Did you know that home buyers spend months researching before they ever talk to a sales rep? Yet most builders only focus their marketing on the 3% who are ready to buy today. In this strategic episode, Jeff reveals a proven blogging framework that helps you capture the other 97% by becoming their trusted guide through the home buying journey.
This approach has helped builders generate over 110,000 leads and $3.4B in revenue by answering the questions home buyers are actually asking. You'll discover:
- Why traditional "build it and they will come" website strategies fail
- The three types of blog posts every builder needs in their content mix
- How to create strategic local content that ranks in Google search
- A proven framework for balancing educational and promotional content
- Real examples from builders seeing 2-3X more website leads
Whether you're just starting with blogging or looking to optimize your existing content strategy, this episode provides actionable steps to transform your website into a lead-generating powerhouse.
Download the Blogging Cheat Sheet here.
Connect with Jeff Schneider on LinkedIn.
Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
Topics covered in this episode: Home Builder Blogging Strategy, content marketing for builders, home builder blog examples, blog posts for builders, home builder content strategy, real estate blogging tips, builder website content, SEO for home builders, educational blog content.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.