Host-Read Ads (Audio)
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. New episodes periodically.
Episodes
TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based tracking to post-purchase surveys.
Host: Lisa Laporte
Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads
TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Libsyn, plus Spotify and YouTube. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape.
Host: Lisa Lapor...
TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this episode of Host-Read Ads, Lisa breaks down why buying host-read ads directly from TWiT delivers better results for brands. With our hands-on boutique approach, Lisa explains how TWiT turns advertisers into partners—and why agencies simply can't compete with ...
In this episode of Host-Read Ads, Lisa Laporte, CEO of TWiT.tv, shares the latest audience metrics from their annual survey. With over 8,000 responses, Lisa reveals 10 key insights about the TWiT audience that demonstrate why the network delivers exceptional results for advertisers, particularly those in the tech and B2B space.
Host: Lisa Laporte
Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads
In this episode, TWiT.tv CEO Lisa Laporte shares five compelling reasons why brands should partner with TWiT.tv for their podcast advertising needs:
- Audio and video formats for all shows, allowing hosts to deliver engaging, in-depth, and authentic host-read ads.
- Simulcasting on eight platforms, attracting 3,000 to 5,000 live viewers per episode and offering free brand exposure.
- Full-service continuity team providing compreh...
In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses the network's 2025 advertising opportunities and how brands can effectively reach TWiT's highly educated, tech-focused audience. Contact advertise@twit.tv to learn more.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting listeners into loyal customers. This episode offers practical strategies for setting realistic expectations, understanding ad impressions, and ...
Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level!
...Lisa outlines four compelling reasons for brands to buy direct. Learn about the importance of implementing ad tech, landing a better deal, receiving script recommendations, and securing the right customers. Find out how TWiT can help you achieve your growth goals and campaign objectives.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
How these unique podcast advertisements can serve as the perfect complement to a brand's existing marketing strategies, amplifying the reach and impact of the intended message.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In this episode, Lisa discusses the recent collaboration with Libsyn Ads. With this partnership, TWiT's eight public shows, including fan favorites like 'This Week in Tech' and 'MacBreak Weekly', have opened up a new realm of possibilities for brands to connect with the network's dedicated audience through dynamically inserted, host-read ads.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-rea...
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't ignore—without giving away the store.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Embracing the spirit of community that's at the heart of podcasting, this episode emphasizes the power of word-of-mouth recommendations and the simple yet significant acts of resharing content on social platforms. Your active participation contributes to the thriving ecosystem of independent content creators.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Have you ever launched a podcast ad campaign only to find yourself in the dark about its performance and reach? In a landscape where instant results are often expected, Lisa underscores the importance of patience, explaining that podcast ads typically require up to eight weeks to achieve full impact due to the on-demand nature of audience listening habits. Listen for six valuable tips on measuring advertising success!
Host: Lisa...
Get the inside scoop on how the TWiT team expertly crafts partner ads that not only grab attention but also maintain it, turning casual listeners into loyal followers. Lisa shares TWiT's winning strategy, involving a mix of compelling copywriting, eye-catching graphics, and top-notch production techniques that ensure every ad not only shines but also aligns perfectly with the tech-savvy audience's expectations.
Host: Lisa Laporte
...Lisa shares the successful approach of embedding ads within content, ensuring that they live on long after their initial run. This provides a lasting impact for brands, granting them what Lisa calls a "residual bonus" – a concept that continues to offer benefits well beyond the expected timeframe of an ad campaign. This aligns with TWiT's desire to have brands feel great about advertising on the network's shows.
Host: Lisa Laport...
Join Lisa as she lists the five pivotal guidelines that have propelled our brand partnerships to new heights. Learn how rigorous vetting and an unwavering dedication to adding value to our listeners' lives have set the stage for these significant gains in audience purchases.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa lists the results of the annual TWiT audience survey, which offers an authentic glimpse into the lives and habits of the network's audience. From their educational accomplishments to the furry friends they come home to, these metrics are more than just percentages. Discover what makes TWiT's community stand out as they remain committed to tech podcasts and, in many ways, influence the technology sector.
Host: Lisa Laporte
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