In the episode of How I'm Building This, Prateek interviews Binny Gill, the founder of Kognitos. Binny shares his journey from being a computer science enthusiast to starting his own company. He discusses the need to change the language of programming to make it more accessible and eliminate the bottleneck of developers. Kognitos aims to combine generative AI and logical reasoning to bring the power of AI to all enterprises. Binny emphasizes the importance of connecting the people building the product with the users and continuously iterating based on customer feedback. Kognitos uses various methods to find customers, including outbound emails, LinkedIn outreach, salespeople, and event participation. Their inbound strategy includes blogging, podcasts, website content, SEO, and advertisements. Binny emphasizes the importance of solving customer pain points and not focusing too much on technology. He also discusses the importance of founder mental health and staying optimistic. Kognitos plans to continue scaling by hiring more people and focusing on computer literacy. Their goal is to make AI safer by allowing natural language review of AI-generated instructions.
Takeaways:
Sound Bites:
Chapters:
00:00 Introduction and Background
05:20 Discovering Entrepreneurship
07:05 The Birth of Cognito's
12:52 Finding Investors and Believers
15:43 Cognito's Mission and Pain Points
23:39 Making Automation Tools Accessible
25:04 Finding Customers
27:57 Inbound Strategy
30:18 Outbound Strategy
34:11 Scaling
38:46 Founder Mental Health
45:57 AGI Safety
Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/binnygill
Kognitos: https://www.kognitos.com
Host Speaker Links:
LinkedIn: https://www.linkedin.com/in/prateekmathur
Activated Scale: https://www.activatedscale.com
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