Last week, we looked at repelling your non-ideal customers by standing for something, getting to know your ideal customer and setting them expectations.
This week we're focusing on working on who is your dream customer.
We'll cover:
- Focusing on a niche rather than a broad market
- Why you should look at buyer/customer personas
- How many customer personas you need
- An example of a customer persona
- And how to narrow down and ask the right questions to write your personas.
If you're interested in meeting me and chatting in real life each month, In Newcastle, Australia. I host a networking event called Chatterbox - a friendly event to chat over any plans and help you get clarity on your brand. You'll also meet many other established, growing or just starting businesses.
Take a look at Chatterbox's Instagram.
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