June 28, 2023 • 37 mins
0:00 Intro
0:35 *Name this cocktail
- 1 1/2 oz Broker's Gin
- 1/2 oz Lemoncello
- 1/2 oz Lemon Juice
- 3/4 oz Creme de Mure
- 3 dashes of Orange Bitters
1:55 Welcome Joe Quinn
3:10 Where did Joe get his start?
6:05 Roadtripping with Joe
10:30 Interviewing people
14:30 Joe's life away from work
16:00 Event life
19:54 Joe has a story for everything
24:00 Joe's Volkswagen
26:55 Joenado
30:00 Joe's famous lockdown cocktail
32:10 What is your favorite part about your job?
©️2024 Holladay Distillery Weston, MO. Drink Responsibly. Drive Responsibly.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Joe, before we get off of hot dogs.
Speaker 3 (00:02):
All right, what is?
Speaker 1 (00:05):
the most amount of hot dogs you sold in one day.
Speaker 4 (00:07):
That's what I was going to ask.
I thought you were going to askhim how many he's eaten at one
time.
That's an express, that's afollow up.
Speaker 1 (00:12):
That's a little aggressive, kyle, that's a
little personal.
Speaker 5 (00:43):
Welcome to Holiday Happy Hour presented by the
Holiday Distillery in WesternMissouri.
I'm Jordan and today we have avery special guest.
But before we get there, we'redrinking a cocktail.
It's delicious, it's one of myfavorites, but nobody can
explain it like Brendan can.
Speaker 1 (00:58):
I didn't even wait to taste this one.
Speaker 5 (01:00):
What are we drinking, Brendan?
Speaker 2 (01:02):
So actually we don't have a name for this yet, so
we're going to throw it out toeveryone listening And if you
guys have any ideas because thiswill end up on the fall winner
menu here at the distillery ifyou guys have any good ideas for
this cocktail, throw them out.
We'll name it here And you cancome get it come this fall.
So this has an ounce and a halfof Brokers gin in it with a
(01:26):
three quarter ounce creme demire, half ounce lemon cello
liquor and half ounce lemonjuice, three dashes of orange
bitters, and then it is.
We also put a little bit of eggwhite or aquafaba in it to give
the head on it and then justshake that up and double strain
it into here.
Speaker 5 (01:44):
What is creme de mire ?
Speaker 2 (01:46):
Creme de mire is going to be like a blackberry of
the core.
So you kind of get that darkcolor, so it's not overly sweet.
It's definitely more on thetart kind of fruity side.
Just a good fall kind ofwinterish cocktail.
Speaker 5 (02:02):
Delicious, brendan, i love it.
Speaker 4 (02:05):
Joe's all over it.
Joe Quinn is on the house.
We have lots of words like somany words, so many words, too
many words, too many words.
Speaker 5 (02:17):
Okay, guys, this has been a long time coming.
We usually talk shit behindJoe's back, but we've brought
him to the table.
Speaker 4 (02:24):
Just talk shit right to his face.
We get to do it, it's fine, sogreat.
Speaker 5 (02:28):
I know, no, we never talk any bad words about you.
No, we do.
Speaker 1 (02:32):
And his quick defense and also to shed talk him a
little bit.
He was on a podcast when theearly on ones that Johnny Hart
was on time at Five Farms.
Speaker 5 (02:41):
Johnny Hart was fantastic.
Joe was terrible.
Yeah, he failed horribly.
You were distracted.
You were on your computer.
I'm like this is not.
I know he was doing Joe things.
Speaker 1 (02:50):
So we decided this is like his redemption shot.
And if he fucks this one up,it's over.
Speaker 4 (02:55):
He's never gonna come back.
Speaker 1 (02:57):
So, see how it goes bud.
I like it, No pressure.
Speaker 5 (03:00):
Welcome, joe, thank you.
Speaker 3 (03:04):
Thank you for having me.
Speaker 5 (03:05):
You know Joe is long.
He has a long history in thesales industry, but he is
currently the vice president ofselect brands here.
So his babies are bourbon andfive farms which are two very
beautiful babies, Beautifulbabies.
So he has a has a big job here.
But Joe kind of started out inthe trenches.
(03:27):
You know sales, What was it?
Hot dogs, Your very first salesopportunity.
Speaker 3 (03:32):
Hot dogs.
You were technical than that.
Speaker 1 (03:34):
I don't think it was.
Speaker 3 (03:36):
When I graduated from school, I ventured into Kansas
City and.
I actually worked for a companycalled Center Plate which is a
big concessionaire cateringvendor company And at the time
they were out of the Carolinosbut they had the contract for at
Truman Sports Complex for theKansas City Chiefs, kansas
Royals.
I've heard of them And I had anopportunity to oversee on the
(04:00):
concession side all theconcessions and vending for both
properties.
That's also at the time whenthe Hunt family owns the Kansas
City Wizards which we know todayas Sporting KC.
So, if you want to get technical.
I was in beer and hot dogs AndI moved on to the beer business
on the distributor side.
Speaker 1 (04:20):
Joe, before we get off of hot dogs.
What is the most amount of hotdogs you sold in one day.
Speaker 4 (04:28):
That's what I thought .
You were gonna ask him how manyhe's eaten at one time.
That's a little aggressivepersonal.
Speaker 3 (04:38):
But, no going off of what what Patrick is living to
is.
There's two.
I had two major feats at at thestadiums at Kaufman during my
time.
This again, this was before therenovation of Kaufman Stadium.
What we know today and Didn'thave them like, the cooking
space and the facilities weren't.
You know?
we had a.
We had to work with what we had, and one buck night, which is a
(05:01):
dollar for a small soda, apeanut or a hot dog.
Fridays, right, yeah, typicallywhen they need to drive some
crowds in there, but one nightwe did The forty two thousand.
Speaker 1 (05:14):
Yes.
Speaker 4 (05:17):
How many did you eat?
Speaker 3 (05:18):
we were slinging.
I actually did not eat thosehot dogs usually if I'm around
it.
Speaker 1 (05:22):
I don't good.
I'm just trying to figure out,like how would I heat up 42,000
hot dogs?
I mean the amount of food goingthrough those places.
It was all done crazy.
Speaker 3 (05:33):
I was all done in a correct way.
We got it to temp the right,right manner and serve the crowd
.
And then, wonderful way It wasdone.
Speaker 5 (05:49):
Fantastic Joe oh.
Hot dog?
that sounds definitely thething where you dip it in water
like I'm dips in water and Ican't imagine that's good.
Speaker 3 (05:58):
You gotta be careful.
There's probably a lot ofliability.
Speaker 5 (06:02):
He's still thinking about yeah.
Speaker 4 (06:04):
I did.
Before this podcast started.
I said that I was gonnainterrupt Joe anytime I got
bored listening to him, becausethat probably meant that
everyone else was boredlistening to him.
So if I ever do That, uh, iapologize in advance.
It sounds rude, but really I'vejust spent way too much time
with Joe lately.
Speaker 5 (06:21):
Yeah, you do spend a lot of time together.
Is that like tell me why youspend so much time with Joe Kyle
?
Speaker 4 (06:27):
I don't want it.
I don't want to.
Not that choice.
He's in charge of bourbon.
Speaker 3 (06:32):
I have the opportunity and to connect,
connect our product, our bourbon, you know, in specific markets
and connect our bourbon withpeople.
Yeah, so basically what we doHe's a scientist and I, i'm a
thinker.
Speaker 4 (06:53):
So, yes, i, i make the bourbon and then I come up
with you know how much we'regonna, how many barrels we're
gonna dump each time we bottle,and talk to Joe, we work through
that, he figures out wherethat's all going, and he works
with all our distributorpartners And so then anytime we
introduce that or we go into themarket, i hang out with Joe,
which tends to be often now.
Speaker 3 (07:16):
Joe, i really think I'm there for you, kyle, and I'm
not only in a Support manner,but like I mean you make the
magic, but I'm like you're anemotional support dog, like we
talked about that.
I'm there if you need.
You need somebody.
I'm there for you, kyle.
Speaker 5 (07:30):
Thanks.
Oh, that's kind of deep.
I don't really know that we canbe rude to Joe after that.
Speaker 4 (07:34):
I can.
Oh yeah, we can.
Speaker 5 (07:35):
I like that, joe Thanks.
Speaker 4 (07:37):
I appreciate.
I appreciate everything you do.
We're good.
We're good team.
We all love Joe He's just easyto poke at he is, and he is
great, it's like.
Speaker 1 (07:46):
He's not really great .
Speaker 4 (07:46):
I'm just trying to be nicer on the podcast, going
into a car ride with Joe.
Like you, don't get a chance totalk.
Speaker 1 (07:53):
No, or use the restroom or eat.
Speaker 4 (07:57):
Oh, so many meals we've had of beef jerky.
Speaker 1 (08:00):
Beef jerky, I mean.
We know every brand of beefjerky.
Speaker 4 (08:02):
And it's true.
Speaker 5 (08:03):
I don't let them get me.
Speaker 1 (08:04):
Gas station coffee.
Speaker 4 (08:05):
Gas station coffee We do stuff for gas.
Speaker 3 (08:06):
If we have an objective, i just want to get,
get there and get it done, and Ilike to get there early and get
it knocked out ahead of time,just so we have time to think
and plan.
And Yeah, so there's.
There's never an ahead of time.
Speaker 1 (08:18):
There's never, uh, an amount of time that is enough
for Joe.
So if a show starts at six atnight, we need to be there four
in the morning to get set up.
I do appreciate it, but it doesget annoying when you're doing
it at the time.
And then also you know just thethe whole.
Joe is One of the best I'veever met at setting up, making
(08:39):
sure everything's as flawless asit can be, making sure that
Kyle has only red skittles,because if he gets a green, who
will throw it in your face?
Um, everything is perfect.
Speaker 4 (08:49):
That is halfway valid , though, when they changed it
from green apple to lime.
End of skittles for me, see,and on the opposite, that green
apple is garbage, Oh no, I onlyeat sour skittles.
Green apple sour skittles wasgood.
Speaker 3 (09:02):
So kind of going back to the point and getting off
the skittles so A very, verysmart man once told me who has
actually worked for us namesJordan Scott, who's actually
having his third baby today.
Congratulations.
Speaker 1 (09:15):
Jordan Say hey, jay scott, that's.
Speaker 3 (09:17):
Jordan, but he understands how to operate.
And he said, hey, joe, i get it.
And he said, piss.
Poor planning leads to pisspoor performance.
Speaker 5 (09:25):
Prior planning prevents poor performance.
the five peas I like a moreaggressive approach on it.
Speaker 3 (09:31):
Yeah.
Speaker 4 (09:31):
I mean, we don't even get a chance to go pee when
we're on the road.
Speaker 1 (09:35):
That's all those peas that we don't get to pee.
