September 30, 2025 • 38 mins
Welcome to a Power Series episode of How I AI — a special format where I feature multiple guests, highlighting real people using AI in unique ways across different industries.
This episode spotlights two powerful use cases for AI in consumer apps and creative production, featuring real-world insights from Maya Bundesen-Magier and Jessica Campbell.
Maya Bundesen-Magier is the founder of MapMyMilk, a tool designed to help parents pinpoint their baby’s food sensitivities. She shares her journey wrapping and packaging an app for the store, navigating platforms like Bolt and Reddit, and the realities of building as a mom and entrepreneur.
Jessica Campbell is the founder of Creative Currents, where she produces workshops and creative activations powered by AI. She opens up about experimenting with a full stack of AI tools for content, design, and production showing how technology can fuel creative business models in entirely new ways.
🔑 Topics We Cover
· What it takes to bring an AI-enabled app to market as a founder
· The role of community platforms like Reddit in early growth
· How creatives are testing AI across design, media, and live experiences
· The balance between personal storytelling and technical adoption
· Lessons from founders who are hands-on with the tools
Guests Featured:
Maya Bundesen-Magier
Website: mapmymilk.com | Instagram
Jessica Campbell
Website: creativecurrents | Instagram
🛠 Tools Mentioned in This Episode:
Bolt, Reddit, Claude, ChatGPT, Midjourney, CapCut, Eleven Labs, Runway, Replit, Zapier, Dify
Ready to cut through the overwhelm?
· Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.
· Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.
· Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.
More About Brooke:
Website: brookex.com
LinkedIn: Brooke Gramer
More About the Podcast:
Instagram: howiai.podcast
Website: howiaipodcast.com
"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brooke (00:03):
Welcome to How I AI the podcast featuring real people,
real stories, and real AI inaction.
I'm Brooke Gramer, your host andguide on this journey into the
real world impact of artificialintelligence.
For over 15 years, I've workedin creative marketing events and
business strategy, wearing allthe hats.
(00:24):
I know the struggle of trying toscale and manage all things
without burning out, but here'sthe game changer, AI.
This isn't just a podcast.
How I AI is a community, a spacewhere curious minds like you
come together, share ideas, andI'll also bring exclusive
discounts, and insiderresources, because AI isn't just
(00:47):
a trend, it's a shift, and thesooner we embrace it, the more
freedom, creativity, andopportunities will unlock.
How I AI is brought to you inpartnership with the Collective
AI, a space designed toaccelerate your learning and AI
adoption.
I joined the collective and it'scompletely catapulted my
(01:09):
learning, expanded my network,and showed me what's possible
with AI.
Whether you're just startingout, seeking community or want
done for you solutions, TheCollective gives you the
resources to grow your businesswith AI.
So stay tuned to learn more atthe end of this episode, or
check my show notes for myexclusive invite link..
(01:30):
More and more of you have beenreaching out, wanting to share
your stories, how you're usingai, what you're experimenting
with, what you're buildingbehind the scenes.
And honestly, I love it.
This is what How I AI is reallyabout not just big moments or
big names, but the rippleeffect.
It's about highlighting thequiet builders, the innovators
(01:52):
in unexpected spaces andamplifying each other as we grow
together in this era of newpossibility.
Today we're diving into a Powerseries episode.
These are shorter conversationswith incredible guests in
varying industries, showing ushow AI is being applied in
creative, intentional, andsometimes unexpected ways.
(02:16):
My first guest today is Maya.
What makes her story so powerfulis that she's not a tech founder
by background.
She's a healthcare worker and amom who needed a solution for
her baby's food allergies.
She made a courageous move,taught herself to build an app
with AI in just a few months,she went from journaling in her
(02:38):
notes to launching a tool nowused by over 175 moms who are
navigating the same challenges.
Her journey shows what'spossible when you lean into AI
as a partner, even when you'venever considered yourself
technical.
Alright, let's get into theconversation.
Hello everyone.
(02:58):
I'm your host, Brooke Gramer.
Today I have a very specialguest.
Her name is MayaBundesen-Magier.
She's a mother of two, and shebuilt a really exciting platform
called MapMyMilk, vibe coding onBolt.
I am really excited to have youon today's episode, Maya,
welcome to How I AI.
Maya // Founder of MapMyM (03:18):
Yeah, thanks for having me.
Brooke (03:20):
Of course, I always like to start my episodes and open
the floor.
Would you like to share a littlebit about yourself and your
background and how you ended upwhere you are now?
Maya // Founder of MapMyM (03:32):
Yeah, sure.
So like you said, I'm a mom oftwo.
I have an eight month old who'skeeping me awake at night and a
3-year-old.
And I'm actually not in tech atall.
I'm a healthcare worker.
I'm an occupational therapist.
I work in a hospital and Not toget too much into the weeds, but
with both my babies had thisissue related to breastfeeding
(03:52):
and food allergies, and I neededan app to sort of help me
through it.
And there was nothing like whatI needed on the market.
And that's when I found outabout vibe coding, which I can
get into later.
And here we are.
I was able to make it and I haveover 175 moms using it right
now.
So, yeah, it's, it's goinggreat.
Brooke (04:13):
Wow, I want you to take me back to that First initial
point where you wanted to leaninto ai, were you journaling?
Were you just kind of trying totrack this via notes on your
app?
At what point did you wanna takethis real life instance and
problem that was unique to youas a mother and transfer this to
(04:37):
using AI to support you?
Maya // Founder of MapMyM (04:39):
Yeah, great question.
So yeah, it started withbasically the problem requires
tracking of like what you'reeating and how your baby is
reacting.
So that's like what you need totrack when you're having the
issue that I had with both of mybabies which is called cow's
milk protein allergy foodprotein intolerance, and.
Yeah, trying to log as a, youknow, tired postpartum mom,
(05:02):
trying to write down everythingyou're eating in your notes app
while also adding baby symptomsin some sort of chronological
order that you can wrap yourhead around and then trying to
make sense of the patterns yournotes app.
doing it in your notes appbecause there's just no app that
that does that.
So there's.
(05:23):
Food logging apps, right?
For anyone who's like on a dietor who has IBS and those apps
have nothing to do with babysymptoms.
And then there's tons of appsfor babies that have nothing to
do with mom's diet.
And so what happened was, I, wasworking with a, consultant who
specializes in this.
And she was asking me, she wasthere, she was a nurse and she
(05:45):
was there to help me sort ofpiece together what am I eating
that's causing baby symptoms?
And she asked me, she said, Ineed to see your food logs.
And that's when I was kind oflike, but this isn't, this isn't
work.
The logs that I have like don'tlook like anything.
They're not gonna give you anyorganized information.
Brooke (06:03):
Yeah.
Maya // Founder of MapMyMil (06:04):
and as an ot, I'm actually like.
We're very familiar with a log.
We have clients or patientsfatigue logs sleep logs, like
that's a big part of ot.
We look at daily routines.
It's very important to us andmaking them more productive and
easier for people to live theirdaily lives.
(06:26):
So that's just where my brainwent.
There has to be an easier way todo this.
And I didn't even know aboutvibe coding actually when I
started this.
Thought need to make an app forthis and I'm gonna hire a
developer because I didn't knowvibe coding existed.
I can talk with you also aboutjust my history with ai, which
(06:46):
is minimal.
It's minimal.
I've always been behind thecurve on technology and.
I happened to talk to my sisterabout this, who's an
entrepreneur and she is vibecoding an app for sleep issues
right now called Sleeping
Brooke (07:01):
Mm-hmm.
Maya // Founder of MapMyMi (07:01):
Pal.
And she was the one that waslike, oh, you gotta check out
Vibe Coding, you can just makeit yourself.
Brooke (07:06):
Yeah.
Maya // Founder of MapMyMilk (07:06):
I was telling her I can't afford a
developer right now.
And so she told me about, Idunno if you want me to get into
the platforms and all that, butthat's, that's sort of the how
it all started basically.
Brooke (07:17):
thank you so much for sharing about your initial
exploration with ai.
Bring me back to that pointwhere you did your research for
hiring a developer.
How did that go and what madeyou ultimately decide, Hey, I
think I can do this myself.
Maya // Founder of MapMyM (07:32):
Yeah, great question.
I mean, I had no idea how muchdevelopers cost and they're
expensive.
As a mom, healthcare worker.
