Honest Marketing

Customer experiences can make or break a business. But, how can we modernize these experiences in an age of digital evolution and AI advancements? That's what we're discussing in today’s episode.

Joining me is Alex Levin, Co-Founder & CEO of Regal.io, a company that's transforming how businesses connect with customers. We dive into how Regal.io helps brands switch from transactional call centers to personalized, AI-powered customer ...

Hikari Senju: Using AI to Optimize Digital Marketing Campaigns

There’s no denying it—AI is reshaping the way we think about digital marketing. If you’re curious about how to leverage this technology for better results, you’re in the right place.

I’m thrilled to be joined by Hikari Senju, Founder and CEO of Omneky. Hikari’s been at the forefront of AI-driven marketing solutions and has some incredible insights to share. 

Throughout our...

Ryan Estes: B2B Selling through Podcasts and Cold Email

Is podcasting the hidden gem in B2B marketing that we've all been overlooking? 

Let's explore how the power of voice and targeted messaging make waves in this digital era.

On our episode today, we are joined by Ryan Estes, co-founder of Kitcaster and Wildcast, two platforms that are redefining the podcasting industry. We explore the growing influence of podcast advertising, how c...

Owen Garitty: Upskilling Creatives in the Age of AI

The world's changing and we're all scrambling to change with it, especially the creative industry. How can you stay relevant and provide more value to clients in an era dominated by disruptive technology, specifically AI?

In the hot seat today is the dynamic Owen Garitty, Founder & Lead Creative at FPW Media. We throw light on everything from the impact of AI on creatives, how to in...

SEO is the lifeblood of online businesses. A strong strategy can take your business from a small dot on the virtual map to a powerhouse force that all your competitors know and respect.

In this episode, I'm chatting with Travis Bliffen, the CEO of Stellar SEO. Since starting his business in 2012, Travis has gone on to foster incredible growth, increasing revenue by 170% between 2020 and 2023 alone. We talk about how he did that and ...

Team culture is the secret sauce that can make or break a business. It's the invisible thread that ties everyone together, influencing business decisions, client relationships, and overall productivity.

In this episode, we have the pleasure of picking the brains of Ashlie Marshall. She's currently steering the ship as CFO of Tier Level, a digital marketing agency, and screen print shop located in Broken Arrow, Oklahoma. 

We dig into ...

Branding shapes the perception of your business. 

By understanding the ins and outs of rebranding, you can successfully tell your company's story to the world in a way that resonates with the right audience.

In this exciting episode, we have Jim Heininger, founder of Rebranding Experts, explaining the importance of a well-considered and well-executed rebranding process.

We explore various aspects of branding, from name creation for wi...

Businesses are the lifeblood of every economy, and behind every successful venture, lies a journey of strategy, resilience, and grit. 

On today's episode, I'll be sitting down with a guest who knows this path too well, taking us on this journey and revealing the secret blueprint to business success. My guest, Caleb Talley, Executive Director at Startup Junkie Foundation, has a fascinating story to share with all you entrepreneuring ...

Quality links can make a significant difference in your search engine rankings, driving visibility, authority, 

In this episode, I sit with Tristan Gray, co-founder of NO BS Marketplace, to explore the profound impact of quality links on your SEO efforts. Tristan, alongside his brother, founded NO BS Marketplace to help marketing agencies and teams deliver better SEO results, particularly by overcoming the challenges of link buildin...

Let's explore the winds of change and how you, as a marketer, can surf on these waves rather than being swept away.

In this episode, I'm going solo, sharing observations on the emerging marketing strategies taking the industry by storm. Expect to hear about the rise of AI, the fading reliance on conventional advertising, and the fresh focus on genuine brand engagement. 

I also share some personal observations and predictions for the ...

The marketing game is changing, and getting the right influencer or customer to promote your product can make all the difference.

In today's episode, I’m joined by Ashley Stanford, marketing and co-founder of Ice Cream Social, as well as the Executive Vice President of Client Strategy at TicketSocket. Ashley’s expertise sheds light on how to turn your customers into your biggest advocates, using strategic incentives and creating exp...

One incredible journey, countless insights. This episode isn't just a narrative; it's a roadmap for any e-commerce entrepreneur looking to navigate the turbulent waters of online business with confidence.

Join us as Adam Callinan takes us on his remarkable journey from lighting up the stage on Shark Tank with his innovative product to crafting Pentane, a cutting-edge software designed to elevate e-commerce businesses.

Our conversatio...

Marketing's an adrenaline-fueled ride. 

You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking.

In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications, a company focused on providing strategic and holistic marketing support for growth-stage businesses. 

We delve into the problem of businesses feeling they need to be everywhere, doing all types of marketing, ...

When it comes to scaling up and selling businesses, few know the ropes quite as well as our guest today, AJ Silber. With a wealth of experience under his belt, AJ's going to guide us through his journey of transforming his agency, The Guerrilla Agency, into a hot ticket for acquisition.

From the importance of being strategically persistent with SEO efforts, to diving into building topical relevance and authority in your niche, you'l...

Sales can be a tricky game to navigate, with dozens of strategies and even more potential pitfalls littering the landscape.

But how about we cut through the noise and learn from a pro how to master this field and rise to the top of our sales game?

In this episode, we gear up for an insightful and skill-unpacking discourse with Matt Ryder, seasoned expert and CEO of 7th level. Matt shares his journey from the military to sales, a tra...

Is branding just about eye-catching logos and catchy slogans?

In today's competitive market, the essence of branding extends far beyond these superficial elements.

This episode dives into the deep waters of branding, exploring how it profoundly influences consumer behavior and forges lasting connections.

Join me as I welcome Jim Pietruszynski, a seasoned expert from Soulsight, a holistic branding agency with a 27-year legacy. In thi...

Are you ready for 2024? I sure am!

As we step into the new year, it's time to talk about the hottest marketing trends that will make a big impact.

I'm truly pumped for this episode because I'm sharing a goldmine of insights about the 2024 marketing trends that you absolutely cannot afford to miss. You'll discover how LinkedIn is poised to revolutionize the way businesses connect, why TikTok's growth is about to hit a turning point, ...

Do you feel overwhelmed by the waves of new technology strategies such as AI, SEO algorithms, and sophisticated data analysis? 

This episode dives into all these challenges providing valuable insights to boost your marketing. I’m joined by marketing pro, Michelle Bassett, with a diverse background in behavioral analysis, data science, and internet marketing. 

We traverse her interesting journey from working at Yellow Pages to becomin...

It's the day after Christmas, and whether you've had a festive celebration or enjoyed a quiet day, this episode is your reminder to take a breather and savor some well-deserved downtime.

This week isn't about the to-do lists or the goals you set for the future. It's about reconnecting with who you are as a person, separate from your role as a worker, an employee, or an entrepreneur.

Engage with the world outside of work. Spend time ...