Speaker 3 (09:37):
Yeah, that's weird.
We got stuff to do, man, i gotit.
We got to connect people andproducts.
Speaker 4 (09:42):
I was uh strongly opposed to this strategy at
first, and like the whole Eatingbeef jerky and not stopping for
food, and like now.
I went to chicago with my wifeand uh Man, going through the
airport was so slow and I kepttelling her like, hey, joe
wouldn't stop here, joe wouldn'tstop there.
like I prefer traveling withjoe now because we would just
(10:04):
get to the gate, we'd knock itout, we'd be done, let's.
and.
Speaker 2 (10:07):
I didn't go over well with my wife.
Speaker 1 (10:09):
Sound clip of him That we did not go over well
Like you were really creatingthat.
Speaker 3 (10:15):
What would joe do situation?
Speaker 5 (10:21):
Have you ever flown with joe, or is this just a road
situation?
Speaker 3 (10:25):
I'm not happy when I fly either.
I mean we've something aboutgoing like that high in the air
and that that Just I just don'tdo well like when joe gets stuck
in a metal seat.
Yeah, I get.
I come down as a differentperson.
Speaker 4 (10:35):
We've flown a few times.
We'd primarily drive, yeah.
Speaker 5 (10:39):
Yeah, you got the truck, you got the trailer full
of all your barrels and all yourthings.
Speaker 1 (10:43):
Sometimes we've got to get in the van.
Speaker 3 (10:44):
We do it all just like to be self-contained.
I love it.
Speaker 5 (10:48):
You know, joe hired me back in the day, patrick too,
but they still talked to thisday about how I creeped him out.
Speaker 1 (10:54):
So super intimidating at him.
You had very intense eyes orwhat is it Guys?
Speaker 2 (10:58):
I was nervous.
I was looking through my soul.
Speaker 1 (11:00):
Yeah, what is happening right now.
Speaker 3 (11:02):
Honestly, after that interview.
To this day, i actually can'tlook people in the eye.
That well, it's it like scaresme so.
Speaker 5 (11:10):
I like I was gonna give you a compliment, but now I
just feel like I've ruinedruined your eye contact for your
life.
Speaker 1 (11:20):
So now people, he's staring into a light.
Rather, i was a great hireJordan was a great hire.
Speaker 5 (11:27):
Hey, thanks, joe.
We've had a lot of good times.
You know who was a horribleinterview.
Who, joe Quinn Oh.
Speaker 1 (11:35):
This dude came in first first interview and I
interviewed him with my boss atthe time and I mean he was, he
wouldn't speak, which no onewill believe me saying that.
He sat there quiet because JoeLike never stops talking, right,
but he was quiet.
Speaker 2 (11:49):
I was just sweating.
Speaker 1 (11:51):
He had a weird creepy smile on his face.
He just seemed odd.
He's from a city I'd neverheard of, which now it's ashes
in Kansas.
Sorry guys, just didn't know atthe time and, uh, i was like
there's no way I'm hiring thisguy Like he's.
he's just weird man, he'screeping me out and he's sitting
there sweating for no reasonand he's just uh, so he leaves.
and Alan Hunley, our HRdirector at the time, is like
(12:14):
yeah yeah so.
Joe and he's from Acheson, heknows, joe.
I'm like listen, you're kiddingme.
This dude is a creep show, likeand there's nothing good about
it, like there's no way, like Idon't even know what he did,
like he wouldn't speak.
It was weird.
Speaker 3 (12:27):
I have a hard time selling myself.
Speaker 1 (12:28):
He's like just give one more shot.
And here we are now.
Speaker 3 (12:31):
Let's talky, talk more action.
Speaker 1 (12:33):
I love Joe like a brother, now I do, which is why
we poke at each other.
but it is wild to see how farwe've all been here a long time
now.
Yeah, kind of interesting, ButPatrick did ask me some stupid
questions.
That's because you're so weird.
What's your favorite color?
What's your hobbies?
I was like my family man.
You asked that I did.
What's your favorite color?
What was your answer?
My family.
My favorite color is both.
That was the answer to what'syour favorite color, my family.
(12:54):
I'm a redhead dude, i don't wearred.
Speaker 5 (12:55):
Yeah, that glashes.
Yeah, it doesn't work at all.
Speaker 1 (12:59):
I think I wrote it down like oh, blue, like okay,
like that's not good.
Speaker 3 (13:02):
Well, just to give myself a little like I never had
not like.
this was the first careerchange where I didn't really
know people.
They didn't know me or mybackground, so I did everything
else.
in the past, people have workedor I've had worked with in
different situations where itwasn't an interview.
This was a little bit different.
So because you left the hot dogsituation, you went to go sell
(13:23):
beer, so contract came up and Ihad opportunity to go down to
Alabama and do Bama football anddo some different things,
different contracts, and I wasit was great guys.
But when you I kept keepingtrack was, i came out of college
with about $28 in bank accountAnd they're like, hey, we have
this salary for him.
Like, oh my gosh, i was likehot dog.
And uh, look at that Dad joke.
And uh, we ran into.
(13:43):
This is what we deal with.
We ran into a situation and Iwas like I keep you know, i
would never trade the experiencebecause it was also.
You got an opportunity to workwith people, connect with people
And that was probably thebiggest and how to deal with
people, um, from a customerservice aspect and and the uh,
what was needed And um, yeah,Yeah.
Speaker 5 (14:09):
And then, after beer, you came here.
Speaker 3 (14:10):
Yeah, but I kept track, so you feel like he
forgot what the question was.
I was I was he drifted?
Speaker 4 (14:17):
It was not even close to like.
Speaker 3 (14:19):
Zing, zing me.
But, uh, I kept track.
I actually worked 51 daysstraight.
I was like 12, 15 hours a dayAnd I said I get it.
I got to look for otheropportunity and opportunity to
come up.
I had a good relationship with alocal beer distributor on the
on the AB side, the great familyout of Lee Summit, eastern
Jackson County And and just kindof history after that, and
(14:39):
really made some goodconnections And my wife was the
one actually cause I was, webuilt our house back in Atch and
but I was working about an hour15 from my office and she was
like, hey, there's opportunity,I think at the distillery in
Weston and she was the one thatwas really kind of pushing me.
Because I'm very loyal I reallyam by default on certain things
And I just I enjoyed what I wasdoing.
I enjoyed the people I workedwith.
(15:00):
It was hard to make thatdecision and all that stuff came
up and my wife is really theone that you guys should be
thanking for my presence nowwith you guys, casey, casey's
the real MVP.
Yeah, she pushed me off thebuilding.
You do suck it up.
Speaker 4 (15:16):
So two things I heard there.
One, your loyal, which explainswhy you still like Patrick.
That makes sense.
That's the only reason Yeah.
And then the other thing is youdidn't just build a house, you
built like a compound in it.
Speaker 1 (15:27):
Yeah, it's hard.
He has like a German shepherdthat like it's fortified.
Speaker 4 (15:31):
There's guns everywhere, like it's wife and
daughter are going to shootanyone that comes on.
Speaker 1 (15:36):
He already has a rocket launcher on his roof,
Actually he's ready to die atthis place.
Speaker 5 (15:40):
He's like 88 compliant.
Speaker 3 (15:44):
If I need wheelchair access it's built at 13 years
ago.
Yeah, i positioned my dad.
He came when we were buildingthe house and there's a farm,
farm field that sits right downbelow and there's a bridge about
I don't know about threequarters of a mile, half mile
down, and he said the way youpositioned this house, my dad
was in the military, so this isa great defensive position to
(16:04):
like place a tank right here.
I'm like that's why I did it,dad, that's why I did it.
So that's, always it's alwaysforward thinking, for sure.
So.
Speaker 5 (16:12):
I like that, yep.
Speaker 3 (16:13):
Yep.
Speaker 1 (16:15):
You know, what's funny is you know Joe really
does handle most of our like,large form events, especially
the ones we do on the road.
When Joe first started I don'tknow he might have been with us
a week, a month, whatever it was.
Yeah, we were in the middle ofit was about to be a huge event
for us.
It was down in Atlanta and wewere like prime, you know the
(16:35):
top sponsor of the whole thing.
We had things in every bar.
It was a speakeasy style andeveryone's going to dress like a
gangster.
Is that so cool?
Joe shows up dressed like aNewsy instead, which number one
was just fantastic.
Number two we thought this wasgoing to be a massive show, like
it was pitched us, like thisthing is going to be just the
people everywhere.
(16:56):
And we were launching triplecrown and our hooks Rome.
At the time We get there andJoe's prepped and ready to just
have all this crap gone at everywhich way And we've got tasting
promo people, We've got justwe're stacked and like three
people should have Yeah.
It was the worst event I'veever been a part of Like it was
horrible.
Speaker 3 (17:17):
But somehow, with that little of a showing from
people, i think we walk likeover 10 miles.
Oh yeah, i think I was justpissed and I was pacing.
I'm like, what am I doing?
Like, what am I doing with mylife?
Speaker 1 (17:28):
Like I was dressed like I was dressed like a Newsy
walking men's hat on, but I hadmy suspenders.
Speaker 2 (17:34):
I was like what am I doing?
Speaker 3 (17:35):
Like, why am I dressed up right now?
I didn't have to do this in thebeer business.
Like, what is this world?
I?
just my wife made me go to Mike.
Speaker 1 (17:42):
What is this fate?
Who am I?
Oh man, it was.
we definitely improved sincethen.
That was, we got sold, but our,you know.
Speaker 3 (17:51):
going back to that, though, if you have an
opportunity to promote, we doour best, and some sometimes you
win, sometimes you lose, andbut you got to get out there and
try.
Speaker 5 (18:00):
So talk to me about promotions a little bit.
So you are the king of like.
Connect with the people, Tellthem about the brands.
Speaker 3 (18:08):
So whenever you go out to promote, it's not just
like here's a drink, No wereally, you know, our biggest
thing if people do come back tothe distillery, if we can get
them on site.
Kyle's about to cut me off.
Speaker 4 (18:21):
Not yet.
I'm waiting.
Speaker 3 (18:24):
God damn it, Kyle.
So when, at the end of the day,we would love to get everybody
and their brother back here tothe distilleries all the
sovereign registraries since1856.
And sometimes that's notfeasible because once you come
on site here, the market andeverything talk.
It just speaks for itself.
But we've got to figure out howdo we adapt that same
experience here in the best waywe can and bring it to the
(18:44):
people in Texas, oklahoma, imean just right over in St Louis
.
Different pieces like this.
If we can engage them on thatside.
If we can connect with them onthat side, we can get people
here And I think, just throwingthat bait in the water.
And we've seen it work.
I mean, kyle and I were inNebraska and we connected with a
lot of people and we hadactually we were working an
(19:06):
event came back here at thedistillery And from that week we
actually ran into like sixpeople that we met there that
just wanted to come see ourdistillery and wanted to see
what we're doing and wanted tosee the product they loved and
enjoyed.
