Interview with Tiffany Chin, Head of Cannabis for Snoop Dogg, i.e. S.W.E.D. and Death Row Cannabis

Tiffany Chin has 13 years of experience in the entertainment space, working with world famous talent including Snoop Dogg, Eddie Murphy, and Martha Stewart. She has helped artists and talent traverse out of their traditional lane(s) of fame by way of strategic branding partnerships, including brands such as Adidas, AirBnB, Reddit, Tanqueray, Netflix and HBO.

In working closely with Snoop Dogg, Chin co-founded Casa Verde Capital in 2014, as well as Leafs By Snoop (LBS) in 2015, the first widely available celebrity cannabis brand and Snoop Dogg’s first venture into the branded cannabis space.

Chin guest lectures at UCLA for MBA marketing classes, and has consulted with many cannabis agencies and brands – and most recently debuted the Death Row Records Cannabis line in California in 2023. In 2024, Chin launched two cannabis shops alongside Snoop Dogg named S.W.E.D. – which stands for Smoke Weed Every Day (one in Inglewood and a coffeeshop in Amsterdam). She received her business degree at the Wharton School of Business from the University of Pennsylvania.