In this episode, Hanna Lee and Michael Anstendig of Hanna Lee Communications chat with David Kaplan, Adweek’s Performance Marketing Editor and interim Brand Marketing Editor. It is the first time the duo interviews a journalist from an advertising and marketing publication.
David’s areas of coverage include how brands drive awareness, affinity and identity, while maximizing interactivity in their campaigns.
Tune in to hear this savvy reporter share his thoughts on:
1. How this 40 year old brand maintains its startup mentality DNA and stays on the cutting edge.
2. Why Adweek has increased its coverage of the hospitality and travel industry.
3. How the “mobile first” trend has accelerated due to consumers increasingly using their smartphones to help make purchasing decisions, for example, QR codes for restaurant menus.
4. Why the “spray and pray” approach to pitching stories is not effective and why a pitch to him should offer a unique insight.
5. How Adweek is open to stories about independent small businesses, not just major advertisers.
David also answers a listener question from Amanda Stackman, Marketing Director of Fever-Tree USA, who asks what beverage brands should be doing to market themselves most effectively in a post-COVID world.
Connect with David at david.kaplan@adweek.com and on IG and Twitter at @davidakaplan.
For more information on our agency, please visit www.hannaleecommunications.com.
Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.
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