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March 12, 2025 58 mins

American Warren Gregory, best known as the Flower Bike Man, creates vibrant, floral-adorned bicycles that have become an iconic part of Amsterdam’s streets. Warren shares his deeply personal journey—from overcoming a debilitating injury to rediscovering movement and purpose through cycling. His story takes a poignant turn as he recounts moving to the Netherlands with his wife, Michelle, whose epilepsy and memory loss made Amsterdam not just a home, but a place of healing and familiarity.

What began as a simple way to help Michelle recognize her bicycle turned into a city-wide art movement, with Warren’s colorful creations bringing smiles to both locals and visitors. He reflects on the power of love, resilience, and creativity in navigating life’s challenges, all while embracing the magic of Amsterdam.  According to Warren Love is the most powerful force.

You will learn:

  • The Origins of the Flower Bikes – Warren’s journey from Florida to Amsterdam and how a simple act of decorating a bike changed everything. He credits the women who inspired him who he once met on the street with being his inspiration.
  • Love & Resilience – Michelle’s epilepsy diagnosis and how Amsterdam became a place of safety, memory, and healing for her.
  • Bikes as a Universal Language – The unexpected joy of spreading happiness through colorful bicycles.
  • Overcoming Challenges – The struggle of living with a chronic condition that medically cannot be explained compleatly, and Warren’s unwavering dedication to keeping Michelle’s world filled with beauty.
  • Acts of Kindness & Community – How Warren’s work is embraced by locals and businesses alike around the world.

Warren’s message is clear: love is the most powerful force, and in the end, it’s the only thing that truly heals.

Have you spotted a Flower Bike in Amsterdam? Share your photos with us by DMing us on Instagram so we can feature them in our stories. 


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