I wasn't expecting to jump intolike any kind of founder.
I wasn't expecting to found aproduct, so I really wasn't in a
place to invest a lot in thisidea so when I sort of just
(07:52):
started doing research on howmuch does a developer cost, you
know, up upwards of 10,000 forMVP, and that is kind of a.
A roadblock for someone like mewho's not ready to, to make a
big investment in an idea andwants to sort of go a little bit
slower and get things rollingand see how it goes before they
(08:15):
invest more money.
And so I tell people, if I hadnot found Vibe coding, this idea
would've fallen flat pretty muchbefore it even gotten started.
And so the.
Over 175 moms using it rightnow.
It just, the resource wouldn'texist if it weren't for ai,
(08:35):
which is, you know, prettyamazing.
I think
Brooke (08:38):
That's incredible.
And how did your community reactto promoting and releasing this
product?
Were people hesitant to wannaget on an app and use it to
track their personal data?
Do you feel like a lot of peoplehave been welcoming with it?
With open arms?
Maya // Founder of MapMyMil (08:53):
the feedback was.
So positive, even more so than Iwas expecting, honestly.
I mean, it started, so I think Ilooked before we had this
podcast this episode, I lookedin my phone just to see it was
May 14th when I opened upBolt.new, that was like day one
of look of starting to developthis.
(09:15):
And I launched on July 30th.
So less than two months it tookme, and during that time I was.
Beta testing, I was spreadingthe word and like 95% of people
immediate exclamation mark.
Thank God you let me know whenyou launch.
I need this right now.
Because it's, it was a gap inthe market.
(09:37):
And so cows milk, proteinallergy is the number one infant
allergy.
It's, it's the most commoninfant allergy.
Without this resource.
I mean, moms are juststruggling.
Like I said, they're tired,they're confused.
There's no real good way tofigure out what's going on.
And so moms were desperate andthe beta testers all had amazing
(09:58):
feedback for me.
You know, a few people suggestedadditional features, which I've
since been able to roll outactually, which has been really
nice to sort of build it withthe community.
And yeah, everyone is justpumped that it exists now.
So.
Brooke (10:13):
That's amazing.
Tell me about getting users onyour platform.
How are you people and gettingthe word out?
Is it through social media yourpersonal network, or are you
using any technology stacks tosupport you in that way?
Maya // Founder of MapMyMilk (10:32):
So right now it's mainly through
social media and it's throughthese support groups on Reddit
and on Facebook.
So there are private groups formoms struggling with this issue.
You know, I, as a momstruggling, I was in those
groups and it's usually momsventing or asking for support
and it's mainly been me sort of.
(10:55):
Getting in there and, andtalking with moms like almost
one-on-one.
It really is has been sort of aone-on-one.
Process so far to get peopleusing it just now as a, you
know, baby product, I'm down theroad.
I would like to streamline thatprocess more in terms of getting
more users and I'm sure thereare tech stacks to help me with
(11:16):
that.
And I, I need to learn moreabout that as well.
So for now it's very just like,go hunting down the moms who
need it and, and letting themknow that it exists.
Brooke (11:27):
You just really put yourself out there and had faith
in your product.
And I wanna know if AI haschanged the way.
creatively think now and solveproblems?
Do you feel like there's been ashift?
Maya // Founder of MapMyM (11:41):
Yeah, i'm bouncing my ideas off of AI
tools now in a way that lets methink of problems in a way that
I might not have before.
So I think in the past, just interms of.
Any kind of creative process orproblem solving, you just have
your own insights andexperiences and you just roll
(12:04):
with that.
And I'm able to sort of exploreand dive deeper with those tools
and ask like, what am I notthinking of for this specific
situation?
And that's a nice, that's areally nice added piece to,
yeah, any kind of process ofdevelopment and problem solving.
Brooke (12:26):
am curious if you had any initial challenges when it
came with teaching yourselfBolt.
Did you go on YouTube and figureout how to use this?
How did you even learn how tovibe code?
Maya // Founder of MapMyMilk (12:40):
I probably should have gone on
YouTube.
It probably would've saved me alot of credits and time and
headache.
No, I didn't do that.
I should have.
I just dove in and it was verytrial and error in terms of
learning how to prompt the rightway and most effectively in
(13:00):
terms of learning how to, getout of some error loops that can
happen in terms of knowing whento just like hard refresh and
leave it alone and come backlater, you know, when it starts
hallucinating.
No, I did not use any, this isvery, like my personality, I'm
(13:20):
like, I don't like getting help.
I just like figuring things outon my own.
And for better or for worse, itprobably took me longer.
Like I probably could have usedhelp and I, I.
I probably could have launchedsooner, but I did not.
I just figured it out.
Brooke (13:35):
That's incredible and I think it's really empowering to
other mothers out there.
I can imagine, I'm not a motheryet, but one day how many
problems you're solving on aday-to-day basis.
and I'm sure there are so manyother things that aren't out
there yet that need solutionsand just really commend you for
all the work that you've done.
(13:57):
I am wondering if you have anyother ideas of products you
wanna create now that you'vemade your first app and have.
such incredible success in justtwo months.
you thinking about any otherthings that you wanna create?
If you were to wave a magic wandand create something overnight,
(14:18):
what would you wanna make next?
Maya // Founder of MapMyM (14:19):
Yeah, there are so many problems out
there just for your everydayperson moving through life.
There are so many little painpoints.
And for me, like I madeMapMyMilk because of a personal
pain point that I was feelingrelated to breastfeeding and my
baby.
And you know, right now, I'mfocused on MapMyMilk, but for
(14:39):
sure there are other pain pointsin my life that.
Could use an app off the top ofmy head, related to like meal
prep and, and probably thisexists already, like through
vibe coding, but something thattakes your family grocery budget
and takes your, you know, familyfood preferences and takes your
(15:01):
location circulars and putstogether.
A grocery shopping list and ameal plan that stays within your
budget, that stays within yourfamily preferences, that stays
within what's available at yourstore, and maybe even like
online.
Grocery puts it in the cart foryou and all you have to do is
like I buy and.
(15:22):
To you and you know what tomake.
I mean, I'm just not a cook andI hate meal prepping and cooking
for the family.
So that's another pain point.
I'll put a pin in it.
Maybe down the road.
It probably already exists andif not, you know, someone else
should go make it so.
Brooke (15:38):
So I love to open the floor and any personal thoughts
and reflections that you'd liketo share with listeners.
Just getting into ai, and thiscan be targeted to mothers or
women in general or, aIbeginners, what's one key
takeaway you would like toshare?
Learning from your experience.
Maya // Founder of MapMyMilk (16:00):
I, I have a lot of takeaways and I
think my, number one like lessonor that I hope someone would
take out of hearing this or likelearning about me and MapMyMilk
is that you don't have to be atech person at all Just to get
started for sure.
You don't need to, but even tohave success, you don't need to
be a tech person.
You don't need to haveexperience with ai.
(16:21):
When I say I'm not a techperson, I mean, I am really in
the past, have been behind thecurve.
I was using chat GPT for likethe most basic things for the
past two years, and I gotstarted late even.
So.
I was able to solve a problemfor me and for many other women
just jumping in and giving it atry.
(16:42):
So I think that would be thebiggest takeaway for anyone who
like has an idea, is to just getstarted and don't let your,
yeah, lack of experience or yourfeelings of intimidation get in
the way because you just getstarted and you see what
happens.
Brooke (17:00):
I love that feedback.
That's so sweet.
One last thing is, I always liketo close for you to share more
about how listeners can findMapMyMilk.
How can they connect with you?
How can they join yourcommunity?
Maya // Founder of MapMyM (17:15):
Yeah.
Awesome.
Thank you.
So the app is a web app rightnow, and it's at
www.mapmymilk.com.
M-A-P-M-Y-M-I-L-K.
We are in the process of nowtrying to turn it into a mobile
app in the app stores, but fornow, it functions in a browser
and you can save it to your homescreen and use it just like a
(17:36):
mobile app.
I'm also on Instagram, onFacebook.
You can find me on LinkedIn.
I'm trying to connect with asmany moms, but also providers,
you know, gis, dieticians,allergists, lactation
consultants, anyone who's.
Working with moms in this time,in this season of life where
they're struggling.
I would love to connect, so Iencourage anyone to come check
(17:58):
out the app and come connectwith me personally.
