Home Care Heroes and Day Service Stars

Home Care Heroes and Day Service Stars

Practical wisdom and best practices for Home Care and Day Service professionals who keep older and disabled people living at home. This podcast is for agency and center owners and managers focused on success, and the main topics are growth and caregiver retention. We consider members of this industry to be our heroes.


February 22, 2024 26 mins

Rob Christensen is a home care veteran who has runs 4 agencies and day services. 

Sadly, some clients get to a stage where they need to have 24-hour care and they can't afford to have that service in their home.  Rob learned that facilities are willing to pay a handsome finders fee (generally one-month of the facility fee)  for a new referral.   So Rob added a service for placing clients in facilities.  The results ha...

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The defining challenging of home care, long term supports and services, and day services is recruiting and retaining caregivers.  One of the big recommendations that we hear regarding retention is to create career paths, but at the same time we struggle to make a reasonable margin at the rates that we're able to charge.  

Today's guest, in his 3rd appearance on the Home Care Heroes and Day Service Stars podcast, ...

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Loneliness and Isolation have been clinically proven to have hugely negative health outcomes. Just because there's a caregiver in the home or the person participates in a day services program doesn't mean that they aren't lonely and feeling isolated.  I lost my Aunt Myrna a few years back and she had in home care for the last years of her life, but while they were there to provide for her needs they weren't havi...

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This episode addresses the most critical concern in home care and day services - recruiting and retention of caregivers.  But as a bonus, it offers a way to improve it with science and artificial intelligence.  And... as if that isn't enough there's an offer to use this technology for free AND to get amazon gift cards for the caregivers who participate...  I'm excited already!

Today's special guests are...

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Today's episode of Home Care Heroes is exciting because we've expanded to include day services (like Adult Day Care and Day Habilitation for individuals with Intellectual or developmental disabilities).  From now on we'll be calling the podcast Home Care Heroes and Day Service Stars.

Christina Vlosich is the perfect guest and today's topic explores why home care and day services go together so well.  As...

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Today's episode focuses on the critically important topic of Achieving Balance in managing your home care agency.  Our guest, Becky Reel is the Executive Director of For Papa's Sake Home Care, an agency that she created to honor her grandfather. Becky reflects back on a time when her life was out of balance and running her agency was creating anxiety for her and putting stress on her most important relationships.  Not onl...

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By any measure, Queen Elizabeth lived a noteworthy life. She was vibrant and influential in all but the last few months of her 96 year lifetime.  Today on Home Care Heroes, we talk about why...

Our fantastic guest is Jennifer Brine, the CEO of  ANeuFit (pronounced "A New Fit"). Jennifer is a mechanical engineer turned entrepreneur who helps individuals 50 and older to live richer lives by helping them increase th...

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Today's guest, Miki Rosanis, is an Occupational Therapist working for an artificial intelligence (AI) company called SENSI.AI. They have created the world's first Virtual Care Assistant.  If you have no idea what this means, then you definitely need to check out this episode.

Sensi's technology has been specifically developed to assist home care agencies in the US. The Artificial Intelligence technology sens...

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Whether we agree with it or not, there is a perceived canyon between what we do in non-medical home care and what happens in the "healthcare world." We're generally not reimbursed like healthcare is. Even in the Medicaid world where there are government payments, they're called "waiver programs."  But while non-medical care is often shunned, we know that an individual receiving our care will have bette...

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Gregg Mazza is one of the top home care growth coaches in the industry, and he got there the hard way. Gregg started an agency and like many, he struggled early on. He was spending too much time and not succeeding and this was putting stress on his well-being and relationships. Happily, he figured it out and now he helps others to do the same.

In this episode, Gregg outlines the framework for building an agency that can ru...

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Let's face it, our primary focus areas are recruiting and retaining great caregivers and growing our businesses. These are the topics we cover the most on Home Care Heroes.  Today we're going in a different direction, but an important one just the same.

Our guest is Temperance Bruder. Temperance is a home care veteran with many skills. She is a nurse, she works as a case manager for a Medicaid Managed Care Organi...

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Today's guest Nick Bonitatibus runs a company called The Digital Champs, which is dedicated to helping home care agencies to create content (mostly easy to make videos) that can attract both clients and caregivers to your home care agency.

Within the episode, Nick takes us through all the steps (which are easier than you think), but most importantly he tells us what clients and caregivers want to hear. The messaging i...

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Melissa Bagley is one of the astounding home care coaches from Steve the Hurricane's team, and the topic for today is Adapting Your Home Care Agency for the Future.

Interestingly we start with Melissa sharing that the Hurricane organization is adapting as well. They've historically been known as the experts in Home Care Marketing, but now they've expanded their scope to include coaching in marketing, sales,...

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Home Care agency owner and consultant Kinshawda Daniels has a great story! She is a Licensed Practical Nurse (LPN) who was working as a nurse case manager and she realized that there weren't enough strong home care agencies in her area so she started one.  After gaining strong expertise, she started consulting.  

We've talked a lot about networking in the context of community outreach, but today Kinshawda goes de...

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In today's market, your home care website is critically important. To be effective, it needs to attract visitors and then get them to engage with you. We have two fantastic experts to tell us how to succeed: Jason Chagnon from Providentia Martketing and Kamran Nassar from AideQuest.

Key topics covered are as follows:

  • The importance and benefit of attractive both potential clients and caregivers to your website
  • How t...
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Today on Home Care Heroes we hear from Burgess Harrison, the Executive Director of the National Minority Health Association (TheNMHA.org).  In an effort to increase the COVID-19 vaccination rate, TheNMHA is partnering with home care agencies to identify and encourage folks in their communities to get vaccinated.  The home care agency AND the caregiver are paid $25 per shot received by the participants they recruit.

This p...

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The home care industry has been doing electronic clock-ins and clock-outs for a long time, initially with voice telephony and now mostly with a GPS mobile app. But a new TLA (three letter acronym) has popped up in the past few years. That acronym is EVV (Electronic Visit Verification). This is now the official name because it's part of the law, and specifically the 21st century cures act. 

In a nutshell, the EVV mand...

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Today's guest on Home Care Heroes is Valerie Van Booven, who is an on-line digital marketing experts for home care agencies. She didn't start as a tech geek and in fact she is a Registered Nurse (RN) with a Bachelor of Science in Nursing (BSN). Her company is called the Approved Senior Care Network. 

We cover a great number of topics centered around your home care website. Among them are the following:

  • Make sure that yo...
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Nicole McBee has worked with over 300 home care agencies, many in her home state of Missouri but also many in Michigan, North Carolina, Florida and other locations. Her expertise and bubbly infectious personality are unmatched. In this episode of Home Care Heroes, I learned that Nicole likes to organize her advice into 3 part plans.

Since we share a lot of customers with Nicole in Missouri, we tended to talk about Missouri...

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In his 3rd appearance on the Home Care Heroes podcast, Steve "the Hurricane" Weiss takes us through some very critical topics for "post-Covid times." 

Steve takes us through a lot of important content, including the following:

  • Hit the ground running: Folks are craving face-to-face interaction. Be safe but get out their and don't let the "COVID Fog" hold you back
  • Margins: Caregivers are ...
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