We Tested Homelessness Messaging—Here’s What Actually Works

The way we talk about homelessness is broken, and it's fueling criminalization, not solutions. In this behind-the-scenes conversation, I’m joined by Ara Berberian and Stephane Gringer, partners at Chameleon Collective, to unpack the research and strategy behind our new advocacy messaging toolkit. We tested what actually works—and what doesn’t—when it comes to changing public opinion on homelessness. What we found might surprise you.

💥 Why empathy isn’t enough
📊 The three audience cohorts that shape the national conversation
⚠️ How well-funded misinformation campaigns are winning the narrative war
🧠 What nonprofits and advocates need to do right now to stop the spread of harmful myths

If we don’t fix the messaging, we will lose the fight, and the homelessness crisis will continue to get significantly worse for all of us.

👉 Explore the toolkit at invisiblepeople.tv/toolkit