They wanted to know everythingabout it.
And that's when we win.
Speaker 5 (19:21):
Yeah.
So it's kind of like beforethis podcast, when there was a
group walking by.
They were actually fromNebraska and Joe was like let's
talk to him.
I think he was stalling becausehe didn't want to record the
podcast.
Speaker 1 (19:31):
He didn't.
I'm kidding.
Speaker 5 (19:32):
No, but he's like come on in, let's talk Like he
wants.
Wanted to connect with himbecause that's just like the Joe
way.
Speaker 3 (19:38):
It's all about accommodation.
Everybody receives thingsdifferently in different pieces,
but we just the more people weconnect with especially connect
we've got amazing product and wehave amazing people.
When you put those two together.
Speaker 4 (19:49):
So, anyway, when you put those two things together.
I got a question for you.
It's I don't know.
Speaker 5 (19:53):
It makes a big difference, It's a big point of
difference.
It really is.
Guys we have a city population.
Kyle and Patrick over there.
Speaker 3 (19:59):
If anybody's tuning in, if anybody likes to see a
boxing match between KyleMerkline and myself, I'm all for
it.
I won't be nervous on that one.
Speaker 4 (20:06):
I can outrun you, that's fine.
So Joe has a story for prettymuch anything, everything.
It's amazing how many times yougo out on the road and you just
meet some random person andyou're talking about I don't
know, say, las Cruces, newMexico, and, like odds are, joe
(20:26):
has been to Las Cruces, newMexico with.
Speaker 3 (20:30):
Joe Nato.
Joe Nato Show that.
Speaker 1 (20:37):
Joe has a way of turning into Joe Nato Yep, and
he gets a little crazy.
Speaker 4 (20:44):
Our design team loves it.
Speaker 1 (20:46):
We need everything, all those events we were talking
about, when he goes crazy andlike he just needs everything.
Speaker 4 (20:52):
If you're just listening to the podcast, aaron
brought in a cut out thatBrendan had made, where it's Joe
on top.
Slightly skinnier version ofJoe, i know, photoshopped
version of Joe with a tornadounderneath.
Speaker 3 (21:08):
That's the start of the beard.
I almost came with a mustachetoday, but I couldn't do it.
Once.
I go there I just I don't knowwhat happened.
The beard's looking strong,Yeah you're good with the beard.
Speaker 1 (21:20):
It's looking a little gray, though You got some gray
coming in.
You're getting old too, man.
Sorry, it happens to all of us,i guess.
Speaker 3 (21:25):
It works.
Accepting, accepting that It'sthe acceptance.
Speaker 5 (21:31):
I don't even know what Kyle was saying.
Speaker 4 (21:34):
Honestly, it's not important.
No, but at the end of the day,i think it's Damn it.
I'm going to have to cut himoff again.
Speaker 3 (21:40):
I think it's what Kyle was alluding to Like I just
I enjoy people, i enjoy talkingwith people, i enjoy connecting
with people And it's fun whenyou can find common interests
with folks.
And this is a big world, butreally, at the end of the day,
it's a very small world when youbreak it down.
Speaker 5 (21:54):
That's so true, it is very true.
Speaker 1 (21:56):
There's even a ride named after it.
Speaker 4 (21:58):
actually, It's actually kind of hoping that you
had like a Las Cruces NewMexico story.
Isn't that like, where like?
Speaker 3 (22:04):
We've got.
yeah, my, We had family downthere, my sister, there you go,
new Mexico.
Speaker 5 (22:09):
I mean, you're only one of nine children.
Speaker 4 (22:11):
So of course.
Speaker 3 (22:12):
The youngest, yeah, the best.
Yep Never got a chance to talk.
Speaker 4 (22:16):
That's why he talks so much.
now We've heard this story18,000 times.
Speaker 1 (22:19):
Yeah, I talk for my food.
You're not the runt of thelitter.
Speaker 5 (22:24):
I had all my brothers are tinier than me.
Speaker 3 (22:27):
I said that I was spoiled.
I said I am not, i did not.
I just I watched what you guysdid and I did the opposite.
Speaker 2 (22:32):
So you learned, thank you for you eight idiots ahead
of me to make decisions for me.
Speaker 3 (22:37):
So, but yeah, I survived.
Speaker 5 (22:41):
Yeah, and you're thriving.
Speaker 3 (22:42):
Sorry, joseph, i was just trying to figure it out
each and every day Doing great.
Speaker 5 (22:46):
Doing something new, doing great, doing great.
Speaker 4 (22:48):
How does it feel that the fate of you know like our
company is on your shoulders,selling bourbon?
Speaker 1 (22:54):
That mainly just you Is that.
Speaker 3 (22:55):
There's that?
Yeah, no, it's.
Speaker 4 (22:58):
VP of Select Brands.
Like, yeah, this is one of theSelect Brands.
That's definitely one of theSelect Brands You know, it's not
a big deal.
Speaker 3 (23:04):
It's a good, it's a major project, It's a major
turning point for our company.
But I think, at the end of theday, when you've got the it's
not me it's when you connect,when we've got the right team in
place and we've got the rightpersonnel, we've got the
products and we've got thepeople.
We just need to connect ourpeople and product, like I've
said a million times on thispodcast.
So it's slow and steady, winsthe race.
(23:25):
It really does.
And it's not about tomorrow,it's what's the next year and
year after that.
Speaker 5 (23:31):
So that's kind of what Kyle always says, like he
doesn't always think about likewhat's best for right now, but
maybe what is best like five, 10years from now, kind of like a
good aging bourbon.
Speaker 3 (23:41):
And I think, if you don't think like that and we're
not about and these guysprobably have heard me say this
I'm not a big fan of ponds.
Ponds are like a sittingbathtub And I'm a big fan of
rivers.
It's all about tenuous flow, sowe have to adapt and we got to
keep moving forward.
Speaker 1 (23:59):
He doesn't like.
Speaker 5 (23:59):
I've never heard that , but I really like it.
Wow, I feel so motivated.
Speaker 1 (24:04):
What are you saying I ?
Speaker 4 (24:05):
also love how Jordan is trying to be so serious right
now.
Oh yeah, she's trying to keepit on track.
Speaker 5 (24:11):
Joe has a lot of feelings and I will just never
forget the times of drivingaround you know, down I 70 and
Joe's baby blue Volkswagen Hewas teaching me the ropes, like
that Volkswagen.
Speaker 4 (24:22):
I've really I've learned so much from me.
I've never heard about aVolkswagen, so I don't know
anything about this.
Speaker 1 (24:28):
When we hired Rachel Dignan.
Well, let's go back to thefirst Volkswagen I was not in
town.
Joe was driving the baby blueat the time, the V Dub.
Speaker 3 (24:39):
Well, let's go back.
No, no, no.
we're starting right here Andwe'll go to that in a minute,
Joe.
Speaker 1 (24:45):
It doesn't matter, Rachel I was like Rachel, trust
me, drive around with Joe.
He's going to show you somethings.
There's more than just designin this job.
Get to know who we are, get outthere, see the products go and
you're going to have a good time.
She gets in Joe's car.
whatever had happened.
There was a rainstorm.
Something happened to where therain it's not like it leaked
from the top.
It somehow came up from hell andinvaded his car and it smelled
(25:09):
like the most mildew, mildew,moldy, just mess.
And Joe hangs a little likeChristmas tree air pressure in
it.
And then Rachel gets in andproceeds to be nauseous the
entire day, driving around inbaby blue.
Speaker 3 (25:23):
I was really concerned.
Speaker 1 (25:25):
She has nightmares about that to this day.
Speaker 3 (25:27):
The Volkswagen I thought we were going to like
Yabba-deba-doo.
Speaker 1 (25:31):
So you're driving the wheels off it.
Speaker 3 (25:34):
I had a very big, large, inappropriate truck to be
able to drive around, So I dida quick.
I was traveling and my wife, Isaid I need to get something
like a little bit, a little bitmore eco-friendly, a little bit
more mileage, just usable, justfor work.
And she, my wife's awesome, Andshe found a way better than Joe
back away It was a nice car Itwas beautiful Turbo still worked
Speaker 4 (25:59):
off Craigslist for $5,000.
And she literally calls me.
Speaker 3 (26:03):
She's like Hey, i'm a dad, this is kind of a sketchy
sketchy area.
These guys kind of different.
I said, does it run?
It does.
I said just buy it.
So, sight unseen, i bought itand that bad boy, 120,000 miles,
came in and it did leak.
I don't know where that leakingwas coming from.
Speaker 1 (26:20):
It came from the ground.
Speaker 3 (26:21):
It came from, somewhere, i think there was a
movie called like your TV'sleaking.
I was like your Volkswagen'sleaking And that thing got, i
think when I sold it and it'sprobably running to this day I
sold, i did.
I put it from 120,000 miles to186,000 miles.
I was able to turn around andget half of my money back.
Speaker 2 (26:42):
So look, at you, Joe.
Speaker 3 (26:44):
But then I made my wife sell the car for me.
I didn't want anything to dowith it, Cause I didn't want to
be like.
Speaker 4 (26:48):
I'm very honest, I'd be like it leaks, I don't know
where it comes from.
He would have been way toohonest.
Way too many words about how itleaks And no one would have
bought it.
Speaker 3 (26:55):
And Rachel was her first day and she was just like.
I'm like I don't know whythat's it.
I don't know why there's apuddle in that, but there's a
puddle in the car.
Speaker 1 (27:04):
So Riex and Mildew And so.
Speaker 3 (27:06):
Rachel is the one that actually named me Joe Nato.
And I didn't know this untilthe last, actually a couple of
months ago, that that was thename used up in the design room,
so so, well, but I appreciateit.
Speaker 5 (27:16):
Yeah, no, because you come in and you, you need stuff
done in a very positive way ina very positive, impactful way.
Speaker 1 (27:23):
And I give them like a napkin or like a half rip,
just cause he's smiling doesn'tmean it's positive.
Speaker 3 (27:27):
I never put anything on like actual digital.
I just I do scribbles onnapkins.
I'm like design this and like Iunderstand.
Speaker 5 (27:33):
You're like I need this today.
And they're like Oh, this iswhy you have a name.
Speaker 1 (27:38):
You know that's.
Speaker 3 (27:39):
That's what's amazing about this place and the team
we have.
They just everybody works.
It doesn't matter what, whattitle you are, everybody rolls
up their sleeves and gets itdone So that's right, pretty
awesome times, good times.
But yeah, that Volkswagen'sturbo still works.
Probably still does right now.
Speaker 1 (27:56):
I mean it still whistles when someone jumps on
that gas.
Speaker 3 (27:59):
I think it's, since I'm not in the vehicle right now
.
