In Episode #40, Hanna Lee and Michael Anstendig of Hanna Lee Communications chat with Will Price, Home and Drinks Editor, Gear Patrol, a definitive buying guide for consumer products.
Will is fascinated by Bourbon, houseplants, cheap Japanese pens and cast-iron skillets.
Listen to this insightful, plugged in journalist share his thoughts on:
1. How Gear Patrol differentiates itself by vetting a range of products that are a step up from the everyday, yet budget-friendly, including spirits, cars, consumer tech, hiking gear and more
2. How, as an editor, he formulates what should be covered in the most thoughtful and authoritative way
3. Why pitches to him should “do the legwork” by including relevant research and statistics so that he can focus more on the creative aspects of the story
4. Why he loves covering whiskey, given the high engagement and intense interest it generates among readers
5. What the genesis was of “Shelf Sleepers,” Gear Patrol’s semi-regular guide to the best booze nobody is buying
6. Why he thinks Uncle Nearest Whiskey’s Fawn Weaver, Chef/Food Writer J. Kenji López-Alt and the editorial team at PUNCH are moving hospitality forward
Connect with Will on IG at @willcprice.
For more information on our agency, please visit www.hannaleecommunications.com. For a chance to win our agency's new book, "The Japanese Art of the Cocktail," please email info@hannaleecommunications.com and share your favorite pitching tip from the show.
Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.
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