Hocus-Focus
The Podcast for Photographers and Videographers Ready to Add Corporate Clients to Their Studio You started your photography business doing something you truly loved. And for a while, it was everything. But somewhere between the long weekends and the late-night edits, the dream started to feel more like a nightmare. The answer isn't a better marketing strategy, a lower price point, or grinding through another wedding season hoping things change. It's a market you've been overlooking — one built on recurring revenue, professional budgets, and clients who respect your time, value your expertise, and come back year after year. The corporate market. And it's far more accessible than you've been led to believe. Hosts Don and Emily Mamone proved it. After nearly two decades at the intersection of art and entrepreneurship — including almost ten years in the wedding market — they did the math, made the hard call, and rebuilt their studio entirely in the corporate space. That decision changed everything. Hocus-Focus is how they're sharing every secret with you. Each week, Don and Emily challenge the misconceptions keeping photographers and videographers stuck, and deliver the strategic insights, honest conversations, and practical tools the industry actually needs. You'll learn how to differentiate your business, build a client base that generates recurring revenue, and create a brand that consistently attracts clients who appreciate you, respect your time, and value your work. Monthly, they sit down with industry-leading photographers, creatives, and entrepreneurs who've cracked the code and built exactly what they wanted — sharing what's actually working, what isn't, and what it really takes to succeed. After nearly two decades living at the intersection of artist and entrepreneur, Don and Emily have seen and heard it all. There were tears of frustration and fear — and plenty of laughter too. It took hard work, a little luck, and what they can only describe as a certain measure of magic to get where they are today. And where you'll be soon. So if any of this sounds familiar, you're in the right place. Subscribe to Hocus-Focus — because Don and Emily are about to get loud and unapologetic about building the business and life you truly want, doing what you really love. New episodes every week. Real strategies. Honest stories. Practical tools. And a firm belief that with the right knowledge, the right mindset, and just a little bit of magic — what feels impossible right now is closer than you think.
Episodes
EPISODE SUMMARY
If you’ve ever stalled on pitching or accepting corporate work because you feared your gear wasn’t “good enough,” this episode is a breath of fresh air. You’ll get a no-BS look at the actual tools, lenses, and accessories Don and Emily use—and why simplicity and intention will always matter more than expensive upgrades. Get ready to build real confidence about the equipment you alr...
EPISODE SUMMARY
You know how exhausting it is chasing one-and-done clients and constantly hustling for your next booking. This episode gives you clear, actionable ways to build true loyalty and recurring revenue, so you can spend less time hustling and more time doing creative work you actually love. You'll hear real strategies you can use to keep clients coming back — and learn how to stand out in a crowded market by...
EPISODE SUMMARY
You’ve built a portfolio you’re proud of, but breaking into the corporate and professional market still feels out of reach. In this episode, you’ll get a roadmap for turning that portfolio into relationships, referrals, and real business opportunities. You’ll learn exactly how to connect with the right people, show up where it matters, and stay top of mind — even if you’re...
EPISODE SUMMARY
You’re ready to break into the corporate photography market, but building that portfolio feels daunting—especially if your experience is rooted in weddings or portraits. This episode gives you a tactical blueprint for creating a corporate portfolio from scratch, even if you don’t have the clients (yet). You’ll walk away with three proven strategies you can use immediately to build confidence, ...
EPISODE SUMMARY
When you build a business with your partner, the lines between work, family, and life blur fast. If you want to grow your business without wrecking your relationship or losing yourself in the process, this episode gives you the real talk and hard-won strategies you’re looking for. You’ll learn how to communicate, divide labor, and build real trust—so you can thrive in business and at home.
<...EPISODE SUMMARY
If you're feeling boxed in by the wedding grind but unsure how to reach for something more, this episode spells out exactly how you can break free without burning it all down. You’ll get real talk on overcoming the revenue ceiling, redefining your client base, and building a business that works for your life—including family, creativity, and the freedom to choose your own path.
WHAT YOU'LL LEARN IN THIS EP...
EPISODE SUMMARY
You know your work is worth more, but something's stopping you from breaking free from the wedding grind and building recurring, reliable revenue. This episode gives you the exact steps to attract and book corporate clients — so you can command higher rates, work fewer weekends, and finally call the shots on your business and your life.
WHAT YOU'LL LEARN IN THIS EPISODE
- Recognize the non-neg...
EPISODE SUMMARY
Burnout from endless weddings? You’re not alone. If you’re tired of the constant grind, chasing new bookings, and sacrificing your weekends, this episode is your permission slip to reimagine what your photography business can look like. You’ll hear what really happens when you shift from weddings to the corporate market — and get concrete steps you can use to build recurring revenue, ...
EPISODE SUMMARY
You know your creative business could be so much more — but the leap from weddings to corporate gigs feels overwhelming. This episode walks you through how to strategically diversify your studio, land your first real corporate clients, and create lasting relationships that build real, recurring revenue. If you want fewer weekends away, steadier cash flow, and clients who seek you out again and again, you’...
EPISODE SUMMARY
You're tired of feeling like weddings are the only way to keep your creative business afloat, but you don't know how to make your next move. In this first episode, you'll see exactly how to step off the burnout hamster wheel and use the skills you already have to build a more sustainable, profitable business — without sacrificing your life outside work. You’ll hear real talk about what worked, wh...
Episode Title: Hocus-Focus Trailer
Episode Number: #0 (Trailer)
Release Date: 2026-04-30
Duration: 03:14
Hosts: Don Mamone & Emily Mamone
Episode Summary
Wedding photography seemed like the perfect career move. Until reality set in: weekends gone, stress high, and take-home pay that barely covered the hours put in. Don Mamone and Emily Mamone did the math, looked...
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