I think I got it up to about121.
Speaker 5 (28:03):
Why were you doing that Like what was there's no
speed limit, it's fine.
Speaker 3 (28:07):
I got a nice.
I got a nice straight away andthat you can hear when that
turbo kicks in.
It's like Oh gosh, i'm justtrying to keep it going.
Speaker 5 (28:20):
Sad to say that one go.
Speaker 3 (28:21):
Yeah, yeah, maybe again one day we'll see.
Speaker 5 (28:25):
So we've come a long way from the baby blue
Volkswagen days.
Yeah.
Speaker 4 (28:29):
Mainly, we introduced bourbon.
Which thing, yeah, thankfullywe did.
Speaker 3 (28:32):
Well, we did.
We did a lot of things inbetween, though.
Speaker 4 (28:34):
We did.
Speaker 3 (28:36):
But especially if Patrick really seen the
opportunity and now he's suckingup to Patrick.
Speaker 4 (28:39):
This is all.
I mean he was, i love it.
He was a thinker.
I mean he was a thinker And hegoes.
Why would we waste our?
Speaker 3 (28:46):
time on a static billboard that just sat there
for the same people to see it.
Let's go mobile.
And then that's when we, youknow, we're out of Kansas City.
We're outside of Kansas City,but what do we have?
right here, they make the F 150right in town.
We're sporting a local market.
So then we got a lot of F 150sto support our local, local
folks that you know work hardevery day and you wrap those
vehicles with brands and movingbillboards.
Speaker 5 (29:09):
And now we don't drive baby blue Volkswagen's
anymore.
We drive trucks that are movingbillboards.
Speaker 1 (29:14):
That's right, it's great And it's people see him.
Speaker 3 (29:17):
Yeah, And so you got to be.
if you see one of those carsout there, give them a honk.
Speaker 4 (29:21):
They always do Except Joe's is this unmarked because
he sucks at driving So bad.
We miss every exit everywherewe go.
Speaker 3 (29:29):
It's because I'm just in deep thought in Colorado.
Speaker 4 (29:32):
We were out there driving around Denver and we
missed like nine exits in oneday.
Speaker 3 (29:35):
I just want to spend more time with you.
Speaker 1 (29:37):
I think I was on the phone with you for two of the
misses I want to spend more timewith you.
Speaker 3 (29:41):
I wanted more time with you.
It was so bad.
Speaker 4 (29:44):
It was so bad that Cody eventually, like he just
took over driving.
Speaker 3 (29:49):
I can't stand his driving.
He's real aggressive.
He was fine, cody, i enjoyedhis driving because he didn't
miss exits.
Speaker 4 (29:57):
He wasn't like talking.
Speaker 1 (29:59):
He was a local too.
He was a local.
Yeah, he knows the way around.
Speaker 4 (30:03):
Way to try to make Joe feel better.
Speaker 5 (30:06):
You guys like What I don't know We like Joe.
I didn't know Joe was going tobe on the podcast today until
somebody told me this morning.
Speaker 1 (30:16):
I have no idea.
Surprise.
Speaker 5 (30:18):
He had on his broker's t-shirts.
We made a broker's cocktail,then he changed his shirt.
I think he got nervous.
Speaker 3 (30:23):
I had that broker's shirt for about six years.
There's a lot of.
It's a road.
Speaker 4 (30:28):
There's a lot of sweat and tears.
There's an old video out there.
Speaker 1 (30:32):
Joe did a mixology.
We need to maybe hit it on this.
Tag it in there, Brendan.
Speaker 4 (30:38):
The mixology video in the same shirt, post it in the
comments or something like that.
Speaker 1 (30:42):
Can we do that?
Yeah, we'll go on there,brendan is nodding.
Speaker 4 (30:44):
that that's a thing.
Honestly, it was amazing.
Speaker 3 (30:46):
I mean, you guys want to put 13 things in your
cocktail, go ahead, but if youwant some plastic, reach out.
Speaker 1 (30:51):
I got you, joe's got you.
I mean the video is definitelyworth watching.
Speaker 3 (30:55):
I mean our spirits are so good, i would just drink
it by myself.
But, I don't like to use morethan three ingredients at the
time.
That's great spirit a mix and agarnish.
Speaker 5 (31:04):
Right, you really don't need anything else.
Speaker 4 (31:07):
You made a broker's cocktail.
Why did you not just do aFrench 75?
You like French 75s, that'syour thing.
Speaker 3 (31:14):
That's when the world was shut down and I wasn't
allowed to leave my house.
And we were in the basement andthat's what I had to work with.
Speaker 1 (31:23):
So I pulled out an old jar I could find I made a
cocktail.
Speaker 3 (31:26):
Now.
but I was at a bottle ofbrokers and I had green olives
Doesn't everybody And I made aready to drink dirty martini.
Speaker 5 (31:35):
I just think you're on air like set.
It was like really passionateAnd you were just like, yeah, I
loved it.
Speaker 3 (31:42):
Nobody knows us, but there was like my wife was very
upset with me.
I'm like I have to do this AndI think we did like over 62
takes.
And then my daughter I love herto death And our basement I've
got finished concrete floors butit echoes.
She's like, it's like dad, dadwhite me.
Speaker 4 (32:02):
I'm like oh.
Speaker 3 (32:05):
Oh.
Speaker 4 (32:05):
Franky.
I feel so sorry for you, so Ilove her to death.
Speaker 3 (32:11):
I love her to death.
Speaker 1 (32:13):
But that was just real life.
Speaker 3 (32:14):
Trying time for everybody.
Speaker 1 (32:15):
How's that cut so we can post that?
Speaker 3 (32:18):
one, we kept it.
We kept even during that time.
Everybody kept it positive andkept it moving forward.
Speaker 5 (32:22):
So we did, we did, we did And we made a lot of cool
videos and sold a lot of handsanitizer for the days.
Speaker 3 (32:30):
Yeah.
Speaker 5 (32:35):
So, Joe, what is your favorite part of your job right
now?
People?
Speaker 4 (32:39):
Probably working with me, I'd say no, definitely both
of us.
Speaker 5 (32:43):
Like people like people or like people.
Speaker 4 (32:46):
Not only are like internal folks, Mainly us,
mainly us, yeah, no, but like itwould be a hard.
Speaker 1 (32:51):
Mainly us for sure.
I guess it's one of thosethings.
if there's no one else, Not atall.
Speaker 3 (32:55):
Yeah, these guys No, but it's the team you work with
and just to see when, especiallytogether, when we, when we,
when we're achieving and we'removing forward, you can really
feel that you can feel ittogether.
You can feel the you can feelthe success, but our distributor
partners have great, greatpartnerships, great friends out
there that we've connected withand we're getting more and more,
(33:17):
and and also the consumer,though and Kyle, i think, can
can attest to this And that'sthat's the impact, when you know
it's.
it's the fans, it's people thatlike bourbon, like they want to
talk and they get super excited.
That connection you can't.
I mean.
that's priceless.
Speaker 5 (33:32):
So can't beat it.
Speaker 4 (33:34):
I mean it is a lot of fun when you actually meet
people that are drinking theproduct or that have randomly
listened to the podcast or thathave like it's.
It's something that you don'texpect and it does make
everything worthwhile.
All the hours spent drivingwith Joe are worthwhile at that
moment.
Speaker 3 (33:52):
Eating beef jerky.
That's those guys.
Speaker 1 (33:56):
More of a cashew kind of guy.
He definitely jumps on the beefjerky.
What's he?
Speaker 3 (34:00):
talking about.
I mean, you guys give it.
Speaker 1 (34:01):
He likes the shittier beef jerky like the ones that
are like that's true, so it wasvery process.
Speaker 4 (34:07):
We eat the ones with the hair on it still after that.
It's a real good drive.
Like you need to chew for like18 minutes with your beef jerky,
is this?
Speaker 5 (34:13):
like gas station beef jerky.
Speaker 4 (34:15):
Oh yeah for sure.
It's the only place we'reallowed to stop.
Well, I was going to say, doyou?
Speaker 5 (34:18):
like pack a cooler, Like nobody packs like you know,
I would pack like my roadcooler.
Speaker 4 (34:23):
If I were going on the road.
That sounds very organizedSmart.
Speaker 1 (34:25):
Yeah, we should.
We think we would do that atsome point.
Speaker 3 (34:28):
I mean, i might get some water.
We pack water, you get water.
Speaker 5 (34:30):
Well, that's a central.
Speaker 1 (34:31):
That's a central I went on with Joe like he went to
.
Speaker 4 (34:34):
Walmart and bought a ton of things, and then Patrick
went on this like no sugar kickI did.
We didn't eat any of this stuff, and then ever since then, joe,
i never bought anything.
Speaker 1 (34:44):
A whole bunch of like just shit, like all of it was
bad, like it was just like.
Speaker 5 (34:49):
I mean, there was like protein bars.
Speaker 1 (34:51):
There was like I mean , basically Yeah.
Speaker 3 (34:54):
But hey word to the wise though.
Speaker 1 (34:56):
Oh God.
Speaker 3 (34:57):
You guys, if you guys opened the jerky especially if
you get jerky, jerky that stuffit's real no purpose, i would
have left over and I had a bagof Turkey jerky that we had
opened but it had been in thecar, in the truck, and she's
(35:18):
like, and she screamed and I'mlike, She's like there's a mouse
in there.
Speaker 2 (35:22):
It had grown It came back to life.
Speaker 5 (35:24):
Oh my god, It was horrible.
I was like huh.
Speaker 3 (35:29):
You just got to be, you got to make sure you know
your jerky procurement scheduleis.
Speaker 1 (35:35):
Yeah, don't let it grow any mice.
Don't leave it in a hot carGross, don't do that.
Or a hot, baby blue Volkswagen.
Speaker 5 (35:42):
Either one, either one.
Speaker 4 (35:45):
Well guys.
We made fun of Joe a lot inthis podcast and I loved it.
I don't know if anyone else isgoing to enjoy this Call a
redemption.
Speaker 1 (35:54):
For now.
It's better than the first one.
Joe was on his computer andbangs in the background.
Speaker 5 (35:58):
Oh, the bangs in the background, that used to be Joe
all the time, true, yeah, it'sjust been a long time coming,
like he's always like in theroom, but he's never really here
, so this was the time I'm inthe shadows, yep.
I love it Well.
thank you for the invite, guys.
Speaker 3 (36:10):
This has been life changing in so many ways, i feel
like it's been a great time.
Speaker 5 (36:17):
I feel like you're going to be changed.
Speaker 3 (36:20):
I feel like hopefully you'll have me back one day,
nope, and I'll wear a turtleneckand have a mustache or
something That would be fun,that would be sweet.
Speaker 1 (36:27):
Are we doing bourbon?
Speaker 4 (36:28):
I mean, I don't know how?
