July 29, 2025 • 37 mins
This week on How I AI, I’m joined by Kyle Binder, the founder of PetLovers, an international e-commerce brand in the pet hair removal niche that now brings in $10 million a year in revenue.
Kyle started with just $2,000 and a student grant. What began as a simple lint roller listing on Amazon has grown into a lean, data-driven business operating in multiple countries. Kyle gives us a behind-the-scenes look at how he's using AI to run and scale his operations more efficiently than ever.
We talk about the early days of selling on Amazon, what it took to build a proprietary AI system called PetLovers Cortex, and how he’s integrating tools like ClickUp, Odoo, and the Amazon Seller API into a custom, context-aware automation engine. If you’re building an e-commerce brand or looking to apply AI to real operational challenges, this episode is packed with inspiration and insight.
🔥 Topics We Cover:
- The journey from $2K startup to $10M+ Amazon brand
- How Kyle uses AI to manage inventory, analytics, and team workflows
- What PetLovers Cortex is and why he built it in-house
- Why AI isn’t an instant fix, and the value of slowing down to build sustainable systems
- The surprising way ChatGPT became his go-to business advisor
- Tools and tech stack every e-commerce founder should know
🛠️ AI Tools and Workflow Kyle Mentions:
- ChatGPT – for strategy, naming, writing, and business consulting
- PetLovers Cortex – a custom-built AI system powered by LLMs
- ClickUp – project management and task automation
- Amazon Seller SP-API – for real-time sales, inventory, and advertising data
- Odoo – ERP for operations and inventory tracking
- Upwork – for hiring developers and AI engineers
- Other ERP systems mentioned: NetSuite, Brightpearl, ScoopCoupon, Freee
📲 Connect with Kyle Binder and PetLovers
- Instagram (personal): kyle_binder
- PetLovers website: www.petlovers.com
- Amazon shop: PetLovers on Amazon
- Instagram (brand): petlovers
🎧 If you enjoyed this episode, please leave a review and share it with a friend building in the AI or e-commerce space.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brooke (00:03):
Welcome to How I AI the podcast featuring real people,
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I'm Brooke Gramer your host andguide on this journey into the
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Hi everyone.
I'm really excited for today'sguest, Kyle.
(01:31):
We first met at an AI mastermindat a hacker house in Bali, where
I got to learn all about histhriving e-commerce brand,
PetLovers.
In this episode, Kyle shares howhe began using AI in his
business and how that quicklyled to him building a custom
solution tailored to his Amazonworkflow.
(01:52):
We dive into the tools he'susing, the early challenges he
faced with AI adoption and histake on why AI isn't a light
switch, but more of a slow downto ramp up kind of journey.
If you're in the e-commercespace or curious how to get
started, especially with AI asyour co-pilot, this is the
(02:13):
episode for you.
Let's dive in.
Hello everyone.
Welcome to another episode ofHow I AI.
Please Meet Kyle Binder.
He is the founder of PetLovers across border Pet products
company focused on the pet hairremoval niche.
He's doing amazing work using AIand I can't wait to share
(02:36):
everything about him today soKyle, please take it away.
I'd like to open this space togive an opportunity for you to
introduce yourself and sharemore about your background.
Kyle Binder (02:48):
Yeah.
So thank you so much for havingme on, Brooke.
Really appreciate it.
It was great to meet you inBali.
And yeah, so a little bit moreabout myself founder of
PetLovers.
Been doing it now for going onnine years.
It's been quite a journey.
I bootstrapped it myself with$2,000.
That was all I had at the time,a kind of come from nothing
(03:09):
economics.
We sell lint rollers, so pethair removal product sounds a
little more fancy, but our mainproduct is a lint roller for pet
hair.
We sell some other ones, butthat's most of our sales.
And we're in quite a fewcountries at this point.
Mostly all through Amazon.
But yeah, like Canada, NorthAmerica, Mexico Europe,
(03:32):
Australia, even Japan.
And it's just grown in ways Inever could have imagined.
I thought at the start, if Icould sell 50 lint rollers a
day, then I would be the king.
And, that would be the peak.
And now every day we sellthousands.
So it's, yeah, it's beenawesome.
Brooke (03:51):
That's incredible.
Work that you've done in theonline e-commerce space.
I am super curious.
How did you end up in thatfield?
How does one end up selling lintrollers?
Bring me to the evolution.
Kyle Binder (04:06):
Yeah, so it was a very analytical way initially,
back.
What?
just about nine years ago, I waslooking into, it was actually
very end of 2016.
Like, how can I make moneyonline?
I was in college.
I just finished my two yearsassociate's degree and I came
across, first I came across likesocial media marketing.
(04:29):
Ty Lopez.
Not everyone has the bestopinion of him, but regardless
of that, that's how I got intomaking money online.
it took a few months until Istumbled into Amazon.
'cause I did try social mediamarketing and I used to be a big
time introvert.
So I cold call, like I calledlike a Spanish restaurant near
me and I was like, do you guyshave anyone doing Facebook ads?
(04:51):
And they're like, The owner'snot in try later.
And I was just like, okay, I amnot trying ever again and I give
up.
That was the extent of mywillpower back then for that
type of thing.
I was like, yeah, let me figureout something like e-commerce
where you can just hide behindyour keyboard and do that.
So started looking at how to doit.
(05:12):
There's like all these toolswhere you could look into, the
sales of products, and I wasjust browsing pet supplies and
going down.
The Amazon has these bestsellercategories and they get quite
deep.
There's many layers, and I wasdown the rabbit hole I saw what
I thought was a small brand.
Doing quite well, but in realityis owned by Procter and Gamble.
(05:34):
It's called Evercare.
It's a huge, massive, you know,$500 billion
Brooke (05:38):
Mm-hmm.
Kyle Binder (05:38):
I was like they're selling really well and they
don't seem to have that manyreviews, which was the currency
at the time and they still are.
So I did further analysis and Iwas like, this seems like a good
product to sell.
And I very intentionally namedbranded it though, PetLovers.
And that's a huge part of thesuccess of the product in the
brand.
Brooke (05:57):
Wow.
Kyle Binder (05:57):
'cause originally it was gonna be.
Sticky Busters or some generichome goods name, and I was like,
why don't I name it aboutsomething that I actually care
about, which I love dogs.
Not that I don't love cats aswell, but I'm a big dog guy.
Like I think,
Brooke (06:13):
Yes, we were hoping,
Kyle Binder (06:14):
outside.
Brooke (06:15):
we were hoping our animals would make a little
appearance during today'sepisode, so we'll see.
Kyle Binder (06:20):
They'll probably walk by, but I have a husky and
a golden retriever.
But yeah, so I just decided toname it PetLovers and focus very
narrowly on building the brandinitially around lint rollers.
And it just kept growing.
So I just kept focusing on itand it's just been this great
positive flywheel of growth.
Brooke (06:41):
That's fantastic.
I know a lot of people reallytry to enter the e-commerce
space, especially to findsuccess through Amazon, and you
were able to find great successwith it.
And take it one step furtherbecause you and I were speaking
during the Mastermind and youwere sharing about the AI
(07:03):
integration and how you wereable to do a lot of analytics
and data analysis and.
If you could take me throughwhen you started using AI with
your product and with yourbusiness, and then we can go
into all the things that you'rebuilding and creating
Kyle Binder (07:25):
sure.
So I actually looked inpreparation for this.
I was like, when is the firsttime I used AI?
I wasn't super early on.
I remember chat GPT.
I guess the official release wasend of year 2022.
a lot of people were talkingabout it and I just ignored it.
It was like the typical head inthe sand.
Honestly just the natural reflexto be lazy about something
(07:48):
really.
I was like, ah, I can't bebothered.
But it only took a couple monthsand I signed up in February of
2023 and I looked at my firstprompt ever, which was like a
joke prompt.
I was traveling in South Africawith some of my buddies at
another mastermind, e-commmastermind.
