Growing Liner with Luke Jinu Kim

In this episode, of How I'm Building This, Prateek interviews Luke Jinu Kim, the founder of Liner, who shares his journey from growing up in Korea to building a global startup in Silicon Valley. Luke discusses the challenges of funding, the importance of hiring the right team, and the strategies that led to Liner's success in the competitive AI landscape. He emphasizes the need for startups to focus on their customers and adapt to changing market conditions while maintaining a clear vision for the future.

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Takeaways:

• Luke grew up in Korea and was inspired by the tech boom.
• He initially wanted to bootstrap Liner but pivoted to seeking venture funding.
• The importance of focusing on one thing well to avoid becoming a 'zombie'.
• Liner's vision is to filter high-quality information from the web.
• Hiring the right team is crucial for startup success.
• The go-to-market strategy has evolved from organic growth to digital marketing.
• Pivots are essential for adapting to market changes and user needs.
• Luke emphasizes the importance of customer focus for differentiation.
• The future of Liner includes helping users apply knowledge effectively.
• Building a strong team culture is key to navigating challenges.

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Sound Bites:

• "I wanted to create a product that can be used globally."
• "Doing the most important thing really well helped us survive."
• "We were lucky, but it was a risky moment."
• "Our hiring bar got really high, but it led to a strong team."
• "We want to be the last mover, not the first mover."
• "Our goal is to replace some part of Google search."
• "We want to be the go-to place for knowledge."
• "We are going to help users apply found knowledge."

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In this episode, we cover:

00:00 Introduction to Luke and Liner

03:45 The Journey to Entrepreneurship

08:08 Funding Decisions and Initial Challenges

13:34 Navigating the Funding Landscape

18:33 Hiring Strategies and Team Dynamics

22:45 Go-to-Market Strategies and User Acquisition

29:03 Pivots and Lessons Learned

35:45 Future Outlook and Vision for Liner

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Where to find Luke:

LinkedIn: https://www.linkedin.com/in/jinukim/‍

Liner: https://getliner.com/

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Where to find Prateek:

LinkedIn: https://www.linkedin.com/in/prateekmathur

Activated Scale: https://www.activatedscale.com

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