Is your sales team struggling to convert digital leads into appointments? Ready to unlock the true potential of your Online Sales Counselor program?
In this value-packed episode, industry pioneer Leah Fellows shares battle-tested insights from 18 years of training top-performing OSCs. As the founder of Blue Gypsy Inc and one of the most respected voices in OSC development, Leah reveals what actually works to improve conversion rates and drive more sales.
You'll discover:
- Why traditional lead follow-up fails and how to fix it
- The critical difference between appointment setters and true OSCs
- How to properly structure, staff and scale your OSC program
- Game-changing metrics that determine real OSC success
- Emerging technologies that enhance (not replace) the OSC role
Whether you're building an OSC program from scratch or optimizing an existing one, this episode provides actionable strategies to transform your digital lead conversion process.
Connect with Leah Fellows on LinkedIn, or visit her website at bluegypsyinc.com
Connect with Jeff Schneider on LinkedIn.
Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
Topics covered in this episode: online sales counsellor, sales training, lead generation, buyer journey, CRM system, home builder sales, lead conversion, sales process, digital marketing, real estate marketing, sales automation, OSC program, lead nurturing, sales funnel, OSC training, new home sales, lead development
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