What makes a luxury property truly stand out? In this episode, we explore the key strategies behind marketing high-end real estate with Amanda Jorgensen of Launch Real Estate. Luxury homes are more than just real estate—they represent a lifestyle. Amanda shares how top agents create an emotional connection that makes buyers want to invest in premium properties, from staging and presentation to targeting the right buyers.
We also discuss the importance of strategic pricing, market trends, and why interest rates affect luxury real estate differently. With insights on high-net-worth clients and leveraging digital marketing tools like drone footage and social media, this episode is packed with expert advice on navigating the high-end market.
Key Takeaways:
Luxury real estate is about selling a lifestyle, not just a home.
High-end buyers value exclusivity, discretion, and seamless transactions.
Strategic staging and depersonalization help maximize a property's appeal.
Digital marketing and virtual experiences are essential tools for reaching the right buyers.
Market conditions play a role, but luxury clients often prioritize value over rates.
Connect with Amanda :
Website: http://www.amandajorgensen.com
Instagram: http://www.instagram.com/homesbyamandautah
Facebook: http://www.facebook.com/homesbyamandajorgensen
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