Speaker 3 (36:30):
I don't know, i don't remember listening to this
podcast.
Nope, this is real.
Speaker 4 (36:34):
Yeah.
Speaker 3 (36:34):
Cheers.
Speaker 1 (36:35):
Cheers.
Speaker 3 (36:35):
Cheers, cheers.
Speaker 4 (36:36):
Cheers, cheers, cheers.
Joe, before we get off of hot dogs.
Speaker 3 (00:02):
All right, what is?
Speaker 1 (00:05):
the most amount of hot dogs you sold in one day.
Speaker 4 (00:07):
That's what I was going to ask.
I thought you were going to askhim how many he's eaten at one
time.
That's an express, that's afollow up.
Speaker 1 (00:12):
That's a little aggressive, kyle, that's a
little personal.
Speaker 5 (00:43):
Welcome to Holiday Happy Hour presented by the
Holiday Distillery in WesternMissouri.
I'm Jordan and today we have avery special guest.
But before we get there, we'redrinking a cocktail.
It's delicious, it's one of myfavorites, but nobody can
explain it like Brendan can.
Speaker 1 (00:58):
I didn't even wait to taste this one.
Speaker 5 (01:00):
What are we drinking, Brendan?
Speaker 2 (01:02):
So actually we don't have a name for this yet, so
we're going to throw it out toeveryone listening And if you
guys have any ideas because thiswill end up on the fall winner
menu here at the distillery ifyou guys have any good ideas for
this cocktail, throw them out.
We'll name it here And you cancome get it come this fall.
So this has an ounce and a halfof Brokers gin in it with a
(01:26):
three quarter ounce creme demire, half ounce lemon cello
liquor and half ounce lemonjuice, three dashes of orange
bitters, and then it is.
We also put a little bit of eggwhite or aquafaba in it to give
the head on it and then justshake that up and double strain
it into here.
Speaker 5 (01:44):
What is creme de mire ?
Speaker 2 (01:46):
Creme de mire is going to be like a blackberry of
the core.
So you kind of get that darkcolor, so it's not overly sweet.
It's definitely more on thetart kind of fruity side.
Just a good fall kind ofwinterish cocktail.
Speaker 5 (02:02):
Delicious, brendan, i love it.
Speaker 4 (02:05):
Joe's all over it.
Joe Quinn is on the house.
We have lots of words like somany words, so many words, too
many words, too many words.
Speaker 5 (02:17):
Okay, guys, this has been a long time coming.
We usually talk shit behindJoe's back, but we've brought
him to the table.
Speaker 4 (02:24):
Just talk shit right to his face.
We get to do it, it's fine, sogreat.
Speaker 5 (02:28):
I know, no, we never talk any bad words about you.
No, we do.
Speaker 1 (02:32):
And his quick defense and also to shed talk him a
little bit.
He was on a podcast when theearly on ones that Johnny Hart
was on time at Five Farms.
Speaker 5 (02:41):
Johnny Hart was fantastic.
Joe was terrible.
Yeah, he failed horribly.
You were distracted.
You were on your computer.
I'm like this is not.
I know he was doing Joe things.
Speaker 1 (02:50):
So we decided this is like his redemption shot.
And if he fucks this one up,it's over.
Speaker 4 (02:55):
He's never gonna come back.
Speaker 1 (02:57):
So, see how it goes bud.
I like it, No pressure.
Speaker 5 (03:00):
Welcome, joe, thank you.
Speaker 3 (03:04):
Thank you for having me.
Speaker 5 (03:05):
You know Joe is long.
He has a long history in thesales industry, but he is
currently the vice president ofselect brands here.
So his babies are bourbon andfive farms which are two very
beautiful babies, Beautifulbabies.
So he has a has a big job here.
But Joe kind of started out inthe trenches.
(03:27):
You know sales, What was it?
Hot dogs, Your very first salesopportunity.
Speaker 3 (03:32):
Hot dogs.
You were technical than that.
Speaker 1 (03:34):
I don't think it was.
Speaker 3 (03:36):
When I graduated from school, I ventured into Kansas
City and.
I actually worked for a companycalled Center Plate which is a
big concessionaire cateringvendor company And at the time
they were out of the Carolinosbut they had the contract for at
Truman Sports Complex for theKansas City Chiefs, kansas
Royals.
I've heard of them And I had anopportunity to oversee on the
(04:00):
concession side all theconcessions and vending for both
properties.
That's also at the time whenthe Hunt family owns the Kansas
City Wizards which we know todayas Sporting KC.
So, if you want to get technical.
I was in beer and hot dogs AndI moved on to the beer business
on the distributor side.
Speaker 1 (04:20):
Joe, before we get off of hot dogs.
What is the most amount of hotdogs you sold in one day.
Speaker 4 (04:28):
That's what I thought .
You were gonna ask him how manyhe's eaten at one time.
That's a little aggressivepersonal.
Speaker 3 (04:38):
But, no going off of what what Patrick is living to
is.
There's two.
I had two major feats at at thestadiums at Kaufman during my
time.
This again, this was before therenovation of Kaufman Stadium.
What we know today and Didn'thave them like, the cooking
space and the facilities weren't.
You know?
we had a.
We had to work with what we had, and one buck night, which is a
(05:01):
dollar for a small soda, apeanut or a hot dog.
Fridays, right, yeah, typicallywhen they need to drive some
crowds in there, but one nightwe did The forty two thousand.
Speaker 1 (05:14):
Yes.
Speaker 4 (05:17):
How many did you eat?
Speaker 3 (05:18):
we were slinging.
I actually did not eat thosehot dogs usually if I'm around
it.
Speaker 1 (05:22):
I don't good.
I'm just trying to figure out,like how would I heat up 42,000
hot dogs?
I mean the amount of food goingthrough those places.
It was all done crazy.
Speaker 3 (05:33):
I was all done in a correct way.
We got it to temp the right,right manner and serve the crowd
.
And then, wonderful way It wasdone.
Speaker 5 (05:49):
Fantastic Joe oh.
Hot dog?
that sounds definitely thething where you dip it in water
like I'm dips in water and Ican't imagine that's good.
Speaker 3 (05:58):
You gotta be careful.
There's probably a lot ofliability.
Speaker 5 (06:02):
He's still thinking about yeah.
Speaker 4 (06:04):
I did.
Before this podcast started.
I said that I was gonnainterrupt Joe anytime I got
bored listening to him, becausethat probably meant that
everyone else was boredlistening to him.
So if I ever do That, uh, iapologize in advance.
It sounds rude, but really I'vejust spent way too much time
with Joe lately.
Speaker 5 (06:21):
Yeah, you do spend a lot of time together.
Is that like tell me why youspend so much time with Joe Kyle
?
Speaker 4 (06:27):
I don't want it.
I don't want to.
Not that choice.
He's in charge of bourbon.
Speaker 3 (06:32):
I have the opportunity and to connect,
connect our product, our bourbon, you know, in specific markets
and connect our bourbon withpeople.
Yeah, so basically what we doHe's a scientist and I, i'm a
thinker.
Speaker 4 (06:53):
So, yes, i, i make the bourbon and then I come up
with you know how much we'regonna, how many barrels we're
gonna dump each time we bottle,and talk to Joe, we work through
that, he figures out wherethat's all going, and he works
with all our distributorpartners And so then anytime we
introduce that or we go into themarket, i hang out with Joe,
which tends to be often now.
Speaker 3 (07:16):
Joe, i really think I'm there for you, kyle, and I'm
not only in a Support manner,but like I mean you make the
magic, but I'm like you're anemotional support dog, like we
talked about that.
I'm there if you need.
You need somebody.
I'm there for you, kyle.
Speaker 5 (07:30):
Thanks.
Oh, that's kind of deep.
I don't really know that we canbe rude to Joe after that.
Speaker 4 (07:34):
I can.
Oh yeah, we can.
Speaker 5 (07:35):
I like that, joe Thanks.
Speaker 4 (07:37):
I appreciate.
I appreciate everything you do.
We're good.
We're good team.
We all love Joe He's just easyto poke at he is, and he is
great, it's like.
Speaker 1 (07:46):
He's not really great .
Speaker 4 (07:46):
I'm just trying to be nicer on the podcast, going
into a car ride with Joe.
Like you, don't get a chance totalk.
Speaker 1 (07:53):
No, or use the restroom or eat.
Speaker 4 (07:57):
Oh, so many meals we've had of beef jerky.
Speaker 1 (08:00):
Beef jerky, I mean.
We know every brand of beefjerky.
Speaker 4 (08:02):
And it's true.
Speaker 5 (08:03):
I don't let them get me.
Speaker 1 (08:04):
Gas station coffee.
Speaker 4 (08:05):
Gas station coffee We do stuff for gas.
Speaker 3 (08:06):
If we have an objective, i just want to get,
get there and get it done, and Ilike to get there early and get
it knocked out ahead of time,just so we have time to think
and plan.
And Yeah, so there's.
There's never an ahead of time.
Speaker 1 (08:18):
There's never, uh, an amount of time that is enough
for Joe.
So if a show starts at six atnight, we need to be there four
in the morning to get set up.
I do appreciate it, but it doesget annoying when you're doing
it at the time.
And then also you know just thethe whole.
Joe is One of the best I'veever met at setting up, making
(08:39):
sure everything's as flawless asit can be, making sure that
Kyle has only red skittles,because if he gets a green, who
will throw it in your face?
Um, everything is perfect.
Speaker 4 (08:49):
That is halfway valid , though, when they changed it
from green apple to lime.
End of skittles for me, see,and on the opposite, that green
apple is garbage, Oh no, I onlyeat sour skittles.
Green apple sour skittles wasgood.
Speaker 3 (09:02):
So kind of going back to the point and getting off
the skittles so A very, verysmart man once told me who has
actually worked for us namesJordan Scott, who's actually
having his third baby today.
Congratulations.
Speaker 1 (09:15):
Jordan Say hey, jay scott, that's.
Speaker 3 (09:17):
Jordan, but he understands how to operate.
And he said, hey, joe, i get it.
And he said, piss.
Poor planning leads to pisspoor performance.
Speaker 5 (09:25):
Prior planning prevents poor performance.
the five peas I like a moreaggressive approach on it.
Speaker 3 (09:31):
Yeah.
Speaker 4 (09:31):
I mean, we don't even get a chance to go pee when
we're on the road.
Speaker 1 (09:35):
That's all those peas that we don't get to pee.
Speaker 3 (09:37):
Yeah, that's weird.
We got stuff to do, man, i gotit.
We got to connect people andproducts.
Speaker 4 (09:42):
I was uh strongly opposed to this strategy at
first, and like the whole Eatingbeef jerky and not stopping for
food, and like now.
