How I Write
Before book sales and PR buzz, your favorite writers began with two things: the blank page and an idea. Each week on How I Write, we go behind-the-scenes with today’s top writers to uncover the meta-mechanics of writing and the lifestyle behind it. You’ll be the first to hear writers deconstruct their creative process: from banging their head on the keyboard to marking the last period of their final draft. Victory. Come discover how great writing is made. And who knows? Maybe you’ll be next. New episodes of the How I Write show go live every week on Apple, Spotify and YouTube.com/DavidPerellChannel.
Episodes
July 16, 2025 • 88 mins
I interviewed Alain de Botton, a philosopher and writer who has turned personal pain into universal wisdom. He's written dozens of books and built The School of Life into a YouTube channel with nearly 10 million subscribers, but the thing that makes him unique is that he approaches writing as a form of emotional archaeology. We talked about why good writing requires suffering, why loneliness is essential to the creative process, an...
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July 9, 2025 • 100 mins
I interviewed Steven Levitan, the co-creator and showrunner of Modern Family, one of the most successful sitcoms of the past two decades. What makes him fascinating isn't just that he wrote hundreds of TV episodes, but how he thinks about the craft of comedy writing itself. We talked about why story breaking is the hardest part of TV writing, how he juggles multiple storylines in 21 minutes, the difference between fast-twitch and s...
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July 2, 2025 • 73 mins
I interviewed David Zucker, the director behind Airplane!, Naked Gun, and some of the funniest movies ever made. What makes this conversation fascinating isn't just the behind the scenes stories, but how he breaks down comedy writing like a science. We talked about his specific rules for making people laugh, his "flywheel theory" of pacing that keeps audiences laughing non-stop, and why they test-screened Airplane! so many times. I...
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June 25, 2025 • 87 mins
This is not a normal episode. There's two guests, not one. Tim Mackie and Jon Collins, and they're the founders of the Bible project, a YouTube channel with more than half a billion views. It is entirely devoted to teaching people how to read just one book. I think that book happens to be the most influential book in the history of western civilization. The beginning of this interview is about how they make these videos. They're so...
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June 18, 2025 • 89 mins
I interviewed Robert Macfarlane, a writer who has mastered the art of nature writing. What makes him fascinating isn’t just that he writes beautifully about landscapes, but how he thinks about language itself. We talked about why he rewrites first sentences hundreds of times, what happens when entire languages die forever, why AI makes all writing sound the same, and how to build a stronger feel for using vivid and rich language. I...
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June 11, 2025 • 88 mins
I interviewed Paul Harding, who won the Pulitzer Prize for Fiction for his very first novel Tinkers. Unlike most novelists, he’s not really interested in plots, and only halfway interested in characters. So what is he interested in? He’s focused on describing the wonders and mysteries of life, teaching us how to see, hear, and feel more vividly, and how to translate those sensations onto the page.
Hey! I’m David Perell and I’m a...
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June 4, 2025 • 43 mins
I’m here at Harvard in the office of Steven Pinker. He’s written nine books and spent his life studying language, cognition, and writing. In this interview, we started with the practical: the rules of writing. But what makes him unique is that he’s been thinking about AI since the 1980s. So if you’re interested in doing great non-fiction writing in the age of LLMs, this interview is for you.
Hey! I’m David Perell and I’m a write...
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May 28, 2025 • 55 mins
Ezra Klein is one of the internet’s most influential journalists. He co-founded Vox in 2014, and it was there he really pioneered this new era of online journalism. Remember those Vox explainer videos that were so popular? As I’ve recorded this, he’s got the #1 book on the New York Times bestseller list. We talked about the state of media, why pieces need to be longer not shorter, how he reads to understand the world, and why he’s ...
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May 21, 2025 • 95 mins
Dune. Forrest Gump. Benjamin Button. Eric Roth wrote all of them. He’s been nominated for seven Oscars and won Best Adapted Screenplay for Forrest Gump. I got the chance to ask him about how you find a deeper theme in a story, what a writer can do to really move people, and what it’s actually like working with people like David Fincher, Steven Spielberg, and Martin Scorsese. Eric Roth is one of the greatest screenwriters of our tim...
