From Black Eyes to Clown Costumes: How Lee Rudin Gets BOLD With Branding

How bold are you willing to be to make your law firm the most recognized and trusted in your community? 

This week on Hot Docket, we sat down with Lee Rudin, Founding Attorney at Rudin Law, to talk about his firm's uniquely bold and iconic branding strategies. Known for the slogan, "Stop Being Polite, Get Rude,” Rudin Law is all about tackling their clients’ unique problems in creative ways… so why not do the same for marketing?

From creating content to boosting brand awareness, Lee lets you in on his secrets to success. He breaks down his journey of trial and error in producing social media videos, standing out in legal marketing, and balancing creativity with professionalism.

Ready to get BOLD with your marketing strategy (and have fun doing it)? Tune in!

In this episode of Hot Docket, Bobby, Andrew, and Lee discuss:

• Breaking the Mold of Legal Branding – How Lee Rudin’s "Stop Being Polite, Get Rude" strategy makes his firm unforgettable.
• Creating Scroll-Stopping Content – The benefits of filming multiple videos in a day, using humor, costumes, and strategic scheduling to boost engagement.
• Marketing Through Trial, Error & AI – Lessons he learned from experimenting with content style and hiring a marketing agency.
• Measuring Marketing Success – Why law firms should focus on brand awareness and engagement instead of just lead generation.
• Personal vs. Corporate Branding in Law – How personal branding can be more effective than a firm’s corporate identity.
• Lawyers as Public Figures – The power of creative, consistent marketing in making attorneys recognizable and trusted.
• Innovative Legal Marketing Strategies – How humor, creativity, and bold advertising help law firms stand out in a crowded industry.

Key Actionable Takeaways for Law Firm Owners: 

• Go Beyond the Corporate Image – A strong personal brand often resonates more than a corporate identity.
• Dare to Be Different – In a traditional industry, creativity is your competitive edge. Make your competitive edge a bold one.
• Create Engaging Content – Schedule, batch-produce, and use humor to keep your audience hooked.
• Leverage AI & Smart Strategies – Consider using AI tools to enhance video editing and refine your content approach.
• Prioritize Brand Awareness – Engagement and recognition build long-term trust and success.

Important Links and Resources:

• Website: https://www.getrude.com
• LinkedIn: https://www.linkedin.com/in/leerudin
• Instagram: @getrudelaw
• Facebook: RUDIN LAW

If you have guest ideas or questions you would like our hosts to cover, please email [e-mail].

Tune in to hear from more the Hot Docket podcast hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!