Social media algorithms are *always* changing, partly because consumer behavior is always changing and partly because the social media platforms have their own goals.
For instance, videos have been long prioritized on both Facebook and Instagram (both owned by Meta), and now even more so with continued emphasis on IG Reels and FB Watch.
Also, over the last couple of years, Facebook has been pushing Groups, meaning putting Groups in your newsfeed they think you might like (based on your profile) and then showing new comments and other activity of your Groups frequently in your newsfeed. This is because they were catching so much heat about people sharing misinformation and they’re taking emphasis off of individual posts. This is partly why you don’t see every single personal post of every single person you’re friends with on Facebook.
Knowing and understanding social media updates can help you take advantage of new features and what Meta’s prioritizing right now.
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