In our latest episode of Hold That Thought, Technology and Privacy Partner, Campbell Featherstone and Account Executive for NEC, Greg Webber explore what facial recognition means for businesses and consumers. Is the promise of smarter operations worth the risk of public backlash and regulatory scrutiny? How should businesses approach this new technology ethically and legally and what do consumers need to know about how businesses use this data when their face is being scanned?
They also discuss:
- Key privacy principles involved.
- Balancing the privacy risks, public backlash and potential reputational damage.
- The difference between informed vs. implied consent.
- What can go wrong and the potential consequences.
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