Holistic Marketing Minute

Holistic Marketing Minute

Our podcasts episodes are uploaded on Spotify and Youtube every month. Follow our socials to stay updated on new episodes!

Episodes

April 19, 2025 13 mins

Is SEO really worth it in a high-cost market like Beverly Hills?
What about Business Intelligence—when does the ROI actually kick in?

We tackled this head-on in the latest episode of the Holistic Marketing Minute—now streaming on Spotify.

🎧 In this episode, we break down a new 2025 infographic highlighting real economic data from the Beverly Hills business landscape.

You’ll learn:

  • 💰 Typical monthly investment ranges for SEO an...

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If you've ever seen a Chrome extension and thought, "I wish there was one for [insert brilliant idea]"—this episode is your blueprint. We’ll show you how creating simple, focused browser tools can open new doors for marketing innovation, automation, and even product ideas.

🔍 You’ll learn:

  • What Chrome extensions actually are under the hood

  • Real-world examples of extensions that solve marketing and SEO problems

  • The cor...

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In this bite-sized episode of Holistic Marketing Minute, we unravel the essentials of first-party cookie collection! Explore how to comply with GDPR, CPRA, and ePrivacy laws while keeping your users happy. From designing clear cookie banners to integrating Google Consent Mode v2, we share expert tips on transparency, consent management, and avoiding common pitfalls. Perfect for marketers, developers, and business owners looking to ...

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In this episode, we'll unpack the untapped power of Google Apps Scripts in the world of SEO. We explore how automating routine processes inside Google Workspace can transform the way SEO professionals work—freeing up time, reducing manual errors, and creating space for deeper strategic thinking. From connecting data across Google Sheets, Search Console, and Analytics to running custom audits and simplifying reporting, we highlight...
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Episode 17: Mastering Omni-Channel B2B Marketing – A Holistic Growth Approach

How do B2B brands create consistent, high-impact experiences across every touchpoint—without losing clarity, cohesion, or ROI?

In this episode, Jason Gibson dives into the power of omni-channel B2B marketing through the lens of Holistic Growth Marketing. You’ll learn how to strategically unify your marketing efforts across platforms—web, email, social, paid...

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Episode 16: Generative AI and SEO in Healthcare In this episode of Holistic Marketing Minute, we explore the impact of generative AI on SEO in the healthcare industry. From content creation to search intent optimization, we break down how AI is reshaping the way healthcare organizations approach digital marketing. Tune in to learn: ✔️ How AI-generated content fits within Google’s guidelines ✔️ The role of E-E-A-T in AI-driven hea...
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In this episode of Holistic Marketing Minute, we dive into Search Intelligence Marketing—a data-driven approach that’s redefining how brands achieve digital visibility. Traditional SEO is no longer enough. To stay ahead, businesses need a strategy that combines search behavior insights, AI-driven analytics, and business intelligence to create content that truly resonates with their audience.We’ll cover:✅ What Search Intelligence Ma...
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In this episode ofHolistic Marketing Minute, we dive into the power ofGoogle Apps Scripts and Google Sheets—two underrated tools that canstreamline your workflow, automate repetitive tasks, and unlock deeper insights for your marketing and business operations.

You'll learn:
✅ HowGoogle Apps Script can automate data collection, reporting, and integrations
✅ EssentialGoogle Sheets formulas that every marketer and business ow...

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Holistic Marketing Minute





🎙 Holistic Marketing Minute


Multi-Modal SEO – A Complete Guide


SEO is no longer just about keywords. This episode exploresMulti-Modal SEO, a strategy combining text, images, video, voice search, and AI to boost visibility.



🔹 What You'll Learn:



  • ✅ Why Multi-Modal SEO is the future

  • ✅ How search engines handle different content types

  • ✅ The role o...
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Podcast Episode 012: Holistic SEO and Business Intelligence

In a world where SEO is no longer just keywords and backlinks, how do you bridge the gap between technical optimization and strategic business growth? In Episode 012, we dive deep into the intersection of Holistic SEO and Business Intelligence—a powerhouse combo that transforms raw data into actionable insights for sustainable success.

Join us as we explore:
🔹 Why &quo...

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February 1, 2025 15 mins

Episode 11: Search Intelligence and SEO

In this episode of Holistic Marketing Minute, we dive into Search Intelligence—the fusion of data analytics and SEO strategies to uncover search trends, user intent, and competitive insights. Learn how to leverage AI-driven tools, SERP analysis, and business intelligence to optimize your content, outperform competitors, and drive sustainable organic growth.

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January 29, 2025 29 mins
Episode 010 - Semantic SEO and NLP
January 19, 2025 22 mins

Episode 009: Local Area Focus - Venice, CA

In this episode, we dive into the unique SEO landscape of Venice, California. D...

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Podcast Episode 008 Podcast Episode 008

Data-Driven SEO: Backlinks, Rankings, and Predictive Analytics

Discover the power of tools like the Pearson Correlation Coefficient to measure the impact of your backlinks, and learn how predictive analytics can help you stay ahead of the curve.

💡 Key Highlights:
  • Measuring the true value of backlinks with ...
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January 6, 2025 30 mins
Podcast Episode 007 2024: A Year of Milestones

This year is shaping up to be one for the books! In this episode, we celebrate the milestones that have defined 2024 so far—and look ahead to the opportunities on the horizon. But that’s not all—we’re thrilled to welcome a very special guest to our team: Frank Tamarellio, a renowned Hollywood director and award-winning creative powerhouse!

...
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    Episode 006: Generative AI Summaries and Search Episode 006: Generative AI Summaries and Search

    Insights on how generative AI is shaping the search landscape

    In this episode, we dive into the world of generative AI and its growing influence on search engines. Learn how AI-generated summaries are shaping search results, enhancing user experie...

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    Podcast Episode

    🎧 Listen now on Spotify: Episode 5 - Content Structures for Semantic SEO

    This week on the Holistic Growth Marketing Podcast, we’re breaking down Content Structures for Semantic SEO. 🧩 Discover how to organize your content to align with search intent, boost rankings, and build topical authority!

    💡 New episodes every week—don’t miss out on expert insights to grow ...

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    In this episode of the podcast, Episode 004 - Information Retrieval and SEO, our two hosts are in a deep discussion about the critical intersection of information retrieval (IR) and search engine optimization (SEO). They explore how understanding IR can significantly enhance SEO strategies, providing insights that are essential for professionals in the field.

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    December 26, 2024 10 mins

    🎙️ Episode 003: N-gram Analysis

    In this episode, we dive deep into the world of N-gram Analysis, a powerful tool in natural language processing and data analysis. Discover how breaking text into sequences of words or characters can unlock new insights into user behavior, improve SEO strategies, and optimize content for better engagement.

    We’ll explore:

    • What N-grams are and why they matter.
    • Practical applications in marketin...
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    December 24, 2024 19 mins

    In Episode 002, we dive into the fascinating world of Semantic Search—the backbone of modern search engines. Join us as we explore how semantic search works, its role in understanding user intent, and why it's revolutionizing the way businesses approach SEO. Whether you’re a marketer, a business owner, or just curious about the tech behind Google, this episode breaks down complex concepts into actionable insights.

    Discover:

    • H...
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