And I was like, make up a funnystory about four friends
obsessed with productivity inSouth Africa.
(08:10):
And then it did, and it wasquite funny and engaging.
That was my first, that was myfirst prompt.
It took a bit for me to really,realize how powerful it was.
Honestly, like probably a yearand a half from there.
I used it ever since then, butjust sporadically here and there
for tasks, like mostlycopywriting.
(08:32):
As an Amazon seller, I feltsince we don't control the
platform, it's not like it's ourown website and I can be like,
rewrite this landing page andthen do all this.
Like, we can't do any of that.
All we can ever do.
At that time I thought was docopywriting for my bullet points
and my images.
So that's what I was using itfor.
For the first year and a half ofusing it copywriting and then
(08:54):
like product and brand names.
I launched a couple alternatebrands and it's really great for
naming ideas and branding andall of that.
Mm-hmm.
Brooke (09:24):
your tech stack and where you are now in your AI use
how it's expanded into, Ibelieve you told me about an AI
system called PetLovers Cortex.
So we can jump into that.
Take me through the journeybecause this part can be very
expanding to hear how businessand entrepreneurs are
leveraging.
Kyle Binder (09:45):
Yeah.
So I'll go into the cortex.
I named it that just because, Ithink it's a fun name, and I
think it's good to name bigprojects because it is such a
big project.
I'm gonna invest a fairly largeamount of money for where we're
at to build this.
It'll be tens and tens ofthousands of dollars, but
essentially what it's gonna be,and I don't recommend you start
(10:06):
at this level unless you happento have of money.
Or, don't know, you're justsuper into tech, but generally
you don't need to start at thislevel.
But like you said, I think it'shelpful to lay out what's
possible.
Like you mentioned earlier,there's a lot of data analysis,
like chatGPT is great withnumbers.
If you train it, if you justupload it, like I've uploaded it
(10:28):
spreadsheets where there's justlike 900 cells of information
and it has no idea what to do'cause it doesn't have context
which is an issue that we face,which I'll speak about later on.
What we're building is Amazonhas its own API for sellers, the
seller, API, where you can getall the data that Amazon offers,
which is essentially, let's saythere's three categories.
(10:50):
There is your sales data, yourinventory data, and then there's
general analytics data on yourbrand, search terms, your market
share, all of that.
And let's say there'sadvertising, even though that's
kind of a subset of sales, so 4and it's an enormous amount of
(11:10):
data.
The larger your sales and yourSKU count is, so it's like.
We have been manually makingthese sales reports.
We call'em the weekly businessreviews, it's like 900 sales of
information.
And as we've grown, we used tolike manually go through it
every week.
It's really hard to do that.
The more you, the more SKUs youhave and the more data there is.
(11:33):
It's just so much information.
So what I'm doing with Cortex isessentially building a backend
database all of those, there'smany reports, we're gonna have
probably hundreds of databaseseach for a different type of
report, like your advertisingreports, your inventory reports,
(11:53):
and then all the different subreports in there.
So they can be stored perfectlyin there.
And then we're gonna integrate,ChatGPT specifically, let's just
say the LLM, and we're gonna useChatGPT and have a natural
language processing, let's saylogic backend system that's also
built so it knows how to parsethe reports, all the data in
(12:16):
there, all the numbers.
So we can ask it.
This might be a bit technical,but but big picture, I'll tie it
back in with this.
We could say.
What were the advertising saleson X sku, let's say the easy
rule in the last seven days inthe us and it'll actually answer
it.
That's a very basic question.
That's not why I'm building it.
(12:37):
Maybe that's not the bestquestion to give it.
'cause like basic of a questiondoesn't really make sense for
this level of effort, but it's.
It's really for the automationit knowing that information and
having intelligence, it'll beable to, let's say advertising
spend drops too much on acertain threshold that we
(13:00):
program.
These are the thresholds.
If it goes above X amount, thenlet us know, automatically
create a task in our ClickUp.
And that's the other part tothis system, is it's gonna
integrate into our ClickUp,which is our project management
tool.
So it has all of our operationaldata.
It'll have all information.
There'll be nothing that itdoesn't know.
It's a little terminator,hopefully it's friendly.
(13:22):
So it's gonna have a huge amountof intelligence and actually be
architected.
To know how to parse it all.
To tie it back into if you'rejust using ChatGPT as is ChatGPT
on its own can't do that becausechats are siloed so you, even
though it has memory and with 5ocoming out, the memory's gonna
(13:42):
be way better for all we know.
It might actually be generalintelligence.
I think it's gonna be just shortof general intelligence and
that's why I'm doing this,creating this.
If it is general intelligence, Imight just be wasting my time
because then we could just useAI agents.
Or not wasting time, but wastinga lot of money.
'cause we can just use AI agentsto create it and I'll have to
(14:04):
spend a huge amount of money.
But I don't think we're gonna bethere in the next month or two.
I think like six to 12 monthswhen we're gonna be there.
Just create it now'cause I thinkit'll provide a lot of value to
us,
Brooke (14:15):
Just bringing it.
Together, you enter the space,which what a lot of people do,
and you started playing aroundwith LLMs, you immediately saw
the limitations.
And because you already have afully functioning running
business, you know exactly whatyour pain points are unique to
you.
You decided to work with aprofessional team and hire
(14:36):
people and create a solutionthat's designed to integrate all
of your project management andsolutions that are specific to
Amazon sales and AmazonAnalytics.
So I think that's incredible.
Are you planning on maybepackaging this and selling it to
other Amazon users?
Kyle Binder (14:58):
I have thought about it.
But the way I think is, I don'tknow if it would make sense
without significantly moredevelopment, to make it.
Commercially viable, it wouldprobably need a lot more
attention and effort.
And I just don't know if I'mwilling to do that to take away
attention from PetLovers.
(15:19):
'cause I'm really focused anddialed into that.
And I think I'd rather just growthat, even though this could
standalone as a standaloneproduct.
Because most, I mean, I've askedother Amazon sellers, I've asked
in all the groups I'm in.
I was hoping someone else hasdone this already, and maybe
someone has, and I'm just not inthose groups, but I'm in quite a
(15:41):
few, like hundreds and hundredsof sellers and the community is
not that big.
and no one, has spoken up andsaid that they've built
something like this, but.
Suspiciously.
I have 150 Upwork applicantsthat all claim to have built
this before, which is very, veryfrustrating.
'cause they definitely haven't,I wanna just tell them I know
(16:02):
400 of the Amazon sellers thatthis would apply to all 400 of
'em and none of'em have done it.
So you're lying
Brooke (16:11):
Ooh, that's cool that you have such a supportive
community in the Amazon space.
Which leads me to my nextquestion.
Did you have any challenges whenyou first started entering the
space of e-commerce and youstarted hiring and expanding
your team and integrating AI?
Like, walk me through that.
(16:31):
Was there any resistance?
Was it hard for you torestructure your workflow?
Kyle Binder (16:36):
It was really hard to figure out how to do it
productively.
Yes, because like I said, I justfelt well beyond copywriting,
what can it really do?
now I'm on the other end of thespectrum of what can't it do
because it can, everything inour ClickUp, I was just
rewriting some internal companydocs and it's so good.
(16:57):
It did what it would normallytake me an hour literally two
minutes.
And people say that all the timeat this point with AI.
But yeah, the problem wasignorance, not knowing what you
don't know.
That was the biggest thing.
And I was looking up what arepeople doing?
And I just kept coming acrossthe same thing, like, oh, for
(17:18):
Amazon sellers do copywriting,maybe some of your listing
backend stuff, da, da da, da,da.
And as silly as it sounds, whenI started making exponential
progress is when I literallyasked ChatGPT point blank, how
can I use you more effectively?
And I gave it all of theinformation on my brand and me I
gave it as much, that's the keytip I would give to any
(17:39):
beginner.
if you don't, let's say if youhave no idea what you wanna
sell, you don't know what youwanna do, give it as much of
information as you can onyourself then ask, this is me,
this is where I'm at, this isthe money I have to do whatever
X thing I'm thinking, or I don'tknow what I wanna do at all, but
here's my personalityassessment, the information on
(18:02):
myself, what do you advise me todo?
