Hot Smart Rich

Aishwarya Iyer, Founder of Brightland, on Copycats, Creator Culture, and Building a Luxury Brand From Burnout

What happens when a health scare leads you to reinvent the olive oil aisle—and you end up in the middle of a New York Times “olive oil war” after being bullied online by another founder?

In this episode of Hot Smart Rich, Maggie sits down with Aishwarya Iyer, the founder of Brightland, to unpack how one wellness wake-up call ...

On this episode of Hot Smart Rich, Maggie Sellers sits down with Natalie Holloway, co-founder of ⁠Bala⁠, the brand that made fitness hot. Natalie built Bala into a $20M business with a Shark Tank deal from Mark Cuban, faced near bankruptcy, and navigated the rollercoaster of entrepreneurship—all while raising three kids under four.

The conversation gets real as Natalie shares the hardest moments of scaling Bala, from the chaos o...

Weddings. Wealth. Women doing free work.

This week, Hot Smart Rich is back with sisters Maggie and Katie Sellers—talking candidly about navigating money in relationships, the pressure of influencer wedding culture, and what happens when someone starts copying your brand move for move. (Hint: you trademark or die.)

From a quick catch-up post Maggie's Euro trip to a 400% raise for the DCC, this episode covers personal stories, hard-ear...

What does it take to rebuild your life, your body, and your business from scratch? In this episode of Hot Smart Rich, Maggie sits down with Bryony Basse (née Deery), founder of Pilates by Bryony and Dior Global Wellness Expert, to talk about the moment everything changed. After a life-altering car accident in her early 20s left her in chronic pain, Bryony turned to Pilates as a form of healing. What started as recovery became her p...

Allison McNamara, Founder of Mara Beauty, On How Getting Divorced, & Losing 40 Pounds Totally Changed Her Life and Supercharged Her Business

What happens when you stop hiding, start healing, and finally show up for yourself—and your brand?

In this episode of Hot Smart Rich, Maggie sits down with Allison McNamara, founder of MARA Beauty, to unpack the full spectrum of personal and professional transformation—from coming out and ge...

What happens when the internet turns on you, your marriage falls apart behind the scenes—and you still scale Naturium (your startup) into a $355M acquisition from e.l.f.? Susan Yara is telling her side of the story.

In this episode of Hot Smart Rich, Maggie sits down with Susan Yara, the founder of Naturium, for one of the most honest and tactical conversations we’ve had on the show. Known for her credibility and candor in the beau...

What happens when your salary becomes a headline, Oprah steps back, and your bet on the future of health divides the internet (and the markets)?

In this episode of Hot Smart Rich, Maggie sits down with Sima Sistani, former CEO of WeightWatchers as she reflects on the boldest pivot in WW’s history—integrating GLP-1 medications like Ozempic—and what it was like to be at the center of a cultural storm. From media backlash to public sal...

What happens after 10 seasons on national TV? You build something of your own.

In this episode of Hot Smart Rich, Maggie sits down with professional dancer and entrepreneur Lindsay Arnold to talk about life after Dancing with the Stars — from launching The Movement Club to growing a brand rooted in purpose.

Lindsay shares how motherhood motivated her to build something real, how she overcame doubt to launch, and what it’s like to go ...

Why Work-Life Balance Is a Lie (and What Ambition Really Costs)

In this episode of Hot Smart Rich, Maggie Sellers sits down with her sister and co-founder Katie Sellers to talk about the myth of balance, the reality of modern ambition, and what women really give up to build businesses, families, and brands at the same time.

From the truth behind “having it all” to what social media doesn’t show about life after kids, Maggie and Katie...

In this episode of Hot Smart Rich, Maggie Sellers sits down with Chloe Sappern and Lydia Berry, the powerhouse duo behind Darlington, the social-first agency trusted by Sofia Richie Grainge, Miranda Kerr, Megan Roup, Serena Kerrigan, Kate Love, Emily DiDonato, Cameron Rogers, Liv Perez, and more.

Darlington isn’t just another digital agency—it’s the industry’s best-kept secret, crafting the social presence of some of the most recogn...

On this week's episode of Hot Smart Rich, Maggie sits down with Sheena Zadeh, founder of Kosas, for a real conversation about what it actually takes to build an iconic brand — and survive everything life throws at you at the same time.

Sheena talks openly about losing her house in the LA fires, going through a divorce while scaling a consumer startup, and rebuilding not just her business, but her life. She shares what no one tells y...

In this episode of Hot Smart Rich, Maggie Sellers and Katie Sellers break down the five biggest stories shaping beauty, retail, and the startup lifestyle—$50M lawsuits, fake Birkins, rebrand flops, and the future of K-beauty.

We get into:

• The truth about K-beauty medical tourism (and what went wrong for one woman who lost her vision)
• Why Olive Young might eat Sephora’s lunch—and what beauty from the inside out really looks like
• How...

In this week’s solo episode of Hot Smart Rich, Maggie Sellers takes you behind the scenes of her trip to Tokyo and Kyoto with the Young Presidents’ Organization (YPO), where business, beauty, burnout, and inspiration collide.

This isn’t your typical travel vlog. It’s a raw, unfiltered look at what it means to build a business while living out of a suitcase, navigate elite global networks, and stay grounded when your skin’s breaking ...

In this raw and unfiltered episode of Hot Smart Rich, Maggie opens up about something she’s never talked about publicly before—her recent natural breast augmentation, also known as an NFTBA (Natural Fat Transfer Breast Augmentation). From the real cost of the procedure to the unexpected emotional rollercoaster of recovery, this is the tell-all she wishes had existed when she was making her decision.

She breaks down exactly what the ...

In this episode of Hot Smart Rich, Maggie Sellers sits down with Dianna Cohen—the founder of Crown Affair, the premium beauty brand redefining clean luxury in haircare. Dianna’s journey started long before building her own brand—she launched her career working alongside Emily Weiss at Into The Gloss, then went on to shape the stories of modern DTC icons like Away. That background gave her a masterclass in brand building.

By 2024, sh...

On this episode of Hot Smart Rich, Maggie Sellers sits down with her sister and former CFO of billion-dollar DTC brands, Katie Sellers, to talk about the Hot Smart Rich Money Mindset. The truth? Women are being lied to about money—and it’s making our boyfriends, husbands, brothers, and the men in our lives richer by default. They’re not smarter. They’re just in the room when financial decisions are being made.

Meanwhile, women contr...

On this episode of Hot Smart Rich, Maggie Sellers sits down with Natalie Holloway, co-founder of Bala, the brand that made fitness hot. Natalie built Bala into a $20M business with a Shark Tank deal from Mark Cuban, faced near bankruptcy, and navigated the rollercoaster of entrepreneurship—all while raising three kids under four.

The conversation gets real as Natalie shares the hardest moments of scaling Bala, from the chaos of expl...

In this episode of Hot Smart Rich, Maggie takes you behind the scenes of her latest trip to London—where business, wellness, and exclusivity collide. From securing high-level meetings with potential LPs and Unilever Ventures to stepping inside the ultra-exclusive Neko Health body scan (with a 100,000-person waitlist), this episode pulls back the curtain on what it looks like to build a global empire while living life in the fast la...

Investing $60M to Find the Next Mr. Beast—The Future of Influencers, Creators, and Venture Capital with Megan Lightcap

In this episode of Hot Smart Rich, Maggie sits down with Megan Lightcap, Partner at Slow Ventures, one of the leading venture capital firms backing content creators and digital-first businesses. With a $60M seed-stage fund, Megan and Sam Lessin are betting big on the creator economy, where social media platforms, pe...