In this episode, of How I'm Building This, Prateek interviews Kris Bondi who shares her entrepreneurial journey, detailing her transition from executive roles to founding Mimoto. She discusses the challenges of building a startup, including navigating investor relationships, hiring for cultural fit, and creating a remote work culture. Kris emphasizes the importance of understanding the problem Mimoto solves and shares insights on effective go-to-market strategies and customer acquisition. She also touches on the significance of mental health for founders and outlines her plans for scaling Mimoto in the future.
Takeaways:
- Finding the right investors is crucial for startup success.
- Cultural fit is essential when hiring early team members.
- Remote work culture can be fostered through innovative tools.
- Mimoto addresses the issue of impersonation in systems.
- Identifying the ideal customer profile is key to customer acquisition.
- Go-to-market strategies should be tested and refined continuously.
- Effective marketing requires understanding the target audience's needs.
- Mental health management is vital for founders' well-being.
- Scaling requires consistency and repeatability in operations.
Sound Bites:
- "I love the build."
- "Finding the right fit makes it a lot easier."
- "You never want to hear someone say they don't have conviction."
In this episode, we cover:
00:00 Introduction to Entrepreneurship Journey
03:03 Building Mimoto: The Early Days
05:49 Navigating Investor Relationships
09:08 Hiring for Culture and Enthusiasm
12:00 Creating a Remote Work Culture
14:53 Understanding the Problem Mimoto Solves
18:00 Finding Initial Customers
21:02 Go-to-Market Strategies and Lessons Learned
24:01 Effective Marketing Tactics
26:52 Managing Mental Health as a Founder
30:09 Future Plans for Mimoto
Where to find Kris:
LinkedIn: https://www.linkedin.com/in/krisbondi/
Mimoto: https://www.mimoto.ai/
Where to find Prateek:
LinkedIn: https://www.linkedin.com/in/prateekmathur
Activated Scale: https://www.activatedscale.com
For inquiries about sponsoring the podcast, email prateek@activatedscale.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com