That's the biggest way that I'musing it.
The most productive way I'musing it now is.
As a professional consultant
Brooke (18:13):
Mm.
Kyle Binder (18:13):
of, I've played plenty of working professionals,
absurd amounts of money per hourfrom like two to$500 for tax
advice.
Different, like a businessattorney and ChatGPT is, it's
not flawless.
I'm not saying it can replaceyour accountant, but it can
replace 90% of your work it can,let's say it can augment it.
(18:37):
You still, I still recommendhaving a professional.
I still do, but I need a lotless of their time now.
And when I do meet with them, Iam so much more informed than
before.
they're happy too.
They're happy about it.
They're like, oh, he knows whathe's talking about.
But ultimately be careful.
'cause there's that meme that'slike, I passed the bar with
(19:00):
chat, GBT and my first clientgot the death penalty for a
parking ticket or something likethat.
ChatGPT is still wrong and itdoes hallucinate and you gotta
be of that.
So that's I think a big tip Ihave for, if you don't know how
to use it, is just start withyourself and information on your
company and then it'll youpretty good ideas.
(19:21):
I found in my experience.
Brooke (19:23):
I love that input because I also when I'm working
with ChatGPT, I'm veryskeptical.
I even will talk to it like ahuman and be like, are you sure?
Are you positive?
Can you check your work?
Let's go over this again.
And I make sure to reallyinterrogate it and not just take
(19:45):
everything as factual and true.
Especially when it's been areally long chat or project or
conversation, and it's startingto just kind of like become what
I say"Yes man" in the end whereit's just like, yes, yes, yes.
I interrogate it like a lawyermyself when I'm speaking to it.
Kyle Binder (20:06):
I recommend you do that
Brooke (20:06):
Yeah.
Kyle Binder (20:07):
That's a good practice.
For where we're at now.
Maybe once five oh comes out,you don't have to do that as
much I would imagine.
For sure you'll have to do itless, but still the more
important something is,especially when we're talking
legal, make sure you're pressingit.
And then I also recommend stillgetting a real legal counsel to
(20:28):
run that by.
But when we're talking morenormal things like.
Okay.
Especially a beginner you don'tknow about accounting,
invoicing, bookkeeping.
It's great for that.
And you don't have to worryabout going to jail.
You're not gonna be, oh, I thewrong, expense code for this
invoice because of ChatGPT, andnow I'm arrested.
Like, you'll be fine.
(20:50):
It's really great for the morebeginner and even intermediate
level type administrativefinancial decisions.
Brooke (20:59):
Yes.
You touched a little bit aboutthe efficiencies and time saved.
I had the opportunity to meetone of your business partners
when we were in Bali.
How many people on your team arethey all using chat GPT, and
bring me through that efficiencyof before and after when you
started integrating AI tools.
(21:20):
Maybe you even work with thingsother than chat GPT but if you
can highlight.
Yourself and your team's biggestbenefits when it comes to
integrating AI.
Kyle Binder (21:32):
Really as a team, I still feel like only in the last
two months are we starting tohit our stride with AI.
But everyone on our team, minusmaybe our accountant, he's a
little behind.
He says he has security concernsabout like financial data and AI
(21:53):
literally just told me that theother day and I was gonna tell
him don't have concerns becauseour entire database, all of our
Google Drive is alreadyconnected to chat GPT, so it
already knows everything or ithas the ability to anyways.
but he's in a different position'cause he's not part of ops,
let's say our operations team,which is about.
(22:15):
5 people including me.
The total team size is eight.
Pretty modest team for wherewe're at, but I'm pretty proud
of it'cause I think we have avery pretty strong team.
We have a lot of output for ourteam size and our sales size,
let's say as a company, therevenue per employee is pretty,
pretty solid.
And so for the ops team and howmuch they're using chat GBT and
(22:37):
how it's.
Benefited the business.
While we don't have strictmanagement systems, I don't have
a clean before and after,'causewe didn't have, like, we have
task management set up and wecan see the number of tasks has
increased.
and it's not just aboutincreasing tasks.
(22:57):
So you can say, look, I'm doingmore, but the meaningful output
has increased as well.
Our growth is increased, oursales are increasing.
More in the last two months, wehad a bit of a slow down, but in
the last 10 months period, ourgrowth has accelerated more than
the previous, like two years.
Brooke (23:17):
Wow.
Kyle Binder (23:19):
yeah, I think a big part of that for me especially
is using AI, especially fororganizational growth and
strategy and.
Just a number of things, butinto each person, let's say
Kevin,
Brooke (23:38):
Mm-hmm.
Kyle Binder (23:41):
also is constantly using it for all types of
things.
I'm not in his chat GPT, so Ican't
Brooke (23:50):
Right.
Kyle Binder (23:50):
It, but I know just from glancing over and us
talking he's constantly using itfor new ideas, ideation.
Okay.
product research, let's say canyou give me 10 examples of
products trending in X specificniche?
Let's say we came across thispet hair removal glove.
There's this specific glovethat's been trending on TikTok
(24:13):
Link that and say do deepresearch on this, look into the
cost, et cetera, et cetera.
And that's a specific, example,of something that he would do.
Brooke (24:26):
Awesome.
My cat wanted to come and sayhello to you, so I thought it
was very fitting for thisepisode to actually let my cat
make an appearance.
I'm in the process.
So going on YouTube soon.
Kyle Binder (24:36):
Awesome.
Brooke (24:37):
pretty soon everybody will be able to meet my little
kitty.
Kyle Binder (24:41):
YouTube loves cats.
Brooke (24:43):
they do.
Okay, great.
Then we're gonna be a hit onYouTube.
Kyle Binder (24:46):
cause everyone loves cats.
Brooke (24:50):
Thank you for sharing a little bit more about just the
efficiency of your team, and Ithink you highlighted a really
important thing where it's notimmediate, it's not, it's a
relearning, it's a.
Kyle Binder (25:02):
not a light switch.
Brooke (25:03):
Yes, there's a restructuring.
Everybody is completely learningsomething new and getting used
to using these tools and puttingin new systems into place and it
can take time.
I once worked for a tech SaaScompany in New York and they
(25:23):
would term these phrases as theslow down to ramp up.
And I think that's what, yes, Ithink that's what everybody's
experiencing when they go intoAI They want that light switch
effect, but it's really theslowdown to ramp up and yeah.
(25:43):
Thank you.
Thank you for sharing that.
My next question will be alittle bit more of a fun one.
I love that you're alreadysolution oriented.
You're creating systems andplatforms that are unique to
you.
If you were to wave a magic wandand create something from the
(26:04):
beginning right now that wouldsupport you in the AI space,
what does that look like?
What is not out there yet?
If you could make somethingthat's a huge pain point for the
e-commerce space, what wouldthat be?
Kyle Binder (26:17):
So don't wanna be a cheater and just reiterate the
same thing, but it would I'llsay.
It would be what I'm creatingnow, but better, so I'll expand
Brooke (26:29):
Mm-hmm.
Kyle Binder (26:29):
What I think is missing specifically in
e-commerce in many businesses,but it's a big problem in
e-commerce, there are so manyfragmented, disconnected
softwares.
So to give you an example beforecreating our current system.
Which is, it's within Odoo.
Odoo is an ERP.
There's like NetSuite, ones, Ithink there's like free E-com,
(26:52):
ScoopCoupon, Brightpearl.
These, there's all theseproviders.
ERP enterprise resourceplanning, your accounting, your
inventory maybe your projectmanagement.
But anyways, most sellers, untilthey're at a certain level,
usually gonna be mid sevenfigures, will not think about an
(27:12):
ERP.
But I think whether you're midseven figures or you're at
$10,000 a month in sales, oryou're at 10 million, there
should be a standardizedsoftware that actually
integrates everything properly.
