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May 6, 2021 27 min

Anne-Lise Gere is one of the foremost human resources experts in Home Care.  She works with Hurricane Marketing Enterprise (aka Steve the Hurricane) to teach the Momentum program (link includes discount code).

Our talk with Ann-Lise comes at a time when the US is in the process of "opening up" from the COVID-19 pandemic. Some key points discussed cover the following:

  • The improved visibility of home care as a result of Covid-19
  • The negative impacts of the pandemic on the home care work force
  • Ideas on how to raise the profile of caregiving jobs
  • The reality that the agencies with caregivers are the agencies who will grow and thrive
  • How to compete by being the "best home care employer in your region"
  • Best practice ideas*
  • * My favorite of Anne-Lise's suggestions was to reach out to each member of your caregiver team who  work fewer than 35 hours in a week to see if they'd like to work more hours. This initiative has the benefits that 1) you can increase your work force capacity by up to 40% with no hiring fees, and 2) the personal phone call will show caregivers that you care for them and will engender loyalty. 

    Born in France and raised in the UK since age 7, Anne-List came to the US as an adult and as a military-bride. She lives in Coastal Virginia.

    You can contact Anne-List and sign-up for her weekly insights email through her website

    Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at

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