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June 22, 2022 13 min

The first of a 2-part series introducing you to finding your ideal customers.

First, you have to work out how to not attract the wrong customers to your business.

There's a 3 step strategy to this:

  • Stand for something, people who don't align with your beliefs and values won't be inclined to make a purchase
  • Get to know what your ideal customers love and think
  • Set expectations, so if someone comes to you for one thing, they get just that, and nothing more. You can then build value into that.
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