How Great Leadership Grows Home Care Agencies: Lessons from Ginny Kenyon

Doing It Right with Leadership

In the second part of her “Doing It Right” series on the Home Care Heroes and Day Service Stars podcast, industry veteran Ginny Kenyon returns to talk about leadership — not as a title, but as a responsibility. Ginny, who Ken Accardi describes as worthy of the “Home Care Hall of Fame,” shares her hard-earned wisdom on what it truly means to lead a successful and compassionate home care organization.

Ginny begins by drawing a sharp contrast between being a "boss" and being a true leader. A boss, she says, issues orders and expects obedience. A leader, on the other hand, embraces their role as the “chief responsible person.” Leaders serve their teams by ensuring that staff have both the tools and the knowledge they need to succeed. Leadership is not about power; it’s about service.

The Podcast covers:

Your Most Important Customer: Your Team

• employees are your most important customer.
• empower your team, and they will grow your business.

From $1.2M to $5.3M: How Listening Fueled Explosive Growth

• These practices built loyalty, reduced conflict, and created a culture where staff felt seen, valued, and empowered.

Serving Referral Sources Like VIPs

• recognize referral partners as key customers 

Your Competition is Not Your Enemy

• treat your competitors as colleagues. 

What Makes a Great Leader in Home Care

In Ginny’s view, leadership in home care is not about hierarchy. It’s about ownership, empathy, and service. Leaders must:

• Listen to staff and act on their input
• Equip employees with tools and knowledge
• Recognize achievements in meaningful ways
• Build strong relationships with referral partners
• Collaborate with peers, even competitors

When you take care of the people who do the work — your caregivers, office staff, and partners — they take care of your clients. And when that happens, your business will thrive.

Home Care Heroes and Day Service Stars is produced and sponsored by Ankota - If you provide services that enable older or disabled people to continue living at home , Ankota can provide you the software to successfully run your agency. Visit us at https://www.ankota.com.