Because before we were using,we're still phasing out of it.
basically done, but we had like,we had a spreadsheet for our
(27:34):
inventory.
We had multiple, like fivedifferent spreadsheets.
We had a profit tracking tool.
We have to track metrics in ourClickUp that overlap with these
previous two basicallyduplicating data, you're
reentering your cost of goods inall three because they're not
(27:56):
connected.
And then ultimately theaccounting system itself in
Zero.
We're using zero before.
Also you have to enter all thatinformation in again.
And I've talked to other peopleand they agree.
They're like, yeah, it's, wejust, we use spreadsheets and we
use these'cause that's what'savailable.
But.
What we're developing with ourERP is instread of entering your
(28:16):
cost of goods, the price ofyour, products into four
different systems that are alldisjointed, it's one, and then
it's put across four differentlocations within the same
system.
So this is like spiritual thing,it also applies in business
like.
All is one.
One is all.
(28:37):
It's better to have it all inone system if you're not
running, like maybe if you'rerunning a security company and
you need to silo everything andbreak it all apart, but like
centralizing your data andoperations is so much easier
than using five differentsoftwares compared to if you
could just use one.
my dream is right now we'restill using Odoo and ClickUp.
(29:00):
Odoo has project managementwithin it, but it's so bare
bones and unless you, don'twanna redevelop ClickUp
basically, is what I'm saying.
So I use ClickUp, but the dreamwould be all-in-one software
tool that has enterprise levelaccounting, Inventory
management, project management,document storage, just
(29:24):
everything in one.
And I'm certain that's beingworked on right now.
Brooke (29:29):
Yep.
Kyle Binder (29:29):
it'll probably next two years because it just
doesn't make sense to usedifferent softwares that'll all
over the plaque and havesimilarity.
Brooke (29:39):
Yes.
I think that we're still in thatinitial phase where everybody's
building and pretty soon.
Different platforms will startto buy out one another.
You know, I said this well overa year ago.
Kyle Binder (29:51):
very smoothly.
Brooke (29:52):
Yes,
Kyle Binder (29:53):
be big for survival of businesses.
Brooke (29:55):
yes.
Kyle Binder (29:55):
they're not willing to integrate, all these
companies are making their APIscommunicate with each
Brooke (30:00):
Mm-hmm.
Kyle Binder (30:01):
If you're not, you're gonna be in big trouble.
Because when, if company B isnot integrating, company A is
gonna integrate or just buildthat tool for company B, and
then all the company B'scustomers are gonna go to
company A because they're gonnabe like, this is better and
easier.
Brooke (30:17):
Yes.
Kyle Binder (30:17):
probably cheaper on top of that.
Brooke (30:20):
I always say stay non-committal when it comes to
what software and solutionsyou're using because.
Something new can come out thegate tomorrow that's better and
more efficient and moreinclusive of your project
workflow like you shared.
And I said this over a year ago,I was already frustrated in the
beginning with so many thingscoming out.
(30:42):
I said, what's the MicrosoftOffice solution for what it is
that I need support on?
There needs to be more likethat, right?
So that we're all synced up inthat way.
So great thought, and I agree.
A lot of people are out therewith our same ideas, making it
happen.
I'm so excited for the next yearor two to see what comes out and
(31:04):
how we're able to scale ourpursuits.
I would love to ask, since youhave found great success in the
e-commerce space and the Amazonspace, what is one key takeaway
you'd love listeners to havefrom this episode?
Maybe you could speak directlyto someone that's wanting to
(31:27):
enter the space for the firsttime.
Kyle Binder (31:31):
Yeah.
I would say don't get analysisparalysis.
One step at a time like Romewasn't built in one day is, I
love that saying cliche, butit's true.
we all know Steve Jobs in thegarage, there's so many of these
massive companies.
People start out small.
So I think that was a problemfor me and I think almost
(31:54):
everyone, there are some peoplewho don't suffer from this, but
I think in the age ofexponentially increasing
information, it makes it evenharder for a lot of people.
'cause there's just infiniteinformation.
and there always has been, butthe difference is now you're
aware of it.
so make plan.
(32:15):
Just do it and accept thatmistakes are a almost a
mathematical function of.
Taking action.
So if you take a hundredactions, certain percentage will
have mistakes.
So basically the more actionsyou take, the more mistakes,
quantity wise, you will have asa result of taking lots of
action.
And if you can think of it thatway, I think it's very helpful
(32:39):
because it gets you out ofanalysis paralysis.
It's like, I'm gonna just make aplan and I'm gonna do it.
And yes, there's gonna bemistakes, but that's just a
result of taking action.
Brooke (32:47):
I love that little tidbit.
I'm already thinking in my headof all the little reels I wanna
make of our episode becauseyou've had such amazing points
to make here and there.
So thank you so much.
If listeners want to reach outto you and they wanna connect to
you, I will of course link yourproduct in the show notes so
(33:10):
people can check it out.
What's the best way to reach outto you?
Kyle Binder (33:14):
Sure.
Yeah.
So mostly use Instagram, myname, Kyle underscore Binder, on
Instagram.
If not, then Facebook.
Those would probably be the bestways.
Brooke (33:27):
Is there a plan to expand your products beyond hair
removal?
Yeah.
Kyle Binder (33:33):
Yeah.
Very much so we have a number ofproducts completely outside of
like pet hair.
Actually just maybe two.
We have a number outside of lintrollers and just more broadly in
pet hair.
But then we have one top of mindthat's nothing to do with pet
hair that we've been developingfor a year, is actually.
(33:54):
Basically a really convenientcat litter scooper maybe of
interest to you if you don'thave a self-cleaning litter box.
It's like the best litterscooper if you don't use a
self-cleaning litter box is thegoal with this one.
And beyond that then we'rethinking about medium term doing
supplements
Brooke (34:13):
Cool.
Kyle Binder (34:14):
really interesting to me.
Mm-hmm.
Brooke (34:16):
Yes, the pet CBD space is very big.
Kyle Binder (34:20):
Yeah.
Yeah, it's huge.
I remember checking into it likefive years ago and actually
thinking, I think at that timethere was a good amount of
sales, but I was like this is afad.
it is definitely not a fad.
Brooke (34:34):
Not a fad.
Awesome.
Thank you for taking the time.
I believe you are joining infrom Thailand today.
Where in the world are you?
I forgot to ask.
Kyle Binder (34:42):
Yeah.
Yeah.
I am in Bangkok, Thailand rightnow.
Brooke (34:45):
Cool.
A part of the world I haven'tbeen to yet, but maybe one day.
Thank you so much for taking thetime to speak today.
I really appreciate you.
And let's stay in touch I wishyou continued success with
everything that you've builtwith PetLovers, and maybe I'll
have to buy some sticky hairremoval for my pet.
Kyle Binder (35:07):
Yeah.
And thank you so much again forhaving me on, Brooke.
I wish you continued growth ofyour podcast.
I saw that you just hit amilestone the other day.
You had posted on hitting it waslike 5,000 downloads, which is
actually.
Amazing.
I think considering you haven'tbeen doing it for too long and
there's like a billion podcasts,so it's quite a big metric.
'cause I was just speaking tosomeone developing apps
Brooke (35:30):
Mm-hmm.
Kyle Binder (35:30):
to 2000 downloads is like amazing.
And I was like, wow.
'cause you get so desensitizedby seeing such large numbers.
But if you think about it, like5,000 is a lot of people, so
Brooke (35:42):
Yes, I agree.
I think that it's important to,really envision what would it
look like for 5,000 people to bein a single room.
And I am also just so gratefulfor everybody that tunes in each
and every week and to amplifystories like yourself.
So thank you again
Kyle Binder (36:01):
yep.
And thank you.
Brooke (36:05):
Wow I hope today's episode opened your mind to
what's possible with AI.
Do you have a cool use case onhow you're using AI and wanna
share it?
DM me.
I'd love to hear more andfeature you on my next podcast.
