All Episodes

July 4, 2022 14 min

Last week, we looked at repelling your non-ideal customers by standing for something, getting to know your ideal customer and setting them expectations.

This week we're focusing on working on who is your dream customer.

We'll cover:

  • Focusing on a niche rather than a broad market
  • Why you should look at buyer/customer personas
  • How many customer personas you need 
  • An example of a customer persona 
  • And how to narrow down and ask the right questions to write your personas.
  • If you're interested in meeting me and chatting in real life each month, In Newcastle, Australia. I host a networking event called Chatterbox - a friendly event to chat over any plans and help you get clarity on your brand. You'll also meet many other established, growing or just starting businesses.

    Take a look at Chatterbox's Instagram.

    Mark as Played

    Advertise With Us

    Popular Podcasts



    Serial is a podcast from Serial Productions, a New York Times company, hosted by Sarah Koenig. Serial unfolds one story - a true story - over the course of a whole season. The show follows the plot and characters wherever they lead, through many surprising twists and turns. Sarah won't know what happens at the end of the story until she gets there, not long before you get there with her. Each week she'll bring you the latest chapter, so it's important to listen in, starting with Episode 1. New episodes are released on Thursday mornings.

    Crime Junkie

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.



    It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeart App.


      © 2022 iHeartMedia, Inc.