Brandthat lasts or a brand.
Keeping things simple, I think,is an important aspect of it.
It's it's you want to reallyconvey a message, but you want
(51:36):
to make sure that you're notconfusing people.
Yeah.
Speaker 1 (51:39):
I mean, this is a good point.
Speaker 2 (51:40):
Yeah, so just using people.
Speaker 1 (51:44):
Yeah, it makes sense.
That's a good point.
Speaker 2 (51:45):
Yeah, so just uh keeping things kind of simple,
consistent, like consistent forsure, colors you want to keep
your, you don't want to have a,have your, your logo, have
orange in it for a couple yearsand then all of a sudden you
change it to yellow with and adifferent font.
Nobody knows and you didn'thave like a plan, right.
Speaker 1 (51:59):
So um yeah you know, interestingly, I, I know I'm
rebranding is smart sense, likemost companies do it, and we
have, like it's gotta bestrategic.
Yeah, strategic, exactly likewe have evolved.
I don't know, I wouldn't thinkabout or how would you do it
anyways, I don't know.
I'm definitely.
Yeah, I've done a few re.
Speaker 2 (52:20):
I've done a few rebrand projects.
I mean, a lot of them areespecially like on the legal
side.
They're all like NDAs and it'sall contracts and it's like you
can't even talk about it.
Speaker 1 (52:29):
It sucks but yeah, that's good though it's keeping
busy, which is good where canpeople find you like on
Instagram what your website is?
Speake (52:41):
websiteshybridvisionscom and on Instagram.
What's your websiteWebsiteshybridvisionscom
Instagram's adhybridvisions?
Is that where you get a?
Speaker 1 (52:48):
lot of people come through.
Speaker 2 (52:50):
Yeah, it's a lot of people seeing the work that I
post and then they go yeah,let's do this, Can?
You do this.
Speaker 1 (52:59):
And you do some shots for them.
Speaker 2 (53:01):
Obviously there's stuff that comes from the
website.
I do have like an online littleshop that you know.
I have some my own merch.
You guys, I got for you guystoo, dope that I've done up.
Thanks, dude.
Speaker 1 (53:12):
And thank you so much .
I forgot to say thanks toMunger Mel.
I didn't want to smoke it.
I know I want to.
We're going to have to buy someand support the cause.
Speaker 2 (53:24):
It's a sleeper.
For sure, buy some Every $10goes to the Hope Society and
help somebody who's strugglingwith mental health, and that's
important it is.
Speaker 1 (53:34):
Don't forget to follow us at Higher Orbit.
Where can they find you, buddy?
Where's Hybrid Visions?
Speaker 2 (53:37):
At Hybrid Visions, At Hybrid Visions on Instagram.
Go give Alan a follow.
Speaker 1 (53:40):
Man he's dope and we're really happy to have him.
Thank you for having me andAppreciate it.
We'll see you soon.
Catch you soon, powered byRosin Heads.
Go eat some fucking Rosin Heads.
Speaker 2 (53:50):
That was some good chocolate.
Thank you, give me more.
I'm going to have another dabtoo.
Good night Diagnostic complete.
(54:17):
All systems functioningnormally.
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