Until next time, here's toworking smarter, not harder.
See you on the next episode ofHow I AI.
This episode was made possiblein partnership with the
(36:27):
Collective AI, a communitydesigned to help entrepreneurs,
creators, and professionalsseamlessly integrate AI into
their workflows.
One of the biggest game changersin my own AI journey was joining
this space.
It's where I learned, connectedand truly enhanced my
understanding of what's possiblewith ai.
(36:48):
And the best part, they offermultiple membership levels to
meet you where you are.
Whether you want to DIY, your AIlearning or work with a
personalized AI consultant foryour business, The Collective
has you covered.
Learn more and sign up using myexclusive link in the show
notes.
Welcome to How I AI the podcast featuring real people,
real stories, and real AI inaction.
I'm Brooke Gramer your host andguide on this journey into the
real world impact of artificialintelligence.
For over 15 years, I've workedin creative marketing, events,
and business strategy wearingall the hats.
(00:23):
I know the struggle of trying toscale and manage all things
without burning out, but here'sthe game changer, AI.
This isn't just a podcast, How IAI is a community.
A space where curious minds likeyou can come together, share
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(00:46):
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How I AI is brought to you inpartnership with The Collective
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I joined the collective and it'scompletely catapulted my
(01:08):
learning, expanded my network,and show me what's possible with
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Whether you're just starting outor looking to refine your AI
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Stay tuned to learn more at the end of this episode, or
check the show notes for myexclusive invite link..
Hi everyone.
I'm really excited for today'sguest, Kyle.
(01:31):
We first met at an AI mastermindat a hacker house in Bali, where
I got to learn all about histhriving e-commerce brand,
PetLovers.
In this episode, Kyle shares howhe began using AI in his
business and how that quicklyled to him building a custom
solution tailored to his Amazonworkflow.
(01:52):
We dive into the tools he'susing, the early challenges he
faced with AI adoption and histake on why AI isn't a light
switch, but more of a slow downto ramp up kind of journey.
If you're in the e-commercespace or curious how to get
started, especially with AI asyour co-pilot, this is the
(02:13):
episode for you.
Let's dive in.
Hello everyone.
Welcome to another episode ofHow I AI.
Please Meet Kyle Binder.
He is the founder of PetLovers across border Pet products
company focused on the pet hairremoval niche.
He's doing amazing work using AIand I can't wait to share
(02:36):
everything about him today soKyle, please take it away.
I'd like to open this space togive an opportunity for you to
introduce yourself and sharemore about your background.
Kyle Binder (02:48):
Yeah.
So thank you so much for havingme on, Brooke.
Really appreciate it.
It was great to meet you inBali.
And yeah, so a little bit moreabout myself founder of
PetLovers.
Been doing it now for going onnine years.
It's been quite a journey.
I bootstrapped it myself with$2,000.
That was all I had at the time,a kind of come from nothing
(03:09):
economics.
We sell lint rollers, so pethair removal product sounds a
little more fancy, but our mainproduct is a lint roller for pet
hair.
We sell some other ones, butthat's most of our sales.
And we're in quite a fewcountries at this point.
Mostly all through Amazon.
But yeah, like Canada, NorthAmerica, Mexico Europe,
(03:32):
Australia, even Japan.
And it's just grown in ways Inever could have imagined.
I thought at the start, if Icould sell 50 lint rollers a
day, then I would be the king.
And, that would be the peak.
And now every day we sellthousands.
So it's, yeah, it's beenawesome.
Brooke (03:51):
That's incredible.
Work that you've done in theonline e-commerce space.
I am super curious.
How did you end up in thatfield?
How does one end up selling lintrollers?
Bring me to the evolution.
Kyle Binder (04:06):
Yeah, so it was a very analytical way initially,
back.
What?
just about nine years ago, I waslooking into, it was actually
very end of 2016.
Like, how can I make moneyonline?
I was in college.
I just finished my two yearsassociate's degree and I came
across, first I came across likesocial media marketing.
(04:29):
Ty Lopez.
Not everyone has the bestopinion of him, but regardless
of that, that's how I got intomaking money online.
it took a few months until Istumbled into Amazon.
'cause I did try social mediamarketing and I used to be a big
time introvert.
So I cold call, like I calledlike a Spanish restaurant near
me and I was like, do you guyshave anyone doing Facebook ads?
(04:51):
And they're like, The owner'snot in try later.
And I was just like, okay, I amnot trying ever again and I give
up.
That was the extent of mywillpower back then for that
type of thing.
I was like, yeah, let me figureout something like e-commerce
where you can just hide behindyour keyboard and do that.
So started looking at how to doit.
(05:12):
There's like all these toolswhere you could look into, the
sales of products, and I wasjust browsing pet supplies and
going down.
The Amazon has these bestsellercategories and they get quite
deep.
There's many layers, and I wasdown the rabbit hole I saw what
I thought was a small brand.
Doing quite well, but in realityis owned by Procter and Gamble.
(05:34):
It's called Evercare.
It's a huge, massive, you know,$500 billion
Brooke (05:38):
Mm-hmm.
Kyle Binder (05:38):
I was like they're selling really well and they
don't seem to have that manyreviews, which was the currency
at the time and they still are.
So I did further analysis and Iwas like, this seems like a good
product to sell.
And I very intentionally namedbranded it though, PetLovers.
And that's a huge part of thesuccess of the product in the
brand.
Brooke (05:57):
Wow.
Kyle Binder (05:57):
'cause originally it was gonna be.
Sticky Busters or some generichome goods name, and I was like,
why don't I name it aboutsomething that I actually care
about, which I love dogs.
Not that I don't love cats aswell, but I'm a big dog guy.
Like I think,
Brooke (06:13):
Yes, we were hoping,
Kyle Binder (06:14):
outside.
Brooke (06:15):
we were hoping our animals would make a little
appearance during today'sepisode, so we'll see.
Kyle Binder (06:20):
They'll probably walk by, but I have a husky and
a golden retriever.
But yeah, so I just decided toname it PetLovers and focus very
narrowly on building the brandinitially around lint rollers.
And it just kept growing.
So I just kept focusing on itand it's just been this great
positive flywheel of growth.
Brooke (06:41):
That's fantastic.
I know a lot of people reallytry to enter the e-commerce
space, especially to findsuccess through Amazon, and you
were able to find great successwith it.
And take it one step furtherbecause you and I were speaking
during the Mastermind and youwere sharing about the AI
(07:03):
integration and how you wereable to do a lot of analytics
and data analysis and.
If you could take me throughwhen you started using AI with
your product and with yourbusiness, and then we can go
into all the things that you'rebuilding and creating
Kyle Binder (07:25):
sure.
So I actually looked inpreparation for this.
I was like, when is the firsttime I used AI?
I wasn't super early on.
I remember chat GPT.
I guess the official release wasend of year 2022.
a lot of people were talkingabout it and I just ignored it.
It was like the typical head inthe sand.
Honestly just the natural reflexto be lazy about something
(07:48):
really.
I was like, ah, I can't bebothered.
But it only took a couple monthsand I signed up in February of
2023 and I looked at my firstprompt ever, which was like a
joke prompt.
I was traveling in South Africawith some of my buddies at
another mastermind, e-commmastermind.
And I was like, make up a funnystory about four friends
obsessed with productivity inSouth Africa.
(08:10):
And then it did, and it wasquite funny and engaging.
That was my first, that was myfirst prompt.
It took a bit for me to really,realize how powerful it was.
Honestly, like probably a yearand a half from there.
I used it ever since then, butjust sporadically here and there
for tasks, like mostlycopywriting.
(08:32):
As an Amazon seller, I feltsince we don't control the
platform, it's not like it's ourown website and I can be like,
rewrite this landing page andthen do all this.
Like, we can't do any of that.
All we can ever do.
At that time I thought was docopywriting for my bullet points
and my images.
So that's what I was using itfor.
For the first year and a half ofusing it copywriting and then
(08:54):
like product and brand names.
