Trad Wives, MAHA, and the Women’s Wellness Pipeline

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July 11, 2025 • 27 mins

A new flavor of conservative content is targeting women online—and it’s going viral. This week, Akilah Hughes explores the rise of the "tradwife" aesthetic, the MAHA (Make America Healthy Again) movement, and how a wellness pipeline is pulling women to the political right. We talk to experts and journalists who’ve tracked this trend firsthand, from TikTok to Turning Point USA’s wellness-themed women’s conference. Guests: - Madeline Peltz, independent journalist - EJ Dickson, senior writer at The Cut Chapters: 0:00 - Open 1:38 - How did we get here? 3:07- EJ Dickson 3:51 - How the Right has framed health and wellness 7:09 - Madeline Peltz 8:30 - Turning Point USA women's conference 10:53 - The shift from COVID 12:39 - Charlie Kirk, Turning Point USA 17:56 - The grift 19:57 - Are trad wives real? 20:25 - Nara Smith 21:45 - Ballerina Farm, poverty cosplay 23:02 - Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Trad Wives, MAHA, and the Women’s Wellness Pipeline