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June 15, 2022 25 min

Creating thoughtful brands that get to the heart of what customers want is called intentional alignment, where you align your reputation, values, mission + vision statements and your brand's promise to make an emotional connection to your customers.

We dive right into: 

  • Building a positive reputation by understanding negative reputations
  • Connecting to your audience with emotions
  • Creating brand values
  • Mission and vision statements - outlining your goals and objectives are for your business
  • Brand Promises - how to outline what the customers' experience is
  • Come and learn more about Snapper Studio - https://www.snapper.studio

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