What does it really take to launch and grow a successful nanny agency in today’s market? In this engaging episode, we sit down with Rebecca Howard, founder of the Nanny Agency Academy and one of the industry’s most trusted mentors for aspiring and established agency owners.
With 25+ years of entrepreneurial experience—including building and selling a multi-million-dollar service business—Rebecca has helped hundreds of nannies, newborn care specialists, and domestic staffing professionals turn their skills into thriving, profitable agencies.
She shares her step-by-step approach to starting an agency from scratch, the biggest mistakes new owners make (and how to avoid them), and how to consistently reach $10K+ months without working around the clock. You’ll also learn how to confidently sell high-ticket placements, where to invest your marketing dollars in 2025, and why building relationships in the industry is still the ultimate growth strategy.
What you’ll learn in this episode:
- The exact first steps to launch a profitable nanny agency without overspending.
- How to position your agency to attract both high-quality families and top-tier candidates.
- Proven strategies for generating consistent $10K+ months in a staffing business.
- Sales techniques that make closing feel natural, not “salesy.”
- Marketing approaches that are working for nanny agencies right now.
- Systems that allow you to scale without burning out.
Whether you’re just starting out or ready to take your agency to the next level, this episode is packed with real-world insights, client success stories, and practical tools you can apply right away.
Important Links:
https://rebecca-2ec6.mykajabi.com/100knannyagency-2
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