How To Founder

What if the very traits that make you a successful founder are slowly destroying your company?

In this raw and revealing episode, we dive deep with serial entrepreneur Cory Blumenfeld, who's navigated three successful ventures and two exits, about the toxic behaviors that can derail even the most promising startups. Discover why 70% of startup failures stem from founder-related issues rather than market conditions, and learn how...

What if your financial anxiety isn't weakness—it's your brain protecting you from disaster?

Dwight R. Heck transformed from paycheck-to-paycheck struggle to helping thousands of entrepreneurs master money psychology over 23 years. This episode reveals why 78% of business failures trace back to personal financial stress, not business problems. Discover the hidden "money monsters" sabotaging your success, why smart f...

What if the sales process you're so proud of is actually driving away your best prospects? Most founders build elaborate sales machines that prioritize features over feelings, scripts over service, and closing over caring. The result? Ghosted prospects and frustrated founders wondering why their "perfect" process isn't working.

In this eye-opening episode, we sit down with sales powerhouse Drewbie Wilson, who has g...

Ever wonder why 70% of million-dollar businesses never reach ten million? The brutal truth is that the scrappy hustle that built your company is now choking it to death.

In this game-changing episode, we sit down with Derek Fredrickson, founder and CEO of The COO Solution, who reveals why founders become their own worst enemy once they hit seven figures. Discover the uncomfortable reality that your biggest strengths are secretly you...

What if the shortcuts you take today are slowly strangling your business tomorrow?

In this eye-opening episode, we dive deep with Sonia Couto, a battle-tested entrepreneur who has spent two decades turning broken tech ideas into thriving global businesses. As managing director of Converge and founder of Minusato and Field Eagle, Sonia reveals the brutal truth about technical debt and why developers spend 42% of their time fixing yes...

What if the secret to entrepreneurial success isn't competing with other founders, but collaborating with them?

In this game-changing episode, we sit down with Jan van Schuppen, a seasoned entrepreneur and sales expert who's made it his mission to lift up other founders through his unique "services for shares" model. Discover why the most successful entrepreneurs actively mentor others, how helping fellow founders can accelerate you...

What if the smartest founders are actually sabotaging their own success?

In this eye-opening episode, we dive deep with Lee Povey, a transformation coach who's spent two decades turning technically brilliant founders into emotionally intelligent leaders who can scale. Discover why 70% of high IQ founders struggle to break the $10 million revenue barrier, the four-part emotional framework that Navy SEALs use under pressure, and w...

What if your biggest setback becomes your greatest setup for building a $100 million empire?

When Dr. Brent Ridge and Josh Kilmer-Purcell lost their New York City corporate jobs during the 2008 recession, they had nothing left but a struggling farm and 80 goats from a neighbor named Farmer John. Fast forward sixteen years, and they've built Beekman 1802 into a global beauty empire worth over $100 million—all by harnessing the po...

What if the secret to better decisions isn't learning more frameworks, but trusting what you already know?

In this eye-opening episode, we dive deep into the hidden world of mental models—the unconscious frameworks driving every business decision you make. Discover why 90% of startups fail while others seem to navigate challenges with supernatural clarity, and learn how to build your own decision-making system that actually works. W...

What if everything you think you know about keeping great people is wrong?

In this eye-opening episode, we dive deep with Francie Jain, founder of Terrawada B2B Marketplace, who reveals why your best employees might already have one foot out the door. Discover the shocking truth about employee turnover costs, why ping pong tables and snacks won't save you, and the real reasons high performers leave. Francie shares a powerful cas...

What if your obsession with rapid growth is secretly destroying everything you've built?

Join us for our milestone 100th episode as we sit down with John St. Pierre, who learned this lesson the hard way. After getting fired from his own $50 million company despite raising $20 million in funding, John discovered the brutal truth: growth for growth's sake can kill you. Now, he's built his next venture to over $100 million ...

What separates a napkin sketch that becomes a billion-dollar business from one that becomes an expensive lesson? Serial entrepreneur Dennis R. Mortensen has turned four bar napkin concepts into successful company exits and reveals the counterintuitive truth: there's no formula for success, only ways to increase your odds from 0.04 to 0.07. Discover his "list of hate" method for identifying real pain points, why he tri...

What if stepping back from your business could actually make it grow faster?

Serial entrepreneur Betsy Pepine reveals the brutal reality of transitioning from hands-on owner to strategic CEO. After 16 years of being involved in every decision, she discovered that her business had plateaued—not because of market conditions, but because she was the bottleneck. In this episode, she shares the painful but necessary process of rebuilding...

What if the biggest obstacle to your company's growth isn't your market strategy or product development—but you?

In this eye-opening episode, we explore the powerful connection between personal growth and business success with Eric McHugh, a serial founder building at the intersection of AI, web3, and human potential. Discover why Ray Dalio's journey from failure to managing $160 billion began with brutal self-reflection...

What if the difference between a customer saying yes or scrolling past comes down to a few milliseconds you can actually control?

Small brands often think they need massive budgets to compete with Fortune 500 psychological manipulation tactics. But the truth is more encouraging—the most powerful neuromarketing principles work even better for nimble businesses that can implement them quickly and authentically.

UC Berkeley lecturer Shi...

What if everything you've been taught about leadership is wrong? In this eye-opening episode, we sit down with Roy Osing, who took a startup to $1 billion in annual sales using leadership principles you won't find in any textbook. Discover why "leadership styles" are meaningless, how to create an "Only Statement" that truly differentiates your business, and why asking "How can I help?" might be...

Are you trapped in the business you built to escape the corporate world?

In this game-changing episode, we dive deep with Wall Street Journal best-selling author Greg Mohr, who reveals how founders can break free from operational quicksand and build businesses that thrive without their constant presence. Drawing from his experience managing 50+ Taco Bell franchises and transitioning from corporate engineer to successful entrepreneur...

Is the harshest critic you'll ever face actually living rent-free in your head? In this eye-opening episode, we dive deep into the psychology of that nagging inner voice that's secretly sabotaging your success as a founder. Non-violent communication expert Scott Grace (who once opened for Robin Williams!) reveals how 70% of successful professionals secretly believe they're frauds despite evidence of their competence—and...

What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks?

In this mind-shifting episode, Jason Barnard—the world authority on digital brand intelligence—reveals why personal brands drive 80% of business growth even after years in operation. Discover the three-stage implementation process for controlling what Google and AI say about you and learn why traditional SEO is dead, replaced by a syst...