I launched a couple alternatebrands and it's really great for
naming ideas and branding andall of that.
Mm-hmm.
Brooke (09:24):
your tech stack and where you are now in your AI use
how it's expanded into, Ibelieve you told me about an AI
system called PetLovers Cortex.
So we can jump into that.
Take me through the journeybecause this part can be very
expanding to hear how businessand entrepreneurs are
leveraging.
Kyle Binder (09:45):
Yeah.
So I'll go into the cortex.
I named it that just because, Ithink it's a fun name, and I
think it's good to name bigprojects because it is such a
big project.
I'm gonna invest a fairly largeamount of money for where we're
at to build this.
It'll be tens and tens ofthousands of dollars, but
essentially what it's gonna be,and I don't recommend you start
(10:06):
at this level unless you happento have of money.
Or, don't know, you're justsuper into tech, but generally
you don't need to start at thislevel.
But like you said, I think it'shelpful to lay out what's
possible.
Like you mentioned earlier,there's a lot of data analysis,
like chatGPT is great withnumbers.
If you train it, if you justupload it, like I've uploaded it
(10:28):
spreadsheets where there's justlike 900 cells of information
and it has no idea what to do'cause it doesn't have context
which is an issue that we face,which I'll speak about later on.
What we're building is Amazonhas its own API for sellers, the
seller, API, where you can getall the data that Amazon offers,
which is essentially, let's saythere's three categories.
(10:50):
There is your sales data, yourinventory data, and then there's
general analytics data on yourbrand, search terms, your market
share, all of that.
And let's say there'sadvertising, even though that's
kind of a subset of sales, so 4and it's an enormous amount of
(11:10):
data.
The larger your sales and yourSKU count is, so it's like.
We have been manually makingthese sales reports.
We call'em the weekly businessreviews, it's like 900 sales of
information.
And as we've grown, we used tolike manually go through it
every week.
It's really hard to do that.
The more you, the more SKUs youhave and the more data there is.
(11:33):
It's just so much information.
So what I'm doing with Cortex isessentially building a backend
database all of those, there'smany reports, we're gonna have
probably hundreds of databaseseach for a different type of
report, like your advertisingreports, your inventory reports,
(11:53):
and then all the different subreports in there.
So they can be stored perfectlyin there.
And then we're gonna integrate,ChatGPT specifically, let's just
say the LLM, and we're gonna useChatGPT and have a natural
language processing, let's saylogic backend system that's also
built so it knows how to parsethe reports, all the data in
(12:16):
there, all the numbers.
So we can ask it.
This might be a bit technical,but but big picture, I'll tie it
back in with this.
We could say.
What were the advertising saleson X sku, let's say the easy
rule in the last seven days inthe us and it'll actually answer
it.
That's a very basic question.
That's not why I'm building it.
(12:37):
Maybe that's not the bestquestion to give it.
'cause like basic of a questiondoesn't really make sense for
this level of effort, but it's.
It's really for the automationit knowing that information and
having intelligence, it'll beable to, let's say advertising
spend drops too much on acertain threshold that we
(13:00):
program.
These are the thresholds.
If it goes above X amount, thenlet us know, automatically
create a task in our ClickUp.
And that's the other part tothis system, is it's gonna
integrate into our ClickUp,which is our project management
tool.
So it has all of our operationaldata.
It'll have all information.
There'll be nothing that itdoesn't know.
It's a little terminator,hopefully it's friendly.
(13:22):
So it's gonna have a huge amountof intelligence and actually be
architected.
To know how to parse it all.
To tie it back into if you'rejust using ChatGPT as is ChatGPT
on its own can't do that becausechats are siloed so you, even
though it has memory and with 5ocoming out, the memory's gonna
(13:42):
be way better for all we know.
It might actually be generalintelligence.
I think it's gonna be just shortof general intelligence and
that's why I'm doing this,creating this.
If it is general intelligence, Imight just be wasting my time
because then we could just useAI agents.
Or not wasting time, but wastinga lot of money.
'cause we can just use AI agentsto create it and I'll have to
(14:04):
spend a huge amount of money.
But I don't think we're gonna bethere in the next month or two.
I think like six to 12 monthswhen we're gonna be there.
Just create it now'cause I thinkit'll provide a lot of value to
us,
Brooke (14:15):
Just bringing it.
Together, you enter the space,which what a lot of people do,
and you started playing aroundwith LLMs, you immediately saw
the limitations.
And because you already have afully functioning running
business, you know exactly whatyour pain points are unique to
you.
You decided to work with aprofessional team and hire
(14:36):
people and create a solutionthat's designed to integrate all
of your project management andsolutions that are specific to
Amazon sales and AmazonAnalytics.
So I think that's incredible.
Are you planning on maybepackaging this and selling it to
other Amazon users?
Kyle Binder (14:58):
I have thought about it.
But the way I think is, I don'tknow if it would make sense
without significantly moredevelopment, to make it.
Commercially viable, it wouldprobably need a lot more
attention and effort.
And I just don't know if I'mwilling to do that to take away
attention from PetLovers.
(15:19):
'cause I'm really focused anddialed into that.
And I think I'd rather just growthat, even though this could
standalone as a standaloneproduct.
Because most, I mean, I've askedother Amazon sellers, I've asked
in all the groups I'm in.
I was hoping someone else hasdone this already, and maybe
someone has, and I'm just not inthose groups, but I'm in quite a
(15:41):
few, like hundreds and hundredsof sellers and the community is
not that big.
and no one, has spoken up andsaid that they've built
something like this, but.
Suspiciously.
I have 150 Upwork applicantsthat all claim to have built
this before, which is very, veryfrustrating.
'cause they definitely haven't,I wanna just tell them I know
(16:02):
400 of the Amazon sellers thatthis would apply to all 400 of
'em and none of'em have done it.
So you're lying
Brooke (16:11):
Ooh, that's cool that you have such a supportive
community in the Amazon space.
Which leads me to my nextquestion.
Did you have any challenges whenyou first started entering the
space of e-commerce and youstarted hiring and expanding
your team and integrating AI?
Like, walk me through that.
(16:31):
Was there any resistance?
Was it hard for you torestructure your workflow?
Kyle Binder (16:36):
It was really hard to figure out how to do it
productively.
Yes, because like I said, I justfelt well beyond copywriting,
what can it really do?
now I'm on the other end of thespectrum of what can't it do
because it can, everything inour ClickUp, I was just
rewriting some internal companydocs and it's so good.
(16:57):
It did what it would normallytake me an hour literally two
minutes.
And people say that all the timeat this point with AI.
But yeah, the problem wasignorance, not knowing what you
don't know.
That was the biggest thing.
And I was looking up what arepeople doing?
And I just kept coming acrossthe same thing, like, oh, for
(17:18):
Amazon sellers do copywriting,maybe some of your listing
backend stuff, da, da da, da,da.
And as silly as it sounds, whenI started making exponential
progress is when I literallyasked ChatGPT point blank, how
can I use you more effectively?
And I gave it all of theinformation on my brand and me I
gave it as much, that's the keytip I would give to any
(17:39):
beginner.
if you don't, let's say if youhave no idea what you wanna
sell, you don't know what youwanna do, give it as much of
information as you can onyourself then ask, this is me,
this is where I'm at, this isthe money I have to do whatever
X thing I'm thinking, or I don'tknow what I wanna do at all, but
here's my personalityassessment, the information on
(18:02):
myself, what do you advise me todo?
That's the biggest way that I'musing it.
The most productive way I'musing it now is.
As a professional consultant
Brooke (18:13):
Mm.
Kyle Binder (18:13):
of, I've played plenty of working professionals,
absurd amounts of money per hourfrom like two to$500 for tax
advice.
Different, like a businessattorney and ChatGPT is, it's
not flawless.
I'm not saying it can replaceyour accountant, but it can
replace 90% of your work it can,let's say it can augment it.
