In this episode, of How I'm Building This, Prateek interviews Paul Dudley, the founder of StreamKap, who shares his journey and experiences in building the company. He discusses his background in sales and how he found the right co-founder to start the business. StreamKap aims to make streaming ETL (Extract, Transform, Load) easier for customers who need low-latency data. Paul talks about their target customers and the challenges they solve for them. He also shares insights on outbound sales, content marketing, and the importance of focus as a founder. Lastly, he emphasizes the value of having a co-founder and taking care of mental health while building a startup.
Takeaways:
- Finding the right co-founder is crucial for a startup's success.
- StreamKap solves the challenge of streaming ETL for customers who need low-latency data.
- Outbound sales and content marketing are effective strategies for customer acquisition.
- Focus is key for early-stage startups to stay on track and make progress.
- Having a co-founder provides support and helps manage the stress of building a startup.
- Taking care of mental health is important for founders to maintain balance and well-being.
Sound Bites:
- "Finding the right co-founder is like an incremental journey towards starting a business from scratch."
- "StreamKap solves the challenge of getting low-latency data for customers in various industries."
- "Outbound sales on LinkedIn have been more successful than email outreach for StreamKap."
In this episode, we cover:
00:00 Introduction to Streamkap and Paul's Background
03:19 Finding the Right Co-Founder
05:17 Deciding on the right investors
07:26 What Streamkap does
10:46 Outbound Sales and Early Content Creation
12:52 Creating a feedback loop with early customers
17:13 Outbound Sales Motion
20:10 Inbound Sales Motion
26:24 Mistakes made along the journey
30:43 Managing Mental Health as a Founder
33:40 Advice for founders thinking about Outbound and Inbound Sales motion
37:58 What is next for Streamkap
Where to find Paul
LinkedIn: https://www.linkedin.com/in/pauldudley/
Streamkap: https://streamkap.com/
Where to find Prateek:
LinkedIn: https://www.linkedin.com/in/prateekmathur
Activated Scale: https://www.activatedscale.com
For inquiries about sponsoring the podcast, email podcast@activatedscale.com
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