How I Work with Josh Becerra

How I Work with Josh Becerra

Hone your craft as a digital marketer and get expert insights from industry thought leaders. Listen as Josh Becerra interviews digital marketers, founders, and industry experts about building and leading teams, how to have confidence in your digital marketing investments, and what digital tactics and strategies are working.


January 30, 2023 26 min

Ramona Shaw has expertise in leadership and executive coaching, and is a former VP of a global private equity firm, she leverages her experience to help new managers become leaders. She is a best-selling author, podcast host, and has developed a 12-week curriculum on the foundations of leadership.

Ramona and Josh dove into the foundations of leadership and confidence. She shares how believing in each other and delegation are key att...

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Zeze Peters is the founder and CEO of, a unified advertising automation platform that uses artificial intelligence and  algorithms to help businesses plan and optimize their ads, automatically.

How I Work, Episode 32 with Zeze Peters (

Zeze Peters is a rocket-scientist turned CEO who joined Josh Becerra to share how marketing truly is like rocket-science. He’s got over 20 years of experience in software, robotics,...

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Nikki Bradley is a brand strategist and authentic messaging expert who helps businesses and individuals build their brands, which she says, is simply your reputation. With over 20 years of experience in marketing, she founded Nichely, LLC a brand strategy and business growth advisory firm.

Nikki sits down with Josh Becerra to challenge people to think less about getting in front of more  eyes and more about how you’re showing up for...

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Joseph Pergolizzi is a business advisor and M&A broker with over 25 years of entrepreneurial experience. He has helped over 1,000 entrepreneurs successfully scale and exit their businesses throughout his career and has experience from small start-ups to some of the biggest household names today.

Joseph and Josh Becerra discussed leaning into the relational side of acquisitions in episode 30 of How I Work. He has advises buyers a...

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 Corey Walker is the co-author of Instagram For Dummies and Instagram For Business For Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency where she helps businesses achieve success in the digital world.

Corey sat down with Josh Becerra in episode 29 of How I Work to share the inside scoop on Instagram for Dummies and Instagram for Busines...

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Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech startup. 

Andrew joined Josh Becerra in episode 28 of How I Work to discuss the long term effects of discounts on ...

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Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world.  She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation.

Kathy joins Josh Becerra in episode 27 of How I Work to discuss the importance of taking over your career and getting back to the basics with your brand fundamentals. She emphasi...

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Ashleigh Wilson is the founder and CEO of AuditMate, the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up in the industry, saw a need for improvement, and created it.

Ashleigh joins Josh Becerra in episode 26 of How I Work to discuss putting people first, having empathy for your clie...

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Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of the the Pricing Canvas™ and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses,

How I Work, Episode 25 with Esra Kucukciftci (Pricing Innovations)

Esra joins Josh Becerra in episode 25 of How I Work to explain why pricing does...

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Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the ground up all around the world, and much insight into the benefits of influencer marketing.

Michael joins Josh Becerra in episode 24 of How I Work to discu...

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Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching.

How I Work, Episode 23 with Andrew Davies (Paddle)

Andrew joins Josh Becerra in episode 23 of How I Work to discuss his entrepreneurial journey and the failures, acquisitio...

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Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who started in the landscaping industry, started a business that was later acquired, and proceeded to excel in tech.

Bryan joins Josh Becerra in episode 22 of How I Work to discuss why he favors the one-channel approach to marketing, specifically in the early stages of a b...

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George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B software and services companies.

How I Work, Episode 21 with George Hadjiyanis (Launch Avenue)

George joins Josh Becerra in episode 21 of How I Work to share how network...

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Peter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college GPA into a laundry list of SaaS success stories ranging from small tech startups to unicorns.

Peter joins Josh Becerra in episode 20 of How I Work to give insight into his user ...

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How I Work, Episode 19 with Jeff Imm (Click360)

Jeff joins Josh Becerra in episode 19 of How I Work to talk about how finding a product core and sticking to it is his superpower for SaaS success – and fine-tuning the ICP, ideal customer profile, and utilizing that to perfect your product. Plus:

  • Using Churn Rate to know if your business is on track
  • Synchronizing departments to drive data holistically
  • What a “data-driven organization"...
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    Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront)

    Joseph Rueter is the founder and CEO of Vivront, a cutlery sharpening service by mail that simultaneously supports school nutrition challenges. He’s a dedicated entrepreneur having founded multiple companies leveraging software innovation, product development, and his “do it yourself” attitude.

    Joseph joins Josh Becerra in episode 18 of How I Work ...

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    Chris Bixby is the VP of Growth at Sezzle, a purpose-driven digital payments company with a point of sale financing option for consumers that other traditional forms of credit have typically left behind. Chris is the jack of all trades with entrepreneurial experience, years of marketing expertise, and a recent transition into the sales side of things.

    Chris joins Josh Becerra in episode 17 of How I Work to share how organizational a...

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    Sean Higgins is the founder and CEO of BetterYou, a cutting-edge AI companion that helps users spend more time on the things that matter despite the noise of our digital era. He’s a serial SaaS entrepreneur in the HR and productivity space with expertise in behavior change.

    Sean joins Josh Becerra in episode 16 of How I Work to share marketing and SEO growth ideas like how “The Mom Test” can get to the core of what people really thi...

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    Episode 15 of 'How I Work' features Josh Becerra talking SaaS marketing with Ryan Truax, Director of Marketing over at Sportsdigita - a cloud based sales enablement program for the sports and enterprise industry. Ryan explains the differences he has experienced working in both B2B and B2C organizations, goes into depth on his leadership approach styles, and gives insight into Sportsdigita's 90 day goal setting cadence.


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    In this episode of 'How I Work', Josh talks SaaS marketing with Troy Thibodeau, CMO of Ascentis - a provider of Human Resources Software Solutions. You'll learn Troy's approach to competing against VERY large competitors in the HR Software sector, the power of Ascentis's webinar strategy, how they pivoted during COVID and how they're ensuring alignment between sales & marketing.

    Explore more 100% free, cu...

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