How I Do Content

It’s my favourite time of the year – Messaging on the Mic is BACK!

If you’re new to Messaging on the Mic Series let me get you up to speed.

Messaging on the Mic is a 4 week mini-series on the How I Do Content Podcast.

Anyone in my community can apply (if you’re brave enough) and then I select 4 businesses to feature on these episodes. I review their messaging and share my recommendations for how they can upgrade their messaging so the...

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”

Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy.

BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no...

You know that moment in business when you look around and think…

“How did I end up here?”

The money’s coming in… 

You’re good at what you do…

But everything feels heavier than it should. 

Your offers feel off, your content feels forced and deep down, you’re wondering if the business you’ve built is still right for you.

If you’re nodding along, this episode of the How I Do Content Podcast is going to hit hard (in the best way).

Today I’m j...

Welcome to Episode 200 of the How I Do Content Podcast! 

Two hundred episodes.

Most podcasts don’t even make it past episode 10.

It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what’s hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU.

And you know what’s wild?

When I go back and listen to past episodes (usually wh...

Everyone and their dog is using ChatGPT to write their content right now.

Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.”

But let’s be honest – is it actually saving you time?

Or do you need to constantly tweak, reprompt and rewrite what it spits out because it sounds like everyone else or worse like a robot that’s read one too many bro-marketing emails.

But before you downlo...

You know what you don’t see on the highlight reel?

The breakdowns behind the breakthroughs.

The resilience it takes to keep showing up when it would be easier to walk away.

The real, messy, magical journey behind building a business, a family, and a damn legacy.

Today’s guest on the How I Do Content Podcast knows exactly what it takes.

Sonja Pototzki-Raymond (aka Sonja the Search Queen) is the CEO of The Search Republic (one of Australi...

You’re doing all the things.

• You’re posting on Instagram.
• You’re emailing your list. 
• Your offer is solid

You’re casting content spells left and right – but the likes are low, the DMs are dead, and the sales? Missing like Voldemort’s nose.

So, naturally, your brain spirals into the usual suspects: “Is it my messaging? Is it my audience? Is it the algorithm? Or does the universe just hate me?”

If you’re wondering why the heck you...

So many business owners tell me they want to start a podcast…

But then the doubts creep in:

What would I even talk about?

Will anyone listen?

Isn’t podcasting a lot of work?

Or they do start a podcast, make it to episode 5 and then it fizzles out because they’re burnt out, overwhelmed, and not seeing results fast enough.

And perhaps this sounds familiar?

That’s exactly why I invited today's guest Laura McRae onto the How I Do Content...

If you have an offer that isn’t selling and you default reaction is to consider:

• Lowering your prices
• Creating a new offer (particularly a low ticket offer 👀)
• Creating a new lead magnet 
• Or getting ChatGPT to pump out more content for you (or turn you into a Barbie 🙊)

FOR THE LOVE OF DOGS PLEASE STOP!!!!!!!!!!!!!!!!

You’re looking for the solution to your sales problem in ALL the WRONG places.

What if I told you that none of th...

I’ve just wrapped up another launch (this time for Micro Messaging), and there’s one thing I hear every single launch without fail…

“I LOVE your launch content Tahryn!” 

And I really appreciate hearing this because I do put time and thought into crafting launch content that really connects and (of course) converts.

Nothing you read or see from me during a launch is a fluke or luck – it’s backed by strategy, consumer psychology and int...

I’ve spent the month of March travelling the East Coast of Australia on my 40th Birthday Tour.

Last year I thought to myself “you only turn 40 once Tahryn” – so why not spend the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people.

Now this wasn’t a full holiday because I also decided if I was going to be away and doing cool shit I may as well time it around the launch...

I want to address the dementor in the room.

Because I’m in the thick of the launch for Micro Messaging which means I’m having a whole bunch of sales conversations.

Not to mention I’m also chronically online so I see a lot of the same conversations being shared through content right now.

There’s a lot of uncertainty in the air. Conversations around economic instability, inflation and recession are everywhere. And then there’s the polit...

Creating and sharing content in 2025? It can do your head in right?!

On one hand, there’s more content than ever. You’ve got every guru and their dog is telling you how to 10x your business on Instagram, trends come and go faster than you can say “algorithm,” and AI has made content creation easier and quicker than ever before.

But despite all this, why does content creation still feel so damn hard?

Between the unpredictable political...

I don’t think I need to tell you that the online space is noisier than ever.

And if you feel like it’s harder than ever to stand out – it’s because it IS.

There are more people marketing their businesses online – more entrepreneurs, more service providers, meaning more content flooding every platform.

There’s also shifting consumer purchase behaviours. Trust is harder to build. Consumers are getting smarter and more skeptical. And the...

Tomorrow is my 40th Birthday!

I’m celebrating the big 4-0 by jumping on a plane and spending the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people.

Every year when my birthday rolls around I find myself in a very reflective mood. And there’s nothing like a big milestone birthday to put my reflective mode into turbo!

Over the last few months and especially with Ned’s p...

Unlike most other business owners, I love creating content.

The process of coming up with an idea, turning that into a piece of content and then sharing it with other people is 100% my idea of a good time. I love that shit. 

So the thought of outsourcing it entirely to someone else or completely replacing my content creation process with AI – doesn’t appeal to me in the slightest.

I do it myself because I’m good at it, I’m quick at it...

The hottest topic in the online space right now is AI.

Businesses are on the lookout for AI tools that will save them time and streamline their processes.

And yes, AI IS great for helping you save time especially when it comes to your marketing. 

BUT what I’m also witnessing is people making one big mistake when it comes to using AI in their business – simply because they’re SO obsessed with saving time RIGHT THIS SECOND.

The mistake?

J...

Last year I witnessed a lot of burnt out biz owners limping to the end of the year. 

They were done.

Exhausted from...

The constant churn of creating content because you don’t want your community to forget about you if you stop showing up.

But also feeling like what’s the point because nothing you share is actually working and converting into leads and sales like it used to.

Not to mention wondering why everyone you attract into your wo...

Online courses are DEAD.

Well, that’s what the online gurus will have you believe.

The ins + outs lists for 2025 are predicting online course creators are in for a tough time. 

Butttt should you really believe them?

Instead of taking their word for it I’m going to ask someone I trust. Someone who KNOWS what it takes to build a successful online course business model. That someone is Jessica Tutton.

Jess is a Facebook Ads Specialist &...