This episode of Home Care Heroes is all about growing by bringing more clients and caregivers to your home care website. We feature two guests: Khadira Muhammed focuses on driving traffic to your site with Google ads and making sure that you keep in touch with everyone who visits your website. Carl Rogers talks about getting your website into some key online directories so even if your site doesn't make the first page of Google searches, you'll be in directories that do.
Both guests tell the same story - that their initial intention was to help drive clients to home care websites, but that they quickly learned that attracting caregivers is at least as important if not more.
Khadira offers some great advice for smaller agencies that tell you how to "stay on the radar screen" of people who visit your site, but then talks about how she works with agencies with $1M or more in revenue to grow them by millions using Google Ads. Khadira's website is localseniormarketing.com.
Carl and Khadira both talk about the importance of having a good profile in "Google My Business." Then Carl talks more deeply about his area of expertise and passion which is online directories. He encourages home care agencies to claim and pay attention to free listings like GoogleMyBusiness and Yelp, but then talks about his own company CareListings. Carl anticipates 2 million site visitors this year including caregivers and care seekers (clients). You can list your agency (with pictures and a link to your website) AND post your job openings for FREE. There are also some paid premium services to see profiles of caregivers in your area (even if they didn't look at your job posts) and to have your agency featured in your geography.
Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
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