(18:37):
You still, I still recommendhaving a professional.
I still do, but I need a lotless of their time now.
And when I do meet with them, Iam so much more informed than
before.
they're happy too.
They're happy about it.
They're like, oh, he knows whathe's talking about.
But ultimately be careful.
'cause there's that meme that'slike, I passed the bar with
(19:00):
chat, GBT and my first clientgot the death penalty for a
parking ticket or something likethat.
ChatGPT is still wrong and itdoes hallucinate and you gotta
be of that.
So that's I think a big tip Ihave for, if you don't know how
to use it, is just start withyourself and information on your
company and then it'll youpretty good ideas.
(19:21):
I found in my experience.
Brooke (19:23):
I love that input because I also when I'm working
with ChatGPT, I'm veryskeptical.
I even will talk to it like ahuman and be like, are you sure?
Are you positive?
Can you check your work?
Let's go over this again.
And I make sure to reallyinterrogate it and not just take
(19:45):
everything as factual and true.
Especially when it's been areally long chat or project or
conversation, and it's startingto just kind of like become what
I say"Yes man" in the end whereit's just like, yes, yes, yes.
I interrogate it like a lawyermyself when I'm speaking to it.
Kyle Binder (20:06):
I recommend you do that
Brooke (20:06):
Yeah.
Kyle Binder (20:07):
That's a good practice.
For where we're at now.
Maybe once five oh comes out,you don't have to do that as
much I would imagine.
For sure you'll have to do itless, but still the more
important something is,especially when we're talking
legal, make sure you're pressingit.
And then I also recommend stillgetting a real legal counsel to
(20:28):
run that by.
But when we're talking morenormal things like.
Okay.
Especially a beginner you don'tknow about accounting,
invoicing, bookkeeping.
It's great for that.
And you don't have to worryabout going to jail.
You're not gonna be, oh, I thewrong, expense code for this
invoice because of ChatGPT, andnow I'm arrested.
Like, you'll be fine.
(20:50):
It's really great for the morebeginner and even intermediate
level type administrativefinancial decisions.
Brooke (20:59):
Yes.
You touched a little bit aboutthe efficiencies and time saved.
I had the opportunity to meetone of your business partners
when we were in Bali.
How many people on your team arethey all using chat GPT, and
bring me through that efficiencyof before and after when you
started integrating AI tools.
(21:20):
Maybe you even work with thingsother than chat GPT but if you
can highlight.
Yourself and your team's biggestbenefits when it comes to
integrating AI.
Kyle Binder (21:32):
Really as a team, I still feel like only in the last
two months are we starting tohit our stride with AI.
But everyone on our team, minusmaybe our accountant, he's a
little behind.
He says he has security concernsabout like financial data and AI
(21:53):
literally just told me that theother day and I was gonna tell
him don't have concerns becauseour entire database, all of our
Google Drive is alreadyconnected to chat GPT, so it
already knows everything or ithas the ability to anyways.
but he's in a different position'cause he's not part of ops,
let's say our operations team,which is about.
(22:15):
5 people including me.
The total team size is eight.
Pretty modest team for wherewe're at, but I'm pretty proud
of it'cause I think we have avery pretty strong team.
We have a lot of output for ourteam size and our sales size,
let's say as a company, therevenue per employee is pretty,
pretty solid.
And so for the ops team and howmuch they're using chat GBT and
(22:37):
how it's.
Benefited the business.
While we don't have strictmanagement systems, I don't have
a clean before and after,'causewe didn't have, like, we have
task management set up and wecan see the number of tasks has
increased.
and it's not just aboutincreasing tasks.
(22:57):
So you can say, look, I'm doingmore, but the meaningful output
has increased as well.
Our growth is increased, oursales are increasing.
More in the last two months, wehad a bit of a slow down, but in
the last 10 months period, ourgrowth has accelerated more than
the previous, like two years.
Brooke (23:17):
Wow.
Kyle Binder (23:19):
yeah, I think a big part of that for me especially
is using AI, especially fororganizational growth and
strategy and.
Just a number of things, butinto each person, let's say
Kevin,
Brooke (23:38):
Mm-hmm.
Kyle Binder (23:41):
also is constantly using it for all types of
things.
I'm not in his chat GPT, so Ican't
Brooke (23:50):
Right.
Kyle Binder (23:50):
It, but I know just from glancing over and us
talking he's constantly using itfor new ideas, ideation.
Okay.
product research, let's say canyou give me 10 examples of
products trending in X specificniche?
Let's say we came across thispet hair removal glove.
There's this specific glovethat's been trending on TikTok
(24:13):
Link that and say do deepresearch on this, look into the
cost, et cetera, et cetera.
And that's a specific, example,of something that he would do.
Brooke (24:26):
Awesome.
My cat wanted to come and sayhello to you, so I thought it
was very fitting for thisepisode to actually let my cat
make an appearance.
I'm in the process.
So going on YouTube soon.
Kyle Binder (24:36):
Awesome.
Brooke (24:37):
pretty soon everybody will be able to meet my little
kitty.
Kyle Binder (24:41):
YouTube loves cats.
Brooke (24:43):
they do.
Okay, great.
Then we're gonna be a hit onYouTube.
Kyle Binder (24:46):
cause everyone loves cats.
Brooke (24:50):
Thank you for sharing a little bit more about just the
efficiency of your team, and Ithink you highlighted a really
important thing where it's notimmediate, it's not, it's a
relearning, it's a.
Kyle Binder (25:02):
not a light switch.
Brooke (25:03):
Yes, there's a restructuring.
Everybody is completely learningsomething new and getting used
to using these tools and puttingin new systems into place and it
can take time.
I once worked for a tech SaaScompany in New York and they
(25:23):
would term these phrases as theslow down to ramp up.
And I think that's what, yes, Ithink that's what everybody's
experiencing when they go intoAI They want that light switch
effect, but it's really theslowdown to ramp up and yeah.
(25:43):
Thank you.
Thank you for sharing that.
My next question will be alittle bit more of a fun one.
I love that you're alreadysolution oriented.
You're creating systems andplatforms that are unique to
you.
If you were to wave a magic wandand create something from the
(26:04):
beginning right now that wouldsupport you in the AI space,
what does that look like?
What is not out there yet?
If you could make somethingthat's a huge pain point for the
e-commerce space, what wouldthat be?
Kyle Binder (26:17):
So don't wanna be a cheater and just reiterate the
same thing, but it would I'llsay.
It would be what I'm creatingnow, but better, so I'll expand
Brooke (26:29):
Mm-hmm.
Kyle Binder (26:29):
What I think is missing specifically in
e-commerce in many businesses,but it's a big problem in
e-commerce, there are so manyfragmented, disconnected
softwares.
So to give you an example beforecreating our current system.
Which is, it's within Odoo.
Odoo is an ERP.
There's like NetSuite, ones, Ithink there's like free E-com,
(26:52):
ScoopCoupon, Brightpearl.
These, there's all theseproviders.
ERP enterprise resourceplanning, your accounting, your
inventory maybe your projectmanagement.
But anyways, most sellers, untilthey're at a certain level,
usually gonna be mid sevenfigures, will not think about an
(27:12):
ERP.
But I think whether you're midseven figures or you're at
$10,000 a month in sales, oryou're at 10 million, there
should be a standardizedsoftware that actually
integrates everything properly.
Because before we were using,we're still phasing out of it.
basically done, but we had like,we had a spreadsheet for our
(27:34):
inventory.
We had multiple, like fivedifferent spreadsheets.
We had a profit tracking tool.
We have to track metrics in ourClickUp that overlap with these
previous two basicallyduplicating data, you're
reentering your cost of goods inall three because they're not
(27:56):
connected.
And then ultimately theaccounting system itself in
Zero.
We're using zero before.
Also you have to enter all thatinformation in again.
And I've talked to other peopleand they agree.
They're like, yeah, it's, wejust, we use spreadsheets and we
use these'cause that's what'savailable.
But.