I went to chicago with my wifeand uh Man, going through the
airport was so slow and I kepttelling her like, hey, joe
wouldn't stop here, joe wouldn'tstop there.
like I prefer traveling withjoe now because we would just
(10:04):
get to the gate, we'd knock itout, we'd be done, let's.
and.
Speaker 2 (10:07):
I didn't go over well with my wife.
Speaker 1 (10:09):
Sound clip of him That we did not go over well
Like you were really creatingthat.
Speaker 3 (10:15):
What would joe do situation?
Speaker 5 (10:21):
Have you ever flown with joe, or is this just a road
situation?
Speaker 3 (10:25):
I'm not happy when I fly either.
I mean we've something aboutgoing like that high in the air
and that that Just I just don'tdo well like when joe gets stuck
in a metal seat.
Yeah, I get.
I come down as a differentperson.
Speaker 4 (10:35):
We've flown a few times.
We'd primarily drive, yeah.
Speaker 5 (10:39):
Yeah, you got the truck, you got the trailer full
of all your barrels and all yourthings.
Speaker 1 (10:43):
Sometimes we've got to get in the van.
Speaker 3 (10:44):
We do it all just like to be self-contained.
I love it.
Speaker 5 (10:48):
You know, joe hired me back in the day, patrick too,
but they still talked to thisday about how I creeped him out.
Speaker 1 (10:54):
So super intimidating at him.
You had very intense eyes orwhat is it Guys?
Speaker 2 (10:58):
I was nervous.
I was looking through my soul.
Speaker 1 (11:00):
Yeah, what is happening right now.
Speaker 3 (11:02):
Honestly, after that interview.
To this day, i actually can'tlook people in the eye.
That well, it's it like scaresme so.
Speaker 5 (11:10):
I like I was gonna give you a compliment, but now I
just feel like I've ruinedruined your eye contact for your
life.
Speaker 1 (11:20):
So now people, he's staring into a light.
Rather, i was a great hireJordan was a great hire.
Speaker 5 (11:27):
Hey, thanks, joe.
We've had a lot of good times.
You know who was a horribleinterview.
Who, joe Quinn Oh.
Speaker 1 (11:35):
This dude came in first first interview and I
interviewed him with my boss atthe time and I mean he was, he
wouldn't speak, which no onewill believe me saying that.
He sat there quiet because JoeLike never stops talking, right,
but he was quiet.
Speaker 2 (11:49):
I was just sweating.
Speaker 1 (11:51):
He had a weird creepy smile on his face.
He just seemed odd.
He's from a city I'd neverheard of, which now it's ashes
in Kansas.
Sorry guys, just didn't know atthe time and, uh, i was like
there's no way I'm hiring thisguy Like he's.
he's just weird man, he'screeping me out and he's sitting
there sweating for no reasonand he's just uh, so he leaves.
and Alan Hunley, our HRdirector at the time, is like
(12:14):
yeah yeah so.
Joe and he's from Acheson, heknows, joe.
I'm like listen, you're kiddingme.
This dude is a creep show, likeand there's nothing good about
it, like there's no way, like Idon't even know what he did,
like he wouldn't speak.
It was weird.
Speaker 3 (12:27):
I have a hard time selling myself.
Speaker 1 (12:28):
He's like just give one more shot.
And here we are now.
Speaker 3 (12:31):
Let's talky, talk more action.
Speaker 1 (12:33):
I love Joe like a brother, now I do, which is why
we poke at each other.
but it is wild to see how farwe've all been here a long time
now.
Yeah, kind of interesting, ButPatrick did ask me some stupid
questions.
That's because you're so weird.
What's your favorite color?
What's your hobbies?
I was like my family man.
You asked that I did.
What's your favorite color?
What was your answer?
My family.
My favorite color is both.
That was the answer to what'syour favorite color, my family.
(12:54):
I'm a redhead dude, i don't wearred.
Speaker 5 (12:55):
Yeah, that glashes.
Yeah, it doesn't work at all.
Speaker 1 (12:59):
I think I wrote it down like oh, blue, like okay,
like that's not good.
Speaker 3 (13:02):
Well, just to give myself a little like I never had
not like.
this was the first careerchange where I didn't really
know people.
They didn't know me or mybackground, so I did everything
else.
in the past, people have workedor I've had worked with in
different situations where itwasn't an interview.
This was a little bit different.
So because you left the hot dogsituation, you went to go sell
(13:23):
beer, so contract came up and Ihad opportunity to go down to
Alabama and do Bama football anddo some different things,
different contracts, and I wasit was great guys.
But when you I kept keepingtrack was, i came out of college
with about $28 in bank accountAnd they're like, hey, we have
this salary for him.
Like, oh my gosh, i was likehot dog.
And uh, look at that Dad joke.
And uh, we ran into.
(13:43):
This is what we deal with.
We ran into a situation and Iwas like I keep you know, i
would never trade the experiencebecause it was also.
You got an opportunity to workwith people, connect with people
And that was probably thebiggest and how to deal with
people, um, from a customerservice aspect and and the uh,
what was needed And um, yeah,Yeah.
Speaker 5 (14:09):
And then, after beer, you came here.
Speaker 3 (14:10):
Yeah, but I kept track, so you feel like he
forgot what the question was.
I was I was he drifted?
Speaker 4 (14:17):
It was not even close to like.
Speaker 3 (14:19):
Zing, zing me.
But, uh, I kept track.
I actually worked 51 daysstraight.
I was like 12, 15 hours a dayAnd I said I get it.
I got to look for otheropportunity and opportunity to
come up.
I had a good relationship with alocal beer distributor on the
on the AB side, the great familyout of Lee Summit, eastern
Jackson County And and just kindof history after that, and
(14:39):
really made some goodconnections And my wife was the
one actually cause I was, webuilt our house back in Atch and
but I was working about an hour15 from my office and she was
like, hey, there's opportunity,I think at the distillery in
Weston and she was the one thatwas really kind of pushing me.
Because I'm very loyal I reallyam by default on certain things
And I just I enjoyed what I wasdoing.
I enjoyed the people I workedwith.
(15:00):
It was hard to make thatdecision and all that stuff came
up and my wife is really theone that you guys should be
thanking for my presence nowwith you guys, casey, casey's
the real MVP.
Yeah, she pushed me off thebuilding.
You do suck it up.
Speaker 4 (15:16):
So two things I heard there.
One, your loyal, which explainswhy you still like Patrick.
That makes sense.
That's the only reason Yeah.
And then the other thing is youdidn't just build a house, you
built like a compound in it.
Speaker 1 (15:27):
Yeah, it's hard.
He has like a German shepherdthat like it's fortified.
Speaker 4 (15:31):
There's guns everywhere, like it's wife and
daughter are going to shootanyone that comes on.
Speaker 1 (15:36):
He already has a rocket launcher on his roof,
Actually he's ready to die atthis place.
Speaker 5 (15:40):
He's like 88 compliant.
Speaker 3 (15:44):
If I need wheelchair access it's built at 13 years
ago.
Yeah, i positioned my dad.
He came when we were buildingthe house and there's a farm,
farm field that sits right downbelow and there's a bridge about
I don't know about threequarters of a mile, half mile
down, and he said the way youpositioned this house, my dad
was in the military, so this isa great defensive position to
(16:04):
like place a tank right here.
I'm like that's why I did it,dad, that's why I did it.
So that's, always it's alwaysforward thinking, for sure.
So.
Speaker 5 (16:12):
I like that, yep.
Speaker 3 (16:13):
Yep.
Speaker 1 (16:15):
You know, what's funny is you know Joe really
does handle most of our like,large form events, especially
the ones we do on the road.
When Joe first started I don'tknow he might have been with us
a week, a month, whatever it was.
Yeah, we were in the middle ofit was about to be a huge event
for us.
It was down in Atlanta and wewere like prime, you know the
(16:35):
top sponsor of the whole thing.
We had things in every bar.
It was a speakeasy style andeveryone's going to dress like a
gangster.
Is that so cool?
Joe shows up dressed like aNewsy instead, which number one
was just fantastic.
Number two we thought this wasgoing to be a massive show, like
it was pitched us, like thisthing is going to be just the
people everywhere.
(16:56):
And we were launching triplecrown and our hooks Rome.
At the time We get there andJoe's prepped and ready to just
have all this crap gone at everywhich way And we've got tasting
promo people, We've got justwe're stacked and like three
people should have Yeah.
It was the worst event I'veever been a part of Like it was
horrible.
Speaker 3 (17:17):
But somehow, with that little of a showing from
people, i think we walk likeover 10 miles.
Oh yeah, i think I was justpissed and I was pacing.
I'm like, what am I doing?
Like, what am I doing with mylife?
Speaker 1 (17:28):
Like I was dressed like I was dressed like a Newsy
walking men's hat on, but I hadmy suspenders.
Speaker 2 (17:34):
I was like what am I doing?
Speaker 3 (17:35):
Like, why am I dressed up right now?
I didn't have to do this in thebeer business.
Like, what is this world?
I?
just my wife made me go to Mike.
Speaker 1 (17:42):
What is this fate?
Who am I?
Oh man, it was.
we definitely improved sincethen.
That was, we got sold, but our,you know.
Speaker 3 (17:51):
going back to that, though, if you have an
opportunity to promote, we doour best, and some sometimes you
win, sometimes you lose, andbut you got to get out there and
try.
Speaker 5 (18:00):
So talk to me about promotions a little bit.
So you are the king of like.
Connect with the people, Tellthem about the brands.
Speaker 3 (18:08):
So whenever you go out to promote, it's not just
like here's a drink, No wereally, you know, our biggest
thing if people do come back tothe distillery, if we can get
them on site.
Kyle's about to cut me off.
Speaker 4 (18:21):
Not yet.
I'm waiting.
Speaker 3 (18:24):
God damn it, Kyle.
So when, at the end of the day,we would love to get everybody
and their brother back here tothe distilleries all the
sovereign registraries since1856.
And sometimes that's notfeasible because once you come
on site here, the market andeverything talk.
It just speaks for itself.
But we've got to figure out howdo we adapt that same
experience here in the best waywe can and bring it to the
(18:44):
people in Texas, oklahoma, imean just right over in St Louis
.
Different pieces like this.
If we can engage them on thatside.
If we can connect with them onthat side, we can get people
here And I think, just throwingthat bait in the water.
And we've seen it work.
I mean, kyle and I were inNebraska and we connected with a
lot of people and we hadactually we were working an
(19:06):
event came back here at thedistillery And from that week we
actually ran into like sixpeople that we met there that
just wanted to come see ourdistillery and wanted to see
what we're doing and wanted tosee the product they loved and
enjoyed.
They wanted to know everythingabout it.
And that's when we win.
Speaker 5 (19:21):
Yeah.
So it's kind of like beforethis podcast, when there was a
group walking by.
They were actually fromNebraska and Joe was like let's
talk to him.
