How The Guest Was Won!
To thrive as an Operator in the Wild West of today’s vacation rental industry, you must get focused and clear on your brand and revenue strategy. In this podcast, through stories from our businesses, and our experience as Guests, we’ll explore the concepts, challenges, and common obstacles encountered while building vacation rental hospitality brands, regardless of scale. Vacation home pioneers, bring your voices, your stories, and join me on the trails as together we tell the true story of How The Guest Was Won! For more information visit https://www.stayattention.com
Episodes
We’re talking today about bringing all our first season topics together in the need and basic design of your Book Direct strategy and Book Direct website.
Who’s your ideal client? Don’t risk trying to be all things to all people. Focusing on who you want to serve and how is that reflected in your business strategy? What to do when client needs conflict with each other? The topic of today’s episode has us figuring out who we want to work with and why? How is this reflected in your brand identity and strategy? Don’t overlook revenue. Strategizing on the type of clients you want to reac...
This episode is all about understanding vacation rentals emotionally versus intellectually. It means getting out of your office and experiencing the product/service like a Guest. If you can’t put yourself in the mind of the Guest, go be a Guest!Main discussion points:
A perspective shift when moving from Operator to Guest.
The three types of branding.
Emotions vs. Intellect in brand strategy.
The five types of empathy.
"Intermotiona...
On this episode It’s all about scale, elite standards, and elitism. Are we differentiating correctly when we divide our industry according to scale of operations? Or should we differentiate based on elite standards of professional management regardless of scale? What standards should be common regardless of price point? Beware of crossing a fine line between elitism and elite standards when setting barriers for entry to an industry...
On this episode we’re getting further into product versus positioning, being strategic on where you market, and why.
What product does the OTA/Channel Manager provide, and why?
How is your product different to the OTA/Channel Manager?
Do you have a commodity product, or a brand?
Yee-haw! Here we go again! Welcome to Episode 2! On this episode we’re going to explore navigating and serving two clients, two industries, two products, and two names for our jobs. How to unite seemingly disparate needs into one common purpose in a World of Twos? We’re calling this episode, “Miss Nomer Comes to Stay Head Tapping and Belly Rubbing in a World of Twos!”How does this affect Brand Strategy and Revenue Strategy? Well, t...
This episode makes it all about you! We discuss the importance of figuring out your why before your how. We dive deep into what makes you, YOUnique! as we explore how having a clear why allows you to position your vacation home management hospitality brand for success.
A must listen preview of the amazing new podcast, How The Guest Was Won! Join Andy Meddick, Host, as he discusses:
- Why another vacation rental podcast?
- Why you should care?
- The unique format of this new podcast.
- A look ahead at the first season content.
Introducing the world's first podcast dedicated to vacation rental brand strategy and revenue strategy. Using a story-driven, conversational, fun approach we will explore common obstacles we all face building hospitality brands, regardless of scale.
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