In this episode, I talk about how social media sensation (and North Carolina native) Tabitha Brown navigates Target's changing DEI policies while maintaining her authentic voice and successful partnership. This deep dive explores Brown's journey from North Carolina to TikTok fame, her groundbreaking Target collaborations, and her graceful response to recent corporate policy shifts. Learn about her diverse product lines, multiple revenue streams, and how she continues to spread positivity while building a multi-million dollar brand. Perfect for entrepreneurs, content creators, and fans interested in the intersection of social media influence and retail partnerships.
My article on creators who have started CPG brands: https://pleasehustleresponsibly.beehiiv.com/p/the-influencer-to-cpg-founder-pipeline
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