Brooke (18:02):
And one quick follow up question.
What is the process of taking aweb app to mobile?
that difficult?
Do you still do that in Bolt?
I personally haven't experiencedvibe coding yet, so.
Is that a tricky process movingfrom web only to mobile app?
Maya // Founder of MapMyM (18:23):
Yeah, it, it is intimidating me.
There's just different ways todo it.
And they vary in terms of whattech you're using and how fast
it can take and what the endproduct is.
So.
Without getting too technicalright now, I'm looking at sort
of wrapping it because Ideveloped and designed MapMyMilk
(18:45):
to work on a mobile deviceanyway, so it already looks like
an app and there's no reason itcan't just be wrapped and then
packaged for the app store.
Yeah, so basically it is tricky.
I'm still taking my time lookinginto it, but at the same time,
moms need this in the app store,and that's gonna be an easier
way for people to find me.
So I'm walking the line ofresearching it, but trying to
(19:09):
get it done fast.
So stay tuned.
Brooke (19:12):
Well, we're definitely following along your journey and
excited to see what's next forMapMyMilk and how it just
continues to grow this year andnext.
And thank you again for yourtime.
Maya // Founder of MapMyM (19:24):
Thank you.
Thanks for having me.
Brooke (19:27):
My next Power Series episode guest is Jessica
Campbell.
She's a creative technologist,executive, producer, and founder
of Creative Currents.
Jessica isn't someone who justtalks about ai.
She experiments, she prototypes,and teaches in ways that are
refreshingly real.
Stick around the end.
(19:47):
Jessica drops a mic worthyinsight on the future of
creative work that you won'twanna miss.
Let's dive in.
Hi everyone.
Welcome to How I Ai.
I'm your host, Brooke Gramer.
Today I have a very specialguest.
Her name is Jessica Campbell.
She's a creative technologistand executive producer who's
(20:09):
helping bridge the gap betweenvisionary ideas and real world
AI transformation.
From leading workshops here inthe city of Miami to designing
immersive human firstexperiences for Fortune 500
brands, I'm super excited fortoday's conversation.
Jessica, thank you so much forbeing here.
Thank you for having me.
(20:30):
Yes.
Would you like to kick it off?
I'd love to hear all about youand your background and how you
ended up in the AI space.
Jessica (20:37):
Okay.
So I started in tech in 2013.
I am, I'm from South Florida.
I went to Barry I actuallygraduated in'08 in like one of
the first economic crashes.
ppl (20:52):
Yeah.
Jessica (20:52):
And.
I moved to New York.
I started in the jewelryindustry.
Oh.
And I didn't like it at all.
It's like actually one of thehardest industries to be in
really.
And I feel like tech ideallysaved it'cause it's, it's a lot
of inventory.
And I'm sure AI has saved it.
I think anybody who works injewelry can probably speak to
that.
But anyways, I started in techwhen I took an opportunity to
(21:15):
start all over in my earlyphases and took a spot as an
executive assistant and then acoordinator in iHeartRadio and
oh it was honestly one of thebest opportunities because it
was right when they werecreating their first iteration
of their app and it was likeproduct school 1 0 1.
And I was sitting next to thecreative director, the head of
(21:37):
product and like the VP of,iHeart.
And I got to see what it took toreally think about creating a
digital product.
And it was in a moment where wegot to move slow.
Mm-hmm.
So I really got to see how likethings moved and how you think
and how you're just think aboutjust point A to point Z, which
(21:58):
is if you work in tech or in anydigital space and product is
really just doesn't exist.
Yeah.
So I'm really thankful for thattime.
And since then.
I bounced around in a fewdigital spaces.
I went to an agency calledAmmirati, which became IBM,
really thankful for that spot.
And then I went to an agencycalled fantasy Interactive.
(22:21):
I was there for six years.
I think that's where I reallygot I think like.
My Anna Winter like whip of thisis how you need to move.
This is how you need to look athow to execute.
ppl (22:34):
Yeah.
Jessica (22:34):
And that's when the AI moment started to happen.
So when I shifted, when Istarted thinking about AI is
when everybody else started tothink about ai.
When chat GPT came out into thescene.
Yeah.
The exact moment was when chatGPT came out.
And I remember sitting in theoffice when my CEO came in at
(22:56):
the time and he said this exactstat of the, I think it was like
the 10 million or the a hundredmillion stat of it took five
years for Facebook to get to ahundred million users.
And it took Instagram like twoyears.
It took TikTok one year and ittook.
ChatGPT two months.
And I remember my head goingscrew yeah.
(23:18):
Oh my God.
And I remember and I went intoit was literally three months of
a rabbit hole.
I wasn't sleeping like I wasconstant.
I signed up for every newsletterI was playing with every app.
I was really going deep anddiscovering.
And just really just playingwith every type of use case I
(23:41):
could, but, I was also in aworld where it was applicable to
what I did, but I'm also like areally curious person.
I'm a Gemini, but I was also ina space where it made sense.
My job is, as you mentioned, aproducer.
So.
It's, you know, a complicatedtype of role.
I'm constantly having to figureout my client's issues working
(24:02):
with designers and how to helpthem figure out the process for
the projects that we get.
Like our budget, every type ofissue that comes up a, across a
project.
So, it was just naturally, whenAI came along, I was like, how
can I make my job easier?
But also how can I figure outall these like different tools
and processes and, all of thesedifferent personal projects I
(24:23):
had Yes.
That were in my notes in myphone from all of these years,
from like scripts I wanted towrite or projects I wanted to
get off the ground, so.
What was really interesting islike when we had a project come
across our desk in the agency wehad BP come to us and they said,
basically Harvard wants to workwith us and basically look over
(24:48):
our shoulder and observe how wecan take the discovery process,
which is.
In the agency world where it'slike a three to um, sometimes
six months process where theypay an agency like a million
dollars to give you a PDF tosay, here's what we came up
with.
And like sometimes that givesyou something, but.
(25:09):
It's usually just like a bigidea in A PDF.
Yeah.
And sometimes you know what todo with that.
Some, ideally if you're workingwith the right place, you do.
But they wanted us to see how wecan take that process down to a
two week process.
So I worked with my managingdirector, UX lead a research
lead, and I think like one otherdesigner and.
(25:31):
We worked with for two months.
And we did that and we came upwith like this process where we
worked with a handful of AItools.
We did this like collaborativeprop prompting process.
We built like a thousandsynthesized personas where
basically we just created thisdatabase of synthesize people.
ppl (25:52):
Yeah.
Jessica (25:52):
So that we can like test with them.
ppl (25:54):
Yes.
Jessica (25:54):
And then it became a process that Harvard, studied
into an MBA program, it won afast company award.
That opened my eyes to whatcould be done.
After that I like built astartup and ended up.
Yeah.
Opening my eyes to like, youknow what, now I wanna make
Creative Currents.
So we could talk about thatafter.
You told me this was a safespace to ramble, so that's what
(26:16):
I'm here for.
Brooke (26:17):
No I love hearing everybody's background and how
they got to where they are in AIbecause we're also different and
we have unique journeys to wherewe are now.
So thank you for expanding onwhere you were at when AI hit
the map with chat GPT and howyou were able to really.
Be at the forefront of leadingthat sandbox environment at your
(26:38):
company and get creative andexplore with ai.
My next question for you is,could you share a little bit
about your technology stack?
What do you use now becauselike, you mentioned you have so
many clients and personalprojects, and you have a
startup, what does it look likeday to day for you and AI and
technology?
Jessica (26:57):
Yeah.
My technology stack, so for mycreative flow at work, the.
Ones that I use the most ofcourse are ChatGPT Co.
Yeah.
Right now my favorite one isClaude.
Okay.
I hear like really good things.
That is the one that's blowingmy mind the most right now.
(27:18):
Yeah.
So I had a project where we hadto like vibe.
That term is like vibe codegross a little bit, but yeah,
that's really blowing my mind.
Not even intentionally vibecoding.
Mm-hmm.
Like just going there andputting in simple prompts to
visualize things as.
Simple as infographics and I'mjust giving it data and it's
like creating microsites for mein extremely beautiful ways.
(27:41):
I love Claude right now.
That's becoming my new bestfriend.
But yeah, chat, GPT, ClaudeMidjourney.
Midjourney has replaced a lot ofmy favorite animation and art
tools.
Okay.