I think he was stalling becausehe didn't want to record the
podcast.
Speaker 1 (19:31):
He didn't.
I'm kidding.
Speaker 5 (19:32):
No, but he's like come on in, let's talk Like he
wants.
Wanted to connect with himbecause that's just like the Joe
way.
Speaker 3 (19:38):
It's all about accommodation.
Everybody receives thingsdifferently in different pieces,
but we just the more people weconnect with especially connect
we've got amazing product and wehave amazing people.
When you put those two together.
Speaker 4 (19:49):
So, anyway, when you put those two things together.
I got a question for you.
It's I don't know.
Speaker 5 (19:53):
It makes a big difference, It's a big point of
difference.
It really is.
Guys we have a city population.
Kyle and Patrick over there.
Speaker 3 (19:59):
If anybody's tuning in, if anybody likes to see a
boxing match between KyleMerkline and myself, I'm all for
it.
I won't be nervous on that one.
Speaker 4 (20:06):
I can outrun you, that's fine.
So Joe has a story for prettymuch anything, everything.
It's amazing how many times yougo out on the road and you just
meet some random person andyou're talking about I don't
know, say, las Cruces, newMexico, and, like odds are, joe
(20:26):
has been to Las Cruces, newMexico with.
Speaker 3 (20:30):
Joe Nato.
Joe Nato Show that.
Speaker 1 (20:37):
Joe has a way of turning into Joe Nato Yep, and
he gets a little crazy.
Speaker 4 (20:44):
Our design team loves it.
Speaker 1 (20:46):
We need everything, all those events we were talking
about, when he goes crazy andlike he just needs everything.
Speaker 4 (20:52):
If you're just listening to the podcast, aaron
brought in a cut out thatBrendan had made, where it's Joe
on top.
Slightly skinnier version ofJoe, i know, photoshopped
version of Joe with a tornadounderneath.
Speaker 3 (21:08):
That's the start of the beard.
I almost came with a mustachetoday, but I couldn't do it.
Once.
I go there I just I don't knowwhat happened.
The beard's looking strong,Yeah you're good with the beard.
Speaker 1 (21:20):
It's looking a little gray, though You got some gray
coming in.
You're getting old too, man.
Sorry, it happens to all of us,i guess.
Speaker 3 (21:25):
It works.
Accepting, accepting that It'sthe acceptance.
Speaker 5 (21:31):
I don't even know what Kyle was saying.
Speaker 4 (21:34):
Honestly, it's not important.
No, but at the end of the day,i think it's Damn it.
I'm going to have to cut himoff again.
Speaker 3 (21:40):
I think it's what Kyle was alluding to Like I just
I enjoy people, i enjoy talkingwith people, i enjoy connecting
with people And it's fun whenyou can find common interests
with folks.
And this is a big world, butreally, at the end of the day,
it's a very small world when youbreak it down.
Speaker 5 (21:54):
That's so true, it is very true.
Speaker 1 (21:56):
There's even a ride named after it.
Speaker 4 (21:58):
actually, It's actually kind of hoping that you
had like a Las Cruces NewMexico story.
Isn't that like, where like?
Speaker 3 (22:04):
We've got.
yeah, my, We had family downthere, my sister, there you go,
new Mexico.
Speaker 5 (22:09):
I mean, you're only one of nine children.
Speaker 4 (22:11):
So of course.
Speaker 3 (22:12):
The youngest, yeah, the best.
Yep Never got a chance to talk.
Speaker 4 (22:16):
That's why he talks so much.
now We've heard this story18,000 times.
Speaker 1 (22:19):
Yeah, I talk for my food.
You're not the runt of thelitter.
Speaker 5 (22:24):
I had all my brothers are tinier than me.
Speaker 3 (22:27):
I said that I was spoiled.
I said I am not, i did not.
I just I watched what you guysdid and I did the opposite.
Speaker 2 (22:32):
So you learned, thank you for you eight idiots ahead
of me to make decisions for me.
Speaker 3 (22:37):
So, but yeah, I survived.
Speaker 5 (22:41):
Yeah, and you're thriving.
Speaker 3 (22:42):
Sorry, joseph, i was just trying to figure it out
each and every day Doing great.
Speaker 5 (22:46):
Doing something new, doing great, doing great.
Speaker 4 (22:48):
How does it feel that the fate of you know like our
company is on your shoulders,selling bourbon?
Speaker 1 (22:54):
That mainly just you Is that.
Speaker 3 (22:55):
There's that?
Yeah, no, it's.
Speaker 4 (22:58):
VP of Select Brands.
Like, yeah, this is one of theSelect Brands.
That's definitely one of theSelect Brands You know, it's not
a big deal.
Speaker 3 (23:04):
It's a good, it's a major project, It's a major
turning point for our company.
But I think, at the end of theday, when you've got the it's
not me it's when you connect,when we've got the right team in
place and we've got the rightpersonnel, we've got the
products and we've got thepeople.
We just need to connect ourpeople and product, like I've
said a million times on thispodcast.
So it's slow and steady, winsthe race.
(23:25):
It really does.
And it's not about tomorrow,it's what's the next year and
year after that.
Speaker 5 (23:31):
So that's kind of what Kyle always says, like he
doesn't always think about likewhat's best for right now, but
maybe what is best like five, 10years from now, kind of like a
good aging bourbon.
Speaker 3 (23:41):
And I think, if you don't think like that and we're
not about and these guysprobably have heard me say this
I'm not a big fan of ponds.
Ponds are like a sittingbathtub And I'm a big fan of
rivers.
It's all about tenuous flow, sowe have to adapt and we got to
keep moving forward.
Speaker 1 (23:59):
He doesn't like.
Speaker 5 (23:59):
I've never heard that , but I really like it.
Wow, I feel so motivated.
Speaker 1 (24:04):
What are you saying I ?
Speaker 4 (24:05):
also love how Jordan is trying to be so serious right
now.
Oh yeah, she's trying to keepit on track.
Speaker 5 (24:11):
Joe has a lot of feelings and I will just never
forget the times of drivingaround you know, down I 70 and
Joe's baby blue Volkswagen Hewas teaching me the ropes, like
that Volkswagen.
Speaker 4 (24:22):
I've really I've learned so much from me.
I've never heard about aVolkswagen, so I don't know
anything about this.
Speaker 1 (24:28):
When we hired Rachel Dignan.
Well, let's go back to thefirst Volkswagen I was not in
town.
Joe was driving the baby blueat the time, the V Dub.
Speaker 3 (24:39):
Well, let's go back.
No, no, no.
we're starting right here Andwe'll go to that in a minute,
Joe.
Speaker 1 (24:45):
It doesn't matter, Rachel I was like Rachel, trust
me, drive around with Joe.
He's going to show you somethings.
There's more than just designin this job.
Get to know who we are, get outthere, see the products go and
you're going to have a good time.
She gets in Joe's car.
whatever had happened.
There was a rainstorm.
Something happened to where therain it's not like it leaked
from the top.
It somehow came up from hell andinvaded his car and it smelled
(25:09):
like the most mildew, mildew,moldy, just mess.
And Joe hangs a little likeChristmas tree air pressure in
it.
And then Rachel gets in andproceeds to be nauseous the
entire day, driving around inbaby blue.
Speaker 3 (25:23):
I was really concerned.
Speaker 1 (25:25):
She has nightmares about that to this day.
Speaker 3 (25:27):
The Volkswagen I thought we were going to like
Yabba-deba-doo.
Speaker 1 (25:31):
So you're driving the wheels off it.
Speaker 3 (25:34):
I had a very big, large, inappropriate truck to be
able to drive around, So I dida quick.
I was traveling and my wife, Isaid I need to get something
like a little bit, a little bitmore eco-friendly, a little bit
more mileage, just usable, justfor work.
And she, my wife's awesome, Andshe found a way better than Joe
back away It was a nice car Itwas beautiful Turbo still worked
Speaker 4 (25:59):
off Craigslist for $5,000.
And she literally calls me.
Speaker 3 (26:03):
She's like Hey, i'm a dad, this is kind of a sketchy
sketchy area.
These guys kind of different.
I said, does it run?
It does.
I said just buy it.
So, sight unseen, i bought itand that bad boy, 120,000 miles,
came in and it did leak.
I don't know where that leakingwas coming from.
Speaker 1 (26:20):
It came from the ground.
Speaker 3 (26:21):
It came from, somewhere, i think there was a
movie called like your TV'sleaking.
I was like your Volkswagen'sleaking And that thing got, i
think when I sold it and it'sprobably running to this day I
sold, i did.
I put it from 120,000 miles to186,000 miles.
I was able to turn around andget half of my money back.
Speaker 2 (26:42):
So look, at you, Joe.
Speaker 3 (26:44):
But then I made my wife sell the car for me.
I didn't want anything to dowith it, Cause I didn't want to
be like.
Speaker 4 (26:48):
I'm very honest, I'd be like it leaks, I don't know
where it comes from.
He would have been way toohonest.
Way too many words about how itleaks And no one would have
bought it.
Speaker 3 (26:55):
And Rachel was her first day and she was just like.
I'm like I don't know whythat's it.
I don't know why there's apuddle in that, but there's a
puddle in the car.
Speaker 1 (27:04):
So Riex and Mildew And so.
Speaker 3 (27:06):
Rachel is the one that actually named me Joe Nato.
And I didn't know this untilthe last, actually a couple of
months ago, that that was thename used up in the design room,
so so, well, but I appreciateit.
Speaker 5 (27:16):
Yeah, no, because you come in and you, you need stuff
done in a very positive way ina very positive, impactful way.
Speaker 1 (27:23):
And I give them like a napkin or like a half rip,
just cause he's smiling doesn'tmean it's positive.
Speaker 3 (27:27):
I never put anything on like actual digital.
I just I do scribbles onnapkins.
I'm like design this and like Iunderstand.
Speaker 5 (27:33):
You're like I need this today.
And they're like Oh, this iswhy you have a name.
Speaker 1 (27:38):
You know that's.
Speaker 3 (27:39):
That's what's amazing about this place and the team
we have.
They just everybody works.
It doesn't matter what, whattitle you are, everybody rolls
up their sleeves and gets itdone So that's right, pretty
awesome times, good times.
But yeah, that Volkswagen'sturbo still works.
Probably still does right now.
Speaker 1 (27:56):
I mean it still whistles when someone jumps on
that gas.
Speaker 3 (27:59):
I think it's, since I'm not in the vehicle right now
.
I think I got it up to about121.
Speaker 5 (28:03):
Why were you doing that Like what was there's no
speed limit, it's fine.
Speaker 3 (28:07):
I got a nice.
I got a nice straight away andthat you can hear when that
turbo kicks in.
It's like Oh gosh, i'm justtrying to keep it going.
Speaker 5 (28:20):
Sad to say that one go.
