In this episode of the None of Your Business podcast, host Shawn Dill interviews Logan Forsyth from Media Scaling to uncover the strategies behind achieving massive social media exposure through sub-accounts. Logan reveals how his team has generated over 5 billion views and amassed 24 million followers for their clients by repurposing content and distributing it across multiple sub-accounts on platforms like Instagram, Facebook, YouTube, TikTok, Snapchat, and X. Logan explains the importance of high-quality short-form content, leveraging hooks, and iterative testing to optimize engagement and reach. He also discusses the balance between organic growth and paid advertising, recommending a mix of both for best results. Additionally, Logan shares insights on ensuring backend sales conversion through robust follow-up and engagement strategies. This episode is a treasure trove for businesses looking to elevate their social media presence while maximizing ROI.
00:00 Introduction: Massive Views from Sub-Accounts
00:27 Welcome to the Podcast
00:54 Meet Logan Forsyth: Media Scaling Expert
02:11 Logan's Journey into Digital Marketing
04:30 The Power of Sub-Accounts
04:54 Short Form Content Revolution
05:58 Maximizing Reach with Quality Content
11:36 Creating Effective Sub-Accounts
17:49 Paid vs. Organic Growth
24:10 Converting Leads into Sales
29:13 When to Bring in Media Scaling
30:46 Conclusion: Connect with Logan Forsyth
Connect with Logan:
https://www.linkedin.com/in/loganforsyth/
https://www.instagram.com/loganforsyth/?hl=en
Join the #1 Community for Service-Based Entrepreneurs
https://www.blackdiamondclub.com
Follow Shawn and Lacey on Social Media:
https://www.instagram.com/drshawndill/
https://www.instagram.com/drlaceybook/
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