Runway used to be one of myfavorites, but yeah, pretty much
those and 11 labs.
Is definitely one of myfavorites.
(28:02):
And then some of thesupplementary ones I would say
CapCut of course is a great oneto bring it all together.
What are you
Brooke (28:10):
liking about Claude right now?
Because ChatGPT is about torelease five, version five
model.
So why do you still like cClaude better?
Jessica (28:18):
Claude is just like incredible.
I feel like such a nerd talk.
Yeah.
But like the things that I'vebeen seeing this week I had to
work on a, I'm not an engineer,I don't have a background as
coding, right?
So I was able to code an entirewebsite flow from beginning to
(28:39):
end.
I was able to, wow.
Yeah, I just came up with theentire idea that I didn't even
think I could even put together.
I blew my entire team's mind.
They like jokingly briefed meinto something and I was like,
haha, sure, maybe.
Yeah.
Like, Put it together.
We got an entire we won an wholeproject because of this like
simple proof of concept.
(28:59):
So it was pretty crazy.
Brooke (29:01):
What did you, how did you put that together?
If you could just walk methrough it.
Jessica (29:05):
it was a process to create a image prompting process
like a quiz prompting process.
Okay.
That would output into like aresult type thing.
I was just meant to start withan API and it was meant to like,
dump into an Excel sheet just toshow it can work.
(29:26):
I was actually doing a talk thatweek and someone at the talk was
demonstrating that they couldvibe code.
So I Cool.
Then I saw what he did and Ithought, okay, let me give it a
try.
I think a really good thing todo is just go into ChatGPT and
go on there and go talk itthrough.
Say this is my goal.
This is the type of app that I'mtrying to build.
Walk me through, this is mygoal, give it context.
(29:48):
Or you could just literallystart on Claude.
That's what I ended up figuringout.
I just started on Claude and Itook that, and then it gave me
like the preview of everything Iwanted to create, and you could
launch it from Claude.
It gives you pretty much theentire view of what the app
looked like.
But I took that code and then Ipasted it into Replit.
(30:09):
Replit essentially, that's howyou
Brooke (30:11):
say it.
I called it Replit.
It's,
Jessica (30:14):
I'm saying everything wrong constantly.
It's called, once again, not anengineer.
Brooke (30:18):
Is, Is it Zapier or is it Zapier?
Exactly.
Jessica (30:20):
And then there's D Dify or Defy, like I'm con how you
know about that one.
Yeah, exactly.
So there's that.
Um, Yeah, between Claude, justcopy and paste and launch.
Brooke (30:32):
That's awesome.
You bring up such an importantpoint where you get to the point
where all you need is to startand then you can ask the AI how
to do what it is that you wantto do.
Yeah.
It's the most simplest thing.
Because I actually do a lot oftrainings around chat GPT, and
it's almost like after trainingone, you don't need me anymore,
(30:54):
right?
Jessica (30:54):
I will say one thing.
Because, I'm watching otherpeople.
I'm in a lot of places where I'mnoticing that people that should
know how to do these things arenot doing these things.
Yeah.
Or too scared to.
Yeah.
And one thing that I noticehelps is just yeah, like getting
over that fear.
But also that process of givingit that taste.
(31:14):
I was giving it a lot of.
Mood boards from Pinterest.
Mm-hmm.
And really walking it through myinspiration.
Giving it like a story and a lotof guidance.
Yeah.
Brooke (31:24):
Awesome.
So it sounds like you'recrushing it in the AI space,
really just taking a lead andadapting it so well for your
personal projects and everythingthat you're doing.
I wanna speak more about thework that you do.
If you can share more aboutcreative currents and also.
Simultaneously what it means tobe a woman in tech as you're
(31:46):
really putting a face into yourname out into this sphere of
this really cool time in AI as awoman.
Thank you.
Jessica (31:54):
Yeah.
Yeah.
Creative Currents has reallybeen an amazing passion project
of mine.
I started it because I wanted tomake a place that I wanted to go
to.
I moved to New York I movedthere 14 years ago.
I moved back a little bit overseven years ago, and I was
working with all, with that.
(32:14):
Most of my team was in New Yorkand I just felt every time I
would go to these type of eventshere I just didn't feel like I
was learning about anything thatI wanted to talk to my teammates
about.
ppl (32:29):
Like
Jessica (32:29):
my designers, about.
There wasn't anything immediateYeah.
That I wanted to talk about.
Yeah.
It was like tech that didn'tfeel applicable to what I was
doing.
It was stuff that was like aboutthe moon, didn't feel like, let
me learn about AI that I couldapply to the design that I'm
working on right now.
Do you know what I mean?
Now we're learning about, likeAI is so.
(32:52):
It's so applicable now,everything that we're learning
about right now it applies toall this business now it feels
like we all can figure out howto integrate it into what we do,
but before it just felt like outof touch anyways, so that's why
I built I made that workshopspace and awesome.
It started as an experiment andthe first workshop I did was at
soho.
(33:12):
And it was AI for creatives.
I invited my friends one was aUX designer my friend Cyd Elise,
and I wanted her to show how sheused AI in ux.
I invited my friend Lonas.
I wanted him to show how he usedAI as a screenwriter.
He ended up being the guy whomade the song PBL l jersey.
Do you know that?
(33:32):
That's so funny.
No, I don't.
And then I invited my friendsPaperwater, and they showed how
they sh use AI for.
Their songwriting process.
Cool.
And they're amazing in their ownright.
And it was like such a hit, Iwas so lucky for that to be such
an amazing starting point.
Yeah.
And then the second one I didwas neuroplasticity for
creatives, which is so weird,but it was great.
(33:54):
And then after that one everyonewas like, maybe you should just
keep doing AI for creatives.
And two and a half years later Ijust kept doing that.
And I've experimented with AIfor film, AI for music, AI for
art in tons of different formatswhere I just kept doing AI for
creatives in different routes.
And it's just been a veryrewarding process.
And it's forced me to behands-on.
(34:15):
And keep learning.
Yeah.
And thankfully I've been able tolayer it on into my career and
It's been a very, giving for meand for everyone else and as a
woman and tech also that justconsistent.
It's pretty wild to.
Let's see where this has gone.
Brooke (34:35):
That's amazing.
Yeah.
Thank you for sharing more aboutthat.
Absolutely.
Yeah.
What's one key takeaway that youwant listeners to have as your
final message and, that youwanna leave in this space?
Jessica (34:47):
Obsess.
I would say what helped me wasthat first three months.
It's very overwhelming to lookat AI right now.
ppl (34:57):
If
Jessica (34:57):
I would, when I see people look at their starting
point as today I would think,wow.
I would be extremelyoverwhelmed.
It's, yeah.
Easier today than it was twoyears ago to get started,
because everything seems alittle bit easier to play with.
Pick a use case that'sapplicable to your life.
Focus on that, but obsess, youhave to keep focus and don't let
(35:22):
these things abouthallucinations.
It's going wrong.
Deter you.
I hear so many people getannoyed that it made a mistake.
Yeah, that's fine.
It's okay.
Just.
Stick to something, obsess, andyou have to figure it out
because this is definitely aninescapable part of our future.
(35:44):
Yes, and this quote isinescapable that AI isn't gonna
replace your job, but if youwork in tech or if it's somehow
related to your job, the personwho uses AI most likely is gonna
replace your job.
And I hate to say that, butit's, that's what's happening.
So just what's happening?
It's figure it out.
Brooke (36:03):
And use Claude Pay for it.
Pay for Claude.
Um, Jessica, I can thank you somuch for your time today.
Thanks.
How can listeners reach out toyou?
Yeah, if they wanna connect,
Jessica (36:12):
My Instagram is Creative Currents do a i my
personal one is jcam118.
Haven't changed it since Istarted.
It probably should have, butCreative currents.ai,
Brooke (36:25):
I'd appreciate that.
One.
Amazing.
Well, thank you so much for yourtime today.
I really enjoyed getting to hearabout your journey and what
from, I can understand you justwent all in and you figured it
out along the way, which is justsuch a great example.
So thank you.
Thank you.
It was a pleasure Thanks so muchfor tuning into this Power
series edition of How I AI.
(36:48):
I love being able to share theseshorter, impactful conversations
with multiple voices.
If you enjoyed hearing frommultiple guests in one episode,
let me know.
