How To Founder

What if your smartest employees are actually sabotaging your company's success?

In this eye-opening episode, we sit down with Christian Espinosa, cybersecurity CEO, 24-time Ironman triathlete, and mountain climber who discovered that intelligence without emotional awareness creates toxic workplaces. Learn how Christian transformed his leadership approach after realizing that "99.9% of the problems in my company were because...

What if everything you "know" about marketing is actually costing you thousands in wasted spend?

In this eye-opening episode, we sit down with marketing strategist and international bestselling author Amber Gaige, who reveals why so many founders unknowingly fund their competitors' growth through misguided marketing decisions. Discover why 76% of businesses waste money on ineffective channels, the real reason your Face...

What if the key to unlocking unprecedented growth isn't hidden in your P&L, but in how you treat the humans around you? In this paradigm-shifting episode, we dive deep into the counterintuitive connection between compassionate leadership and bottom-line results. International business consultant and author Bruno Cignacco reveals how leading with heart can transform your company culture, boost retention, and drive sustainable pr...

Imagine having everything you know stripped away overnight - your rights, your freedom, even your ability to speak freely. That's where this founder's journey began, but it's far from where it ended.

In this powerful episode, Arezou Zarafshan shares her incredible path from leaving Iran as a teenager to becoming a fierce advocate for working mothers in America. After witnessing her own mother lose her position as Deputy ...

Ever wonder if keeping that struggling team member is actually holding your entire company back?

Join us for a deep dive with executive coach Carly Pepin as she shares battle-tested strategies for making the tough call between coaching up or letting go. Learn how to create crystal-clear metrics that drive performance, spot the difference between skill gaps and engagement issues, and build systems that turn average performers into A-...

What if your slowest decisions are silently killing your business?

In this eye-opening episode, organizational change expert Jurriaan Kamer reveals why decision-making speed can make or break your company. Drawing lessons from Formula One racing teams, Kamer shares practical frameworks for accelerating decisions without increasing risk. Discover the "waterline principle" for empowering your team, learn the three types of b...

What if every rejection was just setting you up for television glory?

In this revealing episode, we dive deep with Anthony Franco, who went from being rejected five times to landing a deal with Mr. Wonderful himself on Shark Tank. Learn the insider secrets that separate the 40,000 applicants from the 80 entrepreneurs who make it to air each season. Discover why your pitch needs more than just good numbers, how to craft a story that ...

Think you know what makes a great hire? Think again. In this eye-opening episode, optometrist-turned-hiring-expert Dr. Michael Neal reveals why your experience requirements might be sabotaging your recruitment efforts and how traditional hiring methods are costing you top talent.

Discover why A-players run from mediocre teams, learn the counterintuitive truth about experience as a red flag, and uncover the psychology behind high-per...

Think you know how to prioritize? Think again. In this game-changing episode, we dive deep into the hidden art of priority management that separates thriving founders from those merely staying afloat. Discover why multitasking is killing your productivity, how to use the powerful 10-10-10 framework for decision-making, and why scheduling "nothing" might be the most productive thing you do all week. Plus, learn the counter...

Ever lose sleep worrying about your competitors? You might be focusing on the wrong thing. In this myth-busting episode, we dive deep into when competition actually matters for founders - and more importantly, when it doesn't. Discover why obsessing over competitors can actually harm your business, learn the three levels of competition awareness every founder needs to master, and uncover the real secret to staying ahead in any mark...

Think success in business means working yourself to death? Think again.

In this eye-opening conversation, serial entrepreneur and business educator John Cousins challenges conventional startup wisdom and shares counter-intuitive insights about building sustainable companies. From taking two companies public through direct listings to creating a food safety intelligence platform, John's diverse entrepreneurial journey offers fres...

Ever wonder why some businesses plateau while others explode into empires? In this episode, we dive deep with John Hewitt, who built not one but two tax preparation empires—Jackson Hewitt and Liberty Tax Services—scaling to over 6,000 locations before a $500 million exit.

Discover why principles trump policies, how "losers love rules," and why you might need to become the "laziest person on the planet" to scale e...

What if banning politics and religion from your workplace is actually hurting your company culture? In this provocative episode, we dive deep with executive coach Robert Hunt into how founders can create environments where different beliefs don't just coexist – they make the company stronger. Discover why psychological safety isn't built through restrictive policies, how to handle political tensions productively, and what i...

Are you trapped in your own company's success? In this game-changing episode, Scott Ritzheimer, founder of Scale Architects, reveals why 60% of what's on your calendar shouldn't be there and how to fix it. Drawing from his experience helping launch nearly 20,000 businesses, Scott breaks down the invisible stages every founder must navigate to evolve from hands-on operator to visionary CEO. Discover why getting bigger do...

Think you've got the next billion-dollar idea? Hold that thought. In this eye-opening episode, research expert Andrew Muir Wood reveals why 42% of startups fail by building something nobody wants - and how to make sure you're not one of them.

Discover the counterintuitive approach to customer research that saved one founder from wasting six months building the wrong product. Learn why watching a bank employee copy-paste bet...

What if the secret to making better business decisions isn't more data, but better instincts?

In this game-changing episode, we dive deep with renaissance entrepreneur Mike Handcock, who's built five companies across twenty countries while dropping #1 iTunes hits and directing award-winning films. Learn the six-step framework that separates successful founders from the pack, why perseverance might be overrated, and how to know when...

What if being generous with your expertise could be your secret weapon? In this myth-busting episode, we dive deep with Dr. Danny Brassell, who challenges conventional wisdom about success in business. From his journey as an inner-city teacher to becoming a sought-after speaking coach, Danny reveals why giving away your best content isn't just good karma—it's good business. Learn why authenticity trumps perfection, how to o...

Ever wondered why some pitch decks captivate investors while others put them to sleep? In this game-changing episode, presentation design specialist Emily Schneider reveals the psychology behind pitch decks that close deals. Discover why your brain processes images 6,000 times faster than text and how to use this to your advantage. Learn the three-act structure that keeps investors engaged, the exact number of words your slides sho...

Think gaining initial traction requires a perfect product or deep pockets? Think again. Join us as Colin McIntosh, the founder who turned a bedding company into an Inc. 5000 fastest-growing business, reveals the unconventional strategies that helped him build momentum from nothing. From showing up to pitch competitions in a bathrobe to driving hours through the desert for a five-minute TV spot, discover why sometimes the craziest m...