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May 14, 2025 • 83 mins
Michael Jamin has been writing Hollywood sitcoms for 28 years on shows like King of the Hill and Beavis and Butt-Head. Unlike most comedy writers, he’s not focused on punchlines, he’s more focused on building rich characters, developing deep storylines, and layering the comedy on top.
But how do you do that? That’s what this episode is all about. Enjoy!
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writ...
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May 7, 2025 • 107 mins
Dean Koontz has written over 100 books and sold more than 500 million copies, making him one of the best-selling authors of all time. I visited Dean at his home and personal library to understand what truly sets him apart. Unlike most mass-market writers, Dean is obsessed with the craft. He doesn’t just write stories, he truly lives for the beauty of the English language. We talked about why he stopped outlining his novels and how ...
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April 30, 2025 • 74 mins
The world isn’t made of atoms, it’s made of stories. I’ve never heard anyone speak so deeply about interviewing. Johann Hari has written four books, and for each one he travels the globe to record hundreds of conversations. In this episode, he’ll explain exactly how he does it, sharing stories of getting up close and personal with homeless people in Vegas and a crack dealer in New York. In the end you’ll hear a wild story of the ap...
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April 23, 2025 • 67 mins
Will Storr has written 7 books and he’s basically a scientist for storytelling. Now you might be thinking: Do we really need another storytelling guy? But Will is different.
That's because he doesn’t just talk about plot or the hero’s journey, he focuses on character.
Great stories don’t start with plot… they start with people.
The best part? By the time you’re done with the episode, you’ll have the tools to be a better stor...
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April 9, 2025 • 111 mins
Architect Michael Dean breaks down the hidden patterns behind the great essays of our time. In this video, we go over his 27-point framework that makes up every world class piece of writing and how he uses the same system to analyze the Guggenheim and Apple Store. We also talk about what skills will still matter as AI continues to improve and why learning to write might be more important than ever. Enjoy!
A few links:
Join the Es...
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April 2, 2025 • 80 mins
The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narr...
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March 26, 2025 • 89 mins
Get my free PDF on using LLM's for writer's + my in-depth prompts: https://perell.com/ai
AI has triggered an existential crisis for me. In this episode, I share my thoughts on standing out as a writer with AI and how I use it everyday. This is one of the most in-depth looks at what it means to be a writer in 2025.
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest oppor...
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March 12, 2025 • 86 mins
In this episode, I sit down with YouTube storytelling master Johnny Harris to discover how he creates his videos. Johnny Harris has proven he can make pretty much anything go viral, from breakfast and lottery tickets to bread-making and extra virgin olive oil. We look at his entire creative process, breaking down exactly what makes his storytelling so addicting to watch. We cover the complete workflow: writing, drafting, editing, v...
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March 5, 2025 • 69 mins
Tyler Cowen, an economist and writer, talks with me about how AI is changing writing and research. He explains a practical approach to using AI tools while maintaining your own voice. He explains the ways he incorporates LLMs into his daily work. We talk about how people will be writing fewer books in the future and how he believes truly human writing will stand out among AI-generated content. Enjoy!
Redeem your free week of Lex a...
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February 26, 2025 • 190 mins
Dana Gioia is a poet, former Chairman of the NEA, and one of America's most insightful writers on the craft of poetry and prose. This is the deepest conversation I've ever had about writing. Dana breaks down the writing process from his first drafts to revision, and shares practical wisdom about finding your voice and creating work that lasts. His straightforward approach makes writing less intimidating and more accessible to anyon...
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February 12, 2025 • 61 mins
Ward Farnsworth is a law professor and former dean at the University of Texas School of Law who has written popular books about clear thinking, language, and philosophy. His books include Classical English Style and works on rhetoric and legal writing. He’s a genius at making complex ideas simple and useful for everyday life. Enjoy!
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