And if you're someone who'sactively integrating AI into
your workflow, or industry in away that's actually making a
difference, I want to hear fromyou head over to
(37:09):
Howiaipodcast.com and apply tobe a guest.
You don't have to be a techfounder.
You just need to be using AI ina way that's useful, empowering,
and uniquely you.
See you all next week.
This episode was made possiblein partnership with the
Collective AI, a communitydesigned to help entrepreneurs,
(37:32):
creators, and professionalsseamlessly integrate AI into
their workflows.
One of the biggest game changersin my own AI journey was joining
this space.
It's where I learned, connectedand truly enhanced my
understanding of what's possiblewith ai.
And the best part, they offermultiple membership levels to
meet you where you are.
(37:52):
Whether you want to DIY, your AIlearning or work with a
personalized AI consultant foryour business, The Collective
has you covered.
Learn more and sign up using myexclusive link in the show
notes.
Welcome to How I AI the podcast featuring real people,
real stories, and real AI inaction.
I'm Brooke Gramer, your host andguide on this journey into the
real world impact of artificialintelligence.
For over 15 years, I've workedin creative marketing events and
business strategy, wearing allthe hats.
(00:24):
I know the struggle of trying toscale and manage all things
without burning out, but here'sthe game changer, AI.
This isn't just a podcast.
How I AI is a community, a spacewhere curious minds like you
come together, share ideas, andI'll also bring exclusive
discounts, and insiderresources, because AI isn't just
(00:47):
a trend, it's a shift, and thesooner we embrace it, the more
freedom, creativity, andopportunities will unlock.
How I AI is brought to you inpartnership with the Collective
AI, a space designed toaccelerate your learning and AI
adoption.
I joined the collective and it'scompletely catapulted my
(01:09):
learning, expanded my network,and showed me what's possible
with AI.
Whether you're just startingout, seeking community or want
done for you solutions, TheCollective gives you the
resources to grow your businesswith AI.
So stay tuned to learn more atthe end of this episode, or
check my show notes for myexclusive invite link..
(01:30):
More and more of you have beenreaching out, wanting to share
your stories, how you're usingai, what you're experimenting
with, what you're buildingbehind the scenes.
And honestly, I love it.
This is what How I AI is reallyabout not just big moments or
big names, but the rippleeffect.
It's about highlighting thequiet builders, the innovators
(01:52):
in unexpected spaces andamplifying each other as we grow
together in this era of newpossibility.
Today we're diving into a Powerseries episode.
These are shorter conversationswith incredible guests in
varying industries, showing ushow AI is being applied in
creative, intentional, andsometimes unexpected ways.
(02:16):
My first guest today is Maya.
What makes her story so powerfulis that she's not a tech founder
by background.
She's a healthcare worker and amom who needed a solution for
her baby's food allergies.
She made a courageous move,taught herself to build an app
with AI in just a few months,she went from journaling in her
(02:38):
notes to launching a tool nowused by over 175 moms who are
navigating the same challenges.
Her journey shows what'spossible when you lean into AI
as a partner, even when you'venever considered yourself
technical.
Alright, let's get into theconversation.
Hello everyone.
(02:58):
I'm your host, Brooke Gramer.
Today I have a very specialguest.
Her name is MayaBundesen-Magier.
She's a mother of two, and shebuilt a really exciting platform
called MapMyMilk, vibe coding onBolt.
I am really excited to have youon today's episode, Maya,
welcome to How I AI.
Maya // Founder of MapMyM (03:18):
Yeah, thanks for having me.
Brooke (03:20):
Of course, I always like to start my episodes and open
the floor.
Would you like to share a littlebit about yourself and your
background and how you ended upwhere you are now?
Maya // Founder of MapMyM (03:32):
Yeah, sure.
So like you said, I'm a mom oftwo.
I have an eight month old who'skeeping me awake at night and a
3-year-old.
And I'm actually not in tech atall.
I'm a healthcare worker.
I'm an occupational therapist.
I work in a hospital and Not toget too much into the weeds, but
with both my babies had thisissue related to breastfeeding
(03:52):
and food allergies, and I neededan app to sort of help me
through it.
And there was nothing like whatI needed on the market.
And that's when I found outabout vibe coding, which I can
get into later.
And here we are.
I was able to make it and I haveover 175 moms using it right
now.
So, yeah, it's, it's goinggreat.
Brooke (04:13):
Wow, I want you to take me back to that First initial
point where you wanted to leaninto ai, were you journaling?
Were you just kind of trying totrack this via notes on your
app?
At what point did you wanna takethis real life instance and
problem that was unique to youas a mother and transfer this to
(04:37):
using AI to support you?
Maya // Founder of MapMyM (04:39):
Yeah, great question.
So yeah, it started withbasically the problem requires
tracking of like what you'reeating and how your baby is
reacting.
So that's like what you need totrack when you're having the
issue that I had with both of mybabies which is called cow's
milk protein allergy foodprotein intolerance, and.
Yeah, trying to log as a, youknow, tired postpartum mom,
(05:02):
trying to write down everythingyou're eating in your notes app
while also adding baby symptomsin some sort of chronological
order that you can wrap yourhead around and then trying to
make sense of the patterns yournotes app.
doing it in your notes appbecause there's just no app that
that does that.
So there's.
(05:23):
Food logging apps, right?
For anyone who's like on a dietor who has IBS and those apps
have nothing to do with babysymptoms.
And then there's tons of appsfor babies that have nothing to
do with mom's diet.
And so what happened was, I, wasworking with a, consultant who
specializes in this.
And she was asking me, she wasthere, she was a nurse and she
(05:45):
was there to help me sort ofpiece together what am I eating
that's causing baby symptoms?
And she asked me, she said, Ineed to see your food logs.
And that's when I was kind oflike, but this isn't, this isn't
work.
The logs that I have like don'tlook like anything.
They're not gonna give you anyorganized information.
Brooke (06:03):
Yeah.
Maya // Founder of MapMyMil (06:04):
and as an ot, I'm actually like.
We're very familiar with a log.
We have clients or patientsfatigue logs sleep logs, like
that's a big part of ot.
We look at daily routines.
It's very important to us andmaking them more productive and
easier for people to live theirdaily lives.
(06:26):
So that's just where my brainwent.
There has to be an easier way todo this.
And I didn't even know aboutvibe coding actually when I
started this.
Thought need to make an app forthis and I'm gonna hire a
developer because I didn't knowvibe coding existed.
I can talk with you also aboutjust my history with ai, which
(06:46):
is minimal.
It's minimal.
I've always been behind thecurve on technology and.
I happened to talk to my sisterabout this, who's an
entrepreneur and she is vibecoding an app for sleep issues
right now called Sleeping
Brooke (07:01):
Mm-hmm.
Maya // Founder of MapMyMi (07:01):
Pal.
And she was the one that waslike, oh, you gotta check out
Vibe Coding, you can just makeit yourself.
Brooke (07:06):
Yeah.
Maya // Founder of MapMyMilk (07:06):
I was telling her I can't afford a
developer right now.
And so she told me about, Idunno if you want me to get into
the platforms and all that, butthat's, that's sort of the how
it all started basically.
Brooke (07:17):
thank you so much for sharing about your initial
exploration with ai.
Bring me back to that pointwhere you did your research for
hiring a developer.
How did that go and what madeyou ultimately decide, Hey, I
think I can do this myself.
Maya // Founder of MapMyM (07:32):
Yeah, great question.
I mean, I had no idea how muchdevelopers cost and they're
expensive.
As a mom, healthcare worker.
I wasn't expecting to jump intolike any kind of founder.
I wasn't expecting to found aproduct, so I really wasn't in a
place to invest a lot in thisidea so when I sort of just
(07:52):
started doing research on howmuch does a developer cost, you
know, up upwards of 10,000 forMVP, and that is kind of a.
A roadblock for someone like mewho's not ready to, to make a
big investment in an idea andwants to sort of go a little bit
slower and get things rollingand see how it goes before they
(08:15):
invest more money.
And so I tell people, if I hadnot found Vibe coding, this idea
would've fallen flat pretty muchbefore it even gotten started.
And so the.
Over 175 moms using it rightnow.
It just, the resource wouldn'texist if it weren't for ai,
(08:35):
which is, you know, prettyamazing.
I think
Brooke (08:38):
That's incredible.
And how did your community reactto promoting and releasing this
product?