What we're developing with ourERP is instread of entering your
(28:16):
cost of goods, the price ofyour, products into four
different systems that are alldisjointed, it's one, and then
it's put across four differentlocations within the same
system.
So this is like spiritual thing,it also applies in business
like.
All is one.
One is all.
(28:37):
It's better to have it all inone system if you're not
running, like maybe if you'rerunning a security company and
you need to silo everything andbreak it all apart, but like
centralizing your data andoperations is so much easier
than using five differentsoftwares compared to if you
could just use one.
my dream is right now we'restill using Odoo and ClickUp.
(29:00):
Odoo has project managementwithin it, but it's so bare
bones and unless you, don'twanna redevelop ClickUp
basically, is what I'm saying.
So I use ClickUp, but the dreamwould be all-in-one software
tool that has enterprise levelaccounting, Inventory
management, project management,document storage, just
(29:24):
everything in one.
And I'm certain that's beingworked on right now.
Brooke (29:29):
Yep.
Kyle Binder (29:29):
it'll probably next two years because it just
doesn't make sense to usedifferent softwares that'll all
over the plaque and havesimilarity.
Brooke (29:39):
Yes.
I think that we're still in thatinitial phase where everybody's
building and pretty soon.
Different platforms will startto buy out one another.
You know, I said this well overa year ago.
Kyle Binder (29:51):
very smoothly.
Brooke (29:52):
Yes,
Kyle Binder (29:53):
be big for survival of businesses.
Brooke (29:55):
yes.
Kyle Binder (29:55):
they're not willing to integrate, all these
companies are making their APIscommunicate with each
Brooke (30:00):
Mm-hmm.
Kyle Binder (30:01):
If you're not, you're gonna be in big trouble.
Because when, if company B isnot integrating, company A is
gonna integrate or just buildthat tool for company B, and
then all the company B'scustomers are gonna go to
company A because they're gonnabe like, this is better and
easier.
Brooke (30:17):
Yes.
Kyle Binder (30:17):
probably cheaper on top of that.
Brooke (30:20):
I always say stay non-committal when it comes to
what software and solutionsyou're using because.
Something new can come out thegate tomorrow that's better and
more efficient and moreinclusive of your project
workflow like you shared.
And I said this over a year ago,I was already frustrated in the
beginning with so many thingscoming out.
(30:42):
I said, what's the MicrosoftOffice solution for what it is
that I need support on?
There needs to be more likethat, right?
So that we're all synced up inthat way.
So great thought, and I agree.
A lot of people are out therewith our same ideas, making it
happen.
I'm so excited for the next yearor two to see what comes out and
(31:04):
how we're able to scale ourpursuits.
I would love to ask, since youhave found great success in the
e-commerce space and the Amazonspace, what is one key takeaway
you'd love listeners to havefrom this episode?
Maybe you could speak directlyto someone that's wanting to
(31:27):
enter the space for the firsttime.
Kyle Binder (31:31):
Yeah.
I would say don't get analysisparalysis.
One step at a time like Romewasn't built in one day is, I
love that saying cliche, butit's true.
we all know Steve Jobs in thegarage, there's so many of these
massive companies.
People start out small.
So I think that was a problemfor me and I think almost
(31:54):
everyone, there are some peoplewho don't suffer from this, but
I think in the age ofexponentially increasing
information, it makes it evenharder for a lot of people.
'cause there's just infiniteinformation.
and there always has been, butthe difference is now you're
aware of it.
so make plan.
(32:15):
Just do it and accept thatmistakes are a almost a
mathematical function of.
Taking action.
So if you take a hundredactions, certain percentage will
have mistakes.
So basically the more actionsyou take, the more mistakes,
quantity wise, you will have asa result of taking lots of
action.
And if you can think of it thatway, I think it's very helpful
(32:39):
because it gets you out ofanalysis paralysis.
It's like, I'm gonna just make aplan and I'm gonna do it.
And yes, there's gonna bemistakes, but that's just a
result of taking action.
Brooke (32:47):
I love that little tidbit.
I'm already thinking in my headof all the little reels I wanna
make of our episode becauseyou've had such amazing points
to make here and there.
So thank you so much.
If listeners want to reach outto you and they wanna connect to
you, I will of course link yourproduct in the show notes so
(33:10):
people can check it out.
What's the best way to reach outto you?
Kyle Binder (33:14):
Sure.
Yeah.
So mostly use Instagram, myname, Kyle underscore Binder, on
Instagram.
If not, then Facebook.
Those would probably be the bestways.
Brooke (33:27):
Is there a plan to expand your products beyond hair
removal?
Yeah.
Kyle Binder (33:33):
Yeah.
Very much so we have a number ofproducts completely outside of
like pet hair.
Actually just maybe two.
We have a number outside of lintrollers and just more broadly in
pet hair.
But then we have one top of mindthat's nothing to do with pet
hair that we've been developingfor a year, is actually.
(33:54):
Basically a really convenientcat litter scooper maybe of
interest to you if you don'thave a self-cleaning litter box.
It's like the best litterscooper if you don't use a
self-cleaning litter box is thegoal with this one.
And beyond that then we'rethinking about medium term doing
supplements
Brooke (34:13):
Cool.
Kyle Binder (34:14):
really interesting to me.
Mm-hmm.
Brooke (34:16):
Yes, the pet CBD space is very big.
Kyle Binder (34:20):
Yeah.
Yeah, it's huge.
I remember checking into it likefive years ago and actually
thinking, I think at that timethere was a good amount of
sales, but I was like this is afad.
it is definitely not a fad.
Brooke (34:34):
Not a fad.
Awesome.
Thank you for taking the time.
I believe you are joining infrom Thailand today.
Where in the world are you?
I forgot to ask.
Kyle Binder (34:42):
Yeah.
Yeah.
I am in Bangkok, Thailand rightnow.
Brooke (34:45):
Cool.
A part of the world I haven'tbeen to yet, but maybe one day.
Thank you so much for taking thetime to speak today.
I really appreciate you.
And let's stay in touch I wishyou continued success with
everything that you've builtwith PetLovers, and maybe I'll
have to buy some sticky hairremoval for my pet.
Kyle Binder (35:07):
Yeah.
And thank you so much again forhaving me on, Brooke.
I wish you continued growth ofyour podcast.
I saw that you just hit amilestone the other day.
You had posted on hitting it waslike 5,000 downloads, which is
actually.
Amazing.
I think considering you haven'tbeen doing it for too long and
there's like a billion podcasts,so it's quite a big metric.
'cause I was just speaking tosomeone developing apps
Brooke (35:30):
Mm-hmm.
Kyle Binder (35:30):
to 2000 downloads is like amazing.
And I was like, wow.
'cause you get so desensitizedby seeing such large numbers.
But if you think about it, like5,000 is a lot of people, so
Brooke (35:42):
Yes, I agree.
I think that it's important to,really envision what would it
look like for 5,000 people to bein a single room.
And I am also just so gratefulfor everybody that tunes in each
and every week and to amplifystories like yourself.
So thank you again
Kyle Binder (36:01):
yep.
And thank you.
Brooke (36:05):
Wow I hope today's episode opened your mind to
what's possible with AI.
Do you have a cool use case onhow you're using AI and wanna
share it?
DM me.
I'd love to hear more andfeature you on my next podcast.
Until next time, here's toworking smarter, not harder.
See you on the next episode ofHow I AI.
This episode was made possiblein partnership with the
(36:27):
Collective AI, a communitydesigned to help entrepreneurs,
creators, and professionalsseamlessly integrate AI into
their workflows.
One of the biggest game changersin my own AI journey was joining
this space.
It's where I learned, connectedand truly enhanced my
understanding of what's possiblewith ai.
(36:48):
And the best part, they offermultiple membership levels to
meet you where you are.
Whether you want to DIY, your AIlearning or work with a
personalized AI consultant foryour business, The Collective
has you covered.
Learn more and sign up using myexclusive link in the show
notes.
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