Hot Metal Brand

Hot Metal Brand

This is the Hot Metal Brand Podcast. I'm Martin from Snapper Studio, and I'm on a mission to help you get clarity in your brand and confidence in what you're selling. From thoughtful empowering brand strategies to defining powerful visual stories - I'll arm you with bite-size branding tools to help you upgrade your brand and leave your own unique mark.


September 12, 2022 12 min

Martin, when should I rebrand? How much does a rebrand cost?

I regularly get asked these types of questions. 

And there’s a bunch of things to consider.

  • What's your biggest challenge right now?
  • How do you overcome it?
  • Is it a revolution or evolution?
  • A rebrand is about redesigning or rewriting your story. It's more about revamping who the brand is and how you want to be perceived.

    In this episode, I'll run through 20 signs th...

    Mark as Played

    If you're struggling to pick your brand colours, this episode is for you.

    When you have a clear direction, picking your brand colours will feel less like picking colours out of thin air and more wahoo!

    In this episode, I discuss the thought process behind choosing brand colours and the considerations you need to make when selecting yours.

    I cover:

  • Why you can't choose your colours until you understand what you're trying to ...
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    A tub-thumping brand personality and tone of voice will shape how customers engage with your brand. It will make storytelling simpler, so you no matter the platform, you can talk to them like humans. What you'll be left with is a vibrant, authentic, unique way to market your business.

    In this episode, we cover:

  • Transforming your brands personality and increasing your brand awareness
  • How to uncover engaging brand personalities
  • How t...
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    By elevating your customer experience, you create an army of loyal customers who will be out there talking up your brand and saving you marketing dollars.

    This is a big task, and you will continue to do this as your business evolves. It pays out in trust and improved customer experience.

    In this episode I run through two methods to build your customer experience.

    Come and learn more about branding at 

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    Learn how to nurture your brand's promise and successfully deliver exceptional service to your customers.

    In this episode of the Hot Metal Brand Podcast, I'll show you 4 ways to build your brand promise.


  • Unifying your team with your mission
  • Hiring the right people
  • Including your team in brand strategy decisions
  • Learning how to accept feedback
  • Successful businesses deliver exceptional service throughout the whole custom...

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    When the world zigs. Zag.

    You probably don't know the origin of this phrase, but the important thing is to embrace it.

    In this episode, we move into looking at competition, analysing what they do, then tossing it out the window and running your own race.

    Keeping you one step ahead, and forging your own path.

    Each month I run workshops on creating your own unique brand strategy, learn some more here -

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    Last week, we looked at repelling your non-ideal customers by standing for something, getting to know your ideal customer and setting them expectations.

    This week we're focusing on working on who is your dream customer.

    We'll cover:

  • Focusing on a niche rather than a broad market
  • Why you should look at buyer/customer personas
  • How many customer personas you need 
  • An example of a customer persona 
  • And how to narrow down and ask the r...
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    The first of a 2-part series introducing you to finding your ideal customers.

    First, you have to work out how to not attract the wrong customers to your business.

    There's a 3 step strategy to this:

  • Stand for something, people who don't align with your beliefs and values won't be inclined to make a purchase
  • Get to know what your ideal customers love and think
  • Set expectations, so if someone comes to you for one thing, they ge...
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    Creating thoughtful brands that get to the heart of what customers want is called intentional alignment, where you align your reputation, values, mission + vision statements and your brand's promise to make an emotional connection to your customers.

    We dive right into: 

  • Building a positive reputation by understanding negative reputations
  • Connecting to your audience with emotions
  • Creating brand values
  • Mission and vision statement...
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    Welcome back to the first proper episode of the podcast! Where I dive deeper into the foundations of a great brand!

    I cover:
     • What branding is to me.
     • Common misconceptions of what a brand is.
     • Why you need to carefully think about all the decisions in your business.
    • What branding can do for you.
    • How to build strong foundations by looking at your brands DNA, your why, unique selling propositions, understanding customers, b...

    Mark as Played
    June 1, 2022 8 min

    Welcome to the Hot Metal Brand Podcast.

    I'm Martin from Snapper Studio, and I'm on a mission to help you get clarity in your brand and confidence in what you're selling.

    From thoughtful empowering brand strategies to defining powerful visual stories - I'll arm you with bite-size branding tools to help you improve your brand and leave your own unique mark.

    • Naming a podcast
    • The podcast format
    • And a little ...

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