Were people hesitant to wannaget on an app and use it to
track their personal data?
Do you feel like a lot of peoplehave been welcoming with it?
With open arms?
Maya // Founder of MapMyMil (08:53):
the feedback was.
So positive, even more so than Iwas expecting, honestly.
I mean, it started, so I think Ilooked before we had this
podcast this episode, I lookedin my phone just to see it was
May 14th when I opened upBolt.new, that was like day one
of look of starting to developthis.
(09:15):
And I launched on July 30th.
So less than two months it tookme, and during that time I was.
Beta testing, I was spreadingthe word and like 95% of people
immediate exclamation mark.
Thank God you let me know whenyou launch.
I need this right now.
Because it's, it was a gap inthe market.
(09:37):
And so cows milk, proteinallergy is the number one infant
allergy.
It's, it's the most commoninfant allergy.
Without this resource.
I mean, moms are juststruggling.
Like I said, they're tired,they're confused.
There's no real good way tofigure out what's going on.
And so moms were desperate andthe beta testers all had amazing
(09:58):
feedback for me.
You know, a few people suggestedadditional features, which I've
since been able to roll outactually, which has been really
nice to sort of build it withthe community.
And yeah, everyone is justpumped that it exists now.
So.
Brooke (10:13):
That's amazing.
Tell me about getting users onyour platform.
How are you people and gettingthe word out?
Is it through social media yourpersonal network, or are you
using any technology stacks tosupport you in that way?
Maya // Founder of MapMyMilk (10:32):
So right now it's mainly through
social media and it's throughthese support groups on Reddit
and on Facebook.
So there are private groups formoms struggling with this issue.
You know, I, as a momstruggling, I was in those
groups and it's usually momsventing or asking for support
and it's mainly been me sort of.
(10:55):
Getting in there and, andtalking with moms like almost
one-on-one.
It really is has been sort of aone-on-one.
Process so far to get peopleusing it just now as a, you
know, baby product, I'm down theroad.
I would like to streamline thatprocess more in terms of getting
more users and I'm sure thereare tech stacks to help me with
(11:16):
that.
And I, I need to learn moreabout that as well.
So for now it's very just like,go hunting down the moms who
need it and, and letting themknow that it exists.
Brooke (11:27):
You just really put yourself out there and had faith
in your product.
And I wanna know if AI haschanged the way.
creatively think now and solveproblems?
Do you feel like there's been ashift?
Maya // Founder of MapMyM (11:41):
Yeah, i'm bouncing my ideas off of AI
tools now in a way that lets methink of problems in a way that
I might not have before.
So I think in the past, just interms of.
Any kind of creative process orproblem solving, you just have
your own insights andexperiences and you just roll
(12:04):
with that.
And I'm able to sort of exploreand dive deeper with those tools
and ask like, what am I notthinking of for this specific
situation?
And that's a nice, that's areally nice added piece to,
yeah, any kind of process ofdevelopment and problem solving.
Brooke (12:26):
am curious if you had any initial challenges when it
came with teaching yourselfBolt.
Did you go on YouTube and figureout how to use this?
How did you even learn how tovibe code?
Maya // Founder of MapMyMilk (12:40):
I probably should have gone on
YouTube.
It probably would've saved me alot of credits and time and
headache.
No, I didn't do that.
I should have.
I just dove in and it was verytrial and error in terms of
learning how to prompt the rightway and most effectively in
(13:00):
terms of learning how to, getout of some error loops that can
happen in terms of knowing whento just like hard refresh and
leave it alone and come backlater, you know, when it starts
hallucinating.
No, I did not use any, this isvery, like my personality, I'm
(13:20):
like, I don't like getting help.
I just like figuring things outon my own.
And for better or for worse, itprobably took me longer.
Like I probably could have usedhelp and I, I.
I probably could have launchedsooner, but I did not.
I just figured it out.
Brooke (13:35):
That's incredible and I think it's really empowering to
other mothers out there.
I can imagine, I'm not a motheryet, but one day how many
problems you're solving on aday-to-day basis.
and I'm sure there are so manyother things that aren't out
there yet that need solutionsand just really commend you for
all the work that you've done.
(13:57):
I am wondering if you have anyother ideas of products you
wanna create now that you'vemade your first app and have.
such incredible success in justtwo months.
you thinking about any otherthings that you wanna create?
If you were to wave a magic wandand create something overnight,
(14:18):
what would you wanna make next?
Maya // Founder of MapMyM (14:19):
Yeah, there are so many problems out
there just for your everydayperson moving through life.
There are so many little painpoints.
And for me, like I madeMapMyMilk because of a personal
pain point that I was feelingrelated to breastfeeding and my
baby.
And you know, right now, I'mfocused on MapMyMilk, but for
(14:39):
sure there are other pain pointsin my life that.
Could use an app off the top ofmy head, related to like meal
prep and, and probably thisexists already, like through
vibe coding, but something thattakes your family grocery budget
and takes your, you know, familyfood preferences and takes your
(15:01):
location circulars and putstogether.
A grocery shopping list and ameal plan that stays within your
budget, that stays within yourfamily preferences, that stays
within what's available at yourstore, and maybe even like
online.
Grocery puts it in the cart foryou and all you have to do is
like I buy and.
(15:22):
To you and you know what tomake.
I mean, I'm just not a cook andI hate meal prepping and cooking
for the family.
So that's another pain point.
I'll put a pin in it.
Maybe down the road.
It probably already exists andif not, you know, someone else
should go make it so.
Brooke (15:38):
So I love to open the floor and any personal thoughts
and reflections that you'd liketo share with listeners.
Just getting into ai, and thiscan be targeted to mothers or
women in general or, aIbeginners, what's one key
takeaway you would like toshare?
Learning from your experience.
Maya // Founder of MapMyMilk (16:00):
I, I have a lot of takeaways and I
think my, number one like lessonor that I hope someone would
take out of hearing this or likelearning about me and MapMyMilk
is that you don't have to be atech person at all Just to get
started for sure.
You don't need to, but even tohave success, you don't need to
be a tech person.
You don't need to haveexperience with ai.
(16:21):
When I say I'm not a techperson, I mean, I am really in
the past, have been behind thecurve.
I was using chat GPT for likethe most basic things for the
past two years, and I gotstarted late even.
So.
I was able to solve a problemfor me and for many other women
just jumping in and giving it atry.
(16:42):
So I think that would be thebiggest takeaway for anyone who
like has an idea, is to just getstarted and don't let your,
yeah, lack of experience or yourfeelings of intimidation get in
the way because you just getstarted and you see what
happens.
Brooke (17:00):
I love that feedback.
That's so sweet.
One last thing is, I always liketo close for you to share more
about how listeners can findMapMyMilk.
How can they connect with you?
How can they join yourcommunity?
Maya // Founder of MapMyM (17:15):
Yeah.
Awesome.
Thank you.
So the app is a web app rightnow, and it's at
www.mapmymilk.com.
M-A-P-M-Y-M-I-L-K.
We are in the process of nowtrying to turn it into a mobile
app in the app stores, but fornow, it functions in a browser
and you can save it to your homescreen and use it just like a
(17:36):
mobile app.
I'm also on Instagram, onFacebook.
You can find me on LinkedIn.
I'm trying to connect with asmany moms, but also providers,
you know, gis, dieticians,allergists, lactation
consultants, anyone who's.
Working with moms in this time,in this season of life where
they're struggling.
I would love to connect, so Iencourage anyone to come check
(17:58):
out the app and come connectwith me personally.
Brooke (18:02):
And one quick follow up question.
What is the process of taking aweb app to mobile?
that difficult?
Do you still do that in Bolt?
I personally haven't experiencedvibe coding yet, so.
Is that a tricky process movingfrom web only to mobile app?
Maya // Founder of MapMyM (18:23):
Yeah, it, it is intimidating me.
There's just different ways todo it.
And they vary in terms of whattech you're using and how fast
it can take and what the endproduct is.
So.
Without getting too technicalright now, I'm looking at sort
of wrapping it because Ideveloped and designed MapMyMilk
(18:45):
to work on a mobile deviceanyway, so it already looks like
an app and there's no reason itcan't just be wrapped and then
packaged for the app store.
Yeah, so basically it is tricky.
I'm still taking my time lookinginto it, but at the same time,
moms need this in the app store,and that's gonna be an easier
way for people to find me.
