Security Marketing: Customers will tell you how to market to them if you ask them (episode #134)

There are always tough times as you build and grow a startup.

So how do you keep a team going when times are tough? ‘Culture is the glue’ my next guest says.

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dawn van Hoegaerden, CMO, DefectDojo [https://defectdojo.com/].

She is building out the marketing department at DefectDojo, has three vendors, and recently made her first hire. DefectDojo recently announced a $7 million funding round. It has been downloaded 38 million times.

Lessons from the things she made

• Adaptability creates opportunities
• ‘Soft skills’ are really hard skills
• Customers will tell you how to market to them if you ask them
• Find a mentor who champions your growth
• Culture is the glue
• If you don’t want the job, rethink the path

Discussed in this episode

Let AI Agents Market For You – April 23rd at 2:30 pm EDT

AI Guild [https://join.meclabsai.com/]

Career Adaptability: Marketing can lead to many other things (podcast episode #103) [https://marketingsherpa.com/article/interview/career-adaptability]

Marketing Career: What you need to understand at each step of the job seeker’s journey (even if you’re not looking) [https://marketingsherpa.com/article/how-to/job-seekers-10-step-journey]

Marketing Mentorship: 10 digital marketing lessons your fellow marketers learned from their mentors [https://marketingsherpa.com/article/best-practice/mentorship]

The Prospect’s Perception Gap: How to bridge the gap between the results we want and the results we have [https://meclabs.com/education/Flint-prospects-perception-gap]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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