Profit + Purpose: Financial Success as a Startup Founder | Ep 64

Nina Aziz Justin is a Malaysian-born, Amsterdam-based strategist and founder of The Resilience Mentor. A TEDx speaker and host of Business Bites with Nina Justin, Nina shares the personal and professional journey that led her from startup life in London and Germany to her current work helping entrepreneurs build sustainable, profitable businesses without burning out or selling out.

This episode explores the tension many purpose-driven founders face: how to hold onto meaning while also making money. Nina speaks candidly about the shame often tied to financial ambition, especially among women, and offers a grounded alternative - one that includes joy, resilience, and systems built for growth.

They also discuss the realities of living abroad, parenting a child with a rare neurological condition, and co-creating a life and business alongside a partner. With honesty and insight, Nina reveals the inner scaffolding she’s built to weather change, navigate grief, and remain rooted in possibility.

Key Moments:

• Why financial sustainability is non-negotiable for founders
  
  
  
• Reframing shame around money and ambition
  
  
  
• Building systems, not routines, in business and marriage
  
  
  
• Nina’s resilience equation from her TEDx talk
  
  
  
• Redefining success as meeting yourself through the journey
  
  
  
• Living a “custom life” and embracing identity transformation
  
  
  

Learn more at theresiliencementor.com or connect with Nina on LinkedIn.

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