So I'm walking the line ofresearching it, but trying to
(19:09):
get it done fast.
So stay tuned.
Brooke (19:12):
Well, we're definitely following along your journey and
excited to see what's next forMapMyMilk and how it just
continues to grow this year andnext.
And thank you again for yourtime.
Maya // Founder of MapMyM (19:24):
Thank you.
Thanks for having me.
Brooke (19:27):
My next Power Series episode guest is Jessica
Campbell.
She's a creative technologist,executive, producer, and founder
of Creative Currents.
Jessica isn't someone who justtalks about ai.
She experiments, she prototypes,and teaches in ways that are
refreshingly real.
Stick around the end.
(19:47):
Jessica drops a mic worthyinsight on the future of
creative work that you won'twanna miss.
Let's dive in.
Hi everyone.
Welcome to How I Ai.
I'm your host, Brooke Gramer.
Today I have a very specialguest.
Her name is Jessica Campbell.
She's a creative technologistand executive producer who's
(20:09):
helping bridge the gap betweenvisionary ideas and real world
AI transformation.
From leading workshops here inthe city of Miami to designing
immersive human firstexperiences for Fortune 500
brands, I'm super excited fortoday's conversation.
Jessica, thank you so much forbeing here.
Thank you for having me.
(20:30):
Yes.
Would you like to kick it off?
I'd love to hear all about youand your background and how you
ended up in the AI space.
Jessica (20:37):
Okay.
So I started in tech in 2013.
I am, I'm from South Florida.
I went to Barry I actuallygraduated in'08 in like one of
the first economic crashes.
ppl (20:52):
Yeah.
Jessica (20:52):
And.
I moved to New York.
I started in the jewelryindustry.
Oh.
And I didn't like it at all.
It's like actually one of thehardest industries to be in
really.
And I feel like tech ideallysaved it'cause it's, it's a lot
of inventory.
And I'm sure AI has saved it.
I think anybody who works injewelry can probably speak to
that.
But anyways, I started in techwhen I took an opportunity to
(21:15):
start all over in my earlyphases and took a spot as an
executive assistant and then acoordinator in iHeartRadio and
oh it was honestly one of thebest opportunities because it
was right when they werecreating their first iteration
of their app and it was likeproduct school 1 0 1.
And I was sitting next to thecreative director, the head of
(21:37):
product and like the VP of,iHeart.
And I got to see what it took toreally think about creating a
digital product.
And it was in a moment where wegot to move slow.
Mm-hmm.
So I really got to see how likethings moved and how you think
and how you're just think aboutjust point A to point Z, which
(21:58):
is if you work in tech or in anydigital space and product is
really just doesn't exist.
Yeah.
So I'm really thankful for thattime.
And since then.
I bounced around in a fewdigital spaces.
I went to an agency calledAmmirati, which became IBM,
really thankful for that spot.
And then I went to an agencycalled fantasy Interactive.
(22:21):
I was there for six years.
I think that's where I reallygot I think like.
My Anna Winter like whip of thisis how you need to move.
This is how you need to look athow to execute.
ppl (22:34):
Yeah.
Jessica (22:34):
And that's when the AI moment started to happen.
So when I shifted, when Istarted thinking about AI is
when everybody else started tothink about ai.
When chat GPT came out into thescene.
Yeah.
The exact moment was when chatGPT came out.
And I remember sitting in theoffice when my CEO came in at
(22:56):
the time and he said this exactstat of the, I think it was like
the 10 million or the a hundredmillion stat of it took five
years for Facebook to get to ahundred million users.
And it took Instagram like twoyears.
It took TikTok one year and ittook.
ChatGPT two months.
And I remember my head goingscrew yeah.
(23:18):
Oh my God.
And I remember and I went intoit was literally three months of
a rabbit hole.
I wasn't sleeping like I wasconstant.
I signed up for every newsletterI was playing with every app.
I was really going deep anddiscovering.
And just really just playingwith every type of use case I
(23:41):
could, but, I was also in aworld where it was applicable to
what I did, but I'm also like areally curious person.
I'm a Gemini, but I was also ina space where it made sense.
My job is, as you mentioned, aproducer.
So.
It's, you know, a complicatedtype of role.
I'm constantly having to figureout my client's issues working
(24:02):
with designers and how to helpthem figure out the process for
the projects that we get.
Like our budget, every type ofissue that comes up a, across a
project.
So, it was just naturally, whenAI came along, I was like, how
can I make my job easier?
But also how can I figure outall these like different tools
and processes and, all of thesedifferent personal projects I
(24:23):
had Yes.
That were in my notes in myphone from all of these years,
from like scripts I wanted towrite or projects I wanted to
get off the ground, so.
What was really interesting islike when we had a project come
across our desk in the agency wehad BP come to us and they said,
basically Harvard wants to workwith us and basically look over
(24:48):
our shoulder and observe how wecan take the discovery process,
which is.
In the agency world where it'slike a three to um, sometimes
six months process where theypay an agency like a million
dollars to give you a PDF tosay, here's what we came up
with.
And like sometimes that givesyou something, but.
(25:09):
It's usually just like a bigidea in A PDF.
Yeah.
And sometimes you know what todo with that.
Some, ideally if you're workingwith the right place, you do.
But they wanted us to see how wecan take that process down to a
two week process.
So I worked with my managingdirector, UX lead a research
lead, and I think like one otherdesigner and.
(25:31):
We worked with for two months.
And we did that and we came upwith like this process where we
worked with a handful of AItools.
We did this like collaborativeprop prompting process.
We built like a thousandsynthesized personas where
basically we just created thisdatabase of synthesize people.
ppl (25:52):
Yeah.
Jessica (25:52):
So that we can like test with them.
ppl (25:54):
Yes.
Jessica (25:54):
And then it became a process that Harvard, studied
into an MBA program, it won afast company award.
That opened my eyes to whatcould be done.
After that I like built astartup and ended up.
Yeah.
Opening my eyes to like, youknow what, now I wanna make
Creative Currents.
So we could talk about thatafter.
You told me this was a safespace to ramble, so that's what
(26:16):
I'm here for.
Brooke (26:17):
No I love hearing everybody's background and how
they got to where they are in AIbecause we're also different and
we have unique journeys to wherewe are now.
So thank you for expanding onwhere you were at when AI hit
the map with chat GPT and howyou were able to really.
Be at the forefront of leadingthat sandbox environment at your
(26:38):
company and get creative andexplore with ai.
My next question for you is,could you share a little bit
about your technology stack?
What do you use now becauselike, you mentioned you have so
many clients and personalprojects, and you have a
startup, what does it look likeday to day for you and AI and
technology?
Jessica (26:57):
Yeah.
My technology stack, so for mycreative flow at work, the.
Ones that I use the most ofcourse are ChatGPT Co.
Yeah.
Right now my favorite one isClaude.
Okay.
I hear like really good things.
That is the one that's blowingmy mind the most right now.
(27:18):
Yeah.
So I had a project where we hadto like vibe.
That term is like vibe codegross a little bit, but yeah,
that's really blowing my mind.
Not even intentionally vibecoding.
Mm-hmm.
Like just going there andputting in simple prompts to
visualize things as.
Simple as infographics and I'mjust giving it data and it's
like creating microsites for mein extremely beautiful ways.
(27:41):
I love Claude right now.
That's becoming my new bestfriend.
But yeah, chat, GPT, ClaudeMidjourney.
Midjourney has replaced a lot ofmy favorite animation and art
tools.
Okay.
Runway used to be one of myfavorites, but yeah, pretty much
those and 11 labs.
Is definitely one of myfavorites.
(28:02):
And then some of thesupplementary ones I would say
CapCut of course is a great oneto bring it all together.
What are you
Brooke (28:10):
liking about Claude right now?
Because ChatGPT is about torelease five, version five
model.
So why do you still like cClaude better?
Jessica (28:18):
Claude is just like incredible.
I feel like such a nerd talk.
Yeah.
But like the things that I'vebeen seeing this week I had to
work on a, I'm not an engineer,I don't have a background as
coding, right?
So I was able to code an entirewebsite flow from beginning to
(28:39):
end.
I was able to, wow.
Yeah, I just came up with theentire idea that I didn't even
think I could even put together.
I blew my entire team's mind.
They like jokingly briefed meinto something and I was like,
haha, sure, maybe.
