Growing Mimoto with Kris Bondi

In this episode, of How I'm Building This, Prateek interviews Kris Bondi who shares her entrepreneurial journey, detailing her transition from executive roles to founding Mimoto. She discusses the challenges of building a startup, including navigating investor relationships, hiring for cultural fit, and creating a remote work culture. Kris emphasizes the importance of understanding the problem Mimoto solves and shares insights on effective go-to-market strategies and customer acquisition. She also touches on the significance of mental health for founders and outlines her plans for scaling Mimoto in the future.

Takeaways:

• Finding the right investors is crucial for startup success.
• Cultural fit is essential when hiring early team members.
• Remote work culture can be fostered through innovative tools.
• Mimoto addresses the issue of impersonation in systems.
• Identifying the ideal customer profile is key to customer acquisition.
• Go-to-market strategies should be tested and refined continuously.
• Effective marketing requires understanding the target audience's needs.
• Mental health management is vital for founders' well-being.
• Scaling requires consistency and repeatability in operations.

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Sound Bites:

• "I love the build."
• "Finding the right fit makes it a lot easier."
• "You never want to hear someone say they don't have conviction."

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In this episode, we cover:

00:00 Introduction to Entrepreneurship Journey

03:03 Building Mimoto: The Early Days

05:49 Navigating Investor Relationships

09:08 Hiring for Culture and Enthusiasm

12:00 Creating a Remote Work Culture

14:53 Understanding the Problem Mimoto Solves

18:00 Finding Initial Customers

21:02 Go-to-Market Strategies and Lessons Learned

24:01 Effective Marketing Tactics

26:52 Managing Mental Health as a Founder

30:09 Future Plans for Mimoto

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Where to find Kris:

LinkedIn: https://www.linkedin.com/in/krisbondi/

Mimoto: https://www.mimoto.ai/

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Where to find Prateek:

LinkedIn: https://www.linkedin.com/in/prateekmathur

Activated Scale: https://www.activatedscale.com

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