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July 4, 2022 14 min

Last week, we looked at repelling your non-ideal customers by standing for something, getting to know your ideal customer and setting them expectations.

This week we're focusing on working on who is your dream customer.

We'll cover:

  • Focusing on a niche rather than a broad market
  • Why you should look at buyer/customer personas
  • How many customer personas you need 
  • An example of a customer persona 
  • And how to narrow down and ask the right questions to write your personas.
  • If you're interested in meeting me and chatting in real life each month, In Newcastle, Australia. I host a networking event called Chatterbox - a friendly event to chat over any plans and help you get clarity on your brand. You'll also meet many other established, growing or just starting businesses.

    Take a look at Chatterbox's Instagram.

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