Yeah.
Like, Put it together.
We got an entire we won an wholeproject because of this like
simple proof of concept.
(28:59):
So it was pretty crazy.
Brooke (29:01):
What did you, how did you put that together?
If you could just walk methrough it.
Jessica (29:05):
it was a process to create a image prompting process
like a quiz prompting process.
Okay.
That would output into like aresult type thing.
I was just meant to start withan API and it was meant to like,
dump into an Excel sheet just toshow it can work.
(29:26):
I was actually doing a talk thatweek and someone at the talk was
demonstrating that they couldvibe code.
So I Cool.
Then I saw what he did and Ithought, okay, let me give it a
try.
I think a really good thing todo is just go into ChatGPT and
go on there and go talk itthrough.
Say this is my goal.
This is the type of app that I'mtrying to build.
Walk me through, this is mygoal, give it context.
(29:48):
Or you could just literallystart on Claude.
That's what I ended up figuringout.
I just started on Claude and Itook that, and then it gave me
like the preview of everything Iwanted to create, and you could
launch it from Claude.
It gives you pretty much theentire view of what the app
looked like.
But I took that code and then Ipasted it into Replit.
(30:09):
Replit essentially, that's howyou
Brooke (30:11):
say it.
I called it Replit.
It's,
Jessica (30:14):
I'm saying everything wrong constantly.
It's called, once again, not anengineer.
Brooke (30:18):
Is, Is it Zapier or is it Zapier?
Exactly.
Jessica (30:20):
And then there's D Dify or Defy, like I'm con how you
know about that one.
Yeah, exactly.
So there's that.
Um, Yeah, between Claude, justcopy and paste and launch.
Brooke (30:32):
That's awesome.
You bring up such an importantpoint where you get to the point
where all you need is to startand then you can ask the AI how
to do what it is that you wantto do.
Yeah.
It's the most simplest thing.
Because I actually do a lot oftrainings around chat GPT, and
it's almost like after trainingone, you don't need me anymore,
(30:54):
right?
Jessica (30:54):
I will say one thing.
Because, I'm watching otherpeople.
I'm in a lot of places where I'mnoticing that people that should
know how to do these things arenot doing these things.
Yeah.
Or too scared to.
Yeah.
And one thing that I noticehelps is just yeah, like getting
over that fear.
But also that process of givingit that taste.
(31:14):
I was giving it a lot of.
Mood boards from Pinterest.
Mm-hmm.
And really walking it through myinspiration.
Giving it like a story and a lotof guidance.
Yeah.
Brooke (31:24):
Awesome.
So it sounds like you'recrushing it in the AI space,
really just taking a lead andadapting it so well for your
personal projects and everythingthat you're doing.
I wanna speak more about thework that you do.
If you can share more aboutcreative currents and also.
Simultaneously what it means tobe a woman in tech as you're
(31:46):
really putting a face into yourname out into this sphere of
this really cool time in AI as awoman.
Thank you.
Jessica (31:54):
Yeah.
Yeah.
Creative Currents has reallybeen an amazing passion project
of mine.
I started it because I wanted tomake a place that I wanted to go
to.
I moved to New York I movedthere 14 years ago.
I moved back a little bit overseven years ago, and I was
working with all, with that.
(32:14):
Most of my team was in New Yorkand I just felt every time I
would go to these type of eventshere I just didn't feel like I
was learning about anything thatI wanted to talk to my teammates
about.
ppl (32:29):
Like
Jessica (32:29):
my designers, about.
There wasn't anything immediateYeah.
That I wanted to talk about.
Yeah.
It was like tech that didn'tfeel applicable to what I was
doing.
It was stuff that was like aboutthe moon, didn't feel like, let
me learn about AI that I couldapply to the design that I'm
working on right now.
Do you know what I mean?
Now we're learning about, likeAI is so.
(32:52):
It's so applicable now,everything that we're learning
about right now it applies toall this business now it feels
like we all can figure out howto integrate it into what we do,
but before it just felt like outof touch anyways, so that's why
I built I made that workshopspace and awesome.
It started as an experiment andthe first workshop I did was at
soho.
(33:12):
And it was AI for creatives.
I invited my friends one was aUX designer my friend Cyd Elise,
and I wanted her to show how sheused AI in ux.
I invited my friend Lonas.
I wanted him to show how he usedAI as a screenwriter.
He ended up being the guy whomade the song PBL l jersey.
Do you know that?
(33:32):
That's so funny.
No, I don't.
And then I invited my friendsPaperwater, and they showed how
they sh use AI for.
Their songwriting process.
Cool.
And they're amazing in their ownright.
And it was like such a hit, Iwas so lucky for that to be such
an amazing starting point.
Yeah.
And then the second one I didwas neuroplasticity for
creatives, which is so weird,but it was great.
(33:54):
And then after that one everyonewas like, maybe you should just
keep doing AI for creatives.
And two and a half years later Ijust kept doing that.
And I've experimented with AIfor film, AI for music, AI for
art in tons of different formatswhere I just kept doing AI for
creatives in different routes.
And it's just been a veryrewarding process.
And it's forced me to behands-on.
(34:15):
And keep learning.
Yeah.
And thankfully I've been able tolayer it on into my career and
It's been a very, giving for meand for everyone else and as a
woman and tech also that justconsistent.
It's pretty wild to.
Let's see where this has gone.
Brooke (34:35):
That's amazing.
Yeah.
Thank you for sharing more aboutthat.
Absolutely.
Yeah.
What's one key takeaway that youwant listeners to have as your
final message and, that youwanna leave in this space?
Jessica (34:47):
Obsess.
I would say what helped me wasthat first three months.
It's very overwhelming to lookat AI right now.
ppl (34:57):
If
Jessica (34:57):
I would, when I see people look at their starting
point as today I would think,wow.
I would be extremelyoverwhelmed.
It's, yeah.
Easier today than it was twoyears ago to get started,
because everything seems alittle bit easier to play with.
Pick a use case that'sapplicable to your life.
Focus on that, but obsess, youhave to keep focus and don't let
(35:22):
these things abouthallucinations.
It's going wrong.
Deter you.
I hear so many people getannoyed that it made a mistake.
Yeah, that's fine.
It's okay.
Just.
Stick to something, obsess, andyou have to figure it out
because this is definitely aninescapable part of our future.
(35:44):
Yes, and this quote isinescapable that AI isn't gonna
replace your job, but if youwork in tech or if it's somehow
related to your job, the personwho uses AI most likely is gonna
replace your job.
And I hate to say that, butit's, that's what's happening.
So just what's happening?
It's figure it out.
Brooke (36:03):
And use Claude Pay for it.
Pay for Claude.
Um, Jessica, I can thank you somuch for your time today.
Thanks.
How can listeners reach out toyou?
Yeah, if they wanna connect,
Jessica (36:12):
My Instagram is Creative Currents do a i my
personal one is jcam118.
Haven't changed it since Istarted.
It probably should have, butCreative currents.ai,
Brooke (36:25):
I'd appreciate that.
One.
Amazing.
Well, thank you so much for yourtime today.
I really enjoyed getting to hearabout your journey and what
from, I can understand you justwent all in and you figured it
out along the way, which is justsuch a great example.
So thank you.
Thank you.
It was a pleasure Thanks so muchfor tuning into this Power
series edition of How I AI.
(36:48):
I love being able to share theseshorter, impactful conversations
with multiple voices.
If you enjoyed hearing frommultiple guests in one episode,
let me know.
And if you're someone who'sactively integrating AI into
your workflow, or industry in away that's actually making a
difference, I want to hear fromyou head over to
(37:09):
Howiaipodcast.com and apply tobe a guest.
You don't have to be a techfounder.
You just need to be using AI ina way that's useful, empowering,
and uniquely you.
See you all next week.
This episode was made possiblein partnership with the
Collective AI, a communitydesigned to help entrepreneurs,
(37:32):
creators, and professionalsseamlessly integrate AI into
their workflows.
One of the biggest game changersin my own AI journey was joining
this space.
It's where I learned, connectedand truly enhanced my
understanding of what's possiblewith ai.
And the best part, they offermultiple membership levels to
meet you where you are.
(37:52):
Whether you want to DIY, your AIlearning or work with a
personalized AI consultant foryour business, The Collective
has you covered.
Learn more and sign up using myexclusive link in the show
notes.
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