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June 22, 2021 21 min

 Today's guest on Home Care Heroes is Valerie Van Booven, who is an on-line digital marketing experts for home care agencies. She didn't start as a tech geek and in fact she is a Registered Nurse (RN) with a Bachelor of Science in Nursing (BSN). Her company is called the Approved Senior Care Network. 

We cover a great number of topics centered around your home care website. Among them are the following:

  • Make sure that your site is updated every few years
  • Make it easy for folks to get in touch with you when they come to your site
  • Consider reading the book "Don't Make Me Think" (Here's the Amazon Link) for a treatise on how to make it simple for your visitors to connect
  • Make sure that your phone number is prominently displayed on the top of your website (and not just on a full screen but also on smart phones - and make it clickable so they can click it to dial you).
  • We also went more deeply into the importance of letting people know who you are and telling the story of your agency. This is a great way to stand out in comparison to the national franchises.

    We also went deep into a concept called "long-form content" which means that Google is giving preference to web pages that give deep explanations of topics as opposed to pages that have only a few sentences.

    Valerie's Company is Approved Senior Network and her website is,

    Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at 

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