Speaker 3 (28:21):
Yeah, yeah, maybe again one day we'll see.
Speaker 5 (28:25):
So we've come a long way from the baby blue
Volkswagen days.
Yeah.
Speaker 4 (28:29):
Mainly, we introduced bourbon.
Which thing, yeah, thankfullywe did.
Speaker 3 (28:32):
Well, we did.
We did a lot of things inbetween, though.
Speaker 4 (28:34):
We did.
Speaker 3 (28:36):
But especially if Patrick really seen the
opportunity and now he's suckingup to Patrick.
Speaker 4 (28:39):
This is all.
I mean he was, i love it.
He was a thinker.
I mean he was a thinker And hegoes.
Why would we waste our?
Speaker 3 (28:46):
time on a static billboard that just sat there
for the same people to see it.
Let's go mobile.
And then that's when we, youknow, we're out of Kansas City.
We're outside of Kansas City,but what do we have?
right here, they make the F 150right in town.
We're sporting a local market.
So then we got a lot of F 150sto support our local, local
folks that you know work hardevery day and you wrap those
vehicles with brands and movingbillboards.
Speaker 5 (29:09):
And now we don't drive baby blue Volkswagen's
anymore.
We drive trucks that are movingbillboards.
Speaker 1 (29:14):
That's right, it's great And it's people see him.
Speaker 3 (29:17):
Yeah, And so you got to be.
if you see one of those carsout there, give them a honk.
Speaker 4 (29:21):
They always do Except Joe's is this unmarked because
he sucks at driving So bad.
We miss every exit everywherewe go.
Speaker 3 (29:29):
It's because I'm just in deep thought in Colorado.
Speaker 4 (29:32):
We were out there driving around Denver and we
missed like nine exits in oneday.
Speaker 3 (29:35):
I just want to spend more time with you.
Speaker 1 (29:37):
I think I was on the phone with you for two of the
misses I want to spend more timewith you.
Speaker 3 (29:41):
I wanted more time with you.
It was so bad.
Speaker 4 (29:44):
It was so bad that Cody eventually, like he just
took over driving.
Speaker 3 (29:49):
I can't stand his driving.
He's real aggressive.
He was fine, cody, i enjoyedhis driving because he didn't
miss exits.
Speaker 4 (29:57):
He wasn't like talking.
Speaker 1 (29:59):
He was a local too.
He was a local.
Yeah, he knows the way around.
Speaker 4 (30:03):
Way to try to make Joe feel better.
Speaker 5 (30:06):
You guys like What I don't know We like Joe.
I didn't know Joe was going tobe on the podcast today until
somebody told me this morning.
Speaker 1 (30:16):
I have no idea.
Surprise.
Speaker 5 (30:18):
He had on his broker's t-shirts.
We made a broker's cocktail,then he changed his shirt.
I think he got nervous.
Speaker 3 (30:23):
I had that broker's shirt for about six years.
There's a lot of.
It's a road.
Speaker 4 (30:28):
There's a lot of sweat and tears.
There's an old video out there.
Speaker 1 (30:32):
Joe did a mixology.
We need to maybe hit it on this.
Tag it in there, Brendan.
Speaker 4 (30:38):
The mixology video in the same shirt, post it in the
comments or something like that.
Speaker 1 (30:42):
Can we do that?
Yeah, we'll go on there,brendan is nodding.
Speaker 4 (30:44):
that that's a thing.
Honestly, it was amazing.
Speaker 3 (30:46):
I mean, you guys want to put 13 things in your
cocktail, go ahead, but if youwant some plastic, reach out.
Speaker 1 (30:51):
I got you, joe's got you.
I mean the video is definitelyworth watching.
Speaker 3 (30:55):
I mean our spirits are so good, i would just drink
it by myself.
But, I don't like to use morethan three ingredients at the
time.
That's great spirit a mix and agarnish.
Speaker 5 (31:04):
Right, you really don't need anything else.
Speaker 4 (31:07):
You made a broker's cocktail.
Why did you not just do aFrench 75?
You like French 75s, that'syour thing.
Speaker 3 (31:14):
That's when the world was shut down and I wasn't
allowed to leave my house.
And we were in the basement andthat's what I had to work with.
Speaker 1 (31:23):
So I pulled out an old jar I could find I made a
cocktail.
Speaker 3 (31:26):
Now.
but I was at a bottle ofbrokers and I had green olives
Doesn't everybody And I made aready to drink dirty martini.
Speaker 5 (31:35):
I just think you're on air like set.
It was like really passionateAnd you were just like, yeah, I
loved it.
Speaker 3 (31:42):
Nobody knows us, but there was like my wife was very
upset with me.
I'm like I have to do this AndI think we did like over 62
takes.
And then my daughter I love herto death And our basement I've
got finished concrete floors butit echoes.
She's like, it's like dad, dadwhite me.
Speaker 4 (32:02):
I'm like oh.
Speaker 3 (32:05):
Oh.
Speaker 4 (32:05):
Franky.
I feel so sorry for you, so Ilove her to death.
Speaker 3 (32:11):
I love her to death.
Speaker 1 (32:13):
But that was just real life.
Speaker 3 (32:14):
Trying time for everybody.
Speaker 1 (32:15):
How's that cut so we can post that?
Speaker 3 (32:18):
one, we kept it.
We kept even during that time.
Everybody kept it positive andkept it moving forward.
Speaker 5 (32:22):
So we did, we did, we did And we made a lot of cool
videos and sold a lot of handsanitizer for the days.
Speaker 3 (32:30):
Yeah.
Speaker 5 (32:35):
So, Joe, what is your favorite part of your job right
now?
People?
Speaker 4 (32:39):
Probably working with me, I'd say no, definitely both
of us.
Speaker 5 (32:43):
Like people like people or like people.
Speaker 4 (32:46):
Not only are like internal folks, Mainly us,
mainly us, yeah, no, but like itwould be a hard.
Speaker 1 (32:51):
Mainly us for sure.
I guess it's one of thosethings.
if there's no one else, Not atall.
Speaker 3 (32:55):
Yeah, these guys No, but it's the team you work with
and just to see when, especiallytogether, when we, when we,
when we're achieving and we'removing forward, you can really
feel that you can feel ittogether.
You can feel the you can feelthe success, but our distributor
partners have great, greatpartnerships, great friends out
there that we've connected withand we're getting more and more,
(33:17):
and and also the consumer,though and Kyle, i think, can
can attest to this And that'sthat's the impact, when you know
it's.
it's the fans, it's people thatlike bourbon, like they want to
talk and they get super excited.
That connection you can't.
I mean.
that's priceless.
Speaker 5 (33:32):
So can't beat it.
Speaker 4 (33:34):
I mean it is a lot of fun when you actually meet
people that are drinking theproduct or that have randomly
listened to the podcast or thathave like it's.
It's something that you don'texpect and it does make
everything worthwhile.
All the hours spent drivingwith Joe are worthwhile at that
moment.
Speaker 3 (33:52):
Eating beef jerky.
That's those guys.
Speaker 1 (33:56):
More of a cashew kind of guy.
He definitely jumps on the beefjerky.
What's he?
Speaker 3 (34:00):
talking about.
I mean, you guys give it.
Speaker 1 (34:01):
He likes the shittier beef jerky like the ones that
are like that's true, so it wasvery process.
Speaker 4 (34:07):
We eat the ones with the hair on it still after that.
It's a real good drive.
Like you need to chew for like18 minutes with your beef jerky,
is this?
Speaker 5 (34:13):
like gas station beef jerky.
Speaker 4 (34:15):
Oh yeah for sure.
It's the only place we'reallowed to stop.
Well, I was going to say, doyou?
Speaker 5 (34:18):
like pack a cooler, Like nobody packs like you know,
I would pack like my roadcooler.
Speaker 4 (34:23):
If I were going on the road.
That sounds very organizedSmart.
Speaker 1 (34:25):
Yeah, we should.
We think we would do that atsome point.
Speaker 3 (34:28):
I mean, i might get some water.
We pack water, you get water.
Speaker 5 (34:30):
Well, that's a central.
Speaker 1 (34:31):
That's a central I went on with Joe like he went to
.
Speaker 4 (34:34):
Walmart and bought a ton of things, and then Patrick
went on this like no sugar kickI did.
We didn't eat any of this stuff, and then ever since then, joe,
i never bought anything.
Speaker 1 (34:44):
A whole bunch of like just shit, like all of it was
bad, like it was just like.
Speaker 5 (34:49):
I mean, there was like protein bars.
Speaker 1 (34:51):
There was like I mean , basically Yeah.
Speaker 3 (34:54):
But hey word to the wise though.
Speaker 1 (34:56):
Oh God.
Speaker 3 (34:57):
You guys, if you guys opened the jerky especially if
you get jerky, jerky that stuffit's real no purpose, i would
have left over and I had a bagof Turkey jerky that we had
opened but it had been in thecar, in the truck, and she's
(35:18):
like, and she screamed and I'mlike, She's like there's a mouse
in there.
Speaker 2 (35:22):
It had grown It came back to life.
Speaker 5 (35:24):
Oh my god, It was horrible.
I was like huh.
Speaker 3 (35:29):
You just got to be, you got to make sure you know
your jerky procurement scheduleis.
Speaker 1 (35:35):
Yeah, don't let it grow any mice.
Don't leave it in a hot carGross, don't do that.
Or a hot, baby blue Volkswagen.
Speaker 5 (35:42):
Either one, either one.
Speaker 4 (35:45):
Well guys.
We made fun of Joe a lot inthis podcast and I loved it.
I don't know if anyone else isgoing to enjoy this Call a
redemption.
Speaker 1 (35:54):
For now.
It's better than the first one.
Joe was on his computer andbangs in the background.
Speaker 5 (35:58):
Oh, the bangs in the background, that used to be Joe
all the time, true, yeah, it'sjust been a long time coming,
like he's always like in theroom, but he's never really here
, so this was the time I'm inthe shadows, yep.
I love it Well.
thank you for the invite, guys.
Speaker 3 (36:10):
This has been life changing in so many ways, i feel
like it's been a great time.
Speaker 5 (36:17):
I feel like you're going to be changed.
Speaker 3 (36:20):
I feel like hopefully you'll have me back one day,
nope, and I'll wear a turtleneckand have a mustache or
something That would be fun,that would be sweet.
Speaker 1 (36:27):
Are we doing bourbon?
Speaker 4 (36:28):
I mean, I don't know how?
Speaker 3 (36:30):
I don't know, i don't remember listening to this
podcast.
Nope, this is real.
Speaker 4 (36:34):
Yeah.
Speaker 3 (36:34):
Cheers.
Speaker 1 (36:35):
Cheers.
Speaker 3 (36:35):
Cheers, cheers.
Speaker 4 (36:36):
Cheers, cheers, cheers.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!